ServiceNow, Inc.
NOW- Exchange
- NYSE
- Industry
- Services-Prepackaged Software
- SEC CIK
- 0001373715
In the last 90 days, ServiceNow, Inc. insiders filed 0 open-market purchases and 4 sales; 2,245 institutions reported holding it in 13F filings for Q2 2026, worth $83.7B in total; 3 superinvestors hold it, including Akre Capital Management and Tiger Global Management.
13F holders, Q1 2024
Institutional positions in ServiceNow, Inc. as of Mar 31, 2024. Investment managers with $100 million or more in US stocks report their long positions on Form 13F within 45 days after each quarter ends. How 13F works
- Institutional holders
- 1,823
- +94 vs. Q4 2023
- Shares held
- 180.1M
- −127.2K (−0.1%) vs. Q4 2023
- Total value
- $136.7B
- +$9.65B (+7.6%) vs. Q4 2023
- New holders
- 193
- 765 more added
- Sold out
- 99
- 637 more reduced
27 institutions that held it in Q4 2023 haven't filed for Q1 2024 yet. Not filing isn't selling, so they aren't counted as sold out or in the changes above.
Compare with Q4 2023: new holders, sold out and not filed yet
Holders and value by quarter
Institutions reporting NOW on Form 13F each quarter since Q1 2021, and the total value they reported. Values are as of each quarter end, so they also move with the share price.
| Quarter | Holders | Value |
|---|---|---|
| Q2 2026 | 2,245 | $83.7B |
| Q1 2026 | 2,213 | $90.5B |
| Q4 2025 | 2,326 | $138.5B |
| Q3 2025 | 2,249 | $164.4B |
| Q2 2025 | 2,298 | $187.2B |
| Q1 2025 | 2,167 | $145.0B |
| Q4 2024 | 2,262 | $194.6B |
| Q3 2024 | 1,945 | $162.8B |
| Q2 2024 | 1,879 | $142.1B |
| Q1 2024 | 1,823 | $136.7B |
| Q4 2023 | 1,756 | $127.2B |
| Q3 2023 | 1,565 | $100.5B |
| Q2 2023 | 1,503 | $101.5B |
| Q1 2023 | 1,410 | $83.9B |
| Q4 2022 | 1,360 | $69.7B |
| Q3 2022 | 1,321 | $67.4B |
| Q2 2022 | 1,378 | $85.1B |
| Q1 2022 | 1,407 | $98.5B |
| Q4 2021 | 1,415 | $113.9B |
| Q3 2021 | 1,334 | $109.0B |
| Q2 2021 | 1,273 | $95.3B |
| Q1 2021 | 1,266 | $86.5B |
Institutions, Q1 2024
Shares, value and share of portfolio for each institution holding ServiceNow, Inc.; share changes are against Q4 2023.
| Institution | Shares | Value | % of portfolio | Change in shares | Action |
|---|---|---|---|---|---|
| HBK Sorce Advisory LLC | 2,246 | $1.71M | 0.06% | −271−10.8% | Reduced |
| Beta Wealth Group, Inc. | 2,237 | $1.71M | 0.83% | +110+5.2% | Added |
| Morse Asset Management, Inc | 2,237 | $1.71M | 0.44% | 00.0% | Unchanged |
| Southern Capital Advisors, LLC | 2,209 | $1.68M | 1.02% | +2,209 | New |
| Allianz SE | 2,194 | $1.67M | 0.05% | +2,194 | New |
| Waterloo Capital, L.P. | 2,190 | $1.67M | 0.21% | +466+27.0% | Added |
| Northern Financial Advisors Inc | 2,188 | $1.67M | 1.30% | +23+1.1% | Added |
| Versor Investments LP | 2,177 | $1.66M | 0.34% | −438−16.7% | Reduced |
| Cornercap Investment Counsel Inc | 2,165 | $1.65M | 0.25% | −16−0.7% | Reduced |
| Cigna Investments Inc | 2,163 | $1.65M | 0.31% | −21−1.0% | Reduced |
| Clarius Group, LLC | 2,135 | $1.63M | 0.11% | −248−10.4% | Reduced |
| Pinnacle Associates Ltd | 2,132 | $1.63M | 0.03% | +19+0.9% | Added |
| Mizuho Securities Co. Ltd. | 2,130 | $1.62M | 8.93% | +2,110+10,550.0% | Added |
| 1858 Wealth Management, LLC | 2,296 | $1.62M | 1.54% | 00.0% | Unchanged |
| UBS Oconnor LLC | 2,119 | $1.62M | 0.05% | +705+49.9% | Added |
