ServiceNow, Inc.
NOW- Exchange
- NYSE
- Industry
- Services-Prepackaged Software
- SEC CIK
- 0001373715
In the last 90 days, ServiceNow, Inc. insiders filed 0 open-market purchases and 4 sales; 2,245 institutions reported holding it in 13F filings for Q2 2026, worth $83.7B in total; 3 superinvestors hold it, including Akre Capital Management and Tiger Global Management.
13F holders, Q1 2024
Institutional positions in ServiceNow, Inc. as of Mar 31, 2024. Investment managers with $100 million or more in US stocks report their long positions on Form 13F within 45 days after each quarter ends. How 13F works
- Institutional holders
- 1,823
- +94 vs. Q4 2023
- Shares held
- 180.1M
- −127.2K (−0.1%) vs. Q4 2023
- Total value
- $136.7B
- +$9.65B (+7.6%) vs. Q4 2023
- New holders
- 193
- 765 more added
- Sold out
- 99
- 637 more reduced
27 institutions that held it in Q4 2023 haven't filed for Q1 2024 yet. Not filing isn't selling, so they aren't counted as sold out or in the changes above.
Compare with Q4 2023: new holders, sold out and not filed yet
Holders and value by quarter
Institutions reporting NOW on Form 13F each quarter since Q1 2021, and the total value they reported. Values are as of each quarter end, so they also move with the share price.
| Quarter | Holders | Value |
|---|---|---|
| Q2 2026 | 2,245 | $83.7B |
| Q1 2026 | 2,213 | $90.5B |
| Q4 2025 | 2,326 | $138.5B |
| Q3 2025 | 2,249 | $164.4B |
| Q2 2025 | 2,298 | $187.2B |
| Q1 2025 | 2,167 | $145.0B |
| Q4 2024 | 2,262 | $194.6B |
| Q3 2024 | 1,945 | $162.8B |
| Q2 2024 | 1,879 | $142.1B |
| Q1 2024 | 1,823 | $136.7B |
| Q4 2023 | 1,756 | $127.2B |
| Q3 2023 | 1,565 | $100.5B |
| Q2 2023 | 1,503 | $101.5B |
| Q1 2023 | 1,410 | $83.9B |
| Q4 2022 | 1,360 | $69.7B |
| Q3 2022 | 1,321 | $67.4B |
| Q2 2022 | 1,378 | $85.1B |
| Q1 2022 | 1,407 | $98.5B |
| Q4 2021 | 1,415 | $113.9B |
| Q3 2021 | 1,334 | $109.0B |
| Q2 2021 | 1,273 | $95.3B |
| Q1 2021 | 1,266 | $86.5B |
Institutions, Q1 2024
Shares, value and share of portfolio for each institution holding ServiceNow, Inc.; share changes are against Q4 2023.
| Institution | Shares | Value | % of portfolio | Change in shares | Action |
|---|---|---|---|---|---|
| Summit Trail Advisors, LLC | 1,620 | $1.24M | 0.03% | +206+14.6% | Added |
| Balboa Wealth Partners | 1,614 | $1.23M | 0.39% | +911+129.6% | Added |
| Wilbanks Smith & Thomas Asset Management LLC | 1,613 | $1.23M | 0.03% | −1−0.1% | Reduced |
| Stoneridge Investment Partners LLC | 1,612 | $1.23M | 0.47% | 00.0% | Unchanged |
| Bank of Hawaii | 1,605 | $1.22M | 0.06% | −814−33.7% | Reduced |
| Strategic Advisors LLC | 1,601 | $1.22M | 0.24% | +22+1.4% | Added |
| Principal Street Partners, LLC | 1,595 | $1.21M | 0.23% | −61−3.7% | Reduced |
| Visionary Wealth Advisors | 1,579 | $1.20M | 0.08% | +8+0.5% | Added |
| Dorsey & Whitney Trust CO LLC | 1,569 | $1.20M | 0.08% | −413−20.8% | Reduced |
| Signature Wealth Management Group | 1,674 | $1.20M | 0.54% | +25+1.5% | Added |
| Commons Capital, LLC | 1,557 | $1.19M | 1.73% | +1+0.1% | Added |
| Lebenthal Global Advisors, LLC | 1,542 | $1.18M | 0.26% | +63+4.3% | Added |
| Callan Capital, LLC | 1,541 | $1.17M | 0.10% | +90+6.2% | Added |
| Parsons Capital Management Inc | 1,526 | $1.16M | 0.08% | +27+1.8% | Added |
| Appleton Partners Inc | 1,514 | $1.15M | 0.09% | 00.0% | Unchanged |
