ServiceNow, Inc.

NOW

Exchange: NYSE
Industry: Services-Prepackaged Software
SEC CIK: 0001373715

SEC filings (opens in a new tab)

In the last 90 days, ServiceNow, Inc. insiders filed 0 open-market purchases and 4 sales; 2,244 institutions reported holding it in 13F filings for Q2 2026, worth $83.7B in total; 3 superinvestors hold it, including Akre Capital Management and Tiger Global Management.

13F holders, Q4 2023

Institutional positions in ServiceNow, Inc. as of Dec 31, 2023. Investment managers with $100 million or more in US stocks report their long positions on Form 13F within 45 days after each quarter ends. How 13F works

Institutional holders: 1,756; +214 vs. Q3 2023
Shares held: 180.6M; +1.46M (+0.8%) vs. Q3 2023
Total value: $127.2B; +$27.0B (+26.9%) vs. Q3 2023
New holders: 322; 630 more added
Sold out: 108; 600 more reduced

23 institutions that held it in Q3 2023 haven't filed for Q4 2023 yet. Not filing isn't selling, so they aren't counted as sold out or in the changes above.

Compare with Q3 2023: new holders, sold out and not filed yet

Holders and value by quarter

Institutions reporting NOW on Form 13F each quarter since Q1 2021, and the total value they reported. Values are as of each quarter end, so they also move with the share price.

Institutional holdersQ4 2023: 1,756 institutions

Value heldQ4 2023: $127.2B

Institutions holding NOW and their total value by quarter
Quarter	Holders	Value
Q2 2026	2,244	$83.7B
Q1 2026	2,212	$90.5B
Q4 2025	2,325	$138.5B
Q3 2025	2,248	$164.4B
Q2 2025	2,297	$187.2B
Q1 2025	2,166	$145.0B
Q4 2024	2,261	$194.6B
Q3 2024	1,944	$162.8B
Q2 2024	1,879	$142.1B
Q1 2024	1,823	$136.7B
Q4 2023	1,756	$127.2B
Q3 2023	1,565	$100.5B
Q2 2023	1,503	$101.5B
Q1 2023	1,410	$83.9B
Q4 2022	1,360	$69.7B
Q3 2022	1,321	$67.4B
Q2 2022	1,378	$85.1B
Q1 2022	1,407	$98.5B
Q4 2021	1,415	$113.9B
Q3 2021	1,334	$109.0B
Q2 2021	1,273	$95.3B
Q1 2021	1,266	$86.5B

Institutions, Q4 2023

Shares, value and share of portfolio for each institution holding ServiceNow, Inc.; share changes are against Q3 2023.

