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ServiceNow, Inc.

NOW
Exchange
NYSE
Industry
Services-Prepackaged Software
SEC CIK
0001373715

In the last 90 days, ServiceNow, Inc. insiders filed 0 open-market purchases and 4 sales; 2,245 institutions reported holding it in 13F filings for Q2 2026, worth $83.7B in total; 3 superinvestors hold it, including Akre Capital Management and Tiger Global Management.

13F holders, Q2 2024

Institutional positions in ServiceNow, Inc. as of Jun 30, 2024. Investment managers with $100 million or more in US stocks report their long positions on Form 13F within 45 days after each quarter ends. How 13F works

Institutional holders
1,879
+82 vs. Q1 2024
Shares held
180.7M
+1.91M (+1.1%) vs. Q1 2024
Total value
$142.1B
+$6.34B (+4.7%) vs. Q1 2024
New holders
206
836 more added
Sold out
124
589 more reduced

26 institutions that held it in Q1 2024 haven't filed for Q2 2024 yet. Not filing isn't selling, so they aren't counted as sold out or in the changes above.

Compare with Q1 2024: new holders, sold out and not filed yet

Holders and value by quarter

Institutions reporting NOW on Form 13F each quarter since Q1 2021, and the total value they reported. Values are as of each quarter end, so they also move with the share price.

Institutional holdersQ2 2024: 1,879 institutions
Q1 2021: 1,266 institutionsQ2 2021: 1,273 institutionsQ3 2021: 1,334 institutionsQ4 2021: 1,415 institutionsQ1 2022: 1,407 institutionsQ2 2022: 1,378 institutionsQ3 2022: 1,321 institutionsQ4 2022: 1,360 institutionsQ1 2023: 1,410 institutionsQ2 2023: 1,503 institutionsQ3 2023: 1,565 institutionsQ4 2023: 1,756 institutionsQ1 2024: 1,823 institutionsQ2 2024: 1,879 institutionsQ3 2024: 1,945 institutionsQ4 2024: 2,262 institutionsQ1 2025: 2,167 institutionsQ2 2025: 2,298 institutionsQ3 2025: 2,249 institutionsQ4 2025: 2,326 institutionsQ1 2026: 2,213 institutionsQ2 2026: 2,245 institutions
Value heldQ2 2024: $142.1B
Q1 2021: $86.5BQ2 2021: $95.3BQ3 2021: $109.0BQ4 2021: $113.9BQ1 2022: $98.5BQ2 2022: $85.1BQ3 2022: $67.4BQ4 2022: $69.7BQ1 2023: $83.9BQ2 2023: $101.5BQ3 2023: $100.5BQ4 2023: $127.2BQ1 2024: $136.7BQ2 2024: $142.1BQ3 2024: $162.8BQ4 2024: $194.6BQ1 2025: $145.0BQ2 2025: $187.2BQ3 2025: $164.4BQ4 2025: $138.5BQ1 2026: $90.5BQ2 2026: $83.7B
Institutions holding NOW and their total value by quarter
QuarterHoldersValue
Q2 20262,245$83.7B
Q1 20262,213$90.5B
Q4 20252,326$138.5B
Q3 20252,249$164.4B
Q2 20252,298$187.2B
Q1 20252,167$145.0B
Q4 20242,262$194.6B
Q3 20241,945$162.8B
Q2 20241,879$142.1B
Q1 20241,823$136.7B
Q4 20231,756$127.2B
Q3 20231,565$100.5B
Q2 20231,503$101.5B
Q1 20231,410$83.9B
Q4 20221,360$69.7B
Q3 20221,321$67.4B
Q2 20221,378$85.1B
Q1 20221,407$98.5B
Q4 20211,415$113.9B
Q3 20211,334$109.0B
Q2 20211,273$95.3B
Q1 20211,266$86.5B

Institutions, Q2 2024

Shares, value and share of portfolio for each institution holding ServiceNow, Inc.; share changes are against Q1 2024.

