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ServiceNow, Inc.

NOW
Exchange
NYSE
Industry
Services-Prepackaged Software
SEC CIK
0001373715

In the last 90 days, ServiceNow, Inc. insiders filed 0 open-market purchases and 4 sales; 2,244 institutions reported holding it in 13F filings for Q2 2026, worth $83.7B in total; 3 superinvestors hold it, including Akre Capital Management and Tiger Global Management.

13F holders, Q4 2023

Institutional positions in ServiceNow, Inc. as of Dec 31, 2023. Investment managers with $100 million or more in US stocks report their long positions on Form 13F within 45 days after each quarter ends. How 13F works

Institutional holders
1,756
+214 vs. Q3 2023
Shares held
180.6M
+1.46M (+0.8%) vs. Q3 2023
Total value
$127.2B
+$27.0B (+26.9%) vs. Q3 2023
New holders
322
630 more added
Sold out
108
600 more reduced

23 institutions that held it in Q3 2023 haven't filed for Q4 2023 yet. Not filing isn't selling, so they aren't counted as sold out or in the changes above.

Compare with Q3 2023: new holders, sold out and not filed yet

Holders and value by quarter

Institutions reporting NOW on Form 13F each quarter since Q1 2021, and the total value they reported. Values are as of each quarter end, so they also move with the share price.

Institutional holdersQ4 2023: 1,756 institutions
Q1 2021: 1,266 institutionsQ2 2021: 1,273 institutionsQ3 2021: 1,334 institutionsQ4 2021: 1,415 institutionsQ1 2022: 1,407 institutionsQ2 2022: 1,378 institutionsQ3 2022: 1,321 institutionsQ4 2022: 1,360 institutionsQ1 2023: 1,410 institutionsQ2 2023: 1,503 institutionsQ3 2023: 1,565 institutionsQ4 2023: 1,756 institutionsQ1 2024: 1,823 institutionsQ2 2024: 1,879 institutionsQ3 2024: 1,944 institutionsQ4 2024: 2,261 institutionsQ1 2025: 2,166 institutionsQ2 2025: 2,297 institutionsQ3 2025: 2,248 institutionsQ4 2025: 2,325 institutionsQ1 2026: 2,212 institutionsQ2 2026: 2,244 institutions
Value heldQ4 2023: $127.2B
Q1 2021: $86.5BQ2 2021: $95.3BQ3 2021: $109.0BQ4 2021: $113.9BQ1 2022: $98.5BQ2 2022: $85.1BQ3 2022: $67.4BQ4 2022: $69.7BQ1 2023: $83.9BQ2 2023: $101.5BQ3 2023: $100.5BQ4 2023: $127.2BQ1 2024: $136.7BQ2 2024: $142.1BQ3 2024: $162.8BQ4 2024: $194.6BQ1 2025: $145.0BQ2 2025: $187.2BQ3 2025: $164.4BQ4 2025: $138.5BQ1 2026: $90.5BQ2 2026: $83.7B
Institutions holding NOW and their total value by quarter
QuarterHoldersValue
Q2 20262,244$83.7B
Q1 20262,212$90.5B
Q4 20252,325$138.5B
Q3 20252,248$164.4B
Q2 20252,297$187.2B
Q1 20252,166$145.0B
Q4 20242,261$194.6B
Q3 20241,944$162.8B
Q2 20241,879$142.1B
Q1 20241,823$136.7B
Q4 20231,756$127.2B
Q3 20231,565$100.5B
Q2 20231,503$101.5B
Q1 20231,410$83.9B
Q4 20221,360$69.7B
Q3 20221,321$67.4B
Q2 20221,378$85.1B
Q1 20221,407$98.5B
Q4 20211,415$113.9B
Q3 20211,334$109.0B
Q2 20211,273$95.3B
Q1 20211,266$86.5B

Institutions, Q4 2023

Shares, value and share of portfolio for each institution holding ServiceNow, Inc.; share changes are against Q3 2023.

