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ServiceNow, Inc.

NOW
Exchange
NYSE
Industry
Services-Prepackaged Software
SEC CIK
0001373715

In the last 90 days, ServiceNow, Inc. insiders filed 0 open-market purchases and 4 sales; 2,245 institutions reported holding it in 13F filings for Q2 2026, worth $83.7B in total; 3 superinvestors hold it, including Akre Capital Management and Tiger Global Management.

13F holders, Q1 2024

Institutional positions in ServiceNow, Inc. as of Mar 31, 2024. Investment managers with $100 million or more in US stocks report their long positions on Form 13F within 45 days after each quarter ends. How 13F works

Institutional holders
1,823
+94 vs. Q4 2023
Shares held
180.1M
−127.2K (−0.1%) vs. Q4 2023
Total value
$136.7B
+$9.65B (+7.6%) vs. Q4 2023
New holders
193
765 more added
Sold out
99
637 more reduced

27 institutions that held it in Q4 2023 haven't filed for Q1 2024 yet. Not filing isn't selling, so they aren't counted as sold out or in the changes above.

Compare with Q4 2023: new holders, sold out and not filed yet

Holders and value by quarter

Institutions reporting NOW on Form 13F each quarter since Q1 2021, and the total value they reported. Values are as of each quarter end, so they also move with the share price.

Institutional holdersQ1 2024: 1,823 institutions
Q1 2021: 1,266 institutionsQ2 2021: 1,273 institutionsQ3 2021: 1,334 institutionsQ4 2021: 1,415 institutionsQ1 2022: 1,407 institutionsQ2 2022: 1,378 institutionsQ3 2022: 1,321 institutionsQ4 2022: 1,360 institutionsQ1 2023: 1,410 institutionsQ2 2023: 1,503 institutionsQ3 2023: 1,565 institutionsQ4 2023: 1,756 institutionsQ1 2024: 1,823 institutionsQ2 2024: 1,879 institutionsQ3 2024: 1,945 institutionsQ4 2024: 2,262 institutionsQ1 2025: 2,167 institutionsQ2 2025: 2,298 institutionsQ3 2025: 2,249 institutionsQ4 2025: 2,326 institutionsQ1 2026: 2,213 institutionsQ2 2026: 2,245 institutions
Value heldQ1 2024: $136.7B
Q1 2021: $86.5BQ2 2021: $95.3BQ3 2021: $109.0BQ4 2021: $113.9BQ1 2022: $98.5BQ2 2022: $85.1BQ3 2022: $67.4BQ4 2022: $69.7BQ1 2023: $83.9BQ2 2023: $101.5BQ3 2023: $100.5BQ4 2023: $127.2BQ1 2024: $136.7BQ2 2024: $142.1BQ3 2024: $162.8BQ4 2024: $194.6BQ1 2025: $145.0BQ2 2025: $187.2BQ3 2025: $164.4BQ4 2025: $138.5BQ1 2026: $90.5BQ2 2026: $83.7B
Institutions holding NOW and their total value by quarter
QuarterHoldersValue
Q2 20262,245$83.7B
Q1 20262,213$90.5B
Q4 20252,326$138.5B
Q3 20252,249$164.4B
Q2 20252,298$187.2B
Q1 20252,167$145.0B
Q4 20242,262$194.6B
Q3 20241,945$162.8B
Q2 20241,879$142.1B
Q1 20241,823$136.7B
Q4 20231,756$127.2B
Q3 20231,565$100.5B
Q2 20231,503$101.5B
Q1 20231,410$83.9B
Q4 20221,360$69.7B
Q3 20221,321$67.4B
Q2 20221,378$85.1B
Q1 20221,407$98.5B
Q4 20211,415$113.9B
Q3 20211,334$109.0B
Q2 20211,273$95.3B
Q1 20211,266$86.5B

Institutions, Q1 2024

Shares, value and share of portfolio for each institution holding ServiceNow, Inc.; share changes are against Q4 2023.