Institutions holding NOW in Q2 2024
InstitutionSharesValue% of portfolioChange in sharesAction
Girard Partners Ltd.4,799$3.78M0.36%−84−1.7%Reduced
Equitable Holdings, Inc.4,744$3.73M0.04%+2,169+84.2%Added
Atlantic Trust, LLC4,705$3.70M0.92%+37+0.8%Added
Capital Group Investment Management Pte. Ltd.4,702$3.70M0.80%−3,108−39.8%Reduced
Parallel Advisors, LLC4,693$3.69M0.09%+54+1.2%Added
Investment Management Corp of Ontario4,683$3.68M0.10%+1,400+42.6%Added
Norden Group LLC4,674$3.68M0.74%−716−13.3%Reduced
First Bank & Trust4,649$3.66M0.74%−125−2.6%Reduced
Horizon Investments, LLC4,626$3.64M0.10%+1,004+27.7%Added
Y.D. More Investments Ltd4,619$3.63M0.37%−223−4.6%Reduced
Boston Financial Mangement LLC4,611$3.63M0.12%+253+5.8%Added
Advisors Preferred, LLC4,592$3.62M0.63%+4,592New
BNC Wealth Management, LLC4,574$3.60M1.34%+4,283+1,471.8%Added
Beck Capital Management, LLC4,568$3.59M0.99%+781+20.6%Added
HighPoint Advisor Group LLC4,498$3.59M0.21%+1,185+35.8%Added
Wahed Invest LLC4,567$3.59M0.72%+387+9.3%Added
Beaumont Asset Management, L.L.C.4,548$3.58M2.30%−47−1.0%Reduced
Xcel Wealth Management, LLC4,540$3.57M1.12%−15−0.3%Reduced
YHB Investment Advisors, Inc.4,532$3.57M0.31%+311+7.4%Added
Simplicity Wealth,LLC4,516$3.55M0.08%−56−1.2%Reduced
Fiduciary Trust Co4,510$3.55M0.05%+242+5.7%Added
Generali Investments Towarzystwo Funduszy Inwestycyjnych4,500$3.54M2.30%+600+15.4%Added
E Fund Management Co., Ltd.4,459$3.51M0.19%−409−8.4%Reduced
Ofi Invest Asset Management4,761$3.49M0.09%+4,684+6,083.1%Added
Dynasty Wealth Management, LLC4,433$3.49M0.10%+188+4.4%Added
Paradiem, LLC4,407$3.47M0.87%−139−3.1%Reduced
Kornitzer Capital Management Inc4,352$3.42M0.06%−189−4.2%Reduced
Profund Advisors LLC4,349$3.42M0.13%+267+6.5%Added
Aft, Forsyth & Company, Inc.4,344$3.42M1.74%+142+3.4%Added
SYSTM Wealth Solutions LLC4,341$3.42M0.76%−141−3.1%Reduced
Acima Private Wealth, LLC4,324$3.40M1.25%00.0%Unchanged
Vident Advisory, LLC4,281$3.37M0.09%+1,636+61.9%Added
KP Management LLC4,250$3.34M1.26%00.0%Unchanged
Frank, Rimerman Advisors LLC4,249$3.34M0.24%+4,249New
Jefferies Financial Group Inc.4,242$3.34M0.07%−858−16.8%Reduced
Davidson Capital Management Inc.4,240$3.34M1.03%+261+6.6%Added
Plato Investment Management Ltd4,234$3.33M0.31%+1,638+63.1%Added
Meeder Advisory Services, Inc.4,229$3.33M0.24%+902+27.1%Added
Goodman Advisory Group, LLC4,201$3.30M0.99%+4,201New
Grove Bank & Trust4,195$3.30M0.53%+164+4.1%Added
Callahan Advisors, LLC4,189$3.30M0.34%+62+1.5%Added
Nicholas Investment Partners, LP4,179$3.29M0.34%00.0%Unchanged
Gladstone Institutional Advisory LLC4,178$3.29M0.17%+296+7.6%Added
Kovack Advisors, Inc.4,129$3.25M0.36%−3,625−46.8%Reduced
Silvercrest Asset Management Group LLC4,124$3.24M0.02%+265+6.9%Added
IHT Wealth Management, LLC4,117$3.24M0.12%+454+12.4%Added
Salem Investment Counselors Inc4,101$3.23M0.10%+3,343+441.0%Added
EFG Asset Management (North America) Corp.4,070$3.20M0.56%−160−3.8%Reduced
Vestcor Inc4,036$3.17M0.11%+223+5.8%Added