Institutions holding NOW in Q4 2023
InstitutionSharesValue% of portfolioChange in sharesAction
Main Street Group, LTD77$54.4K0.02%+77New
Avalon Trust Co76$53.7K0.00%+46+153.3%Added
Tompkins Financial Corp75$53.0K0.01%+75New
Security National Bank75$53.0K0.01%+75New
Tucker Asset Management LLC74$52.3K0.01%00.0%Unchanged
Solstein Capital, LLC70$49.5K0.04%00.0%Unchanged
Baystate Wealth Management LLC70$49.5K0.00%+22+45.8%Added
Centerpoint Advisors, LLC70$49.0K0.02%00.0%Unchanged
Ofi Invest Asset Management74$47.3K0.00%−3−3.9%Reduced
Northwest Capital Management Inc65$45.9K0.02%00.0%Unchanged
MidAtlantic Capital Management, Inc.65$45.9K0.04%+65New
Princeton Global Asset Management LLC63$44.5K0.01%00.0%Unchanged
AllSquare Wealth Management LLC63$44.5K0.03%+63New
Abound Wealth Management62$43.8K0.02%00.0%Unchanged
Friedenthal Financial62$43.8K0.03%+62New
Private Ocean, LLC62$43.8K0.00%00.0%Unchanged
Global Trust Asset Management, LLC61$43.1K0.02%00.0%Unchanged
Bell Investment Advisors, Inc60$42.4K0.01%+2+3.4%Added
Barrett & Company, Inc.60$42.4K0.02%00.0%Unchanged
Oliver Lagore Vanvalin Investment Group60$42.4K0.02%+14+30.4%Added
GoalVest Advisory LLC58$41.0K0.02%−1−1.7%Reduced
Fortitude Family Office, LLC58$41.0K0.03%+58New
Armstrong Advisory Group, Inc55$38.9K0.00%00.0%Unchanged
Chilton Capital Management LLC55$38.9K0.00%+5+10.0%Added
Center for Financial Planning, Inc.53$37.4K0.01%00.0%Unchanged
Archer Investment Corp53$37.4K0.01%+9+20.5%Added
Tortoise Investment Management, LLC52$36.7K0.00%−3−5.5%Reduced
Institutional & Family Asset Management, LLC51$36.0K0.01%+21+70.0%Added
Old Second National Bank of Aurora50$35.3K0.01%00.0%Unchanged
Laurel Wealth Advisors LLC50$35.3K0.01%00.0%Unchanged
Disciplined Equity Management, Inc.50$35.3K0.02%+50New
American Capital Advisory, LLC50$35.3K0.03%+50New
Sachetta, LLC49$34.6K0.02%+49New
Investment Research & Advisory Group, Inc.49$34.6K0.02%00.0%Unchanged
Strengthening Families & Communities, LLC48$33.9K0.02%00.0%Unchanged
Prestige Wealth Management Group LLC45$31.8K0.01%−7−13.5%Reduced
Brown, Lisle/Cummings, Inc.44$31.1K0.01%00.0%Unchanged
AdvisorNet Financial, Inc44$31.1K0.00%+32+266.7%Added
Hartford Financial Management Inc.43$30.4K0.01%00.0%Unchanged
Ritter Daniher Financial Advisory LLC43$30.4K0.01%00.0%Unchanged
Missouri Trust & Investment Co38$26.8K0.01%00.0%Unchanged
Key Financial Inc37$26.1K0.01%00.0%Unchanged
Highline Wealth Partners LLC37$26.1K0.01%+37New
American State Bank (Iowa)35$24.7K0.02%+35New
Private Wealth Management Group, LLC34$24.0K0.01%+34New
Financial Management Professionals, Inc.33$23.0K0.00%00.0%Unchanged
Moisand Fitzgerald Tamayo, LLC31$21.9K0.00%00.0%Unchanged
Kayne Anderson Rudnick Investment Management LLC30$21.5K0.00%+26+650.0%Added
