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ServiceNow, Inc.

NOW
Exchange
NYSE
Industry
Services-Prepackaged Software
SEC CIK
0001373715

In the last 90 days, ServiceNow, Inc. insiders filed 0 open-market purchases and 4 sales; 2,245 institutions reported holding it in 13F filings for Q2 2026, worth $83.7B in total; 3 superinvestors hold it, including Akre Capital Management and Tiger Global Management.

13F holders, Q1 2024

Institutional positions in ServiceNow, Inc. as of Mar 31, 2024. Investment managers with $100 million or more in US stocks report their long positions on Form 13F within 45 days after each quarter ends. How 13F works

Institutional holders
1,823
+94 vs. Q4 2023
Shares held
180.1M
−127.2K (−0.1%) vs. Q4 2023
Total value
$136.7B
+$9.65B (+7.6%) vs. Q4 2023
New holders
193
765 more added
Sold out
99
637 more reduced

27 institutions that held it in Q4 2023 haven't filed for Q1 2024 yet. Not filing isn't selling, so they aren't counted as sold out or in the changes above.

Compare with Q4 2023: new holders, sold out and not filed yet

Holders and value by quarter

Institutions reporting NOW on Form 13F each quarter since Q1 2021, and the total value they reported. Values are as of each quarter end, so they also move with the share price.

Institutional holdersQ1 2024: 1,823 institutions
Q1 2021: 1,266 institutionsQ2 2021: 1,273 institutionsQ3 2021: 1,334 institutionsQ4 2021: 1,415 institutionsQ1 2022: 1,407 institutionsQ2 2022: 1,378 institutionsQ3 2022: 1,321 institutionsQ4 2022: 1,360 institutionsQ1 2023: 1,410 institutionsQ2 2023: 1,503 institutionsQ3 2023: 1,565 institutionsQ4 2023: 1,756 institutionsQ1 2024: 1,823 institutionsQ2 2024: 1,879 institutionsQ3 2024: 1,945 institutionsQ4 2024: 2,262 institutionsQ1 2025: 2,167 institutionsQ2 2025: 2,298 institutionsQ3 2025: 2,249 institutionsQ4 2025: 2,326 institutionsQ1 2026: 2,213 institutionsQ2 2026: 2,245 institutions
Value heldQ1 2024: $136.7B
Q1 2021: $86.5BQ2 2021: $95.3BQ3 2021: $109.0BQ4 2021: $113.9BQ1 2022: $98.5BQ2 2022: $85.1BQ3 2022: $67.4BQ4 2022: $69.7BQ1 2023: $83.9BQ2 2023: $101.5BQ3 2023: $100.5BQ4 2023: $127.2BQ1 2024: $136.7BQ2 2024: $142.1BQ3 2024: $162.8BQ4 2024: $194.6BQ1 2025: $145.0BQ2 2025: $187.2BQ3 2025: $164.4BQ4 2025: $138.5BQ1 2026: $90.5BQ2 2026: $83.7B
Institutions holding NOW and their total value by quarter
QuarterHoldersValue
Q2 20262,245$83.7B
Q1 20262,213$90.5B
Q4 20252,326$138.5B
Q3 20252,249$164.4B
Q2 20252,298$187.2B
Q1 20252,167$145.0B
Q4 20242,262$194.6B
Q3 20241,945$162.8B
Q2 20241,879$142.1B
Q1 20241,823$136.7B
Q4 20231,756$127.2B
Q3 20231,565$100.5B
Q2 20231,503$101.5B
Q1 20231,410$83.9B
Q4 20221,360$69.7B
Q3 20221,321$67.4B
Q2 20221,378$85.1B
Q1 20221,407$98.5B
Q4 20211,415$113.9B
Q3 20211,334$109.0B
Q2 20211,273$95.3B
Q1 20211,266$86.5B

Institutions, Q1 2024

Shares, value and share of portfolio for each institution holding ServiceNow, Inc.; share changes are against Q4 2023.