Institutions holding NOW in Q4 2023
Institution	Shares	Value	% of portfolio	Change in shares	Action
Geneos Wealth Management Inc.	9	$6.36K	0.00%	−34−79.1%	Reduced
First Command Advisory Services, Inc.	9	$6.36K	0.00%	+9	New
Tower View Investment Management & Research LLC	8	$6.00K	0.00%	00.0%	Unchanged
Motco	8	$5.65K	0.00%	00.0%	Unchanged
JNBA Financial Advisors	8	$5.65K	0.00%	00.0%	Unchanged
Level Financial Advisors, Inc.	8	$5.65K	0.00%	00.0%	Unchanged
Tyler-Stone Wealth Management	8	$5.65K	0.00%	00.0%	Unchanged
Washington Trust Co	8	$5.65K	0.00%	+1+14.3%	Added
Arrow Financial Corp	8	$5.65K	0.00%	+5+166.7%	Added
Retirement Group, LLC	8	$5.65K	0.00%	+6+300.0%	Added
Criterion Capital Advisors, LLC	7	$4.95K	0.00%	+7	New
Hexagon Capital Partners LLC	7	$4.95K	0.00%	+7	New
North Star Investment Management Corp.	7	$4.95K	0.00%	00.0%	Unchanged
Jackson, Grant Investment Advisers, Inc.	7	$4.95K	0.00%	00.0%	Unchanged
Cape Investment Advisory, Inc.	7	$4.95K	0.00%	00.0%	Unchanged
Cetera Trust Company, N.A	7	$4.95K	0.00%	+7	New
City Holding Co	7	$4.94K	0.00%	00.0%	Unchanged
Versant Capital Management, Inc	6	$4.24K	0.00%	−9−60.0%	Reduced
Caldwell Sutter Capital, Inc.	6	$4.24K	0.00%	00.0%	Unchanged
Globeflex Capital L P	6	$4.24K	0.00%	00.0%	Unchanged
Focused Wealth Management, Inc	6	$4.24K	0.00%	00.0%	Unchanged
Frazier Financial Advisors, LLC	6	$4.24K	0.00%	+6	New
a16z Perennial Management, L.P.	6	$4.24K	0.00%	+6	New
Wetzel Investment Advisors, Inc.	5	$4.00K	0.00%	+5	New
MCF Advisors LLC	5	$3.53K	0.00%	00.0%	Unchanged
True Wealth Design, LLC	5	$3.53K	0.00%	+4+400.0%	Added
Bogart Wealth, LLC	5	$3.53K	0.00%	00.0%	Unchanged
Your Advocates Ltd., LLP	5	$3.53K	0.00%	00.0%	Unchanged
Bellevue Asset Management, LLC	5	$3.53K	0.00%	00.0%	Unchanged
Country Trust Bank	5	$3.53K	0.00%	+5	New
Scarborough Advisors, LLC	5	$3.53K	0.00%	+5	New
Able Wealth Management LLC	5	$3.53K	0.00%	+5	New
Semmax Financial Advisors Inc.	4	$3.10K	0.00%	+4	New
Psagot Value Holdings Ltd. / (Israel)	4	$3.00K	0.00%	00.0%	Unchanged
Macroview Investment Management LLC	4	$2.83K	0.00%	−20−83.3%	Reduced
Cherry Tree Wealth Management, LLC	4	$2.83K	0.00%	00.0%	Unchanged
Global Financial Private Client, LLC	4	$2.83K	0.00%	00.0%	Unchanged
Blume Capital Management, Inc.	3	$2.12K	0.00%	00.0%	Unchanged
Mendota Financial Group, LLC	3	$2.12K	0.00%	00.0%	Unchanged
Pineridge Advisors LLC	3	$2.12K	0.00%	+3	New
Sofos Investments, Inc.	2	$1.76K	0.00%	+1+100.0%	Added
SJS Investment Consulting Inc.	2	$1.41K	0.00%	00.0%	Unchanged
Legend Financial Advisors, Inc.	2	$1.41K	0.00%	+2	New
Bruce G. Allen Investments, LLC	2	$1.41K	0.00%	+2	New
Perkins Coie Trust Co	2	$1.41K	0.00%	−21−91.3%	Reduced
ClariVest Asset Management LLC	2	$1.41K	0.00%	00.0%	Unchanged
PEAK6 Investments LLC	2	$1.26K	0.00%	−3,702−99.9%	Reduced
Cranbrook Wealth Management, LLC	2	$1.23K	0.00%	00.0%	Unchanged
Capital Analysts, LLC	2	$1.00K	0.00%	−2−50.0%	Reduced
Delos Wealth Advisors, LLC	1	$707	0.00%	00.0%	Unchanged
One River Asset Management, LLC	1	$707	0.00%	+1	New
