ServiceNow, Inc.

NOW

Exchange: NYSE
Industry: Services-Prepackaged Software
SEC CIK: 0001373715

SEC filings (opens in a new tab)

In the last 90 days, ServiceNow, Inc. insiders filed 0 open-market purchases and 4 sales; 2,244 institutions reported holding it in 13F filings for Q2 2026, worth $83.7B in total; 3 superinvestors hold it, including Akre Capital Management and Tiger Global Management.

13F holders, Q1 2024

Institutional positions in ServiceNow, Inc. as of Mar 31, 2024. Investment managers with $100 million or more in US stocks report their long positions on Form 13F within 45 days after each quarter ends. How 13F works

Institutional holders: 1,823; +94 vs. Q4 2023
Shares held: 180.1M; −127.2K (−0.1%) vs. Q4 2023
Total value: $136.7B; +$9.65B (+7.6%) vs. Q4 2023
New holders: 193; 765 more added
Sold out: 99; 637 more reduced

27 institutions that held it in Q4 2023 haven't filed for Q1 2024 yet. Not filing isn't selling, so they aren't counted as sold out or in the changes above.

Compare with Q4 2023: new holders, sold out and not filed yet

Holders and value by quarter

Institutions reporting NOW on Form 13F each quarter since Q1 2021, and the total value they reported. Values are as of each quarter end, so they also move with the share price.

Institutional holdersQ1 2024: 1,823 institutions

Value heldQ1 2024: $136.7B

Institutions holding NOW and their total value by quarter
Quarter	Holders	Value
Q2 2026	2,244	$83.7B
Q1 2026	2,213	$90.5B
Q4 2025	2,326	$138.5B
Q3 2025	2,249	$164.4B
Q2 2025	2,298	$187.2B
Q1 2025	2,167	$145.0B
Q4 2024	2,262	$194.6B
Q3 2024	1,945	$162.8B
Q2 2024	1,879	$142.1B
Q1 2024	1,823	$136.7B
Q4 2023	1,756	$127.2B
Q3 2023	1,565	$100.5B
Q2 2023	1,503	$101.5B
Q1 2023	1,410	$83.9B
Q4 2022	1,360	$69.7B
Q3 2022	1,321	$67.4B
Q2 2022	1,378	$85.1B
Q1 2022	1,407	$98.5B
Q4 2021	1,415	$113.9B
Q3 2021	1,334	$109.0B
Q2 2021	1,273	$95.3B
Q1 2021	1,266	$86.5B

Institutions, Q1 2024

Shares, value and share of portfolio for each institution holding ServiceNow, Inc.; share changes are against Q4 2023.

