ServiceNow, Inc.
NOW- Exchange
- NYSE
- Industry
- Services-Prepackaged Software
- SEC CIK
- 0001373715
In the last 90 days, ServiceNow, Inc. insiders filed 0 open-market purchases and 4 sales; 2,245 institutions reported holding it in 13F filings for Q2 2026, worth $83.7B in total; 3 superinvestors hold it, including Akre Capital Management and Tiger Global Management.
13F holders, Q1 2024
Institutional positions in ServiceNow, Inc. as of Mar 31, 2024. Investment managers with $100 million or more in US stocks report their long positions on Form 13F within 45 days after each quarter ends. How 13F works
- Institutional holders
- 1,823
- +94 vs. Q4 2023
- Shares held
- 180.1M
- −127.2K (−0.1%) vs. Q4 2023
- Total value
- $136.7B
- +$9.65B (+7.6%) vs. Q4 2023
- New holders
- 193
- 765 more added
- Sold out
- 99
- 637 more reduced
27 institutions that held it in Q4 2023 haven't filed for Q1 2024 yet. Not filing isn't selling, so they aren't counted as sold out or in the changes above.
Compare with Q4 2023: new holders, sold out and not filed yet
Holders and value by quarter
Institutions reporting NOW on Form 13F each quarter since Q1 2021, and the total value they reported. Values are as of each quarter end, so they also move with the share price.
| Quarter | Holders | Value |
|---|---|---|
| Q2 2026 | 2,245 | $83.7B |
| Q1 2026 | 2,213 | $90.5B |
| Q4 2025 | 2,326 | $138.5B |
| Q3 2025 | 2,249 | $164.4B |
| Q2 2025 | 2,298 | $187.2B |
| Q1 2025 | 2,167 | $145.0B |
| Q4 2024 | 2,262 | $194.6B |
| Q3 2024 | 1,945 | $162.8B |
| Q2 2024 | 1,879 | $142.1B |
| Q1 2024 | 1,823 | $136.7B |
| Q4 2023 | 1,756 | $127.2B |
| Q3 2023 | 1,565 | $100.5B |
| Q2 2023 | 1,503 | $101.5B |
| Q1 2023 | 1,410 | $83.9B |
| Q4 2022 | 1,360 | $69.7B |
| Q3 2022 | 1,321 | $67.4B |
| Q2 2022 | 1,378 | $85.1B |
| Q1 2022 | 1,407 | $98.5B |
| Q4 2021 | 1,415 | $113.9B |
| Q3 2021 | 1,334 | $109.0B |
| Q2 2021 | 1,273 | $95.3B |
| Q1 2021 | 1,266 | $86.5B |
Institutions, Q1 2024
Shares, value and share of portfolio for each institution holding ServiceNow, Inc.; share changes are against Q4 2023.
| Institution | Shares | Value | % of portfolio | Change in shares | Action |
|---|---|---|---|---|---|
| Integrated Investment Consultants, LLC | 463 | $353.0K | 0.10% | −1−0.2% | Reduced |
| Braun-Bostich & Associates Inc. | 461 | $351.5K | 0.29% | −214−31.7% | Reduced |
| Oarsman Capital, Inc. | 461 | $351.5K | 0.08% | +26+6.0% | Added |
| Holderness Investments Co | 458 | $349.2K | 0.09% | +12+2.7% | Added |
| Strategic Blueprint, LLC | 457 | $348.4K | 0.02% | +457 | New |
| Pinnacle Bancorp, Inc. | 455 | $346.9K | 0.10% | −5−1.1% | Reduced |
| Rossmore Private Capital | 455 | $346.9K | 0.05% | 00.0% | Unchanged |
| Crown Wealth Group, LLC | 454 | $346.1K | 0.18% | +164+56.6% | Added |
| Magnus Financial Group LLC | 452 | $344.6K | 0.04% | −52−10.3% | Reduced |
| RiverGlades Family Offices LLC | 475 | $343.4K | 0.27% | 00.0% | Unchanged |
| Valmark Advisers, Inc. | 446 | $340.0K | 0.01% | +446 | New |
| Ashton Thomas Private Wealth, LLC | 445 | $339.3K | 0.02% | −93−17.3% | Reduced |
| Asset Advisors Investment Management, LLC | 445 | $339.3K | 0.04% | 00.0% | Unchanged |