WestEnd Advisors, LLC	1	$706	0.00%	00.0%	Unchanged
SOA Wealth Advisors, LLC.	1	$706	0.00%	00.0%	Unchanged
EntryPoint Capital, LLC	1	$706	0.00%	+1	New
Dogwood Wealth Management LLC	0	$26	0.00%	0	New
HBC Financial Services, PLLC	1	$0	0.00%	+1	New
Stockbridge Partners LLC	0	$0	0.00%	−298,367−100.0%	Sold out
Woodline Partners LP	0	$0	0.00%	−47,914−100.0%	Sold out
Rokos Capital Management LLP	0	$0	0.00%	−46,043−100.0%	Sold out
Schonfeld Strategic Advisors LLC	0	$0	0.00%	−36,798−100.0%	Sold out
Rheos Capital Works Inc.	0	$0	0.00%	−29,700−100.0%	Sold out
Untitled Investments LP	0	$0	0.00%	−23,208−100.0%	Sold out
Mizuho Markets Americas LLC	0	$0	0.00%	−22,332−100.0%	Sold out
Blackstone Group Inc.	0	$0	0.00%	−20,000−100.0%	Sold out
Graham Capital Management, L.P.	0	$0	0.00%	−18,453−100.0%	Sold out
Prana Capital Management, LP	0	$0	0.00%	−15,258−100.0%	Sold out
Voloridge Investment Management, LLC	0	$0	0.00%	−14,999−100.0%	Sold out
Bowie Capital Management, LLC	0	$0	0.00%	−14,000−100.0%	Sold out
Synergy Financial Management, LLC	0	$0	0.00%	−12,495−100.0%	Sold out
Force Hill Capital Management LP	0	$0	0.00%	−10,331−100.0%	Sold out
Wealth High Governance Capital Ltda	0	$0	0.00%	−10,000−100.0%	Sold out
Two Sigma Securities, LLC	0	$0	0.00%	−7,303−100.0%	Sold out
Andar Capital Management HK Ltd	0	$0	0.00%	−7,000−100.0%	Sold out
Greenland Capital Management LP	0	$0	0.00%	−6,760−100.0%	Sold out
Lloyd Advisory Services, LLC.	0	$0	0.00%	−6,752−100.0%	Sold out
Growth Interface Management LLC	0	$0	0.00%	−6,000−100.0%	Sold out
BNC Wealth Management, LLC	0	$0	0.00%	−5,816−100.0%	Sold out
Turim 21 Investimentos Ltda.	0	$0	0.00%	−5,790−100.0%	Sold out
Genus Capital Management Inc.	0	$0	0.00%	−5,705−100.0%	Sold out
Lane Generational LLC	0	$0	0.00%	−5,453−100.0%	Sold out
Carlson Capital L P	0	$0	0.00%	−4,800−100.0%	Sold out
Walleye Capital LLC	0	$0	0.00%	−4,614−100.0%	Sold out
Saxon Interests, Inc.	0	$0	0.00%	−4,531−100.0%	Sold out
Aperture Investors, LLC	0	$0	0.00%	−3,810−100.0%	Sold out
Advisors Preferred, LLC	0	$0	0.00%	−3,776−100.0%	Sold out
Edgestream Partners, L.P.	0	$0	0.00%	−3,513−100.0%	Sold out
Mizuho Markets Cayman LP	0	$0	0.00%	−3,423−100.0%	Sold out
ExodusPoint Capital Management, LP	0	$0	0.00%	−3,123−100.0%	Sold out
Fund Management at Engine No. 1 LLC	0	$0	0.00%	−2,918−100.0%	Sold out
Pinnacle Wealth Management, LLC	0	$0	0.00%	−2,879−100.0%	Sold out
Echo Street Capital Management LLC	0	$0	0.00%	−2,508−100.0%	Sold out
IPG Investment Advisors LLC	0	$0	0.00%	−2,344−100.0%	Sold out
Pragma Gestao de Patrimonio Ltd	0	$0	0.00%	−2,000−100.0%	Sold out
Oak Thistle LLC	0	$0	0.00%	−1,994−100.0%	Sold out
Point72 Asset Management, L.P.	0	$0	0.00%	−1,732−100.0%	Sold out
Sherbrooke Park Advisers LLC	0	$0	0.00%	−1,657−100.0%	Sold out
Cumberland Partners Ltd	0	$0	0.00%	−1,500−100.0%	Sold out
Evoke Wealth, LLC	0	$0	0.00%	−1,393−100.0%	Sold out
Caas Capital Management LP	0	$0	0.00%	−1,300−100.0%	Sold out
Y-Intercept (Hong Kong) Ltd	0	$0	0.00%	−1,298−100.0%	Sold out