ServiceNow, Inc.
NOW- Exchange
- NYSE
- Industry
- Services-Prepackaged Software
- SEC CIK
- 0001373715
In the last 90 days, ServiceNow, Inc. insiders filed 0 open-market purchases and 4 sales; 2,244 institutions reported holding it in 13F filings for Q2 2026, worth $83.7B in total; 3 superinvestors hold it, including Akre Capital Management and Tiger Global Management.
13F holders, Q4 2023
Institutional positions in ServiceNow, Inc. as of Dec 31, 2023. Investment managers with $100 million or more in US stocks report their long positions on Form 13F within 45 days after each quarter ends. How 13F works
- Institutional holders
- 1,756
- +214 vs. Q3 2023
- Shares held
- 180.6M
- +1.46M (+0.8%) vs. Q3 2023
- Total value
- $127.2B
- +$27.0B (+26.9%) vs. Q3 2023
- New holders
- 322
- 630 more added
- Sold out
- 108
- 600 more reduced
23 institutions that held it in Q3 2023 haven't filed for Q4 2023 yet. Not filing isn't selling, so they aren't counted as sold out or in the changes above.
Compare with Q3 2023: new holders, sold out and not filed yet
Holders and value by quarter
Institutions reporting NOW on Form 13F each quarter since Q1 2021, and the total value they reported. Values are as of each quarter end, so they also move with the share price.
| Quarter | Holders | Value |
|---|---|---|
| Q2 2026 | 2,244 | $83.7B |
| Q1 2026 | 2,212 | $90.5B |
| Q4 2025 | 2,325 | $138.5B |
| Q3 2025 | 2,248 | $164.4B |
| Q2 2025 | 2,297 | $187.2B |
| Q1 2025 | 2,166 | $145.0B |
| Q4 2024 | 2,261 | $194.6B |
| Q3 2024 | 1,944 | $162.8B |
| Q2 2024 | 1,879 | $142.1B |
| Q1 2024 | 1,823 | $136.7B |
| Q4 2023 | 1,756 | $127.2B |
| Q3 2023 | 1,565 | $100.5B |
| Q2 2023 | 1,503 | $101.5B |
| Q1 2023 | 1,410 | $83.9B |
| Q4 2022 | 1,360 | $69.7B |
| Q3 2022 | 1,321 | $67.4B |
| Q2 2022 | 1,378 | $85.1B |
| Q1 2022 | 1,407 | $98.5B |
| Q4 2021 | 1,415 | $113.9B |
| Q3 2021 | 1,334 | $109.0B |
| Q2 2021 | 1,273 | $95.3B |
| Q1 2021 | 1,266 | $86.5B |
Institutions, Q4 2023
Shares, value and share of portfolio for each institution holding ServiceNow, Inc.; share changes are against Q3 2023.
| Institution | Shares | Value | % of portfolio | Change in shares | Action |
|---|---|---|---|---|---|
| Ashton Thomas Private Wealth, LLC | 538 | $380.1K | 0.02% | +9+1.7% | Added |
| Austin Private Wealth, LLC | 536 | $378.7K | 0.05% | +536 | New |
| Moors & Cabot, Inc. | 534 | $377.3K | 0.02% | −44−7.6% | Reduced |
| Kennicott Capital Management LLC | 534 | $377.3K | 0.19% | +534 | New |
| Eqis Capital Management, Inc. | 531 | $375.4K | 0.03% | +30+6.0% | Added |
| Wealth Management Partners, LLC | 531 | $375.1K | 0.21% | +14+2.7% | Added |
| Kingfisher Capital LLC | 530 | $374.0K | 0.10% | 00.0% | Unchanged |
| RiverGlades Family Offices LLC | 475 | $374.0K | 0.30% | 00.0% | Unchanged |
| Orrstown Financial Services Inc | 529 | $373.7K | 0.30% | +529 | New |
| Nicholas Hoffman & Company, LLC. | 526 | $371.6K | 0.02% | +2+0.4% | Added |
| Westwood Wealth Management | 525 | $370.9K | 0.29% | −100−16.0% | Reduced |
| Cohen & Steers, Inc. | 522 | $369.0K | 0.00% | −146−21.9% | Reduced |
| Bay Rivers Group | 522 | $368.8K | 0.23% | −104−16.6% | Reduced |