| Canopy Partners, LLC | 2,100 | $1.60M | 0.78% | +11+0.5% | Added |
| Harfst & Associates, Inc. | 2,096 | $1.60M | 0.38% | +2,096 | New |
| Dantai Capital Ltd | 2,095 | $1.60M | 1.85% | +2,095 | New |
| Integrated Advisors Network LLC | 2,073 | $1.58M | 0.08% | −397−16.1% | Reduced |
| Pinnacle Wealth Management, LLC | 2,071 | $1.58M | 1.65% | +2,071 | New |
| WSFS Capital Management, LLC | 2,062 | $1.57M | 0.09% | −996−32.6% | Reduced |
| McMahon Financial Advisors, LLC | 2,035 | $1.55M | 0.41% | +33+1.6% | Added |
| Redmond Asset Management, LLC | 2,034 | $1.55M | 0.49% | −2−0.1% | Reduced |
| Belpointe Asset Management LLC | 2,031 | $1.55M | 0.12% | −35−1.7% | Reduced |
| Lake Street Advisors Group, LLC | 2,021 | $1.54M | 0.07% | −16−0.8% | Reduced |
| EP Wealth Advisors, LLC | 2,020 | $1.54M | 0.02% | −87−4.1% | Reduced |
| Bell Bank | 2,017 | $1.54M | 0.13% | −292−12.6% | Reduced |
| Peapack Gladstone Financial Corp | 2,014 | $1.53M | 0.02% | −412−17.0% | Reduced |
| Wallace Advisory Group, LLC | 2,172 | $1.53M | 1.15% | −23−1.0% | Reduced |
| SWS Partners | 2,011 | $1.53M | 0.46% | −869−30.2% | Reduced |
| WealthCare Investment Partners, LLC | 2,011 | $1.53M | 0.74% | −79−3.8% | Reduced |
| Bayesian Capital Management, LP | 2,009 | $1.53M | 0.15% | +1,301+183.8% | Added |
| Wedmont Private Capital | 1,953 | $1.53M | 0.11% | +135+7.4% | Added |
| Cohen Klingenstein LLC | 2,000 | $1.52M | 0.06% | 00.0% | Unchanged |
| Guerra Pan Advisors, LLC | 2,000 | $1.52M | 1.41% | +37+1.9% | Added |
| We Are One Seven, LLC | 1,993 | $1.52M | 0.08% | +778+64.0% | Added |
| One Wealth Management Investment & Advisory Services, LLC | 1,992 | $1.52M | 0.62% | −422−17.5% | Reduced |
| Retireful, LLC | 1,991 | $1.52M | 0.63% | −50−2.4% | Reduced |
| First Manhattan Co | 1,983 | $1.51M | 0.00% | +44+2.3% | Added |
| Roman Butler Fullerton & Co | 2,098 | $1.51M | 0.57% | +19+0.9% | Added |
| Valeo Financial Advisors, LLC | 2,017 | $1.51M | 0.05% | +147+7.9% | Added |
| Linden Thomas Advisory Services, LLC | 1,950 | $1.49M | 0.24% | +137+7.6% | Added |
| NVWM, LLC | 1,929 | $1.47M | 0.40% | +30+1.6% | Added |
| Inspire Advisors, LLC | 1,927 | $1.47M | 0.20% | +348+22.0% | Added |
| Smartleaf Asset Management LLC | 1,925 | $1.46M | 0.28% | +238+14.1% | Added |
| Heritage Trust Co | 1,912 | $1.46M | 0.20% | −206−9.7% | Reduced |
| Boston Private Wealth LLC | 1,908 | $1.45M | 0.03% | −71−3.6% | Reduced |
| Verdence Capital Advisors LLC | 1,907 | $1.45M | 0.13% | −150−7.3% | Reduced |
| GraniteShares Advisors LLC | 1,896 | $1.45M | 0.76% | +34+1.8% | Added |
| NorthRock Partners, LLC | 1,870 | $1.43M | 0.05% | +100+5.6% | Added |
| Douglass Winthrop Advisors, LLC | 1,868 | $1.42M | 0.03% | 00.0% | Unchanged |
| Bristlecone Advisors, LLC | 1,867 | $1.42M | 0.13% | −13−0.7% | Reduced |
| Quadrant Capital Group LLC | 1,862 | $1.42M | 0.11% | +194+11.6% | Added |
| Independent Financial Group, LLC | 1,862 | $1.42M | 0.07% | +400+27.4% | Added |
| Private Client Services, LLC | 1,854 | $1.41M | 0.95% | +641+52.8% | Added |
| Sentry Investment Management LLC | 1,854 | $1.41M | 0.55% | 00.0% | Unchanged |
| Insigneo Advisory Services, LLC | 1,852 | $1.41M | 0.17% | +255+16.0% | Added |
| Jamison Private Wealth Management, Inc. | 1,838 | $1.40M | 0.24% | +109+6.3% | Added |
