ServiceNow, Inc.
NOW- Exchange
- NYSE
- Industry
- Services-Prepackaged Software
- SEC CIK
- 0001373715
In the last 90 days, ServiceNow, Inc. insiders filed 0 open-market purchases and 4 sales; 2,245 institutions reported holding it in 13F filings for Q2 2026, worth $83.7B in total; 3 superinvestors hold it, including Akre Capital Management and Tiger Global Management.
13F holders, Q1 2024
Institutional positions in ServiceNow, Inc. as of Mar 31, 2024. Investment managers with $100 million or more in US stocks report their long positions on Form 13F within 45 days after each quarter ends. How 13F works
- Institutional holders
- 1,823
- +94 vs. Q4 2023
- Shares held
- 180.1M
- −127.2K (−0.1%) vs. Q4 2023
- Total value
- $136.7B
- +$9.65B (+7.6%) vs. Q4 2023
- New holders
- 193
- 765 more added
- Sold out
- 99
- 637 more reduced
27 institutions that held it in Q4 2023 haven't filed for Q1 2024 yet. Not filing isn't selling, so they aren't counted as sold out or in the changes above.
Compare with Q4 2023: new holders, sold out and not filed yet
Holders and value by quarter
Institutions reporting NOW on Form 13F each quarter since Q1 2021, and the total value they reported. Values are as of each quarter end, so they also move with the share price.
| Quarter | Holders | Value |
|---|---|---|
| Q2 2026 | 2,245 | $83.7B |
| Q1 2026 | 2,213 | $90.5B |
| Q4 2025 | 2,326 | $138.5B |
| Q3 2025 | 2,249 | $164.4B |
| Q2 2025 | 2,298 | $187.2B |
| Q1 2025 | 2,167 | $145.0B |
| Q4 2024 | 2,262 | $194.6B |
| Q3 2024 | 1,945 | $162.8B |
| Q2 2024 | 1,879 | $142.1B |
| Q1 2024 | 1,823 | $136.7B |
| Q4 2023 | 1,756 | $127.2B |
| Q3 2023 | 1,565 | $100.5B |
| Q2 2023 | 1,503 | $101.5B |
| Q1 2023 | 1,410 | $83.9B |
| Q4 2022 | 1,360 | $69.7B |
| Q3 2022 | 1,321 | $67.4B |
| Q2 2022 | 1,378 | $85.1B |
| Q1 2022 | 1,407 | $98.5B |
| Q4 2021 | 1,415 | $113.9B |
| Q3 2021 | 1,334 | $109.0B |
| Q2 2021 | 1,273 | $95.3B |
| Q1 2021 | 1,266 | $86.5B |
Institutions, Q1 2024
Shares, value and share of portfolio for each institution holding ServiceNow, Inc.; share changes are against Q4 2023.
| Institution | Shares | Value | % of portfolio | Change in shares | Action |
|---|---|---|---|---|---|
| Seven Mile Advisory | 349 | $265.9K | 0.20% | −17−4.6% | Reduced |
| Hartline Investment Corp | 348 | $265.3K | 0.05% | −27,568−98.8% | Reduced |
| Bay Colony Advisory Group, Inc d/b/a Bay Colony Advisors | 348 | $265.3K | 0.05% | −58−14.3% | Reduced |
| Cooper/Haims Advisors, LLC | 347 | $264.6K | 0.15% | +20+6.1% | Added |
| LVW Advisors, LLC | 347 | $264.6K | 0.04% | +53+18.0% | Added |
| Relyea Zuckerberg Hanson LLC | 345 | $263.0K | 0.05% | +9+2.7% | Added |
| Sepio Capital, LP | 343 | $261.5K | 0.02% | −828−70.7% | Reduced |
| D'Orazio & Associates, Inc. | 340 | $259.2K | 0.04% | +27+8.6% | Added |
| Aprio Wealth Management, LLC | 340 | $259.2K | 0.05% | +340 | New |
| Prelude Capital Management, LLC | 339 | $258.5K | 0.02% | −577−63.0% | Reduced |
| CBOE Vest Financial, LLC | 339 | $258.5K | 0.01% | +339 | New |
| Maverick Capital LtdSuperinvestorMaverick Capital | 338 | $257.7K | 0.00% | −220−39.4% | Reduced |
| Benjamin Edwards Inc | 336 | $256.0K | 0.05% | +39+13.1% | Added |
