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ServiceNow, Inc.

NOW
Exchange
NYSE
Industry
Services-Prepackaged Software
SEC CIK
0001373715

In the last 90 days, ServiceNow, Inc. insiders filed 0 open-market purchases and 4 sales; 2,244 institutions reported holding it in 13F filings for Q2 2026, worth $83.7B in total; 3 superinvestors hold it, including Akre Capital Management and Tiger Global Management.

13F holders, Q4 2023

Institutional positions in ServiceNow, Inc. as of Dec 31, 2023. Investment managers with $100 million or more in US stocks report their long positions on Form 13F within 45 days after each quarter ends. How 13F works

Institutional holders
1,756
+214 vs. Q3 2023
Shares held
180.6M
+1.46M (+0.8%) vs. Q3 2023
Total value
$127.2B
+$27.0B (+26.9%) vs. Q3 2023
New holders
322
630 more added
Sold out
108
600 more reduced

23 institutions that held it in Q3 2023 haven't filed for Q4 2023 yet. Not filing isn't selling, so they aren't counted as sold out or in the changes above.

Compare with Q3 2023: new holders, sold out and not filed yet

Holders and value by quarter

Institutions reporting NOW on Form 13F each quarter since Q1 2021, and the total value they reported. Values are as of each quarter end, so they also move with the share price.

Institutional holdersQ4 2023: 1,756 institutions
Q1 2021: 1,266 institutionsQ2 2021: 1,273 institutionsQ3 2021: 1,334 institutionsQ4 2021: 1,415 institutionsQ1 2022: 1,407 institutionsQ2 2022: 1,378 institutionsQ3 2022: 1,321 institutionsQ4 2022: 1,360 institutionsQ1 2023: 1,410 institutionsQ2 2023: 1,503 institutionsQ3 2023: 1,565 institutionsQ4 2023: 1,756 institutionsQ1 2024: 1,823 institutionsQ2 2024: 1,879 institutionsQ3 2024: 1,944 institutionsQ4 2024: 2,261 institutionsQ1 2025: 2,166 institutionsQ2 2025: 2,297 institutionsQ3 2025: 2,248 institutionsQ4 2025: 2,325 institutionsQ1 2026: 2,212 institutionsQ2 2026: 2,244 institutions
Value heldQ4 2023: $127.2B
Q1 2021: $86.5BQ2 2021: $95.3BQ3 2021: $109.0BQ4 2021: $113.9BQ1 2022: $98.5BQ2 2022: $85.1BQ3 2022: $67.4BQ4 2022: $69.7BQ1 2023: $83.9BQ2 2023: $101.5BQ3 2023: $100.5BQ4 2023: $127.2BQ1 2024: $136.7BQ2 2024: $142.1BQ3 2024: $162.8BQ4 2024: $194.6BQ1 2025: $145.0BQ2 2025: $187.2BQ3 2025: $164.4BQ4 2025: $138.5BQ1 2026: $90.5BQ2 2026: $83.7B
Institutions holding NOW and their total value by quarter
QuarterHoldersValue
Q2 20262,244$83.7B
Q1 20262,212$90.5B
Q4 20252,325$138.5B
Q3 20252,248$164.4B
Q2 20252,297$187.2B
Q1 20252,166$145.0B
Q4 20242,261$194.6B
Q3 20241,944$162.8B
Q2 20241,879$142.1B
Q1 20241,823$136.7B
Q4 20231,756$127.2B
Q3 20231,565$100.5B
Q2 20231,503$101.5B
Q1 20231,410$83.9B
Q4 20221,360$69.7B
Q3 20221,321$67.4B
Q2 20221,378$85.1B
Q1 20221,407$98.5B
Q4 20211,415$113.9B
Q3 20211,334$109.0B
Q2 20211,273$95.3B
Q1 20211,266$86.5B

Institutions, Q4 2023

Shares, value and share of portfolio for each institution holding ServiceNow, Inc.; share changes are against Q3 2023.