Linden Thomas Advisory Services, LLC4,029$3.17M0.49%+2,079+106.6%Added
Webster Bank, N. A.4,021$3.16M0.35%−4−0.1%Reduced
Columbus Hill Capital Management, L.P.4,000$3.15M0.64%00.0%Unchanged
CAPROCK Group, Inc.3,994$3.14M0.13%+1,225+44.2%Added
RFG Advisory, LLC3,973$3.13M0.10%+332+9.1%Added
Kingswood Wealth Advisors, LLC3,959$3.11M0.28%+266+7.2%Added
Westshore Wealth, LLC3,958$3.11M1.29%−503−11.3%Reduced
V-Square Quantitative Management LLC3,949$3.11M0.50%−469−10.6%Reduced
Elevatus Welath Management3,925$3.09M1.15%−988−20.1%Reduced
TCG Advisory Services, LLC3,912$3.08M0.15%+23+0.6%Added
Fort Washington Investment Advisors Inc3,904$3.07M0.02%+112+3.0%Added
Hennion & Walsh Asset Management, Inc.3,889$3.06M0.16%+1,500+62.8%Added
Chesley Taft & Associates LLC3,881$3.05M0.15%+71+1.9%Added
Independent Financial Group, LLC3,881$3.05M0.12%+2,019+108.4%Added
CFM Wealth Partners LLC3,864$3.04M0.56%+429+12.5%Added
Canal Capital Management, LLC3,840$3.02M0.52%+115+3.1%Added
Citizens National Bank Trust Department3,827$3.01M0.67%+314+8.9%Added
Raymond James Trust N.A.3,786$2.98M0.07%−124−3.2%Reduced
OV Management LLC3,775$2.97M2.07%−623−14.2%Reduced
Waldron Private Wealth LLC3,771$2.97M0.13%−10−0.3%Reduced
Quantum Private Wealth, LLC3,726$2.93M1.04%+29+0.8%Added
Bleakley Financial Group, LLC3,710$2.92M0.08%−323−8.0%Reduced
Itau Unibanco Holding S.A.3,700$2.91M0.12%+3,700New
WESPAC Advisors SoCal, LLC3,689$2.90M0.73%+64+1.8%Added
Brasada Capital Management, LP3,837$2.87M0.51%+61+1.6%Added
Perigon Wealth Management, LLC3,649$2.87M0.08%−222−5.7%Reduced
Sculati Wealth Management, LLC3,614$2.84M1.21%+4+0.1%Added
Prescott Group Capital Management, L.L.C.3,600$2.83M0.44%−3,000−45.5%Reduced
Greenleaf Trust3,590$2.82M0.03%+288+8.7%Added
Coldstream Capital Management Inc3,573$2.81M0.07%+51+1.4%Added
Mutual Advisors, LLC3,505$2.80M0.08%+327+10.3%Added
Sunbelt Securities, Inc.3,538$2.78M0.28%+63+1.8%Added
Signaturefd, LLC3,536$2.78M0.06%−74−2.0%Reduced
Vivid Wealth Management, LLC3,530$2.78M1.55%−1,323−27.3%Reduced
HB Wealth Management, LLC3,526$2.77M0.03%+1,126+46.9%Added
Conscious Wealth Investments, LLC3,623$2.77M1.99%+21+0.6%Added
Boomfish Wealth Group, LLC3,518$2.77M1.79%−108−3.0%Reduced
Aft, Forsyth & Sober, LLC3,500$2.75M0.94%00.0%Unchanged
Central Pacific Bank - Trust Division3,474$2.73M0.33%+112+3.3%Added
Absoluto Partners Gestao de Recursos Ltda3,450$2.71M1.44%+1,015+41.7%Added
Fiera Capital Corp3,449$2.71M0.01%+476+16.0%Added
Logan Capital Management Inc3,439$2.71M0.12%+29+0.9%Added
Vista Wealth Management Group, LLC3,436$2.70M0.20%−8−0.2%Reduced
Personal Cfo Solutions, LLC3,435$2.70M0.42%−96−2.7%Reduced
Cunning Capital Partners, LP3,425$2.69M1.53%00.0%Unchanged
Strategic Advisors LLC3,407$2.68M0.52%+1,806+112.8%Added
Gibbs Wealth Management3,405$2.68M1.08%+979+40.4%Added
HWG Holdings LP3,405$2.68M0.98%+3,405New
GYL Financial Synergies, LLC3,401$2.68M0.21%+182+5.7%Added
Beacon Investment Advisory Services, Inc.3,382$2.66M0.11%−77−2.2%Reduced
Empower Advisory Group, LLC3,376$2.66M0.01%−892−20.9%Reduced