ServiceNow, Inc.

NOW

Exchange: NYSE
Industry: Services-Prepackaged Software
SEC CIK: 0001373715

SEC filings (opens in a new tab)

In the last 90 days, ServiceNow, Inc. insiders filed 0 open-market purchases and 4 sales; 2,244 institutions reported holding it in 13F filings for Q2 2026, worth $83.7B in total; 3 superinvestors hold it, including Akre Capital Management and Tiger Global Management.

13F holders, Q4 2023

Institutional positions in ServiceNow, Inc. as of Dec 31, 2023. Investment managers with $100 million or more in US stocks report their long positions on Form 13F within 45 days after each quarter ends. How 13F works

Institutional holders: 1,756; +214 vs. Q3 2023
Shares held: 180.6M; +1.46M (+0.8%) vs. Q3 2023
Total value: $127.2B; +$27.0B (+26.9%) vs. Q3 2023
New holders: 322; 630 more added
Sold out: 108; 600 more reduced

23 institutions that held it in Q3 2023 haven't filed for Q4 2023 yet. Not filing isn't selling, so they aren't counted as sold out or in the changes above.

Compare with Q3 2023: new holders, sold out and not filed yet

Holders and value by quarter

Institutions reporting NOW on Form 13F each quarter since Q1 2021, and the total value they reported. Values are as of each quarter end, so they also move with the share price.

Institutional holdersQ4 2023: 1,756 institutions

Value heldQ4 2023: $127.2B

Institutions holding NOW and their total value by quarter
Quarter	Holders	Value
Q2 2026	2,244	$83.7B
Q1 2026	2,213	$90.5B
Q4 2025	2,326	$138.5B
Q3 2025	2,249	$164.4B
Q2 2025	2,298	$187.2B
Q1 2025	2,167	$145.0B
Q4 2024	2,262	$194.6B
Q3 2024	1,945	$162.8B
Q2 2024	1,879	$142.1B
Q1 2024	1,823	$136.7B
Q4 2023	1,756	$127.2B
Q3 2023	1,565	$100.5B
Q2 2023	1,503	$101.5B
Q1 2023	1,410	$83.9B
Q4 2022	1,360	$69.7B
Q3 2022	1,321	$67.4B
Q2 2022	1,378	$85.1B
Q1 2022	1,407	$98.5B
Q4 2021	1,415	$113.9B
Q3 2021	1,334	$109.0B
Q2 2021	1,273	$95.3B
Q1 2021	1,266	$86.5B

Institutions, Q4 2023

Shares, value and share of portfolio for each institution holding ServiceNow, Inc.; share changes are against Q3 2023.