| Daymark Wealth Partners, LLC | 442 | $337.0K | 0.02% | +25+6.0% | Added |
| Edgemoor Investment Advisors, Inc. | 441 | $336.2K | 0.03% | 00.0% | Unchanged |
| Concorde Asset Management, LLC | 440 | $335.5K | 0.23% | −10−2.2% | Reduced |
| Fortitude Advisory Group L.L.C. | 440 | $335.5K | 0.19% | +12+2.8% | Added |
| Natixis Investment Managers International | 439 | $334.7K | 0.02% | −135−23.5% | Reduced |
| Finivi Inc. | 439 | $334.7K | 0.30% | −21−4.6% | Reduced |
| Weaver Capital Management LLC | 437 | $333.2K | 0.12% | −7−1.6% | Reduced |
| AA Financial Advisors, LLC | 437 | $333.2K | 0.13% | +437 | New |
| Aaron Wealth Advisors | 435 | $331.6K | 0.05% | +136+45.5% | Added |
| Corundum Group, Inc. | 434 | $330.9K | 0.16% | −24−5.2% | Reduced |
| Redhawk Wealth Advisors, Inc. | 434 | $330.9K | 0.05% | −10−2.3% | Reduced |
| Univest Financial Corp | 433 | $330.1K | 0.09% | +39+9.9% | Added |
| West Oak Capital, LLC | 432 | $329.0K | 0.14% | +30+7.5% | Added |
| Dynamic Wealth Strategies, LLC | 429 | $327.0K | 0.28% | +15+3.6% | Added |
| Wexford Capital LP | 428 | $326.3K | 0.07% | +1+0.2% | Added |
| Busey Wealth Management | 427 | $325.5K | 0.01% | +20+4.9% | Added |
| FIL Ltd | 426 | $324.8K | 0.00% | −55−11.4% | Reduced |
| Perfromance Wealth Partners, LLC | 426 | $324.8K | 0.01% | 00.0% | Unchanged |
| Morris Retirement Advisors, LLC | 426 | $324.5K | 0.19% | +18+4.4% | Added |
| Knuff & Co LLC | 425 | $324.0K | 0.11% | 00.0% | Unchanged |
| U.S. Capital Wealth Advisors, LLC | 421 | $321.0K | 0.01% | −42−9.1% | Reduced |
| Resonant Capital Advisors, LLC | 420 | $320.2K | 0.03% | +420 | New |
| Sax Wealth Advisors, LLC | 419 | $319.4K | 0.04% | 00.0% | Unchanged |
| Vantage Consulting Group Inc | 416 | $317.2K | 0.20% | −31−6.9% | Reduced |
| Hillman Capital Management, Inc. | 413 | $314.9K | 0.10% | −69−14.3% | Reduced |
| Dearborn Partners LLC | 411 | $313.3K | 0.01% | +411 | New |
| Gerber Kawasaki Wealth & Investment Management | 411 | $313.3K | 0.02% | +18+4.6% | Added |
| Options Solutions, LLC | 410 | $312.6K | 0.18% | +410 | New |
| Coppell Advisory Solutions Corp. | 410 | $312.6K | 0.06% | +410 | New |
| Howe & Rusling Inc | 409 | $311.8K | 0.03% | +409 | New |
| Centurion Wealth Management LLC | 407 | $310.3K | 0.12% | +407 | New |
| Covestor Ltd | 406 | $310.0K | 0.20% | +59+17.0% | Added |
| Gratus Capital LLC | 403 | $307.2K | 0.01% | +403 | New |
| Barings LLC | 403 | $307.2K | 0.01% | +24+6.3% | Added |
| Griffin Asset Management, Inc. | 402 | $306.5K | 0.04% | 00.0% | Unchanged |
| Vicus Capital | 402 | $306.5K | 0.03% | +402 | New |
| Wedge Capital Management L L P | 401 | $305.7K | 0.00% | +5+1.3% | Added |
| Regent Peak Wealth Advisors LLC | 400 | $305.0K | 0.08% | +15+3.9% | Added |
| Jacobs & Co | 400 | $304.0K | 0.03% | 00.0% | Unchanged |
| Trueblood Wealth Management, LLC | 398 | $303.4K | 0.17% | −7−1.7% | Reduced |
| Essex Financial Services, Inc. | 398 | $303.4K | 0.03% | +44+12.4% | Added |
| Smith, Salley & Associates | 396 | $301.7K | 0.02% | +396 | New |
| Legacy Edge Advisors, LLC | 393 | $299.6K | 0.06% | +20+5.4% | Added |
| Thrive Wealth Management, LLC | 390 | $297.3K | 0.06% | +28+7.7% | Added |
| Alpine Global Management, LLC | 390 | $297.3K | 0.06% | +390 | New |
