ServiceNow, Inc.
NOW- Exchange
- NYSE
- Industry
- Services-Prepackaged Software
- SEC CIK
- 0001373715
In the last 90 days, ServiceNow, Inc. insiders filed 0 open-market purchases and 4 sales; 2,245 institutions reported holding it in 13F filings for Q2 2026, worth $83.7B in total; 3 superinvestors hold it, including Akre Capital Management and Tiger Global Management.
13F holders, Q1 2024
Institutional positions in ServiceNow, Inc. as of Mar 31, 2024. Investment managers with $100 million or more in US stocks report their long positions on Form 13F within 45 days after each quarter ends. How 13F works
- Institutional holders
- 1,823
- +94 vs. Q4 2023
- Shares held
- 180.1M
- −127.2K (−0.1%) vs. Q4 2023
- Total value
- $136.7B
- +$9.65B (+7.6%) vs. Q4 2023
- New holders
- 193
- 765 more added
- Sold out
- 99
- 637 more reduced
27 institutions that held it in Q4 2023 haven't filed for Q1 2024 yet. Not filing isn't selling, so they aren't counted as sold out or in the changes above.
Compare with Q4 2023: new holders, sold out and not filed yet
Holders and value by quarter
Institutions reporting NOW on Form 13F each quarter since Q1 2021, and the total value they reported. Values are as of each quarter end, so they also move with the share price.
| Quarter | Holders | Value |
|---|---|---|
| Q2 2026 | 2,245 | $83.7B |
| Q1 2026 | 2,213 | $90.5B |
| Q4 2025 | 2,326 | $138.5B |
| Q3 2025 | 2,249 | $164.4B |
| Q2 2025 | 2,298 | $187.2B |
| Q1 2025 | 2,167 | $145.0B |
| Q4 2024 | 2,262 | $194.6B |
| Q3 2024 | 1,945 | $162.8B |
| Q2 2024 | 1,879 | $142.1B |
| Q1 2024 | 1,823 | $136.7B |
| Q4 2023 | 1,756 | $127.2B |
| Q3 2023 | 1,565 | $100.5B |
| Q2 2023 | 1,503 | $101.5B |
| Q1 2023 | 1,410 | $83.9B |
| Q4 2022 | 1,360 | $69.7B |
| Q3 2022 | 1,321 | $67.4B |
| Q2 2022 | 1,378 | $85.1B |
| Q1 2022 | 1,407 | $98.5B |
| Q4 2021 | 1,415 | $113.9B |
| Q3 2021 | 1,334 | $109.0B |
| Q2 2021 | 1,273 | $95.3B |
| Q1 2021 | 1,266 | $86.5B |
Institutions, Q1 2024
Shares, value and share of portfolio for each institution holding ServiceNow, Inc.; share changes are against Q4 2023.
| Institution | Shares | Value | % of portfolio | Change in shares | Action |
|---|---|---|---|---|---|
| Union Savings Bank | 225 | $171.5K | 0.09% | 00.0% | Unchanged |
| JJJ Advisors Inc. | 225 | $171.5K | 0.04% | +3+1.4% | Added |
| Rakuten Securities, Inc. | 217 | $165.4K | 0.07% | −22−9.2% | Reduced |
| First Personal Financial Services | 215 | $163.9K | 0.04% | 00.0% | Unchanged |
| Crewe Advisors LLC | 210 | $160.1K | 0.02% | +210 | New |
| WealthCollab, LLC | 207 | $157.8K | 0.12% | 00.0% | Unchanged |
| Rothschild Investment LLC | 207 | $157.8K | 0.01% | +14+7.3% | Added |
| United Community Bank | 200 | $152.5K | 0.06% | −5−2.4% | Reduced |
| Montag A & Associates Inc | 197 | $150.2K | 0.01% | −38−16.2% | Reduced |
| DiNuzzo Private Wealth, Inc. | 196 | $149.4K | 0.02% | 00.0% | Unchanged |
| Hazlett, Burt & Watson, Inc. | 194 | $147.0K | 0.09% | +49+33.8% | Added |
| Edmond de Rothschild Holding S.A. | 192 | $146.4K | 0.00% | −94−32.9% | Reduced |
| Migdal Insurance & Financial Holdings Ltd. | 192 | $146.0K | 0.00% | −1,390−87.9% | Reduced |