Institutions holding NOW in Q4 2023
Institution	Shares	Value	% of portfolio	Change in shares	Action
HBC Financial Services, PLLC	1	$0	0.00%	+1	New
Dogwood Wealth Management LLC	0	$26	0.00%	0	New
WestEnd Advisors, LLC	1	$706	0.00%	00.0%	Unchanged
SOA Wealth Advisors, LLC.	1	$706	0.00%	00.0%	Unchanged
EntryPoint Capital, LLC	1	$706	0.00%	+1	New
Delos Wealth Advisors, LLC	1	$707	0.00%	00.0%	Unchanged
One River Asset Management, LLC	1	$707	0.00%	+1	New
Capital Analysts, LLC	2	$1.00K	0.00%	−2−50.0%	Reduced
Cranbrook Wealth Management, LLC	2	$1.23K	0.00%	00.0%	Unchanged
PEAK6 Investments LLC	2	$1.26K	0.00%	−3,702−99.9%	Reduced
ClariVest Asset Management LLC	2	$1.41K	0.00%	00.0%	Unchanged
Perkins Coie Trust Co	2	$1.41K	0.00%	−21−91.3%	Reduced
SJS Investment Consulting Inc.	2	$1.41K	0.00%	00.0%	Unchanged
Legend Financial Advisors, Inc.	2	$1.41K	0.00%	+2	New
Bruce G. Allen Investments, LLC	2	$1.41K	0.00%	+2	New
Sofos Investments, Inc.	2	$1.76K	0.00%	+1+100.0%	Added
Pineridge Advisors LLC	3	$2.12K	0.00%	+3	New
Blume Capital Management, Inc.	3	$2.12K	0.00%	00.0%	Unchanged
Mendota Financial Group, LLC	3	$2.12K	0.00%	00.0%	Unchanged
Macroview Investment Management LLC	4	$2.83K	0.00%	−20−83.3%	Reduced
Cherry Tree Wealth Management, LLC	4	$2.83K	0.00%	00.0%	Unchanged
Global Financial Private Client, LLC	4	$2.83K	0.00%	00.0%	Unchanged
Psagot Value Holdings Ltd. / (Israel)	4	$3.00K	0.00%	00.0%	Unchanged
Semmax Financial Advisors Inc.	4	$3.10K	0.00%	+4	New
Bogart Wealth, LLC	5	$3.53K	0.00%	00.0%	Unchanged
Your Advocates Ltd., LLP	5	$3.53K	0.00%	00.0%	Unchanged
Bellevue Asset Management, LLC	5	$3.53K	0.00%	00.0%	Unchanged
Country Trust Bank	5	$3.53K	0.00%	+5	New
Scarborough Advisors, LLC	5	$3.53K	0.00%	+5	New
Able Wealth Management LLC	5	$3.53K	0.00%	+5	New
MCF Advisors LLC	5	$3.53K	0.00%	00.0%	Unchanged
True Wealth Design, LLC	5	$3.53K	0.00%	+4+400.0%	Added
Wetzel Investment Advisors, Inc.	5	$4.00K	0.00%	+5	New
Versant Capital Management, Inc	6	$4.24K	0.00%	−9−60.0%	Reduced
Caldwell Sutter Capital, Inc.	6	$4.24K	0.00%	00.0%	Unchanged
Globeflex Capital L P	6	$4.24K	0.00%	00.0%	Unchanged
Focused Wealth Management, Inc	6	$4.24K	0.00%	00.0%	Unchanged
Frazier Financial Advisors, LLC	6	$4.24K	0.00%	+6	New
a16z Perennial Management, L.P.	6	$4.24K	0.00%	+6	New
City Holding Co	7	$4.94K	0.00%	00.0%	Unchanged
North Star Investment Management Corp.	7	$4.95K	0.00%	00.0%	Unchanged
Jackson, Grant Investment Advisers, Inc.	7	$4.95K	0.00%	00.0%	Unchanged
Cape Investment Advisory, Inc.	7	$4.95K	0.00%	00.0%	Unchanged
Cetera Trust Company, N.A	7	$4.95K	0.00%	+7	New
Criterion Capital Advisors, LLC	7	$4.95K	0.00%	+7	New
Hexagon Capital Partners LLC	7	$4.95K	0.00%	+7	New
Motco	8	$5.65K	0.00%	00.0%	Unchanged
JNBA Financial Advisors	8	$5.65K	0.00%	00.0%	Unchanged
Level Financial Advisors, Inc.	8	$5.65K	0.00%	00.0%	Unchanged
Tyler-Stone Wealth Management	8	$5.65K	0.00%	00.0%	Unchanged