Institutions holding NOW in Q1 2024
InstitutionSharesValue% of portfolioChange in sharesAction
Xcel Wealth Management, LLC4,555$3.47M1.09%−20−0.4%Reduced
Paradiem, LLC4,546$3.47M0.86%−944−17.2%Reduced
Kornitzer Capital Management Inc4,541$3.46M0.06%−30−0.7%Reduced
Public Sector Pension Investment Board4,520$3.45M0.02%−200−4.2%Reduced
Caliber Wealth Management, LLC4,511$3.44M1.83%−99−2.1%Reduced
SYSTM Wealth Solutions LLC4,482$3.42M0.43%−1,704−27.5%Reduced
Westshore Wealth, LLC4,461$3.40M1.41%+4,461New
Van Hulzen Asset Management, LLC4,421$3.37M0.22%−782−15.0%Reduced
V-Square Quantitative Management LLC4,418$3.37M0.56%+841+23.5%Added
OV Management LLC4,398$3.35M2.43%−787−15.2%Reduced
Paragon Advisors, LLC4,373$3.33M1.34%+2,243+105.3%Added
Boston Financial Mangement LLC4,358$3.32M0.11%00.0%Unchanged
Acima Private Wealth, LLC4,324$3.30M1.22%00.0%Unchanged
LGT Fund Management Co Ltd.4,279$3.26M1.36%+1,736+68.3%Added
Fiduciary Trust Co4,268$3.25M0.05%−592−12.2%Reduced
Empower Advisory Group, LLC4,268$3.25M0.01%+35+0.8%Added
Cohen Investment Advisors LLC4,260$3.25M2.10%+148+3.6%Added
KP Management LLC4,250$3.24M1.39%00.0%Unchanged
Dynasty Wealth Management, LLC4,245$3.24M0.10%+4,245New
EFG Asset Management (North America) Corp.4,230$3.22M0.56%−1,741−29.2%Reduced
YHB Investment Advisors, Inc.4,221$3.22M0.29%+278+7.1%Added
Avantax Advisory Services, Inc.4,210$3.21M0.03%+724+20.8%Added
Aft, Forsyth & Company, Inc.4,202$3.20M1.83%−100−2.3%Reduced
Wahed Invest LLC4,180$3.19M0.73%+704+20.3%Added
Nicholas Investment Partners, LP4,179$3.19M0.33%00.0%Unchanged
PGGM Investments4,130$3.15M0.05%+3,422+483.3%Added
Callahan Advisors, LLC4,127$3.15M0.33%+29+0.7%Added
TD Waterhouse Canada Inc.4,126$3.13M0.02%+607+17.2%Added
Ardsley Advisory Partners LP4,100$3.13M0.45%−900−18.0%Reduced
Cloverfields Capital Group, LP4,093$3.12M1.05%+208+5.4%Added
Profund Advisors LLC4,082$3.11M0.12%+62+1.5%Added
Gardner Lewis Asset Management L P4,038$3.08M0.93%−400−9.0%Reduced
Bleakley Financial Group, LLC4,033$3.07M0.09%+193+5.0%Added
Grove Bank & Trust4,031$3.07M0.52%−1,085−21.2%Reduced
Webster Bank, N. A.4,025$3.07M0.34%+580+16.8%Added
Columbus Hill Capital Management, L.P.4,000$3.05M0.66%−1,000−20.0%Reduced
Andar Capital Management HK Ltd4,000$3.05M4.40%+4,000New
Davidson Capital Management Inc.3,979$3.03M0.98%−4−0.1%Reduced
Level Four Advisory Services, LLC4,278$3.02M0.17%+175+4.3%Added
Scholtz & Company, LLC3,923$2.99M1.32%−7−0.2%Reduced
Partners Capital Investment Group, LLP3,911$2.98M0.08%−5,914−60.2%Reduced
Raymond James Trust N.A.3,910$2.98M0.07%−44−1.1%Reduced
Generali Investments Towarzystwo Funduszy Inwestycyjnych3,900$2.97M2.05%+700+21.9%Added
TCG Advisory Services, LLC3,889$2.96M0.16%+727+23.0%Added
Gladstone Institutional Advisory LLC3,882$2.96M0.16%+3,185+457.0%Added
Legacy Advisors, LLC3,878$2.96M0.37%−316−7.5%Reduced
Baker Tilly Wealth Management, LLC3,878$2.96M0.53%−1,663−30.0%Reduced
Perigon Wealth Management, LLC3,871$2.95M0.09%+1,332+52.5%Added
Silvercrest Asset Management Group LLC3,859$2.94M0.02%+931+31.8%Added
