ServiceNow, Inc.
NOW- Exchange
- NYSE
- Industry
- Services-Prepackaged Software
- SEC CIK
- 0001373715
In the last 90 days, ServiceNow, Inc. insiders filed 0 open-market purchases and 4 sales; 2,245 institutions reported holding it in 13F filings for Q2 2026, worth $83.7B in total; 3 superinvestors hold it, including Akre Capital Management and Tiger Global Management.
13F holders, Q4 2023
Institutional positions in ServiceNow, Inc. as of Dec 31, 2023. Investment managers with $100 million or more in US stocks report their long positions on Form 13F within 45 days after each quarter ends. How 13F works
- Institutional holders
- 1,756
- +214 vs. Q3 2023
- Shares held
- 180.6M
- +1.46M (+0.8%) vs. Q3 2023
- Total value
- $127.2B
- +$27.0B (+26.9%) vs. Q3 2023
- New holders
- 322
- 630 more added
- Sold out
- 108
- 600 more reduced
23 institutions that held it in Q3 2023 haven't filed for Q4 2023 yet. Not filing isn't selling, so they aren't counted as sold out or in the changes above.
Compare with Q3 2023: new holders, sold out and not filed yet
Holders and value by quarter
Institutions reporting NOW on Form 13F each quarter since Q1 2021, and the total value they reported. Values are as of each quarter end, so they also move with the share price.
| Quarter | Holders | Value |
|---|---|---|
| Q2 2026 | 2,245 | $83.7B |
| Q1 2026 | 2,213 | $90.5B |
| Q4 2025 | 2,326 | $138.5B |
| Q3 2025 | 2,249 | $164.4B |
| Q2 2025 | 2,298 | $187.2B |
| Q1 2025 | 2,167 | $145.0B |
| Q4 2024 | 2,262 | $194.6B |
| Q3 2024 | 1,945 | $162.8B |
| Q2 2024 | 1,879 | $142.1B |
| Q1 2024 | 1,823 | $136.7B |
| Q4 2023 | 1,756 | $127.2B |
| Q3 2023 | 1,565 | $100.5B |
| Q2 2023 | 1,503 | $101.5B |
| Q1 2023 | 1,410 | $83.9B |
| Q4 2022 | 1,360 | $69.7B |
| Q3 2022 | 1,321 | $67.4B |
| Q2 2022 | 1,378 | $85.1B |
| Q1 2022 | 1,407 | $98.5B |
| Q4 2021 | 1,415 | $113.9B |
| Q3 2021 | 1,334 | $109.0B |
| Q2 2021 | 1,273 | $95.3B |
| Q1 2021 | 1,266 | $86.5B |
Institutions, Q4 2023
Shares, value and share of portfolio for each institution holding ServiceNow, Inc.; share changes are against Q3 2023.
| Institution | Shares | Value | % of portfolio | Change in shares | Action |
|---|---|---|---|---|---|
| Catalyst Financial Partners LLC | 1,021 | $721.3K | 0.20% | +66+6.9% | Added |
| Teamwork Financial Advisors, LLC | 1,016 | $717.8K | 0.12% | −8,604−89.4% | Reduced |
| Capital Market Strategies LLC | 1,015 | $717.1K | 0.63% | −6−0.6% | Reduced |
| Sanders Morris Harris LLC | 1,021 | $711.3K | 0.35% | −6,906−87.1% | Reduced |
| King Luther Capital Management Corp | 1,004 | $709.3K | 0.00% | −9−0.9% | Reduced |
| TCI Wealth Advisors, Inc. | 1,001 | $707.2K | 0.08% | −452−31.1% | Reduced |
| Elgethun Capital Management | 1,000 | $706.5K | 0.20% | 00.0% | Unchanged |
| South Dakota Investment Council | 1,000 | $706.0K | 0.01% | −500−33.3% | Reduced |
| Primoris Wealth Advisors, LLC | 999 | $705.8K | 0.67% | −10−1.0% | Reduced |
| Wealth Alliance | 992 | $700.8K | 0.10% | +34+3.5% | Added |
| Granite Group Advisors, LLC | 924 | $699.2K | 0.49% | +924 | New |
| Quadcap Wealth Management, LLC | 984 | $695.2K | 0.18% | +984 | New |
| Sigma Planning Corp | 981 | $693.0K | 0.05% | −1,655−62.8% | Reduced |
| Smithfield Trust Co | 981 | $691.0K | 0.04% | +262+36.4% | Added |