Washington Trust Co	8	$5.65K	0.00%	+1+14.3%	Added
Arrow Financial Corp	8	$5.65K	0.00%	+5+166.7%	Added
Retirement Group, LLC	8	$5.65K	0.00%	+6+300.0%	Added
Tower View Investment Management & Research LLC	8	$6.00K	0.00%	00.0%	Unchanged
Geneos Wealth Management Inc.	9	$6.36K	0.00%	−34−79.1%	Reduced
First Command Advisory Services, Inc.	9	$6.36K	0.00%	+9	New
TFC Financial Management	9	$6.36K	0.00%	00.0%	Unchanged
PayPay Securities Corp	9	$6.68K	0.33%	−2−18.2%	Reduced
Pacifica Partners Inc.	10	$6.88K	0.00%	00.0%	Unchanged
Richelieu Gestion PLC	10	$7.00K	0.01%	00.0%	Unchanged
Quarry LP	10	$7.07K	0.00%	−50−83.3%	Reduced
Berkshire Capital Holdings Inc	10	$7.07K	0.00%	00.0%	Unchanged
Estabrook Capital Management	10	$7.07K	0.00%	00.0%	Unchanged
HHM Wealth Advisors, LLC	10	$7.07K	0.00%	00.0%	Unchanged
Trivant Custom Portfolio Group, LLC	10	$7.07K	0.00%	00.0%	Unchanged
Sound Income Strategies, LLC	11	$7.77K	0.00%	+4+57.1%	Added
Voisard Asset Management Group, Inc.	11	$7.77K	0.00%	+11	New
Lee Financial Co	12	$8.48K	0.00%	00.0%	Unchanged
Sittner & Nelson, LLC	12	$8.48K	0.00%	00.0%	Unchanged
PFS Partners, LLC	12	$8.48K	0.01%	00.0%	Unchanged
Tennessee Valley Asset Management Partners	12	$8.48K	0.00%	+12	New
TSFG, LLC	13	$9.00K	0.00%	00.0%	Unchanged
Truvestments Capital LLC	13	$9.18K	0.00%	00.0%	Unchanged
Dunhill Financial, LLC	14	$9.77K	0.01%	+14	New
RFP Financial Group LLC	14	$9.89K	0.00%	−42−75.0%	Reduced
HighMark Wealth Management LLC	14	$9.89K	0.01%	00.0%	Unchanged
Ables, Iannone, Moore & Associates, Inc.	15	$10.6K	0.01%	+15	New
Valued Wealth Advisors LLC	19	$10.6K	0.01%	+19	New
Long Island Wealth Management, Inc.	15	$11.0K	0.01%	+15	New
Stuart Chaussee & Associates, Inc.	16	$11.3K	0.00%	00.0%	Unchanged
Coston, McIsaac & Partners	17	$12.0K	0.00%	00.0%	Unchanged
Annapolis Financial Services, LLC	18	$12.7K	0.00%	00.0%	Unchanged
Moser Wealth Advisors, LLC	18	$12.7K	0.01%	00.0%	Unchanged
Avion Wealth	18	$13.0K	0.00%	+3+20.0%	Added
Red Tortoise LLC	19	$13.4K	0.01%	00.0%	Unchanged
Clear Investment Research, LLC	19	$13.4K	0.02%	+19	New
Kathleen S. Wright Associates Inc.	20	$14.1K	0.01%	00.0%	Unchanged
Mizuho Securities Co. Ltd.	20	$14.1K	0.05%	+20	New
Transcendent Capital Group LLC	20	$14.1K	0.01%	+20	New
DT Investment Partners, LLC	18	$14.1K	0.00%	00.0%	Unchanged
Stone House Investment Management, LLC	21	$14.8K	0.01%	+21	New
Geo Capital Gestora de Recursos Ltd	21	$15.0K	0.02%	+21	New
Centennial Bank	22	$15.5K	0.01%	00.0%	Unchanged
West Paces Advisors Inc.	22	$15.5K	0.00%	+11+100.0%	Added
Colonial Trust Advisors	23	$16.2K	0.00%	00.0%	Unchanged
Atticus Wealth Management, LLC	23	$16.3K	0.01%	00.0%	Unchanged
Beaird Harris Wealth Management, LLC	23	$16.3K	0.00%	+23	New
NFJ Investment Group, LLC	24	$17.0K	0.00%	−1,211−98.1%	Reduced
Cassady Schiller Wealth Management, LLC	25	$17.7K	0.01%	00.0%	Unchanged
Syntax Research, Inc.	25	$17.7K	0.01%	00.0%	Unchanged