| Guardian Capital LP | 1,507 | $1.15M | 0.04% | +197+15.0% | Added |
| Abbrea Capital, LLC | 1,505 | $1.15M | 0.15% | +25+1.7% | Added |
| Baker Avenue Asset Management, LP | 1,504 | $1.15M | 0.05% | +73+5.1% | Added |
| 17 Capital Partners, LLC | 1,502 | $1.15M | 0.85% | 00.0% | Unchanged |
| Hillsdale Investment Management Inc. | 1,495 | $1.14M | 0.09% | +40+2.7% | Added |
| Welch & Forbes LLC | 1,489 | $1.14M | 0.02% | +52+3.6% | Added |
| Fulton Bank, N.A. | 1,477 | $1.13M | 0.05% | −134−8.3% | Reduced |
| Catalytic Wealth RIA, LLC | 1,463 | $1.12M | 0.22% | +108+8.0% | Added |
| Sterling Investment Counsel, LLC | 1,462 | $1.11M | 0.51% | +108+8.0% | Added |
| Burt Wealth Advisors | 1,460 | $1.11M | 0.28% | +1,460 | New |
| Field & Main Bank | 1,454 | $1.11M | 0.43% | +1,454 | New |
| Ellevest, Inc. | 1,448 | $1.10M | 0.07% | +19+1.3% | Added |
| Y-Intercept (Hong Kong) Ltd | 1,444 | $1.10M | 0.08% | +1,444 | New |
| Trust Point Inc. | 1,435 | $1.09M | 0.09% | +597+71.2% | Added |
| FirstPurpose Wealth LLC | 1,422 | $1.09M | 0.40% | −407−22.3% | Reduced |
| Hancock Whitney Corp | 1,425 | $1.09M | 0.04% | −105−6.9% | Reduced |
| Fairfield, Bush & Co. | 1,404 | $1.07M | 0.63% | −115−7.6% | Reduced |
| Lineweaver Wealth Advisors, LLC | 1,403 | $1.07M | 0.25% | −30−2.1% | Reduced |
| Angeles Investment Advisors, LLC | 1,401 | $1.07M | 0.06% | −88−5.9% | Reduced |
| Oak Grove Capital LLC | 1,400 | $1.07M | 0.30% | 00.0% | Unchanged |
| GAMMA Investing LLC | 1,395 | $1.06M | 0.22% | +290+26.2% | Added |
| Mayflower Financial Advisors, LLC | 1,393 | $1.06M | 0.18% | +12+0.9% | Added |
| Triangle Securities Wealth Management | 1,388 | $1.06M | 0.30% | −12−0.9% | Reduced |
| Argonautica Private Wealth Management, Inc | 1,376 | $1.05M | 0.38% | 00.0% | Unchanged |
| Capital Insight Partners, LLC | 1,375 | $1.05M | 0.20% | +408+42.2% | Added |
| Checchi Capital Advisers, LLC | 1,374 | $1.05M | 0.08% | +18+1.3% | Added |
| Empirical Financial Services, LLC d.b.a. Empirical Wealth Management | 1,365 | $1.04M | 0.03% | +1,078+375.6% | Added |
| WBH Advisory Inc | 1,362 | $1.04M | 0.11% | 00.0% | Unchanged |
| Rehmann Capital Advisory Group | 1,350 | $1.03M | 0.08% | +168+14.2% | Added |
| Central Asset Investments & Management Holdings (HK) Ltd | 1,350 | $1.03M | 1.15% | +200+17.4% | Added |
| RMB Capital Management, LLC | 1,340 | $1.02M | 0.02% | +293+28.0% | Added |
| Dohj, LLC | 1,330 | $1.01M | 0.27% | +37+2.9% | Added |
| Arthur M. Cohen & Associates, LLC | 1,328 | $1.01M | 0.21% | +1,328 | New |
| Eventide Asset Management, LLC | 1,320 | $1.01M | 0.02% | −657−33.2% | Reduced |
| Lindbrook Capital, LLC | 1,320 | $1.01M | 0.09% | +47+3.7% | Added |
| Venturi Wealth Management, LLC | 1,314 | $1.00M | 0.06% | −261−16.6% | Reduced |
| Readystate Asset Management LP | 1,311 | $999.5K | 0.04% | +1,311 | New |
| Cim Investment Mangement Inc | 1,288 | $982.0K | 0.29% | 00.0% | Unchanged |
| MJP Associates Inc | 1,278 | $974.3K | 0.21% | +425+49.8% | Added |
| Grey Street Capital, LLC | 1,263 | $962.6K | 0.13% | +1,263 | New |
| Fortis Capital Advisors, LLC | 1,251 | $953.8K | 0.40% | +5+0.4% | Added |
| Evercore Wealth Management, LLC | 1,248 | $951.5K | 0.01% | −152−10.9% | Reduced |
| Systematic Alpha Investments, LLC | 1,247 | $950.7K | 0.04% | 00.0% | Unchanged |