Institutions holding NOW in Q4 2023
InstitutionSharesValue% of portfolioChange in sharesAction
Mesirow Financial Investment Management, Inc.293$206.6K0.01%+293New
Knightsbridge Asset Management, LLC292$206.3K0.06%+292New
Eagle Bay Advisors LLC292$206.3K0.13%+22+8.1%Added
Tidemark, LLC291$205.6K0.13%+291New
Crown Wealth Group, LLC290$204.9K0.12%+290New
Lantern Wealth Advisors, LLC290$204.9K0.16%+290New
Mirador Capital Partners LP289$204.2K0.04%+289New
Empirical Financial Services, LLC d.b.a. Empirical Wealth Management287$202.8K0.01%+287New
Spinnaker Investment Group, LLC287$202.8K0.06%+287New
Edmond de Rothschild Holding S.A.286$202.1K0.00%−73−20.3%Reduced
Clark Estates Inc285$201.3K0.03%+285New
Robertson Stephens Wealth Management, LLC285$201.3K0.01%+285New
Luts & Greenleigh Group, Inc285$201.3K0.25%+285New
Roble, Belko & Company, Inc280$198.0K0.04%00.0%Unchanged
Spirit of America Management Corp280$197.8K0.04%+280New
FinTrust Capital Advisors, LLC278$196.4K0.04%+57+25.8%Added
Johnson Financial Group, Inc.274$193.6K0.01%+71+35.0%Added
Towarzystwo Funduszy Inwestycyjnych Pzu SA271$191.5K0.09%+271New
LM Advisors LLC269$189.9K0.04%+269New
Newbridge Financial Services Group, Inc.267$188.6K0.09%−80−23.1%Reduced
Trust Co of Vermont264$186.5K0.01%+74+38.9%Added
Cedar Wealth Management, LLC254$179.4K0.07%−11−4.2%Reduced
Glassman Wealth Services243$171.7K0.02%+7+3.0%Added
Rakuten Securities, Inc.239$168.9K0.13%+239New
O'Dell Group, LLC237$167.4K0.04%+237New
Quest Partners LLC237$167.4K0.04%+237New
Montag A & Associates Inc235$166.0K0.01%+95+67.9%Added
Pin Oak Investment Advisors Inc230$162.0K0.16%00.0%Unchanged
Union Savings Bank225$159.0K0.09%00.0%Unchanged
JJJ Advisors Inc.222$156.8K0.04%+2+0.9%Added
AJOVista, LLC222$156.8K0.20%+222New
VisionPoint Advisory Group, LLC221$156.1K0.06%+26+13.3%Added
Carolinas Wealth Consulting LLC217$153.3K0.03%−54−19.9%Reduced
First Personal Financial Services215$151.9K0.04%00.0%Unchanged
WealthCollab, LLC207$146.2K0.11%+207New
United Community Bank205$144.8K0.06%+205New
Western Pacific Wealth Management, LP201$142.0K0.10%00.0%Unchanged
DiNuzzo Private Wealth, Inc.196$138.5K0.02%+196New
Rothschild Investment LLC193$136.4K0.01%+193New
Harel Insurance Investments & Financial Services Ltd.192$136.0K0.00%−70−26.7%Reduced
Operose Advisors LLC187$132.1K0.05%+76+68.5%Added
Caldwell Trust Co176$124.3K0.02%+77+77.8%Added
McGlone Suttner Wealth Management, Inc.176$124.3K0.02%+176New
Westside Investment Management, Inc.175$123.6K0.03%+5+2.9%Added
Private Trust Co NA173$122.2K0.01%−25−12.6%Reduced
E Fund Management (Hong Kong) Co., Ltd.168$119.0K0.06%+75+80.6%Added
Osterweis Capital Management Inc164$115.9K0.01%00.0%Unchanged
Kapitalo Investimentos Ltda162$114.5K0.02%+162New