Institutions holding NOW in Q1 2024
Institution	Shares	Value	% of portfolio	Change in shares	Action
HBC Financial Services, PLLC	1	$0	0.00%	00.0%	Unchanged
Dogwood Wealth Management LLC	0	$18	0.00%	0	Unchanged
Global Assets Advisory, LLC	528,639	$688	0.03%	+528,639	New
WestEnd Advisors, LLC	1	$762	0.00%	00.0%	Unchanged
Piscataqua Savings Bank	1	$762	0.00%	+1	New
Delos Wealth Advisors, LLC	1	$763	0.00%	00.0%	Unchanged
PEAK6 Investments LLC	2	$1.24K	0.00%	00.0%	Unchanged
Cranbrook Wealth Management, LLC	2	$1.33K	0.00%	00.0%	Unchanged
ClariVest Asset Management LLC	2	$1.52K	0.00%	00.0%	Unchanged
Perkins Coie Trust Co	2	$1.52K	0.00%	00.0%	Unchanged
Beaird Harris Wealth Management, LLC	2	$1.52K	0.00%	−21−91.3%	Reduced
SOA Wealth Advisors, LLC.	2	$1.52K	0.00%	+1+100.0%	Added
Horizon Financial Services, LLC	2	$1.52K	0.00%	+2	New
Abich Financial Wealth Management LLC	2	$1.52K	0.00%	+2	New
Breakwater Investment Management	2	$1.52K	0.00%	+2	New
Pineridge Advisors LLC	3	$2.29K	0.00%	00.0%	Unchanged
Blume Capital Management, Inc.	3	$2.29K	0.00%	00.0%	Unchanged
Mendota Financial Group, LLC	3	$2.29K	0.00%	00.0%	Unchanged
Financial Synergies Wealth Advisors, Inc.	3	$2.29K	0.00%	+3	New
FPC Investment Advisory, Inc.	4	$2.99K	0.00%	+4	New
First PREMIER Bank	4	$3.00K	0.00%	+4	New
Cherry Tree Wealth Management, LLC	4	$3.05K	0.00%	00.0%	Unchanged
Global Financial Private Client, LLC	4	$3.07K	0.00%	00.0%	Unchanged
Wetzel Investment Advisors, Inc.	5	$3.66K	0.00%	00.0%	Unchanged
First Financial Corp	5	$3.81K	0.00%	−101−95.3%	Reduced
Bogart Wealth, LLC	5	$3.81K	0.00%	00.0%	Unchanged
Your Advocates Ltd., LLP	5	$3.81K	0.00%	00.0%	Unchanged
Bellevue Asset Management, LLC	5	$3.81K	0.00%	00.0%	Unchanged
Scarborough Advisors, LLC	5	$3.81K	0.00%	00.0%	Unchanged
Washington Trust Co	6	$4.57K	0.00%	−2−25.0%	Reduced
Motco	6	$4.57K	0.00%	−2−25.0%	Reduced
Globeflex Capital L P	6	$4.57K	0.00%	00.0%	Unchanged
Versant Capital Management, Inc	6	$4.57K	0.00%	00.0%	Unchanged
a16z Perennial Management, L.P.	6	$4.57K	0.00%	00.0%	Unchanged
True Wealth Design, LLC	6	$4.58K	0.00%	+1+20.0%	Added
Capital Analysts, LLC	6	$5.00K	0.00%	+4+200.0%	Added
City Holding Co	7	$5.34K	0.00%	00.0%	Unchanged
Jackson, Grant Investment Advisers, Inc.	7	$5.34K	0.00%	00.0%	Unchanged
Cape Investment Advisory, Inc.	7	$5.34K	0.00%	00.0%	Unchanged
Cetera Trust Company, N.A	7	$5.34K	0.00%	00.0%	Unchanged
MCF Advisors LLC	7	$5.34K	0.00%	+2+40.0%	Added
Sofos Investments, Inc.	8	$5.66K	0.00%	+6+300.0%	Added
PayPay Securities Corp	8	$6.10K	0.30%	−1−11.1%	Reduced
Retirement Group, LLC	8	$6.10K	0.00%	00.0%	Unchanged
Legend Financial Advisors, Inc.	8	$6.10K	0.00%	+6+300.0%	Added
Dixon Mitchell Investment Counsel Inc.	8	$6.10K	0.00%	+8	New
Tower View Investment Management & Research LLC	8	$6.10K	0.00%	00.0%	Unchanged
JNBA Financial Advisors	8	$6.10K	0.00%	00.0%	Unchanged
Tyler-Stone Wealth Management	8	$6.10K	0.00%	00.0%	Unchanged
Richardson Financial Services Inc.	9	$6.86K	0.00%	+9	New