| Angeles Wealth Management, LLC | 977 | $690.2K | 0.08% | +115+13.3% | Added |
| Beaton Management Co. Inc. | 975 | $689.0K | 0.41% | 00.0% | Unchanged |
| Keudell/Morrison Wealth Management | 969 | $684.6K | 0.23% | +159+19.6% | Added |
| Capital Insight Partners, LLC | 967 | $683.2K | 0.14% | +98+11.3% | Added |
| Avestar Capital, LLC | 965 | $681.8K | 0.08% | +383+65.8% | Added |
| Group One Trading, L.P. | 963 | $680.4K | 0.02% | −4,993−83.8% | Reduced |
| J.W. Cole Advisors, Inc. | 962 | $679.3K | 0.04% | +63+7.0% | Added |
| Centaurus Financial, Inc. | 957 | $676.0K | 0.05% | −398−29.4% | Reduced |
| Great Valley Advisor Group, Inc. | 955 | $674.6K | 0.02% | −720−43.0% | Reduced |
| Great Lakes Advisors, LLC | 954 | $674.0K | 0.01% | +62+7.0% | Added |
| Acorn Financial Advisory Services Inc | 953 | $672.6K | 0.12% | 00.0% | Unchanged |
| Kolinsky Wealth Management, LLC | 952 | $672.6K | 0.59% | −70−6.8% | Reduced |
| Trustmark National Bank Trust Department | 951 | $671.9K | 0.06% | +951 | New |
| Portman Square Capital LLP | 951 | $671.9K | 0.12% | +951 | New |
| Flputnam Investment Management Co | 950 | $671.2K | 0.02% | −18−1.9% | Reduced |
| Everhart Financial Group, Inc. | 948 | $669.8K | 0.24% | +142+17.6% | Added |
| Qsemble Capital Management, LP | 947 | $669.0K | 0.17% | +947 | New |
| D.B. Root & Company, LLC | 946 | $668.3K | 0.24% | −425−31.0% | Reduced |
| Country Club Bank | 951 | $668.0K | 0.05% | +15+1.6% | Added |
| Strategic Investment Advisors | 943 | $666.2K | 0.10% | +943 | New |
| Revolve Wealth Partners, LLC | 941 | $664.8K | 0.13% | −62−6.2% | Reduced |
| MRP Capital Investments, LLC | 925 | $653.5K | 0.70% | −604−39.5% | Reduced |
| Sound View Wealth Advisors Group, LLC | 922 | $651.4K | 0.07% | +69+8.1% | Added |
| Paces Ferry Wealth Advisors, LLC | 921 | $650.7K | 0.45% | −3−0.3% | Reduced |
| Simon Quick Advisors, LLC | 921 | $650.7K | 0.06% | +29+3.3% | Added |
| Taika Capital, LP | 920 | $650.0K | 0.38% | −3,300−78.2% | Reduced |
| Park Place Capital Corp | 918 | $648.6K | 0.26% | −231−20.1% | Reduced |
| Ancora Advisors, LLC | 916 | $647.4K | 0.02% | +50+5.8% | Added |
| Prelude Capital Management, LLC | 916 | $647.1K | 0.06% | −1,013−52.5% | Reduced |
| CoreCap Advisors, LLC | 904 | $638.7K | 0.04% | +904 | New |
| Copperwynd Financial, LLC | 901 | $636.5K | 0.25% | −48−5.1% | Reduced |
| American National Bank | 901 | $636.5K | 0.10% | −13−1.4% | Reduced |
| Cullinan Associates Inc | 900 | $635.8K | 0.04% | −100−10.0% | Reduced |
| Baron Wealth Management LLC | 896 | $633.0K | 0.35% | 00.0% | Unchanged |
| Brandywine Managers, LLC | 893 | $630.9K | 0.69% | 00.0% | Unchanged |
| Wolverine Trading, LLC | 891 | $629.5K | 0.00% | −2,951−76.8% | Reduced |
| Sheaff Brock Investment Advisors, LLC | 890 | $629.1K | 0.06% | +321+56.4% | Added |
| TriaGen Wealth Management LLC | 888 | $627.4K | 0.30% | +888 | New |
| Camden Capital, LLC | 887 | $626.9K | 0.06% | −79−8.2% | Reduced |
| Asahi Life Asset Management Co., Ltd. | 885 | $625.2K | 0.34% | −70−7.3% | Reduced |
| Blue Barn Wealth, LLC | 880 | $621.7K | 0.37% | −92−9.5% | Reduced |
| Moneta Group Investment Advisors LLC | 880 | $621.7K | 0.01% | −19−2.1% | Reduced |
