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ServiceNow, Inc.

NOW
Exchange
NYSE
Industry
Services-Prepackaged Software
SEC CIK
0001373715

In the last 90 days, ServiceNow, Inc. insiders filed 0 open-market purchases and 4 sales; 2,244 institutions reported holding it in 13F filings for Q2 2026, worth $83.7B in total; 3 superinvestors hold it, including Akre Capital Management and Tiger Global Management.

13F holders, Q4 2023

Institutional positions in ServiceNow, Inc. as of Dec 31, 2023. Investment managers with $100 million or more in US stocks report their long positions on Form 13F within 45 days after each quarter ends. How 13F works

Institutional holders
1,756
+214 vs. Q3 2023
Shares held
180.6M
+1.46M (+0.8%) vs. Q3 2023
Total value
$127.2B
+$27.0B (+26.9%) vs. Q3 2023
New holders
322
630 more added
Sold out
108
600 more reduced

23 institutions that held it in Q3 2023 haven't filed for Q4 2023 yet. Not filing isn't selling, so they aren't counted as sold out or in the changes above.

Compare with Q3 2023: new holders, sold out and not filed yet

Holders and value by quarter

Institutions reporting NOW on Form 13F each quarter since Q1 2021, and the total value they reported. Values are as of each quarter end, so they also move with the share price.

Institutional holdersQ4 2023: 1,756 institutions
Q1 2021: 1,266 institutionsQ2 2021: 1,273 institutionsQ3 2021: 1,334 institutionsQ4 2021: 1,415 institutionsQ1 2022: 1,407 institutionsQ2 2022: 1,378 institutionsQ3 2022: 1,321 institutionsQ4 2022: 1,360 institutionsQ1 2023: 1,410 institutionsQ2 2023: 1,503 institutionsQ3 2023: 1,565 institutionsQ4 2023: 1,756 institutionsQ1 2024: 1,823 institutionsQ2 2024: 1,879 institutionsQ3 2024: 1,944 institutionsQ4 2024: 2,261 institutionsQ1 2025: 2,166 institutionsQ2 2025: 2,297 institutionsQ3 2025: 2,248 institutionsQ4 2025: 2,325 institutionsQ1 2026: 2,212 institutionsQ2 2026: 2,244 institutions
Value heldQ4 2023: $127.2B
Q1 2021: $86.5BQ2 2021: $95.3BQ3 2021: $109.0BQ4 2021: $113.9BQ1 2022: $98.5BQ2 2022: $85.1BQ3 2022: $67.4BQ4 2022: $69.7BQ1 2023: $83.9BQ2 2023: $101.5BQ3 2023: $100.5BQ4 2023: $127.2BQ1 2024: $136.7BQ2 2024: $142.1BQ3 2024: $162.8BQ4 2024: $194.6BQ1 2025: $145.0BQ2 2025: $187.2BQ3 2025: $164.4BQ4 2025: $138.5BQ1 2026: $90.5BQ2 2026: $83.7B
Institutions holding NOW and their total value by quarter
QuarterHoldersValue
Q2 20262,244$83.7B
Q1 20262,212$90.5B
Q4 20252,325$138.5B
Q3 20252,248$164.4B
Q2 20252,297$187.2B
Q1 20252,166$145.0B
Q4 20242,261$194.6B
Q3 20241,944$162.8B
Q2 20241,879$142.1B
Q1 20241,823$136.7B
Q4 20231,756$127.2B
Q3 20231,565$100.5B
Q2 20231,503$101.5B
Q1 20231,410$83.9B
Q4 20221,360$69.7B
Q3 20221,321$67.4B
Q2 20221,378$85.1B
Q1 20221,407$98.5B
Q4 20211,415$113.9B
Q3 20211,334$109.0B
Q2 20211,273$95.3B
Q1 20211,266$86.5B

Institutions, Q4 2023

Shares, value and share of portfolio for each institution holding ServiceNow, Inc.; share changes are against Q3 2023.