| Hilltop National Bank | 389 | $296.6K | 0.10% | +389 | New |
| Glenview Trust Co | 388 | $295.8K | 0.01% | 00.0% | Unchanged |
| New Republic Capital, LLC | 387 | $295.0K | 0.19% | −69−15.1% | Reduced |
| Twin Peaks Wealth Advisors, LLC | 387 | $295.0K | 0.16% | −32−7.6% | Reduced |
| RKL Wealth Management LLC | 387 | $295.0K | 0.03% | +6+1.6% | Added |
| Tranquility Partners, LLC | 387 | $295.0K | 0.11% | +8+2.1% | Added |
| SlateStone Wealth, LLC | 387 | $295.0K | 0.03% | +18+4.9% | Added |
| Liberty One Investment Management, LLC | 386 | $294.3K | 0.03% | +31+8.7% | Added |
| FRG Family Wealth Advisors LLC | 424 | $294.0K | 0.06% | 00.0% | Unchanged |
| Powell Investment Advisors, LLC | 385 | $293.5K | 0.16% | 00.0% | Unchanged |
| Summa Corp. | 384 | $292.8K | 0.16% | −155−28.8% | Reduced |
| TRUE Private Wealth Advisors | 384 | $292.8K | 0.03% | −4−1.0% | Reduced |
| Cahill Financial Advisors Inc | 381 | $290.5K | 0.04% | −222−36.8% | Reduced |
| Kowal Investment Group, LLC | 380 | $289.7K | 0.06% | +3+0.8% | Added |
| Ascent Group, LLC | 379 | $288.9K | 0.03% | +6+1.6% | Added |
| Lantz Financial LLC | 377 | $287.4K | 0.09% | −133−26.1% | Reduced |
| Hirtle Callaghan & Co LLC | 375 | $285.9K | 0.01% | +375 | New |
| Farrell Financial LLC | 374 | $285.1K | 0.23% | 00.0% | Unchanged |
| Pictet & Cie (Europe) SA | 370 | $282.1K | 0.01% | +370 | New |
| Cozad Asset Management Inc | 368 | $280.6K | 0.03% | −25−6.4% | Reduced |
| LCM Capital Management Inc | 368 | $280.6K | 0.18% | −1−0.3% | Reduced |
| Gordian Capital Singapore Pte Ltd | 368 | $280.6K | 0.21% | 00.0% | Unchanged |
| Mesirow Financial Investment Management, Inc. | 369 | $280.6K | 0.01% | +76+25.9% | Added |
| Ssi Investment Management LLC | 365 | $278.3K | 0.02% | −4−1.1% | Reduced |
| Sivia Capital Partners, LLC | 363 | $276.8K | 0.19% | +18+5.2% | Added |
| Healthcare of Ontario Pension Plan Trust Fund | 362 | $276.0K | 0.00% | −19,638−98.2% | Reduced |
| Sovereign Financial Group, Inc. | 361 | $275.2K | 0.07% | +1+0.3% | Added |
| Richard W. Paul & Associates, LLC | 360 | $274.5K | 0.11% | +1+0.3% | Added |
| Freestone Capital Holdings, LLC | 359 | $273.7K | 0.01% | −17−4.5% | Reduced |
| Pinkerton Retirement Specialists, LLC | 359 | $273.7K | 0.04% | +359 | New |
| RWM Asset Management, LLC | 359 | $273.7K | 0.05% | +359 | New |
| Turtle Creek Wealth Advisors, LLC | 357 | $272.2K | 0.07% | −2−0.6% | Reduced |
| Interchange Capital Partners, LLC | 339 | $272.2K | 0.18% | +339 | New |
| Westwood Holdings Group Inc. | 356 | $271.0K | 0.00% | +356 | New |
| Nebula Research & Development LLC | 354 | $269.9K | 0.06% | −886−71.5% | Reduced |
| Alpha Cubed Investments, LLC | 352 | $268.4K | 0.01% | −259−42.4% | Reduced |
| Shoker Investment Counsel, Inc. | 349 | $268.2K | 0.10% | −8−2.2% | Reduced |
| Householder Group Estate & Retirement Specialist, LLC | 351 | $267.6K | 0.08% | +16+4.8% | Added |
| Baldwin Brothers Inc | 350 | $266.8K | 0.02% | 00.0% | Unchanged |
| American Investment Services, Inc. | 350 | $266.8K | 0.05% | 00.0% | Unchanged |
| Westmount Partners, LLC | 350 | $266.8K | 0.10% | +350 | New |
| SignalPoint Asset Management, LLC | 349 | $266.1K | 0.07% | 00.0% | Unchanged |