ServiceNow, Inc.
NOW- Exchange
- NYSE
- Industry
- Services-Prepackaged Software
- SEC CIK
- 0001373715
In the last 90 days, ServiceNow, Inc. insiders filed 0 open-market purchases and 4 sales; 2,245 institutions reported holding it in 13F filings for Q2 2026, worth $83.7B in total; 3 superinvestors hold it, including Akre Capital Management and Tiger Global Management.
13F holders, Q1 2024
Institutional positions in ServiceNow, Inc. as of Mar 31, 2024. Investment managers with $100 million or more in US stocks report their long positions on Form 13F within 45 days after each quarter ends. How 13F works
- Institutional holders
- 1,823
- +94 vs. Q4 2023
- Shares held
- 180.1M
- −127.2K (−0.1%) vs. Q4 2023
- Total value
- $136.7B
- +$9.65B (+7.6%) vs. Q4 2023
- New holders
- 193
- 765 more added
- Sold out
- 99
- 637 more reduced
27 institutions that held it in Q4 2023 haven't filed for Q1 2024 yet. Not filing isn't selling, so they aren't counted as sold out or in the changes above.
Compare with Q4 2023: new holders, sold out and not filed yet
Holders and value by quarter
Institutions reporting NOW on Form 13F each quarter since Q1 2021, and the total value they reported. Values are as of each quarter end, so they also move with the share price.
| Quarter | Holders | Value |
|---|---|---|
| Q2 2026 | 2,245 | $83.7B |
| Q1 2026 | 2,213 | $90.5B |
| Q4 2025 | 2,326 | $138.5B |
| Q3 2025 | 2,249 | $164.4B |
| Q2 2025 | 2,298 | $187.2B |
| Q1 2025 | 2,167 | $145.0B |
| Q4 2024 | 2,262 | $194.6B |
| Q3 2024 | 1,945 | $162.8B |
| Q2 2024 | 1,879 | $142.1B |
| Q1 2024 | 1,823 | $136.7B |
| Q4 2023 | 1,756 | $127.2B |
| Q3 2023 | 1,565 | $100.5B |
| Q2 2023 | 1,503 | $101.5B |
| Q1 2023 | 1,410 | $83.9B |
| Q4 2022 | 1,360 | $69.7B |
| Q3 2022 | 1,321 | $67.4B |
| Q2 2022 | 1,378 | $85.1B |
| Q1 2022 | 1,407 | $98.5B |
| Q4 2021 | 1,415 | $113.9B |
| Q3 2021 | 1,334 | $109.0B |
| Q2 2021 | 1,273 | $95.3B |
| Q1 2021 | 1,266 | $86.5B |
Institutions, Q1 2024
Shares, value and share of portfolio for each institution holding ServiceNow, Inc.; share changes are against Q4 2023.
| Institution | Shares | Value | % of portfolio | Change in shares | Action |
|---|---|---|---|---|---|
| Cullinan Associates Inc | 1,100 | $838.6K | 0.05% | +200+22.2% | Added |
| UMA Financial Services, Inc. | 1,123 | $836.4K | 0.18% | +27+2.5% | Added |
| Moran Wealth Management, LLC | 1,095 | $834.8K | 0.03% | +369+50.8% | Added |
| Malaga Cove Capital, LLC | 1,082 | $824.9K | 0.34% | 00.0% | Unchanged |
| Angeles Wealth Management, LLC | 1,079 | $822.6K | 0.08% | +102+10.4% | Added |
| Central Trust Co | 1,078 | $821.9K | 0.02% | +230+27.1% | Added |
| Advisory Resource Group | 1,077 | $821.1K | 0.19% | −5−0.5% | Reduced |
| CoreCap Advisors, LLC | 1,077 | $821.1K | 0.04% | +173+19.1% | Added |
| Merlin Capital LLC | 1,073 | $818.1K | 2.44% | 00.0% | Unchanged |
| Livforsakringsbolaget Skandia, Omsesidigt | 1,070 | $814.9K | 0.07% | +600+127.7% | Added |
| Skopos Labs, Inc. | 1,059 | $813.7K | 0.35% | −40−3.6% | Reduced |
| Kirtland Hills Capital Management, LLC | 1,130 | $813.2K | 0.70% | +1,130 | New |
| Eisler Capital (US) LLC | 1,062 | $809.7K | 0.28% | +1,062 | New |
| Mission Creek Capital Partners, Inc. | 1,061 | $808.9K | 0.21% | +1,061 | New |
| TCI Wealth Advisors, Inc. | 1,060 | $808.1K | 0.08% | +59+5.9% | Added |