| CVA Family Office, LLC | 519 | $366.7K | 0.07% | +25+5.1% | Added |
| Morling Financial Advisors, LLC | 515 | $363.8K | 0.29% | −52−9.2% | Reduced |
| Pure Financial Advisors, Inc. | 513 | $362.4K | 0.01% | +6+1.2% | Added |
| Hanson & Doremus Investment Management | 511 | $361.0K | 0.07% | −13−2.5% | Reduced |
| Lantz Financial LLC | 510 | $360.3K | 0.13% | −47−8.4% | Reduced |
| Renasant Bank | 510 | $360.3K | 0.29% | 00.0% | Unchanged |
| Forum Financial Management, LP | 508 | $359.0K | 0.01% | +1+0.2% | Added |
| Private Portfolio Partners LLC | 508 | $358.9K | 0.08% | 00.0% | Unchanged |
| Parkside Financial Bank & Trust | 506 | $357.5K | 0.06% | −104−17.0% | Reduced |
| Cladis Investment Advisory, LLC | 505 | $356.8K | 0.28% | 00.0% | Unchanged |
| Rakuten Investment Management, Inc. | 507 | $356.1K | 0.00% | +507 | New |
| Magnus Financial Group LLC | 504 | $356.1K | 0.05% | +1+0.2% | Added |
| Capital Asset Advisory Services LLC | 503 | $355.4K | 0.02% | −12−2.3% | Reduced |
| Signature Wealth Management Partners, LLC | 500 | $353.2K | 0.31% | −105−17.4% | Reduced |
| Segment Wealth Management, LLC | 500 | $353.2K | 0.03% | +500 | New |
| Boston Trust Walden Corp | 499 | $352.5K | 0.00% | −32−6.0% | Reduced |
| Davis R M Inc | 498 | $351.8K | 0.01% | 00.0% | Unchanged |
| FFT Wealth Management LLC | 497 | $351.1K | 0.03% | +11+2.3% | Added |
| Opes Wealth Management LLC | 493 | $348.3K | 0.08% | −3−0.6% | Reduced |
| First Horizon Advisors, Inc. | 490 | $346.2K | 0.01% | −40−7.5% | Reduced |
| Prosperity Consulting Group, LLC | 489 | $345.5K | 0.12% | +489 | New |
| Washington Trust Advisors, Inc. | 488 | $345.0K | 0.03% | −258−34.6% | Reduced |
| Proficio Capital Partners LLC | 487 | $344.1K | 0.04% | +24+5.2% | Added |
| Hillman Capital Management, Inc. | 482 | $340.5K | 0.12% | −78−13.9% | Reduced |
| FIL Ltd | 481 | $339.8K | 0.00% | +481 | New |
| Stonebrook Private Inc. | 480 | $339.1K | 0.11% | +480 | New |
| Financial Perspectives, Inc | 479 | $338.4K | 0.14% | +1+0.2% | Added |
| Manchester Capital Management LLC | 479 | $338.4K | 0.05% | +25+5.5% | Added |
| FLC Capital Advisors | 476 | $336.3K | 0.09% | +476 | New |
| Kozak & Associates, Inc. | 457 | $332.5K | 0.11% | +83+22.2% | Added |
| Livforsakringsbolaget Skandia, Omsesidigt | 470 | $332.1K | 0.03% | +213+82.9% | Added |
| Financial Advocates Investment Management | 470 | $332.0K | 0.02% | +17+3.8% | Added |
| Bahl & Gaynor Inc | 469 | $331.3K | 0.00% | 00.0% | Unchanged |
| Resources Management Corp | 468 | $331.0K | 0.05% | 00.0% | Unchanged |
| Fulcrum Capital LLC | 465 | $328.5K | 0.08% | +465 | New |
| Integrated Investment Consultants, LLC | 464 | $327.8K | 0.10% | −7−1.5% | Reduced |
| U.S. Capital Wealth Advisors, LLC | 463 | $327.1K | 0.01% | −50−9.7% | Reduced |
| Delta Investment Management, LLC | 461 | $325.7K | 0.08% | +55+13.5% | Added |
| Pinnacle Bancorp, Inc. | 460 | $325.0K | 0.11% | −34−6.9% | Reduced |
| David J Yvars Group | 460 | $325.0K | 0.26% | +75+19.5% | Added |
| Finivi Inc. | 460 | $325.0K | 0.32% | +460 | New |
| Corundum Group, Inc. | 458 | $323.6K | 0.16% | −39−7.8% | Reduced |
| New Republic Capital, LLC | 456 | $322.2K | 0.23% | −111−19.6% | Reduced |