Privium Fund Management (UK) Ltd3,802$2.92M1.45%+2,377+166.8%Added
Vestcor Inc3,813$2.91M0.10%−604−13.7%Reduced
Chesley Taft & Associates LLC3,810$2.90M0.15%+35+0.9%Added
Fort Washington Investment Advisors Inc3,792$2.89M0.02%−29−0.8%Reduced
Beck Capital Management, LLC3,787$2.89M0.83%+2,210+140.1%Added
Waldron Private Wealth LLC3,781$2.88M0.13%+15+0.4%Added
Brasada Capital Management, LP3,776$2.88M0.52%−7−0.2%Reduced
Virtu Financial LLC3,754$2.86M0.22%+1,699+82.7%Added
Canal Capital Management, LLC3,725$2.84M0.48%+56+1.5%Added
Quantum Private Wealth, LLC3,697$2.82M1.04%00.0%Unchanged
Kingswood Wealth Advisors, LLC3,693$2.82M0.32%−971−20.8%Reduced
Graham Capital Management, L.P.3,667$2.80M0.08%+3,667New
IHT Wealth Management, LLC3,663$2.79M0.11%−274−7.0%Reduced
RFG Advisory, LLC3,641$2.78M0.09%+314+9.4%Added
Boomfish Wealth Group, LLC3,626$2.76M1.86%−331−8.4%Reduced
WESPAC Advisors SoCal, LLC3,625$2.76M0.72%+574+18.8%Added
Horizon Investments, LLC3,622$2.76M0.07%+197+5.8%Added
First Hawaiian Bank3,618$2.76M0.09%−3,476−49.0%Reduced
Sculati Wealth Management, LLC3,610$2.75M1.19%+2+0.1%Added
Signaturefd, LLC3,610$2.75M0.06%+233+6.9%Added
Lincoln National Corp3,587$2.73M0.04%+214+6.3%Added
Williamson Legacy Group, LLC3,551$2.71M2.10%+61+1.7%Added
Personal Cfo Solutions, LLC3,531$2.69M0.42%−479−11.9%Reduced
Darwin Advisors, LLC3,530$2.69M0.75%−690−16.4%Reduced
Coldstream Capital Management Inc3,522$2.69M0.07%+301+9.3%Added
Conscious Wealth Investments, LLC3,602$2.68M2.04%+3,602New
Citizens National Bank Trust Department3,513$2.68M0.62%−20−0.6%Reduced
Maytus Capital Management, LLC3,500$2.67M1.13%−3,000−46.2%Reduced
Aft, Forsyth & Sober, LLC3,500$2.67M0.94%00.0%Unchanged
Strategic Vision Investment Ltd3,494$2.66M1.92%+3,494New
Sunbelt Securities, Inc.3,475$2.65M0.30%−354−9.2%Reduced
Beacon Investment Advisory Services, Inc.3,459$2.64M0.11%−21−0.6%Reduced
Penserra Capital Management LLC3,450$2.63M0.03%−2,142−38.3%Reduced
Vista Wealth Management Group, LLC3,444$2.63M0.20%−13−0.4%Reduced
CFM Wealth Partners LLC3,435$2.62M0.53%+2,006+140.4%Added
Cunning Capital Partners, LP3,425$2.61M1.44%00.0%Unchanged
Logan Capital Management Inc3,410$2.60M0.11%+44+1.3%Added
Narwhal Capital Management3,400$2.59M0.25%−3,206−48.5%Reduced
Central Pacific Bank - Trust Division3,362$2.58M0.32%+3,362New
Leonteq Securities AG3,380$2.58M0.35%+1,210+55.8%Added
Executive Wealth Management, LLC3,345$2.57M0.23%+229+7.3%Added
Ziegler Capital Management, LLC30,650$2.57M0.10%+405+1.3%Added
Savant Capital, LLC3,360$2.56M0.03%+2,084+163.3%Added
Hoey Investments, Inc3,355$2.56M0.57%+627+23.0%Added
Meeder Advisory Services, Inc.3,327$2.54M0.26%+164+5.2%Added
Taikang Asset Management (Hong Kong) Co Ltd3,313$2.53M0.53%−392−10.6%Reduced
Greenleaf Trust3,302$2.52M0.02%+74+2.3%Added
CenterBook Partners LP3,295$2.51M0.17%−577−14.9%Reduced
Doliver Advisors, LP3,289$2.51M0.71%+66+2.0%Added
Investment Management Corp of Ontario3,283$2.50M0.07%−1,500−31.4%Reduced
Donoghue Forlines LLC3,258$2.48M0.71%+384+13.4%Added