Plato Investment Management Ltd162$114.5K0.14%+162New
MUFG Securities EMEA plc155$109.5K0.01%−352−69.4%Reduced
MV Capital Management, Inc.155$109.5K0.01%+7+4.7%Added
Farmers & Merchants Investments Inc150$106.0K0.00%−4−2.6%Reduced
Ramirez Asset Management, Inc.150$106.0K0.02%00.0%Unchanged
Atlas Capital Advisors LLC150$106.0K0.02%+150New
Garde Capital, Inc.148$105.0K0.01%+148New
Hazlett, Burt & Watson, Inc.145$103.0K0.07%00.0%Unchanged
Bartlett & Co. LLC146$103.0K0.00%+30+25.9%Added
Bartlett & Co. Wealth Management LLC146$102.6K0.00%+30+25.9%Added
MB, Levis & Associates, LLC145$102.4K0.06%00.0%Unchanged
Magellan Asset Management Ltd145$102.4K0.00%+10+7.4%Added
Harbour Investments, Inc.145$102.4K0.00%+62+74.7%Added
Rise Advisors, LLC145$102.4K0.07%+135+1,350.0%Added
Spectrum Wealth Counsel, LLC143$101.0K0.01%+143New
Kelly Financial Services LLC136$96.1K0.04%+8+6.3%Added
Cornerstone Planning Group LLC130$91.8K0.03%+7+5.7%Added
First Pacific Financial129$91.1K0.03%00.0%Unchanged
Resurgent Financial Advisors LLC126$89.0K0.05%−3−2.3%Reduced
Impact Partnership Wealth, LLC123$86.9K0.03%+38+44.7%Added
Nemes Rush Group LLC121$85.5K0.01%00.0%Unchanged
Virtus Investment Advisers, Inc.117$82.7K0.06%00.0%Unchanged
Delta Asset Management LLC114$80.5K0.01%00.0%Unchanged
DSM Capital Partners LLC112$79.1K0.00%+112New
Beacon Capital Management, LLC138$77.1K0.02%00.0%Unchanged
Arlington Trust Co LLC109$77.0K0.02%+103+1,716.7%Added
West Branch Capital LLC107$75.6K0.04%00.0%Unchanged
Byrne Asset Management LLC107$75.3K0.06%−4−3.6%Reduced
First Financial Corp106$74.9K0.04%+49+86.0%Added
SRS Capital Advisors, Inc.105$74.2K0.01%+2+1.9%Added
Addison Advisors LLC103$72.8K0.03%+23+28.7%Added
Global Wealth Management Investment Advisory, Inc.103$72.8K0.02%−47−31.3%Reduced
Centiva Capital, LP101$71.4K0.00%−3,336−97.1%Reduced
Point72 Europe (London) LLP101$71.4K0.01%+101New
Spartan Planning & Wealth Management100$70.6K0.08%−309−75.6%Reduced
First United Bank Trust100$70.6K0.03%+100New
Custom Portfolio Group LLC100$70.6K0.06%+100New
Colonial Trust Co100$70.2K0.01%−3−2.9%Reduced
ICA Group Wealth Management, LLC99$69.9K0.02%+99New
Altshuler Shaham Ltd97$68.5K0.00%+59+155.3%Added
Rockbridge Investment Management, LCC96$67.8K0.01%+96New
Bay Harbor Wealth Management, LLC96$67.8K0.03%+96New
GHP Investment Advisors, Inc.93$65.7K0.00%−117−55.7%Reduced
Independence Bank of Kentucky92$65.0K0.02%+92New
Caitlin John, LLC91$64.3K0.05%+91New
Vima LLC88$62.2K0.14%+88New
Financial Connections Group, Inc.87$61.0K0.04%00.0%Unchanged
Core Alternative Capital84$59.3K0.01%−108−56.3%Reduced
Horizon Bancorp Inc83$59.0K0.03%00.0%Unchanged
Capital Advisors, Ltd. LLC82$58.0K0.01%00.0%Unchanged
Hall Laurie J Trustee80$57.0K0.02%00.0%Unchanged
Avondale Wealth Management80$56.5K0.05%00.0%Unchanged