| Plante Moran Financial Advisors, LLC | 456 | $322.2K | 0.03% | +180+65.2% | Added |
| Rossmore Private Capital | 455 | $321.5K | 0.05% | 00.0% | Unchanged |
| Golden State Equity Partners | 453 | $320.0K | 0.08% | +33+7.9% | Added |
| David Loasby | 473 | $319.8K | 0.03% | −26−5.2% | Reduced |
| Meeder Asset Management Inc | 452 | $319.3K | 0.02% | −12−2.6% | Reduced |
| Concorde Asset Management, LLC | 450 | $317.9K | 0.22% | −5−1.1% | Reduced |
| McDaniel Terry & Co | 448 | $317.0K | 0.03% | 00.0% | Unchanged |
| Vantage Consulting Group Inc | 447 | $315.8K | 0.21% | −99−18.1% | Reduced |
| Holderness Investments Co | 446 | $315.1K | 0.09% | +5+1.1% | Added |
| Asset Advisors Investment Management, LLC | 445 | $314.4K | 0.04% | +445 | New |
| Redhawk Wealth Advisors, Inc. | 444 | $313.7K | 0.06% | +54+13.8% | Added |
| Weaver Capital Management LLC | 444 | $313.7K | 0.13% | +444 | New |
| Edgemoor Investment Advisors, Inc. | 441 | $311.6K | 0.03% | +441 | New |
| Oarsman Capital, Inc. | 435 | $307.3K | 0.08% | +435 | New |
| Headlands Technologies LLC | 434 | $306.6K | 0.09% | +434 | New |
| Beese Fulmer Investment Management, Inc. | 433 | $305.9K | 0.03% | +12+2.9% | Added |
| Fortitude Advisory Group L.L.C. | 428 | $302.4K | 0.18% | 00.0% | Unchanged |
| Claro Advisors LLC | 428 | $302.4K | 0.07% | +15+3.6% | Added |
| Chicago Trust Co NA | 428 | $302.4K | 0.07% | +428 | New |
| Wexford Capital LP | 427 | $301.7K | 0.06% | −427−50.0% | Reduced |
| Perfromance Wealth Partners, LLC | 426 | $301.0K | 0.01% | −39−8.4% | Reduced |
| Knuff & Co LLC | 425 | $300.3K | 0.11% | 00.0% | Unchanged |
| FRG Family Wealth Advisors LLC | 424 | $299.6K | 0.06% | 00.0% | Unchanged |
| Sax Wealth Advisors, LLC | 419 | $296.0K | 0.05% | 00.0% | Unchanged |
| Twin Peaks Wealth Advisors, LLC | 419 | $296.0K | 0.19% | +419 | New |
| Daymark Wealth Partners, LLC | 417 | $294.6K | 0.02% | +27+6.9% | Added |
| Ascent Group, LLC | 373 | $293.7K | 0.03% | +18+5.1% | Added |
| West Oak Capital, LLC | 402 | $293.0K | 0.14% | +25+6.6% | Added |
| Kovitz Investment Group Partners, LLC | 414 | $292.5K | 0.00% | −21−4.8% | Reduced |
| DAGCO, Inc. | 414 | $292.5K | 0.27% | +414 | New |
| Dynamic Wealth Strategies, LLC | 414 | $292.5K | 0.27% | +414 | New |
| Morris Retirement Advisors, LLC | 408 | $288.5K | 0.19% | +408 | New |
| Busey Wealth Management | 407 | $287.5K | 0.01% | −3−0.7% | Reduced |
| Bay Colony Advisory Group, Inc d/b/a Bay Colony Advisors | 406 | $286.8K | 0.06% | 00.0% | Unchanged |
| Saxony Capital Management, LLC | 405 | $286.1K | 0.38% | +405 | New |
| Trueblood Wealth Management, LLC | 405 | $286.1K | 0.18% | +405 | New |
| Griffin Asset Management, Inc. | 402 | $284.0K | 0.04% | 00.0% | Unchanged |
| IFG Advisory, LLC | 402 | $284.0K | 0.02% | +28+7.5% | Added |
| Truepoint, Inc. | 401 | $283.3K | 0.01% | +401 | New |
| Jacobs & Co | 400 | $282.0K | 0.03% | 00.0% | Unchanged |
| FWL Investment Management, LLC | 397 | $280.5K | 0.16% | −70−15.0% | Reduced |
| Wedge Capital Management L L P | 396 | $279.8K | 0.00% | −8−2.0% | Reduced |
| Univest Financial Corp | 394 | $278.4K | 0.08% | 00.0% | Unchanged |
| Fox Run Management, L.L.C. | 394 | $278.4K | 0.07% | +394 | New |