| First Affirmative Financial Network | 879 | $621.3K | 0.50% | +91+11.5% | Added |
| Becker Capital Management Inc | 870 | $614.6K | 0.02% | +13+1.5% | Added |
| Monetary Management Group Inc | 870 | $614.6K | 0.19% | −565−39.4% | Reduced |
| Wolff Wiese Magana LLC | 867 | $612.5K | 0.58% | −145−14.3% | Reduced |
| Arete Wealth Advisors, LLC | 862 | $609.0K | 0.05% | −59−6.4% | Reduced |
| Paradigm Financial Partners, LLC | 860 | $607.6K | 0.15% | −2−0.2% | Reduced |
| MJP Associates Inc | 853 | $602.6K | 0.16% | −17−2.0% | Reduced |
| 9258 Wealth Management, LLC | 849 | $599.8K | 0.11% | −4−0.5% | Reduced |
| Central Trust Co | 848 | $599.1K | 0.02% | +18+2.2% | Added |
| Zullo Investment Group, Inc. | 843 | $595.6K | 0.31% | +5+0.6% | Added |
| Salem Investment Counselors Inc | 841 | $594.2K | 0.02% | +100+13.5% | Added |
| Tilt Investment Management Holdings, PBC | 841 | $594.2K | 0.64% | −1,800−68.2% | Reduced |
| Entropy Technologies, LP | 839 | $592.7K | 0.11% | +839 | New |
| Trust Point Inc. | 838 | $592.0K | 0.05% | +838 | New |
| Prosperity Wealth Management, Inc. | 835 | $589.9K | 0.39% | −17−2.0% | Reduced |
| Sandbox Financial Partners, LLC | 835 | $589.6K | 0.28% | +66+8.6% | Added |
| RSM US Wealth Management LLC | 833 | $588.5K | 0.02% | +22+2.7% | Added |
| Park Edge Advisors, LLC | 830 | $586.4K | 0.20% | +830 | New |
| Drive Wealth Management, LLC | 827 | $584.3K | 0.19% | +827 | New |
| Clearstead Advisors, LLC | 825 | $582.9K | 0.03% | +190+29.9% | Added |
| Zions Bancorporation, N.A. | 823 | $581.4K | 0.04% | −345−29.5% | Reduced |
| Conning Inc. | 816 | $576.5K | 0.02% | 00.0% | Unchanged |
| Aspire Private Capital, LLC | 815 | $575.8K | 0.17% | +815 | New |
| KRS Capital Management, LLC | 810 | $572.3K | 0.53% | −15−1.8% | Reduced |
| Charles Carroll Financial Partners, LLC | 810 | $572.3K | 0.62% | 00.0% | Unchanged |
| Syon Capital LLC | 810 | $572.3K | 0.06% | +276+51.7% | Added |
| Concord Wealth Partners | 809 | $571.5K | 0.11% | +253+45.5% | Added |
| Pensionmark Financial Group, LLC | 802 | $566.6K | 0.07% | +802 | New |
| Concord Asset Management, LLC | 801 | $565.9K | 0.17% | +311+63.5% | Added |
| Optas, LLC | 801 | $565.9K | 0.17% | +67+9.1% | Added |
| Red Lighthouse Investment Management, LLC | 785 | $554.6K | 0.23% | −1−0.1% | Reduced |
| Lewis Asset Management, LLC | 778 | $549.9K | 0.51% | +778 | New |
| Ausdal Financial Partners, Inc. | 778 | $549.6K | 0.07% | −252−24.5% | Reduced |
| Carlson Capital Management | 778 | $549.6K | 0.03% | +403+107.5% | Added |
| Element Pointe Advisors, LLC | 775 | $547.5K | 0.16% | −24−3.0% | Reduced |
| Csenge Advisory Group | 775 | $547.5K | 0.03% | +205+36.0% | Added |
| PFG Advisors | 772 | $545.4K | 0.04% | +334+76.3% | Added |
| Compass Ion Advisors, LLC | 770 | $544.0K | 0.08% | −10−1.3% | Reduced |
| Gilliland Jeter Wealth Management LLC | 769 | $543.3K | 0.22% | +769 | New |
| Regal Investment Advisors LLC | 764 | $539.8K | 0.04% | +43+6.0% | Added |
| Merit Financial Group, LLC | 764 | $539.8K | 0.02% | −1,074−58.4% | Reduced |
| Legacy Financial Advisors, Inc. | 764 | $539.8K | 0.10% | +94+14.0% | Added |
| Capital CS Group, LLC | 764 | $539.8K | 0.60% | +764 | New |
| Valley National Advisers Inc | 763 | $539.0K | 0.09% | +136+21.7% | Added |