| Tectonic Advisors LLC | 1,241 | $946.1K | 0.07% | −517−29.4% | Reduced |
| Fukoku Mutual Life Insurance Co | 1,241 | $946.1K | 0.07% | −350−22.0% | Reduced |
| SFM, LLC | 1,235 | $941.6K | 0.72% | −57−4.4% | Reduced |
| MWA Asset Management | 1,234 | $940.8K | 0.68% | −5−0.4% | Reduced |
| Virtue Capital Management, LLC | 1,226 | $939.5K | 0.17% | +72+6.2% | Added |
| Meridian Financial Partners LLC | 1,260 | $938.0K | 1.21% | −310−19.7% | Reduced |
| PFG Investments, LLC | 1,229 | $937.0K | 0.06% | +835+211.9% | Added |
| First National Bank of Hutchinson | 1,227 | $935.5K | 0.62% | +1,227 | New |
| 180 Wealth Advisors, LLC | 1,226 | $934.7K | 0.17% | +164+15.4% | Added |
| Pinnacle Wealth Planning Services, Inc. | 1,223 | $932.4K | 0.14% | −25−2.0% | Reduced |
| Seven Eight Capital, LP | 1,222 | $931.7K | 0.10% | +105+9.4% | Added |
| Moneta Group Investment Advisors LLC | 1,221 | $930.9K | 0.02% | +341+38.8% | Added |
| Intrust Bank NA | 1,212 | $924.0K | 0.10% | −24−1.9% | Reduced |
| International Assets Investment Management, LLC | 1,199 | $921.3K | 0.10% | +36+3.1% | Added |
| Fidelis Capital Partners, LLC | 1,201 | $915.6K | 0.14% | +133+12.5% | Added |
| Ameritas Advisory Services, LLC | 1,298 | $915.6K | 0.04% | −372−22.3% | Reduced |
| Intact Investment Management Inc. | 1,200 | $914.9K | 0.04% | −140−10.4% | Reduced |
| Procyon Private Wealth Partners, LLC | 1,193 | $909.8K | 0.07% | −371−23.7% | Reduced |
| Anchor Investment Management, LLC | 1,190 | $907.3K | 0.10% | +67+6.0% | Added |
| Rockline Wealth Management, LLC | 1,189 | $906.3K | 0.32% | +126+11.9% | Added |
| Toth Financial Advisory Corp | 1,179 | $898.9K | 0.11% | −16−1.3% | Reduced |
| Geller Advisors LLC | 1,170 | $892.0K | 0.07% | +12+1.0% | Added |
| Yarbrough Capital, LLC | 1,169 | $891.2K | 0.04% | 00.0% | Unchanged |
| ISAM Funds (UK) Ltd | 1,169 | $891.2K | 0.51% | +815+230.2% | Added |
| Chilton Investment Co LLC | 1,168 | $890.5K | 0.02% | −451−27.9% | Reduced |
| New Century Financial Group, LLC | 1,156 | $881.3K | 0.61% | −50−4.1% | Reduced |
| MidWestOne Financial Group, Inc. | 1,154 | $879.8K | 0.16% | +13+1.1% | Added |
| RB Capital Management, LLC | 1,151 | $877.5K | 0.23% | +8+0.7% | Added |
| Greenwich Wealth Management LLC | 1,147 | $874.0K | 0.07% | +9+0.8% | Added |
| Central Bank & Trust Co | 1,144 | $872.2K | 0.12% | −25−2.1% | Reduced |
| EMC Capital Management | 1,150 | $868.0K | 0.52% | 00.0% | Unchanged |
| Heartland Bank & Trust Co | 1,137 | $866.8K | 0.50% | +1,137 | New |
| Old National Bancorp | 1,136 | $866.1K | 0.02% | +112+10.9% | Added |
| Avestar Capital, LLC | 1,131 | $862.3K | 0.10% | +166+17.2% | Added |
| Private Advisory Group LLC | 1,128 | $860.2K | 0.12% | +57+5.3% | Added |
| Keebeck Wealth Management, LLC | 1,128 | $860.0K | 0.13% | 00.0% | Unchanged |
| Elevated Capital Advisors, LLC | 1,126 | $858.5K | 0.25% | −6−0.5% | Reduced |
| IFP Advisors, Inc | 1,126 | $858.1K | 0.04% | −70−5.9% | Reduced |
| Accurate Wealth Management, LLC | 1,201 | $857.4K | 0.25% | −681−36.2% | Reduced |
| Haverford Trust Co | 1,115 | $850.1K | 0.01% | +6+0.5% | Added |
| La Banque Postale Asset Management SA | 1,110 | $846.3K | 0.03% | −49,843−97.8% | Reduced |
| Sage Mountain Advisors LLC | 1,109 | $845.8K | 0.09% | −9−0.8% | Reduced |