| Fluent Financial, LLC | 1,059 | $807.4K | 0.45% | −35−3.2% | Reduced |
| IAM Advisory, LLC | 1,059 | $807.4K | 0.22% | +22+2.1% | Added |
| Concord Wealth Partners | 1,056 | $805.1K | 0.14% | +247+30.5% | Added |
| Probity Advisors, Inc. | 1,052 | $802.0K | 0.17% | −44−4.0% | Reduced |
| Concord Asset Management, LLC | 1,046 | $797.5K | 0.21% | +245+30.6% | Added |
| Annis Gardner Whiting Capital Advisors, LLC | 1,045 | $796.7K | 0.29% | −39−3.6% | Reduced |
| CX Institutional | 1,045 | $796.7K | 0.04% | −32−3.0% | Reduced |
| Veracity Capital LLC | 1,045 | $796.7K | 0.31% | +287+37.9% | Added |
| Catalyst Financial Partners LLC | 1,073 | $790.2K | 0.20% | +52+5.1% | Added |
| NorthCrest Asset Manangement, LLC | 1,036 | $790.1K | 0.03% | −118−10.2% | Reduced |
| Conning Inc. | 1,035 | $789.1K | 0.03% | +219+26.8% | Added |
| Park Place Capital Corp | 1,034 | $788.3K | 0.28% | +116+12.6% | Added |
| DC Investments Management, LLC | 1,030 | $785.3K | 0.66% | 00.0% | Unchanged |
| Everhart Financial Group, Inc. | 1,030 | $785.3K | 0.23% | +82+8.6% | Added |
| LM Advisors LLC | 1,030 | $785.0K | 0.12% | +761+282.9% | Added |
| J.W. Cole Advisors, Inc. | 1,021 | $778.9K | 0.04% | +59+6.1% | Added |
| Summit Financial, LLC | 1,020 | $777.6K | 0.05% | −124−10.8% | Reduced |
| GFG Capital, LLC | 1,019 | $776.9K | 0.20% | −328−24.4% | Reduced |
| Cynosure Management, LLC | 1,016 | $774.6K | 0.14% | −1,923−65.4% | Reduced |
| Credential Qtrade Securities Inc. | 1,014 | $773.1K | 0.04% | −324−24.2% | Reduced |
| Ancora Advisors, LLC | 1,011 | $771.1K | 0.02% | +95+10.4% | Added |
| Allworth Financial LP | 1,010 | $770.0K | 0.01% | +392+63.4% | Added |
| Virtus ETF Advisers LLC | 1,008 | $768.5K | 0.41% | −71−6.6% | Reduced |
| Trustmark National Bank Trust Department | 1,007 | $767.7K | 0.06% | +56+5.9% | Added |
| Elgethun Capital Management | 1,000 | $764.6K | 0.19% | 00.0% | Unchanged |
| Affiance Financial, LLC | 1,002 | $763.9K | 0.21% | −380−27.5% | Reduced |
| CloudAlpha Capital Management Limited/Hong Kong | 1,000 | $762.4K | 0.10% | −14,550−93.6% | Reduced |
| KLCM Advisors, Inc. | 1,000 | $762.4K | 0.10% | −848−45.9% | Reduced |
| Primoris Wealth Advisors, LLC | 999 | $761.6K | 0.61% | 00.0% | Unchanged |
| Lakeview Capital Partners, LLC | 996 | $759.4K | 0.12% | −56−5.3% | Reduced |
| Smithfield Trust Co | 995 | $759.0K | 0.04% | +14+1.4% | Added |
| Beaton Management Co. Inc. | 995 | $759.0K | 0.41% | +20+2.1% | Added |
| Capital Market Strategies LLC | 994 | $757.8K | 0.58% | −21−2.1% | Reduced |
| Alpha DNA Investment Management LLC | 992 | $756.3K | 0.42% | +992 | New |
| CM Wealth Advisors LLC | 1,052 | $750.4K | 0.21% | +1,052 | New |
| King Luther Capital Management Corp | 983 | $749.4K | 0.00% | −21−2.1% | Reduced |
| Laidlaw Wealth Management LLC | 981 | $747.9K | 0.42% | −152−13.4% | Reduced |
| Valley National Advisers Inc | 978 | $745.0K | 0.11% | +215+28.2% | Added |
| Citizens Financial Group Inc | 975 | $743.3K | 0.02% | +286+41.5% | Added |
| Sanders Morris Harris LLC | 973 | $741.8K | 0.14% | −48−4.7% | Reduced |
| Aspire Private Capital, LLC | 972 | $741.1K | 0.20% | +157+19.3% | Added |
| HMS Capital Management, LLC | 957 | $729.6K | 0.40% | −106−10.0% | Reduced |
| Copperwynd Financial, LLC | 957 | $729.6K | 0.26% | +56+6.2% | Added |