| Redwood Investment Management, LLC | 333 | $254.0K | 0.02% | +333 | New |
| Symmetry Partners, LLC | 332 | $253.0K | 0.02% | 00.0% | Unchanged |
| Nichols & Pratt Advisers LLP | 330 | $251.6K | 0.02% | 00.0% | Unchanged |
| Cobblestone Capital Advisors LLC | 330 | $251.6K | 0.02% | +330 | New |
| Novare Capital Management LLC | 329 | $250.8K | 0.02% | +329 | New |
| Total Clarity Wealth Management, Inc. | 329 | $250.8K | 0.09% | +329 | New |
| Chesapeake Wealth Management | 329 | $250.8K | 0.09% | −5−1.5% | Reduced |
| Pearl River Capital, LLC | 328 | $250.1K | 0.04% | +29+9.7% | Added |
| Farmers Trust Co | 327 | $249.3K | 0.05% | −8,772−96.4% | Reduced |
| Traynor Capital Management, Inc. | 327 | $249.0K | 0.02% | +24+7.9% | Added |
| Northside Capital Management, LLC | 326 | $248.5K | 0.04% | 00.0% | Unchanged |
| Edge Financial Advisors LLC | 326 | $248.5K | 0.22% | +326 | New |
| Family Management Corp | 325 | $247.8K | 0.05% | −23−6.6% | Reduced |
| Sharp Financial Services, LLC | 325 | $247.8K | 0.23% | 00.0% | Unchanged |
| Wealth Advisory Solutions, LLC | 325 | $247.8K | 0.06% | +325 | New |
| Pegasus Partners Ltd. | 318 | $242.4K | 0.03% | −25−7.3% | Reduced |
| Armbruster Capital Management, Inc. | 317 | $241.7K | 0.05% | 00.0% | Unchanged |
| Robertson Stephens Wealth Management, LLC | 317 | $241.7K | 0.01% | +32+11.2% | Added |
| Alpha Family Trust | 315 | $240.2K | 0.15% | 00.0% | Unchanged |
| Reuter James Wealth Management, LLC | 311 | $237.1K | 0.16% | +311 | New |
| Claret Asset Management Corp | 311 | $237.0K | 0.04% | −20−6.0% | Reduced |
| Sunpointe, LLC | 310 | $236.3K | 0.26% | +8+2.6% | Added |
| Kercheville Advisors, LLC | 310 | $236.3K | 0.11% | +310 | New |
| Colonial River Wealth Management, LLC | 309 | $235.6K | 0.13% | +1+0.3% | Added |
| Hengehold Capital Management LLC | 309 | $235.6K | 0.03% | +4+1.3% | Added |
| Integral Investment Advisors, Inc. | 308 | $233.8K | 0.10% | +5+1.7% | Added |
| AMG National Trust Bank | 305 | $232.7K | 0.01% | −34−10.0% | Reduced |
| Benedict Financial Advisors Inc | 305 | $232.5K | 0.06% | 00.0% | Unchanged |
| Cornell Pochily Investment Advisors, Inc. | 305 | $232.5K | 0.09% | +5+1.7% | Added |
| John W. Brooker & Co., CPAs | 304 | $231.8K | 0.12% | 00.0% | Unchanged |
| SFMG, LLC | 302 | $230.2K | 0.02% | −2−0.7% | Reduced |
| Palisade Asset Management, LLC | 300 | $228.7K | 0.02% | 00.0% | Unchanged |
| Lantern Wealth Advisors, LLC | 300 | $228.7K | 0.16% | +10+3.4% | Added |
| Power Wealth Management LLC | 298 | $227.2K | 0.14% | −17−5.4% | Reduced |
| Strategic Advocates LLC | 298 | $227.2K | 0.09% | −353−54.2% | Reduced |
| DSC Advisors, L.P. | 298 | $227.2K | 0.37% | +298 | New |
| Steward Partners Investment Solutions, LLC | 296 | $225.7K | 0.04% | +296 | New |
| New Insight Wealth Advisors | 296 | $225.7K | 0.14% | +296 | New |
| Opal Wealth Advisors, LLC | 295 | $224.9K | 0.08% | −46−13.5% | Reduced |
| New Jersey Better Educational Savings Trust | 295 | $224.9K | 0.43% | 00.0% | Unchanged |
| Cedar Brook Financial Partners, LLC | 293 | $223.4K | 0.04% | −12−3.9% | Reduced |
| Eagle Bay Advisors LLC | 293 | $223.4K | 0.14% | +1+0.3% | Added |
| BlueCrest Capital Management Ltd | 291 | $221.9K | 0.05% | −470−61.8% | Reduced |