| Western Pacific Wealth Management, LP | 188 | $143.3K | 0.10% | −13−6.5% | Reduced |
| Kelly Financial Services LLC | 185 | $141.0K | 0.05% | +49+36.0% | Added |
| Perennial Investment Advisors, LLC | 181 | $138.0K | 0.02% | +181 | New |
| Register Financial Advisors LLC | 181 | $138.0K | 0.07% | +181 | New |
| Westside Investment Management, Inc. | 175 | $134.5K | 0.03% | 00.0% | Unchanged |
| Carolinas Wealth Consulting LLC | 176 | $134.2K | 0.03% | −41−18.9% | Reduced |
| Beacon Capital Management, LLC | 175 | $133.4K | 0.03% | +37+26.8% | Added |
| Pin Oak Investment Advisors Inc | 175 | $133.0K | 0.13% | −55−23.9% | Reduced |
| Nemes Rush Group LLC | 167 | $127.3K | 0.02% | +46+38.0% | Added |
| Harel Insurance Investments & Financial Services Ltd. | 165 | $126.0K | 0.00% | −27−14.1% | Reduced |
| Osterweis Capital Management Inc | 164 | $125.0K | 0.01% | 00.0% | Unchanged |
| MV Capital Management, Inc. | 153 | $116.6K | 0.01% | −2−1.3% | Reduced |
| Farmers & Merchants Investments Inc | 150 | $114.4K | 0.00% | 00.0% | Unchanged |
| Atlas Capital Advisors LLC | 150 | $114.4K | 0.02% | 00.0% | Unchanged |
| Ramirez Asset Management, Inc. | 150 | $114.4K | 0.02% | 00.0% | Unchanged |
| Gen-Wealth Partners Inc | 150 | $114.4K | 0.06% | +150 | New |
| Riverview Trust Co | 149 | $113.6K | 0.09% | +149 | New |
| Magellan Asset Management Ltd | 145 | $110.5K | 0.00% | 00.0% | Unchanged |
| MB, Levis & Associates, LLC | 145 | $110.5K | 0.06% | 00.0% | Unchanged |
| Washington Trust Advisors, Inc. | 144 | $109.6K | 0.01% | −344−70.5% | Reduced |
| Hollencrest Capital Management | 143 | $109.0K | 0.00% | −479−77.0% | Reduced |
| Spectrum Wealth Counsel, LLC | 141 | $107.5K | 0.01% | −2−1.4% | Reduced |
| Caldwell Trust Co | 141 | $107.5K | 0.01% | −35−19.9% | Reduced |
| Continuum Advisory, LLC | 147 | $106.3K | 0.02% | +147 | New |
| First Pacific Financial | 129 | $98.3K | 0.03% | 00.0% | Unchanged |
| GHP Investment Advisors, Inc. | 129 | $98.3K | 0.00% | +36+38.7% | Added |
| Addison Advisors LLC | 123 | $93.8K | 0.03% | +20+19.4% | Added |
| Investment Research & Advisory Group, Inc. | 119 | $90.7K | 0.04% | +70+142.9% | Added |
| Impact Partnership Wealth, LLC | 117 | $89.2K | 0.04% | −6−4.9% | Reduced |
| Independence Bank of Kentucky | 117 | $89.2K | 0.03% | +25+27.2% | Added |
| ICA Group Wealth Management, LLC | 116 | $88.4K | 0.02% | +17+17.2% | Added |
| LRI Investments, LLC | 115 | $87.7K | 0.02% | +115 | New |
| Delta Asset Management LLC | 114 | $86.9K | 0.01% | 00.0% | Unchanged |
| DSM Capital Partners LLC | 112 | $85.4K | 0.00% | 00.0% | Unchanged |
| Operose Advisors LLC | 111 | $84.6K | 0.03% | −76−40.6% | Reduced |
| West Branch Capital LLC | 107 | $81.6K | 0.03% | 00.0% | Unchanged |
| Virtus Investment Advisers, Inc. | 106 | $80.8K | 0.06% | −11−9.4% | Reduced |
| Byrne Asset Management LLC | – | $79.3K | 0.05% | – | – |
| MEAG MUNICH ERGO, Kapitalanlagegesellschaft mbH | 104 | $79.3K | 0.00% | +104 | New |
| Arlington Trust Co LLC | 103 | $78.5K | 0.02% | −6−5.5% | Reduced |
| Bartlett & Co. Wealth Management LLC | 102 | $77.8K | 0.00% | −44−30.1% | Reduced |
| First United Bank Trust | 100 | $76.2K | 0.03% | 00.0% | Unchanged |
| Custom Portfolio Group LLC | 100 | $76.2K | 0.06% | 00.0% | Unchanged |