Institutions holding NOW in Q4 2023
InstitutionSharesValue% of portfolioChange in sharesAction
PFG Investments, LLC394$278.4K0.05%+394New
Green Square Capital Advisors LLC393$277.8K0.04%+22+5.9%Added
Cozad Asset Management Inc393$277.7K0.03%+5+1.3%Added
Gerber Kawasaki Wealth & Investment Management393$277.6K0.02%−84−17.6%Reduced
Concentric Capital Strategies, LP392$276.9K0.04%−312−44.3%Reduced
Midland Wealth Advisors LLC390$275.5K0.02%+390New
Glenview Trust Co388$274.1K0.01%+1+0.3%Added
TRUE Private Wealth Advisors388$274.1K0.03%+3+0.8%Added
Powell Investment Advisors, LLC385$272.0K0.15%00.0%Unchanged
Regent Peak Wealth Advisors LLC385$272.0K0.07%+385New
Planning Capital Management Corp385$272.0K0.21%+385New
Mason Investment Advisory Services, Inc.383$270.6K0.02%00.0%Unchanged
Loomis Sayles & Co L P382$270.0K0.00%−41−9.7%Reduced
RKL Wealth Management LLC381$269.2K0.03%00.0%Unchanged
Barings LLC379$267.8K0.01%−53−12.3%Reduced
Tranquility Partners, LLC379$267.8K0.11%+7+1.9%Added
Kowal Investment Group, LLC377$266.3K0.06%+377New
Freestone Capital Holdings, LLC376$265.6K0.01%−4−1.1%Reduced
Ronald Blue Trust, Inc.472$264.0K0.00%+165+53.7%Added
Legacy Edge Advisors, LLC373$263.5K0.06%+373New
Advisory Research Inc371$262.1K0.04%−738−66.5%Reduced
SlateStone Wealth, LLC369$261.0K0.03%+369New
Ssi Investment Management LLC369$260.7K0.02%−1−0.3%Reduced
LCM Capital Management Inc369$260.7K0.19%+2+0.5%Added
Gordian Capital Singapore Pte Ltd368$260.0K0.23%00.0%Unchanged
West Bancorporation Inc367$259.3K0.17%−12−3.2%Reduced
Nelson, Van Denburg & Campbell Wealth Management Group, LLC367$259.3K0.02%00.0%Unchanged
Seven Mile Advisory366$258.6K0.22%−1−0.3%Reduced
Sustainable Insight Capital Management, LLC366$258.6K0.21%+366New
WBI Investments366$258.5K0.05%−760−67.5%Reduced
Chemung Canal Trust Co362$255.7K0.05%00.0%Unchanged
Thrive Wealth Management, LLC362$255.7K0.06%+362New
Sovereign Financial Group, Inc.360$254.3K0.08%+360New
Richard W. Paul & Associates, LLC359$253.6K0.11%+359New
Turtle Creek Wealth Advisors, LLC359$253.6K0.07%+359New
Shoker Investment Counsel, Inc.357$252.2K0.10%+357New
Ruggaard & Associates LLC357$252.2K0.13%+357New
Wade G W & Inc355$251.0K0.01%−42−10.6%Reduced
Liberty One Investment Management, LLC355$250.8K0.03%−10−2.7%Reduced
Essex Financial Services, Inc.354$250.1K0.03%+354New
ISAM Funds (UK) Ltd354$250.1K0.18%+354New
Raleigh Capital Management Inc.354$249.7K0.12%+354New
Change Path, LLC352$249.0K0.02%+352New
First Trust Investment Solutions L.P.352$248.7K0.05%+352New
Coastal Investment Advisors, Inc.351$248.0K0.06%+351New
Baldwin Brothers Inc350$247.3K0.02%00.0%Unchanged
American Investment Services, Inc.350$247.3K0.05%+350New
Covestor Ltd347$246.0K0.17%+73+26.6%Added
SignalPoint Asset Management, LLC349$246.0K0.07%+349New
Family Management Corp348$245.9K0.05%−101−22.5%Reduced
Coppell Advisory Solutions LLC347$245.2K0.05%+287+478.3%Added
Sivia Capital Partners, LLC345$243.7K0.19%+345New
Pegasus Partners Ltd.343$242.3K0.03%+343New
Opal Wealth Advisors, LLC341$240.9K0.09%+341New
AMG National Trust Bank339$239.7K0.01%+339New
Eagle Strategies LLC337$238.1K0.05%+337New
Relyea Zuckerberg Hanson LLC336$237.4K0.05%+336New
Householder Group Estate & Retirement Specialist, LLC335$236.0K0.08%+297+781.6%Added
Chesapeake Wealth Management334$236.0K0.09%+334New
Harvest Investment Services, LLC333$235.3K0.11%+333New
Claret Asset Management Corp331$234.0K0.04%+331New
Nichols & Pratt Advisers LLP330$233.1K0.02%+330New
Symmetry Partners, LLC332$233.0K0.01%+332New
Cooper/Haims Advisors, LLC327$231.0K0.13%−80−19.7%Reduced
Northside Capital Management, LLC326$230.3K0.07%+326New
Sharp Financial Services, LLC325$229.6K0.25%+325New
Riverwater Partners LLC319$225.4K0.18%+319New
Empirical Asset Management, LLC318$224.7K0.18%+318New
Armbruster Capital Management, Inc.317$224.0K0.05%+317New
Park National Corp316$223.3K0.01%+316New
Paloma Partners Management Co315$222.5K0.04%+313+15,650.0%Added
Power Wealth Management LLC315$222.5K0.16%+315New
Alpha Family Trust315$222.5K0.15%+315New
Cedar Brook Financial Partners, LLC305$221.6K0.05%+305New
D'Orazio & Associates, Inc.313$221.1K0.04%+313New
Larson Financial Group LLC313$221.1K0.02%−34−9.8%Reduced
Values First Advisors, Inc.310$219.2K0.13%+310New
BBR Partners, LLC310$219.0K0.02%+310New
Colonial River Wealth Management, LLC308$217.6K0.13%+308New
Hengehold Capital Management LLC305$215.5K0.03%+305New
Benedict Financial Advisors Inc305$215.5K0.06%+305New
SFMG, LLC304$214.9K0.02%+304New
John W. Brooker & Co., CPAs304$214.8K0.12%+304New
Traynor Capital Management, Inc.303$214.1K0.02%+303New
Integral Investment Advisors, Inc.303$214.1K0.14%+303New
Sunpointe, LLC302$213.4K0.27%+302New
Cora Capital Advisors LLC301$212.7K0.13%+301New
Palisade Asset Management, LLC300$211.9K0.02%+300New
Cornell Pochily Investment Advisors, Inc.300$211.9K0.09%+300New
Curi Capital300$211.9K0.03%+300New
nVerses Capital, LLC–$211.9K0.59%–New
Pearl River Capital, LLC299$211.2K0.03%+299New
Aaron Wealth Advisors299$211.2K0.04%+299New
Benjamin Edwards Inc297$210.0K0.05%+7+2.4%Added
KilterHowling LLC268$209.4K0.16%+268New
Thrive Capital Management, LLC296$209.1K0.11%+296New
New Jersey Better Educational Savings Trust295$208.4K0.44%+295New
LVW Advisors, LLC294$207.7K0.04%+294New
Palumbo Wealth Management LLC294$207.7K0.11%+294New
Farrell Financial LLC374$207.0K0.21%+374New