| Mirador Capital Partners LP | 291 | $221.9K | 0.04% | +2+0.7% | Added |
| BNC Wealth Management, LLC | 291 | $221.9K | 0.09% | +291 | New |
| Spinnaker Investment Group, LLC | 287 | $218.8K | 0.06% | 00.0% | Unchanged |
| Smith, Moore & Co. | 286 | $218.0K | 0.02% | +286 | New |
| NBT Bank N A | 285 | $217.3K | 0.02% | +285 | New |
| E&G Advisors, LP | 285 | $217.3K | 0.07% | +285 | New |
| Amplius Wealth Advisors, LLC | 285 | $217.3K | 0.02% | +285 | New |
| Trust Co of Vermont | 281 | $214.2K | 0.01% | +17+6.4% | Added |
| Kapitalo Investimentos Ltda | 281 | $214.2K | 0.05% | +119+73.5% | Added |
| Bellecapital International Ltd. | 281 | $214.2K | 0.05% | +281 | New |
| Plante Moran Financial Advisors, LLC | 280 | $213.5K | 0.02% | −176−38.6% | Reduced |
| Larson Financial Group LLC | 280 | $213.5K | 0.02% | −33−10.5% | Reduced |
| Tidemark, LLC | 280 | $213.5K | 0.12% | −11−3.8% | Reduced |
| Blossom Wealth Management | 280 | $213.5K | 0.51% | +280 | New |
| Roble, Belko & Company, Inc | 280 | $213.0K | 0.04% | 00.0% | Unchanged |
| Vaughan David Investments LLC | 279 | $213.0K | 0.01% | +279 | New |
| Oliver Lagore Vanvalin Investment Group | 279 | $212.7K | 0.06% | +219+365.0% | Added |
| Highline Wealth Partners LLC | 279 | $212.7K | 0.09% | +242+654.1% | Added |
| Sonora Investment Management Group, LLC | 279 | $212.7K | 0.02% | +279 | New |
| Investment House LLC | 278 | $211.9K | 0.01% | +278 | New |
| Valley Brook Capital Group | 277 | $211.2K | 0.17% | +277 | New |
| Edgestream Partners, L.P. | 275 | $209.7K | 0.01% | +275 | New |
| Towarzystwo Funduszy Inwestycyjnych Pzu SA | 271 | $206.6K | 0.09% | 00.0% | Unchanged |
| Knightsbridge Asset Management, LLC | 292 | $206.3K | 0.06% | 00.0% | Unchanged |
| National Philanthropic Trust | 270 | $205.8K | 0.00% | −305−53.0% | Reduced |
| Moss Adams Wealth Advisors LLC | 270 | $205.7K | 0.03% | +270 | New |
| Pathway Financial Advisors LLC | 269 | $205.1K | 0.06% | +269 | New |
| KilterHowling LLC | 268 | $204.3K | 0.14% | 00.0% | Unchanged |
| Cedar Wealth Management, LLC | 268 | $204.3K | 0.07% | +14+5.5% | Added |
| West Bancorporation Inc | 267 | $203.6K | 0.13% | −100−27.2% | Reduced |
| Regatta Capital Group, LLC | 266 | $202.8K | 0.05% | +266 | New |
| Red Wave Investments LLC | 265 | $202.0K | 0.08% | +265 | New |
| Consilium Wealth Advisory, LLC | 265 | $202.0K | 0.11% | +265 | New |
| Planning Capital Management Corp | 263 | $200.5K | 0.15% | −122−31.7% | Reduced |
| Centiva Capital, LP | 260 | $198.2K | 0.01% | +159+157.4% | Added |
| Richelieu Gestion PLC | 260 | $198.0K | 0.20% | +250+2,500.0% | Added |
| Harbour Investments, Inc. | 259 | $197.5K | 0.01% | +114+78.6% | Added |
| FinTrust Capital Advisors, LLC | 257 | $195.9K | 0.04% | −21−7.6% | Reduced |
| Johnson Financial Group, Inc. | 257 | $195.9K | 0.01% | −17−6.2% | Reduced |
| Rise Advisors, LLC | 250 | $190.6K | 0.10% | +105+72.4% | Added |
| Newbridge Financial Services Group, Inc. | 240 | $183.0K | 0.08% | −27−10.1% | Reduced |
| Private Trust Co NA | 237 | $180.7K | 0.02% | +64+37.0% | Added |
| Formidable Asset Management, LLC | 226 | $172.3K | 0.03% | +226 | New |
| E Fund Management (Hong Kong) Co., Ltd. | 225 | $172.0K | 0.11% | +57+33.9% | Added |