| Bay Harbor Wealth Management, LLC | 99 | $75.5K | 0.03% | +3+3.1% | Added |
| Cornerstone Planning Group LLC | 104 | $74.5K | 0.02% | −26−20.0% | Reduced |
| New Covenant Trust Company, N.A. | 94 | $71.7K | 0.07% | +94 | New |
| SRS Capital Advisors, Inc. | 92 | $70.1K | 0.01% | −13−12.4% | Reduced |
| Caitlin John, LLC | 91 | $69.4K | 0.05% | 00.0% | Unchanged |
| Capital Advisors, Ltd. LLC | 89 | $68.0K | 0.01% | +7+8.5% | Added |
| Financial Connections Group, Inc. | 87 | $67.0K | 0.07% | 00.0% | Unchanged |
| Colonial Trust Co | 84 | $63.7K | 0.01% | −16−16.0% | Reduced |
| State of Wyoming | 83 | $63.3K | 0.01% | +83 | New |
| Hall Laurie J Trustee | 80 | $61.0K | 0.02% | 00.0% | Unchanged |
| Avondale Wealth Management | 80 | $61.0K | 0.04% | 00.0% | Unchanged |
| Horizon Bancorp Inc | 79 | $60.0K | 0.03% | −4−4.8% | Reduced |
| Main Street Group, LTD | 77 | $59.2K | 0.03% | 00.0% | Unchanged |
| Avalon Trust Co | 76 | $57.9K | 0.00% | 00.0% | Unchanged |
| Security National Bank | 75 | $57.2K | 0.01% | 00.0% | Unchanged |
| Tucker Asset Management LLC | 74 | $56.4K | 0.01% | 00.0% | Unchanged |
| Ofi Invest Asset Management | 77 | $54.4K | 0.00% | +3+4.1% | Added |
| Solstein Capital, LLC | 70 | $53.4K | 0.04% | 00.0% | Unchanged |
| Centerpoint Advisors, LLC | 70 | $53.0K | 0.02% | 00.0% | Unchanged |
| JFS Wealth Advisors, LLC | 69 | $52.6K | 0.00% | +41+146.4% | Added |
| AdvisorNet Financial, Inc | 67 | $51.1K | 0.00% | +23+52.3% | Added |
| Northwest Capital Management Inc | 65 | $49.6K | 0.02% | 00.0% | Unchanged |
| MidAtlantic Capital Management, Inc. | 65 | $49.6K | 0.04% | 00.0% | Unchanged |
| Bell Investment Advisors, Inc | 65 | $49.6K | 0.01% | +5+8.3% | Added |
| Tortoise Investment Management, LLC | 64 | $48.8K | 0.01% | +12+23.1% | Added |
| Abound Wealth Management | 63 | $48.3K | 0.02% | +1+1.6% | Added |
| Laurel Wealth Advisors LLC | 63 | $48.0K | 0.01% | +13+26.0% | Added |
| AllSquare Wealth Management LLC | 63 | $48.0K | 0.03% | 00.0% | Unchanged |
| Private Ocean, LLC | 62 | $47.3K | 0.01% | 00.0% | Unchanged |
| Global Trust Asset Management, LLC | 61 | $46.5K | 0.02% | 00.0% | Unchanged |
| Barrett & Company, Inc. | 60 | $45.7K | 0.02% | 00.0% | Unchanged |
| GoalVest Advisory LLC | 60 | $45.7K | 0.02% | +2+3.4% | Added |
| Fortitude Family Office, LLC | 58 | $44.2K | 0.03% | 00.0% | Unchanged |
| Ulland Investment Advisors, LLC | 56 | $43.0K | 0.03% | +56 | New |
| Vima LLC | 92 | $42.8K | 0.05% | +4+4.5% | Added |
| Institutional & Family Asset Management, LLC | 56 | $42.7K | 0.01% | +5+9.8% | Added |
| Center for Financial Planning, Inc. | 53 | $40.4K | 0.01% | 00.0% | Unchanged |
| TFC Financial Management | 51 | $38.9K | 0.01% | +42+466.7% | Added |
| RFP Financial Group LLC | 51 | $38.9K | 0.02% | +37+264.3% | Added |
| Armstrong Advisory Group, Inc | 55 | $38.9K | 0.00% | 00.0% | Unchanged |
| Old Second National Bank of Aurora | 50 | $38.1K | 0.01% | 00.0% | Unchanged |
| PFG Private Wealth Management, LLC | 50 | $38.1K | 0.02% | +50 | New |
| Strengthening Families & Communities, LLC | 48 | $37.0K | 0.02% | 00.0% | Unchanged |
| Sachetta, LLC | 49 | $34.6K | 0.02% | 00.0% | Unchanged |