Oakworth Capital, Inc.30$21.2K0.00%00.0%Unchanged
St Germain D J Co Inc30$21.2K0.00%+30New
BFSG, LLC30$21.2K0.00%+30New
BKM Wealth Management, LLC30$21.2K0.01%+30New
Canton Hathaway, LLC30$21.0K0.01%+30New
JCIC Asset Management Inc.29$20.5K0.01%+15+107.1%Added
JFS Wealth Advisors, LLC28$19.8K0.00%+4+16.7%Added
Raffa Wealth Management, LLC27$19.1K0.01%00.0%Unchanged
Syntax Research, Inc.25$17.7K0.01%00.0%Unchanged
Cassady Schiller Wealth Management, LLC25$17.7K0.01%00.0%Unchanged
NFJ Investment Group, LLC24$17.0K0.00%−1,211−98.1%Reduced
Atticus Wealth Management, LLC23$16.3K0.01%00.0%Unchanged
Beaird Harris Wealth Management, LLC23$16.3K0.00%+23New
Colonial Trust Advisors23$16.2K0.00%00.0%Unchanged
West Paces Advisors Inc.22$15.5K0.00%+11+100.0%Added
Centennial Bank22$15.5K0.01%00.0%Unchanged
Geo Capital Gestora de Recursos Ltd21$15.0K0.02%+21New
Stone House Investment Management, LLC21$14.8K0.01%+21New
DT Investment Partners, LLC18$14.1K0.00%00.0%Unchanged
Kathleen S. Wright Associates Inc.20$14.1K0.01%00.0%Unchanged
Mizuho Securities Co. Ltd.20$14.1K0.05%+20New
Transcendent Capital Group LLC20$14.1K0.01%+20New
Red Tortoise LLC19$13.4K0.01%00.0%Unchanged
Clear Investment Research, LLC19$13.4K0.02%+19New
Avion Wealth18$13.0K0.00%+3+20.0%Added
Annapolis Financial Services, LLC18$12.7K0.00%00.0%Unchanged
Moser Wealth Advisors, LLC18$12.7K0.01%00.0%Unchanged
Coston, McIsaac & Partners17$12.0K0.00%00.0%Unchanged
Stuart Chaussee & Associates, Inc.16$11.3K0.00%00.0%Unchanged
Long Island Wealth Management, Inc.15$11.0K0.01%+15New
Valued Wealth Advisors LLC19$10.6K0.01%+19New
Ables, Iannone, Moore & Associates, Inc.15$10.6K0.01%+15New
HighMark Wealth Management LLC14$9.89K0.01%00.0%Unchanged
RFP Financial Group LLC14$9.89K0.00%−42−75.0%Reduced
Dunhill Financial, LLC14$9.77K0.01%+14New
Truvestments Capital LLC13$9.18K0.00%00.0%Unchanged
TSFG, LLC13$9.00K0.00%00.0%Unchanged
Lee Financial Co12$8.48K0.00%00.0%Unchanged
Sittner & Nelson, LLC12$8.48K0.00%00.0%Unchanged
PFS Partners, LLC12$8.48K0.01%00.0%Unchanged
Tennessee Valley Asset Management Partners12$8.48K0.00%+12New
Voisard Asset Management Group, Inc.11$7.77K0.00%+11New
Sound Income Strategies, LLC11$7.77K0.00%+4+57.1%Added
Quarry LP10$7.07K0.00%−50−83.3%Reduced
Berkshire Capital Holdings Inc10$7.07K0.00%00.0%Unchanged
Estabrook Capital Management10$7.07K0.00%00.0%Unchanged
HHM Wealth Advisors, LLC10$7.07K0.00%00.0%Unchanged
Trivant Custom Portfolio Group, LLC10$7.07K0.00%00.0%Unchanged
Richelieu Gestion PLC10$7.00K0.01%00.0%Unchanged
Pacifica Partners Inc.10$6.88K0.00%00.0%Unchanged
PayPay Securities Corp9$6.68K0.33%−2−18.2%Reduced
TFC Financial Management9$6.36K0.00%00.0%Unchanged