Berkshire Capital Holdings Inc	10	$7.62K	0.00%	00.0%	Unchanged
Estabrook Capital Management	10	$7.62K	0.00%	00.0%	Unchanged
HHM Wealth Advisors, LLC	10	$7.62K	0.00%	00.0%	Unchanged
Trivant Custom Portfolio Group, LLC	10	$7.62K	0.00%	00.0%	Unchanged
J.Safra Asset Management Corp	10	$7.62K	0.00%	+10	New
Pacific Center for Financial Services	10	$7.62K	0.00%	+10	New
Carmichael Hill & Associates, Inc.	10	$7.62K	0.00%	+10	New
Redmont Wealth Advisors LLC	10	$7.62K	0.01%	+10	New
Pacifica Partners Inc.	10	$7.74K	0.00%	00.0%	Unchanged
West Paces Advisors Inc.	11	$8.39K	0.00%	−11−50.0%	Reduced
Geneos Wealth Management Inc.	11	$8.39K	0.00%	+2+22.2%	Added
Northwest Investment Counselors, LLC	11	$8.39K	0.00%	+11	New
Pacific Capital Wealth Advisors, Inc	11	$8.39K	0.00%	+11	New
Voisard Asset Management Group, Inc.	11	$8.39K	0.00%	00.0%	Unchanged
Criterion Capital Advisors, LLC	11	$8.39K	0.01%	+4+57.1%	Added
Frazier Financial Advisors, LLC	11	$8.39K	0.01%	+5+83.3%	Added
Sittner & Nelson, LLC	12	$9.15K	0.00%	00.0%	Unchanged
Macroview Investment Management LLC	12	$9.15K	0.01%	+8+200.0%	Added
Missouri Trust & Investment Co	13	$9.91K	0.00%	−25−65.8%	Reduced
North Star Investment Management Corp.	13	$9.91K	0.00%	+6+85.7%	Added
JCIC Asset Management Inc.	14	$10.7K	0.00%	−15−51.7%	Reduced
HighMark Wealth Management LLC	14	$10.7K	0.01%	00.0%	Unchanged
Creative Financial Designs Inc	15	$11.4K	0.00%	+15	New
Coston, McIsaac & Partners	17	$12.0K	0.00%	00.0%	Unchanged
Stuart Chaussee & Associates, Inc.	16	$12.2K	0.00%	00.0%	Unchanged
Dunhill Financial, LLC	16	$12.4K	0.01%	+2+14.3%	Added
Colonial Trust Advisors	17	$13.0K	0.00%	−6−26.1%	Reduced
Moser Wealth Advisors, LLC	18	$13.7K	0.01%	00.0%	Unchanged
DT Investment Partners, LLC	18	$13.7K	0.00%	00.0%	Unchanged
Annapolis Financial Services, LLC	18	$13.7K	0.00%	00.0%	Unchanged
Red Tortoise LLC	19	$14.5K	0.01%	00.0%	Unchanged
Albion Financial Group	19	$14.5K	0.00%	+19	New
Avion Wealth	19	$15.0K	0.00%	+1+5.6%	Added
Kathleen S. Wright Associates Inc.	20	$15.2K	0.01%	00.0%	Unchanged
Transcendent Capital Group LLC	20	$15.2K	0.01%	00.0%	Unchanged
Anfield Capital Management, LLC	20	$15.2K	0.01%	+20	New
Centennial Bank	20	$15.2K	0.01%	−2−9.1%	Reduced
Stone House Investment Management, LLC	21	$16.0K	0.00%	00.0%	Unchanged
Hexagon Capital Partners LLC	21	$16.0K	0.00%	+14+200.0%	Added
Indiana Trust & Investment Management CO	21	$16.0K	0.01%	+21	New
Atticus Wealth Management, LLC	23	$17.5K	0.01%	00.0%	Unchanged
Valued Wealth Advisors LLC	23	$17.5K	0.01%	+4+21.1%	Added
Geo Capital Gestora de Recursos Ltd	24	$18.0K	0.02%	+3+14.3%	Added
NFJ Investment Group, LLC	24	$18.3K	0.00%	00.0%	Unchanged
Syntax Research, Inc.	25	$19.1K	0.01%	00.0%	Unchanged
Legacy Bridge, LLC	25	$19.1K	0.01%	+25	New
Raffa Wealth Management, LLC	26	$19.8K	0.01%	−1−3.7%	Reduced
Future Financial Wealth Managment LLC	28	$21.3K	0.02%	+28	New
St Germain D J Co Inc	30	$22.9K	0.00%	00.0%	Unchanged
Oakworth Capital, Inc.	30	$22.9K	0.00%	00.0%	Unchanged