| Portman Square Capital LLP | 951 | $725.0K | 0.16% | 00.0% | Unchanged |
| Flputnam Investment Management Co | 951 | $725.0K | 0.02% | +1+0.1% | Added |
| Revolve Wealth Partners, LLC | 951 | $725.0K | 0.12% | +10+1.1% | Added |
| Simon Quick Advisors, LLC | 948 | $722.8K | 0.05% | +27+2.9% | Added |
| Sheaff Brock Investment Advisors, LLC | 942 | $718.5K | 0.06% | +52+5.8% | Added |
| Paradigm Financial Partners, LLC | 940 | $716.7K | 0.15% | +80+9.3% | Added |
| Kolinsky Wealth Management, LLC | 934 | $712.1K | 0.54% | −18−1.9% | Reduced |
| Kozak & Associates, Inc. | 937 | $710.3K | 0.19% | +480+105.0% | Added |
| Clearstead Advisors, LLC | 968 | $706.8K | 0.03% | +143+17.3% | Added |
| Driehaus Capital Management LLC | 927 | $706.7K | 0.01% | −209−18.4% | Reduced |
| Country Club Bank | 926 | $706.0K | 0.05% | −25−2.6% | Reduced |
| Moloney Securities Asset Management, LLC | 925 | $705.2K | 0.11% | +256+38.3% | Added |
| Granite Group Advisors, LLC | 924 | $704.5K | 0.47% | 00.0% | Unchanged |
| Paces Ferry Wealth Advisors, LLC | 919 | $700.6K | 0.45% | −2−0.2% | Reduced |
| Sandbox Financial Partners, LLC | 919 | $700.5K | 0.29% | +84+10.1% | Added |
| Aigen Investment Management, LP | 916 | $698.4K | 0.15% | −381−29.4% | Reduced |
| Buckingham Strategic Partners | 908 | $692.3K | 0.02% | +908 | New |
| Commerzbank Aktiengesellschaft | 902 | $688.0K | 0.02% | +246+37.5% | Added |
| Strategic Investment Advisors | 899 | $685.4K | 0.09% | −44−4.7% | Reduced |
| KCM Investment Advisors LLC | 898 | $684.6K | 0.03% | +240+36.5% | Added |
| Keudell/Morrison Wealth Management | 896 | $683.1K | 0.21% | −73−7.5% | Reduced |
| Baron Wealth Management LLC | 896 | $683.1K | 0.36% | 00.0% | Unchanged |
| StoneX Group Inc. | 896 | $683.1K | 0.06% | +307+52.1% | Added |
| American National Bank | 894 | $681.6K | 0.09% | −7−0.8% | Reduced |
| Brandywine Managers, LLC | 893 | $680.8K | 0.67% | 00.0% | Unchanged |
| Sound View Wealth Advisors Group, LLC | 890 | $678.5K | 0.07% | −32−3.5% | Reduced |
| Wealth Alliance | 888 | $677.0K | 0.09% | −104−10.5% | Reduced |
| TriaGen Wealth Management LLC | 888 | $677.0K | 0.28% | 00.0% | Unchanged |
| Monetary Management Group Inc | 885 | $674.7K | 0.19% | +15+1.7% | Added |
| Nelson, Van Denburg & Campbell Wealth Management Group, LLC | 874 | $666.3K | 0.03% | +507+138.1% | Added |
| Becker Capital Management Inc | 870 | $663.3K | 0.02% | 00.0% | Unchanged |
| Gilliland Jeter Wealth Management LLC | 869 | $662.5K | 0.23% | +100+13.0% | Added |
| Salvus Wealth Management, LLC | 867 | $661.0K | 0.45% | −179−17.1% | Reduced |
| Wolff Wiese Magana LLC | 867 | $661.0K | 0.57% | 00.0% | Unchanged |
| MRP Capital Investments, LLC | 865 | $659.5K | 0.66% | −60−6.5% | Reduced |
| Mount Yale Investment Advisors, LLC | 864 | $658.7K | 0.05% | −283−24.7% | Reduced |
| Acorn Financial Advisory Services Inc | 863 | $658.0K | 0.12% | −90−9.4% | Reduced |
| Sender Co & Partners, Inc. | 863 | $658.0K | 1.13% | +863 | New |
| First Affirmative Financial Network | 862 | $657.4K | 0.48% | −17−1.9% | Reduced |
| Baader Bank INC | 860 | $655.7K | 0.05% | −742−46.3% | Reduced |
| Ronald Blue Trust, Inc. | 844 | $643.5K | 0.01% | +372+78.8% | Added |
| BTC Capital Management, Inc. | 844 | $643.5K | 0.06% | +844 | New |