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ServiceNow, Inc.

NOW
Exchange
NYSE
Industry
Services-Prepackaged Software
SEC CIK
0001373715

In the last 90 days, ServiceNow, Inc. insiders filed 0 open-market purchases and 4 sales; 2,244 institutions reported holding it in 13F filings for Q2 2026, worth $83.7B in total; 3 superinvestors hold it, including Akre Capital Management and Tiger Global Management.

13F holders, Q4 2023

Institutional positions in ServiceNow, Inc. as of Dec 31, 2023. Investment managers with $100 million or more in US stocks report their long positions on Form 13F within 45 days after each quarter ends. How 13F works

Institutional holders
1,756
+214 vs. Q3 2023
Shares held
180.6M
+1.46M (+0.8%) vs. Q3 2023
Total value
$127.2B
+$27.0B (+26.9%) vs. Q3 2023
New holders
322
630 more added
Sold out
108
600 more reduced

23 institutions that held it in Q3 2023 haven't filed for Q4 2023 yet. Not filing isn't selling, so they aren't counted as sold out or in the changes above.

Compare with Q3 2023: new holders, sold out and not filed yet

Holders and value by quarter

Institutions reporting NOW on Form 13F each quarter since Q1 2021, and the total value they reported. Values are as of each quarter end, so they also move with the share price.

Institutional holdersQ4 2023: 1,756 institutions
Q1 2021: 1,266 institutionsQ2 2021: 1,273 institutionsQ3 2021: 1,334 institutionsQ4 2021: 1,415 institutionsQ1 2022: 1,407 institutionsQ2 2022: 1,378 institutionsQ3 2022: 1,321 institutionsQ4 2022: 1,360 institutionsQ1 2023: 1,410 institutionsQ2 2023: 1,503 institutionsQ3 2023: 1,565 institutionsQ4 2023: 1,756 institutionsQ1 2024: 1,823 institutionsQ2 2024: 1,879 institutionsQ3 2024: 1,944 institutionsQ4 2024: 2,261 institutionsQ1 2025: 2,166 institutionsQ2 2025: 2,297 institutionsQ3 2025: 2,248 institutionsQ4 2025: 2,325 institutionsQ1 2026: 2,212 institutionsQ2 2026: 2,244 institutions
Value heldQ4 2023: $127.2B
Q1 2021: $86.5BQ2 2021: $95.3BQ3 2021: $109.0BQ4 2021: $113.9BQ1 2022: $98.5BQ2 2022: $85.1BQ3 2022: $67.4BQ4 2022: $69.7BQ1 2023: $83.9BQ2 2023: $101.5BQ3 2023: $100.5BQ4 2023: $127.2BQ1 2024: $136.7BQ2 2024: $142.1BQ3 2024: $162.8BQ4 2024: $194.6BQ1 2025: $145.0BQ2 2025: $187.2BQ3 2025: $164.4BQ4 2025: $138.5BQ1 2026: $90.5BQ2 2026: $83.7B
Institutions holding NOW and their total value by quarter
QuarterHoldersValue
Q2 20262,244$83.7B
Q1 20262,212$90.5B
Q4 20252,325$138.5B
Q3 20252,248$164.4B
Q2 20252,297$187.2B
Q1 20252,166$145.0B
Q4 20242,261$194.6B
Q3 20241,944$162.8B
Q2 20241,879$142.1B
Q1 20241,823$136.7B
Q4 20231,756$127.2B
Q3 20231,565$100.5B
Q2 20231,503$101.5B
Q1 20231,410$83.9B
Q4 20221,360$69.7B
Q3 20221,321$67.4B
Q2 20221,378$85.1B
Q1 20221,407$98.5B
Q4 20211,415$113.9B
Q3 20211,334$109.0B
Q2 20211,273$95.3B
Q1 20211,266$86.5B

Institutions, Q4 2023

Shares, value and share of portfolio for each institution holding ServiceNow, Inc.; share changes are against Q3 2023.