| L.M. Kohn & Company | 1,838 | $1.40M | 0.39% | +97+5.6% | Added |
| Flagship Harbor Advisors, LLC | 1,838 | $1.40M | 0.09% | −17−0.9% | Reduced |
| Maven Securities LTD | 1,837 | $1.40M | 0.08% | +1,837 | New |
| Intellectus Partners, LLC | 1,836 | $1.40M | 0.37% | −706−27.8% | Reduced |
| Prospera Financial Services Inc | 1,835 | $1.40M | 0.04% | +1,156+170.3% | Added |
| Capital Investment Advisors, LLC | 1,833 | $1.40M | 0.03% | +729+66.0% | Added |
| Castle Rock Wealth Management, LLC | 2,038 | $1.40M | 0.38% | +625+44.2% | Added |
| Arkadios Wealth Advisors | 1,823 | $1.39M | 0.11% | −104−5.4% | Reduced |
| Capstone Investment Advisors, LLC | 1,822 | $1.39M | 0.03% | +51+2.9% | Added |
| Passive Capital Management, LLC. | 1,811 | $1.38M | 0.54% | 00.0% | Unchanged |
| Handelsinvest Investeringsforvaltning | 1,810 | $1.38M | 0.66% | −327−15.3% | Reduced |
| VELA Investment Management, LLC | 1,809 | $1.38M | 0.51% | −167−8.5% | Reduced |
| Nationale-Nederlanden Powszechne Towarzystwo Emerytalne S.A. | 1,783 | $1.36M | 0.21% | +1,783 | New |
| Naviter Wealth, LLC | 1,761 | $1.34M | 0.22% | +298+20.4% | Added |
| Kovitz Investment Group Partners, LLC | 1,757 | $1.34M | 0.02% | +1,343+324.4% | Added |
| Hel Ved Capital Management Ltd | 1,738 | $1.33M | 0.33% | −1,710−49.6% | Reduced |
| Schusterman Interests, LLC | 1,735 | $1.32M | 1.03% | 00.0% | Unchanged |
| Balentine LLC | 1,734 | $1.32M | 0.04% | +493+39.7% | Added |
| Connecticut Wealth Management, LLC | 1,726 | $1.32M | 0.07% | +16+0.9% | Added |
| Gryphon Financial Partners LLC | 1,722 | $1.31M | 0.22% | +341+24.7% | Added |
| Synergy Financial Group, LTD | 1,713 | $1.31M | 1.47% | −132−7.2% | Reduced |
| Navellier & Associates Inc | 1,707 | $1.30M | 0.16% | +7+0.4% | Added |
| Avantax Planning Partners, Inc. | 1,706 | $1.30M | 0.04% | +139+8.9% | Added |
| ArrowMark Colorado Holdings LLC | 1,700 | $1.30M | 0.01% | −1,000−37.0% | Reduced |
| Monetta Financial Services Inc | 1,700 | $1.30M | 1.17% | 00.0% | Unchanged |
| Atomi Financial Group, Inc. | 1,699 | $1.30M | 0.12% | +107+6.7% | Added |
| Harbor Investment Advisory, LLC | 1,696 | $1.29M | 0.14% | +1,048+161.7% | Added |
| Birinyi Associates Inc | 1,695 | $1.29M | 0.42% | +1,695 | New |
| Kadensa Capital Ltd | 1,695 | $1.29M | 0.35% | +1,695 | New |
| Horst & Graben Wealth Management LLC | 1,689 | $1.29M | 0.26% | +1,689 | New |
| Wealthspire Advisors, LLC | 1,683 | $1.28M | 0.02% | +56+3.4% | Added |
| Taylor Hoffman Wealth Management | 1,680 | $1.28M | 0.54% | −30−1.8% | Reduced |
| USA Financial Portformulas Corp | 1,672 | $1.27M | 0.21% | −401−19.3% | Reduced |
| EPG Wealth Management LLC | 1,667 | $1.27M | 0.31% | +18+1.1% | Added |
| Sherbrooke Park Advisers LLC | 1,665 | $1.27M | 0.25% | +1,665 | New |
| Highview Capital Management LLC | 1,664 | $1.27M | 0.57% | +76+4.8% | Added |
| Wealth Advisors of Tampa Bay, LLC | 1,663 | $1.27M | 0.60% | −293−15.0% | Reduced |
| Concurrent Investment Advisors, LLC | 1,662 | $1.27M | 0.05% | +93+5.9% | Added |
| FNY Investment Advisers, LLC | 1,637 | $1.25M | 0.81% | +1,637 | New |
| WealthPlan Investment Management, LLC | 1,636 | $1.25M | 0.19% | −222−11.9% | Reduced |
| Western Wealth Management, LLC | 1,631 | $1.24M | 0.10% | +369+29.2% | Added |
| Stablepoint Partners, LLC | 1,623 | $1.24M | 0.25% | +301+22.8% | Added |