Institutions holding NOW in Q1 2024
InstitutionSharesValue% of portfolioChange in sharesAction
GYL Financial Synergies, LLC3,219$2.45M0.19%+789+32.5%Added
Dynamic Advisor Solutions LLC3,204$2.44M0.08%+1,426+80.2%Added
Mitsubishi UFJ Asset Management (UK) Ltd.3,200$2.44M1.24%+1,500+88.2%Added
PDS Planning, Inc3,197$2.44M0.26%+56+1.8%Added
Mutual Advisors, LLC3,178$2.42M0.08%+853+36.7%Added
HighPoint Advisor Group LLC3,313$2.42M0.17%−480−12.7%Reduced
Argent Trust Co3,145$2.40M0.11%+988+45.8%Added
WealthPLAN Partners, LLC3,140$2.39M0.25%+1,059+50.9%Added
HCR Wealth Advisors3,131$2.39M0.36%−247−7.3%Reduced
Campbell & CO Investment Adviser LLC3,107$2.37M0.20%+1,982+176.2%Added
Premier Path Wealth Partners, LLC3,068$2.34M0.44%−168−5.2%Reduced
Altus Wealth Group LLC3,033$2.31M1.16%+2,492+460.6%Added
Asset Dedication, LLC3,000$2.30M0.17%−33−1.1%Reduced
Highland Capital Management, LLC3,012$2.30M0.13%+9+0.3%Added
BTG Pactual Global Asset Management Ltd3,000$2.29M0.73%+3,000New
Signet Financial Management, LLC2,993$2.28M0.31%+30+1.0%Added
GeoWealth Management, LLC2,982$2.27M0.09%+1,290+76.2%Added
Federation des caisses Desjardins du Quebec3,028$2.27M0.02%+1,589+110.4%Added
Fiera Capital Corp2,973$2.27M0.01%−34−1.1%Reduced
Atom Investors LP2,967$2.26M0.28%+142+5.0%Added
Brighton Jones LLC2,939$2.24M0.08%−167−5.4%Reduced
Legacy Wealth Asset Management, LLC2,924$2.23M0.62%−160−5.2%Reduced
G&S Capital LLC2,901$2.21M0.99%+2,901New
Buckingham Strategic Wealth, LLC2,892$2.21M0.02%−90−3.0%Reduced
Qtron Investments LLC2,879$2.19M0.31%+294+11.4%Added
Venture Visionary Partners LLC2,863$2.18M0.10%+203+7.6%Added
Mather Group, LLC.3,074$2.17M0.03%+134+4.6%Added
SkyOak Wealth, LLC2,824$2.15M0.52%−43−1.5%Reduced
Riggs Asset Managment Co. Inc.2,822$2.15M0.63%+27+1.0%Added
Stevens Capital Management LP2,790$2.13M0.41%+1,540+123.2%Added
F/M Investments LLC2,785$2.12M1.43%−16−0.6%Reduced
CAPROCK Group, Inc.2,769$2.11M0.12%+135+5.1%Added
Canandaigua National Bank & Trust Co2,769$2.11M0.31%−1,939−41.2%Reduced
Barometer Capital Management Inc.3,034$2.10M0.55%+601+24.7%Added
Moody National Bank Trust Division2,758$2.10M0.17%−23−0.8%Reduced
RiverPark Advisors, LLC2,755$2.10M1.73%−180−6.1%Reduced
Harvest Fund Management Co., Ltd2,745$2.09M0.19%+508+22.7%Added
Umpqua Bank2,739$2.09M0.86%+2,739New
Axq Capital, LP2,700$2.06M0.49%+700+35.0%Added
Fortis Capital Management LLC2,689$2.05M0.54%+221+9.0%Added
CWA Asset Management Group, LLC2,655$2.02M0.12%+982+58.7%Added
Twin Capital Management Inc2,649$2.02M0.25%−285−9.7%Reduced
Glen Eagle Advisors, LLC2,649$2.02M0.38%+297+12.6%Added
Westpac Banking Corp2,649$2.02M0.15%−714−21.2%Reduced
Wintrust Investments LLC2,647$2.02M0.18%+175+7.1%Added
Neville Rodie & Shaw Inc2,647$2.02M0.15%+512+24.0%Added
Vident Advisory, LLC2,645$2.02M0.04%−1,201−31.2%Reduced
Apollon Wealth Management, LLC2,627$2.00M0.06%−560−17.6%Reduced
Legato Capital Management LLC2,625$2.00M0.24%00.0%Unchanged
Ballentine Partners, LLC2,624$2.00M0.04%+263+11.1%Added