Institutions holding NOW in Q4 2023
InstitutionSharesValue% of portfolioChange in sharesAction
Alpha DNA Investment Management LLC0$00.00%−1,169−100.0%Sold out
Mach-1 Financial Group, Inc.0$00.00%−1,125−100.0%Sold out
HBK Investments L P0$00.00%−1,108−100.0%Sold out
Twinbeech Capital LP0$00.00%−1,073−100.0%Sold out
Twin Focus Capital Partners, LLC0$00.00%−1,054−100.0%Sold out
Deltec Asset Management LLC0$00.00%−972−100.0%Sold out
Heritage Investment Group, Inc.0$00.00%−959−100.0%Sold out
Readystate Asset Management LP0$00.00%−903−100.0%Sold out
Nilsine Partners, LLC0$00.00%−852−100.0%Sold out
Redwood Investment Management, LLC0$00.00%−813−100.0%Sold out
Circle Wealth Management, LLC0$00.00%−795−100.0%Sold out
Winton Group Ltd0$00.00%−791−100.0%Sold out
Advanced Portfolio Management, LLC0$00.00%−756−100.0%Sold out
Meyer Handelman Co0$00.00%−725−100.0%Sold out
Dark Forest Capital Management LP0$00.00%−716−100.0%Sold out
Boothbay Fund Management, LLC0$00.00%−703−100.0%Sold out
SevenOneSeven Capital Management0$00.00%−589−100.0%Sold out
Bessemer Securities LLC0$00.00%−641−100.0%Sold out
Maven Securities LTD0$00.00%−613−100.0%Sold out
OneAscent Financial Services LLC0$00.00%−578−100.0%Sold out
TFB Advisors LLC0$00.00%−567−100.0%Sold out
Algert Global LLC0$00.00%−554−100.0%Sold out
Blueprint Investment Partners LLC0$00.00%−532−100.0%Sold out
Global Assets Advisory, LLC0$00.00%−508−100.0%Sold out
Stock Yards Bank & Trust Co0$00.00%−497−100.0%Sold out
Financial Advisory Corp0$00.00%−471−100.0%Sold out
Petrus Trust Company, LTA0$00.00%−458−100.0%Sold out
Interchange Capital Partners, LLC0$00.00%−438−100.0%Sold out
Jmac Enterprises LLC0$00.00%−430−100.0%Sold out
Banque Pictet & Cie SA0$00.00%−370−100.0%Sold out
XTX Topco Ltd0$00.00%−367−100.0%Sold out
Headinvest, LLC0$00.00%−170−100.0%Sold out
Carmel Capital Partners, LLC0$00.00%−167−100.0%Sold out
Riverview Trust Co0$00.00%−149−100.0%Sold out
RVW Wealth, LLC0$00.00%−110−100.0%Sold out
Tfo-TDC, LLC0$00.00%−103−100.0%Sold out
Earnest Partners LLC0$00.00%−91−100.0%Sold out
West Tower Group, LLC0$00.00%−67−100.0%Sold out
Stonebridge Capital Advisors LLC0$00.00%−64−100.0%Sold out
State of Wyoming0$00.00%−52−100.0%Sold out
Front Row Advisors LLC0$00.00%−50−100.0%Sold out
PFG Private Wealth Management, LLC0$00.00%−50−100.0%Sold out
Rational Advisors LLC0$00.00%−44−100.0%Sold out
WR Wealth Planners, LLC0$00.00%−31−100.0%Sold out
Register Financial Advisors LLC0$00.00%−20−100.0%Sold out
Legacy Financial Group LLC0$00.00%−17−100.0%Sold out
Itau Unibanco Holding S.A.0$00.00%−11−100.0%Sold out
Northwest Investment Counselors, LLC0$00.00%−11−100.0%Sold out
NewSquare Capital LLC0$00.00%−11−100.0%Sold out
Marquette Asset Management, LLC0$00.00%−8−100.0%Sold out
Arlington Partners LLC0$00.00%−6−100.0%Sold out
Thomas J. Herzfeld Advisors, Inc.0$00.00%−6−100.0%Sold out
Optiver Holding B.V.0$00.00%−6−100.0%Sold out
Perritt Capital Management Inc0$00.00%−5−100.0%Sold out
DecisionPoint Financial, LLC0$00.00%−5−100.0%Sold out
Investors Research Corp0$00.00%−3−100.0%Sold out
Gables Capital Management Inc.0$00.00%−3−100.0%Sold out
Glass Jacobson Investment Advisors llc0$00.00%−3−100.0%Sold out
Authentikos Wealth Advisory, LLC0$00.00%−3−100.0%Sold out
Financial Synergies Wealth Advisors, Inc.0$00.00%−3−100.0%Sold out
Creative Financial Designs Inc0$00.00%−2−100.0%Sold out
Flaharty Asset Management, LLC0$00.00%−2−100.0%Sold out
Hibernia Wealth Partners, LLC0$00.00%−2−100.0%Sold out
Albion Financial Group0$00.00%−1−100.0%Sold out
First Republic Investment Management, Inc.––––Not filed
Akaris Global Partners, LP––––Not filed
Colony Group LLC––––Not filed
Virginia Retirement Systems Et Al––––Not filed
Pathstone Family Office, LLC––––Not filed
Focus Financial Network, Inc.––––Not filed
Community Financial Services Group, LLC––––Not filed
Icon Wealth Partners, LLC––––Not filed
Advisor Partners II, LLC––––Not filed
Polaris Wealth Advisory Group, LLC––––Not filed
Karani Asset Management LLC––––Not filed
Tiedemann Advisors, LLC––––Not filed
Column Capital Advisors, LLC––––Not filed
Must Asset Management Inc.––––Not filed
BTC Capital Management, Inc.––––Not filed
Comerica Securities,inc.––––Not filed
Golden Green, Inc.––––Not filed
Syntax Advisors, LLC––––Not filed
Gyroscope Capital Management Group, LLC––––Not filed
V Wealth Advisors LLC––––Not filed
KB Financial Partners, LLC––––Not filed
Sutton Wealth Advisors Inc.––––Not filed
Steward Financial Group LLC––––Not filed