Merit Financial Group, LLC2,778$1.99M0.05%+2,014+263.6%Added
Evergreen Capital Management LLC2,609$1.99M0.08%+80+3.2%Added
Cornerstone Advisors, LLC2,600$1.98M0.08%−400−13.3%Reduced
Institute for Wealth Management, LLC.2,600$1.98M0.26%00.0%Unchanged
Plato Investment Management Ltd2,596$1.98M0.20%+2,434+1,502.5%Added
Means Investment Co., Inc.2,595$1.98M0.26%−43−1.6%Reduced
Equitable Holdings, Inc.2,575$1.96M0.02%+663+34.7%Added
Leeward Financial Partners, LLC2,574$1.96M0.83%+118+4.8%Added
Kingsview Wealth Management, LLC2,568$1.96M0.05%+178+7.4%Added
Wrapmanager Inc2,538$1.93M0.54%−749−22.8%Reduced
Independent Solutions Wealth Management, LLC2,522$1.92M0.46%−105−4.0%Reduced
Altfest L J & Co Inc2,518$1.92M0.28%−209−7.7%Reduced
Thoroughbred Financial Services, LLC2,517$1.92M0.18%−711−22.0%Reduced
Advisor OS, LLC2,514$1.92M0.22%+260+11.5%Added
Three Seasons Wealth, LLC2,527$1.91M1.34%−139−5.2%Reduced
Kentucky Farm Bureau Mutual Insurance Co2,500$1.91M0.45%00.0%Unchanged
Voya Financial Advisors, Inc.2,501$1.90M0.22%−228−8.4%Reduced
Farther Finance Advisors, LLC2,470$1.90M0.12%−5−0.2%Reduced
NBC Securities, Inc.2,483$1.89M0.18%−254−9.3%Reduced
SeaCrest Wealth Management, LLC2,475$1.89M0.23%+45+1.9%Added
Miracle Mile Advisors, LLC2,466$1.88M0.05%+37+1.5%Added
BluePointe Capital Management, LLC2,465$1.88M1.29%−9−0.4%Reduced
University of Texas/Texas Am Investment Managment Co2,575$1.87M0.22%+966+60.0%Added
Graypoint LLC2,457$1.87M0.14%−239−8.9%Reduced
Donaldson Capital Management, LLC2,452$1.87M0.08%+202+9.0%Added
TrueMark Investments, LLC2,437$1.86M1.70%+286+13.3%Added
Absoluto Partners Gestao de Recursos Ltda2,435$1.86M0.87%+1,005+70.3%Added
Gibbs Wealth Management2,426$1.85M1.06%+2,426New
Clark Capital Management Group, Inc.2,422$1.85M0.01%+823+51.5%Added
CNB Bank2,414$1.84M0.90%+297+14.0%Added
Redwood Investments, LLC2,630$1.84M0.54%−313−10.6%Reduced
Clare Market Investments LLC2,410$1.84M0.57%−12−0.5%Reduced
NDWM LLC2,401$1.83M1.67%00.0%Unchanged
HB Wealth Management, LLC2,400$1.83M0.02%+264+12.4%Added
Ritholtz Wealth Management2,391$1.82M0.06%+151+6.7%Added
Hennion & Walsh Asset Management, Inc.2,389$1.82M0.10%+743+45.1%Added
Proequities, Inc.2,382$1.82M0.12%−386−13.9%Reduced
Trust Asset Management LLC2,377$1.81M0.16%00.0%Unchanged
Alta Wealth Advisors LLC2,375$1.81M0.92%+10.0%Added
Williams Jones Wealth Management, LLC.2,368$1.81M0.02%+11+0.5%Added
Evoke Wealth, LLC2,360$1.80M0.05%+2,360New
Lake Street Financial LLC2,359$1.80M0.25%+975+70.4%Added
Riverpark Capital Management LLC2,351$1.79M2.46%00.0%Unchanged
Pallas Capital Advisors LLC2,347$1.79M0.07%−1,604−40.6%Reduced
Linscomb & Williams, Inc.2,334$1.78M0.09%+153+7.0%Added
Principle Wealth Partners LLC2,298$1.75M0.14%00.0%Unchanged
Leelyn Smith, LLC2,293$1.75M0.35%−28−1.2%Reduced
Phoenix Holdings Ltd.2,275$1.73M0.02%−2,358−50.9%Reduced
Texas Yale Capital Corp.2,261$1.72M0.08%+9+0.4%Added
AAFMAA Wealth Management & Trust LLC2,248$1.71M0.94%+244+12.2%Added