ServiceNow, Inc.
NOW- Exchange
- NYSE
- Industry
- Services-Prepackaged Software
- SEC CIK
- 0001373715
In the last 90 days, ServiceNow, Inc. insiders filed 0 open-market purchases and 4 sales; 2,245 institutions reported holding it in 13F filings for Q2 2026, worth $83.7B in total; 3 superinvestors hold it, including Akre Capital Management and Tiger Global Management.
13F holders, Q4 2023
Institutional positions in ServiceNow, Inc. as of Dec 31, 2023. Investment managers with $100 million or more in US stocks report their long positions on Form 13F within 45 days after each quarter ends. How 13F works
- Institutional holders
- 1,756
- +214 vs. Q3 2023
- Shares held
- 180.6M
- +1.46M (+0.8%) vs. Q3 2023
- Total value
- $127.2B
- +$27.0B (+26.9%) vs. Q3 2023
- New holders
- 322
- 630 more added
- Sold out
- 108
- 600 more reduced
23 institutions that held it in Q3 2023 haven't filed for Q4 2023 yet. Not filing isn't selling, so they aren't counted as sold out or in the changes above.
Compare with Q3 2023: new holders, sold out and not filed yet
Holders and value by quarter
Institutions reporting NOW on Form 13F each quarter since Q1 2021, and the total value they reported. Values are as of each quarter end, so they also move with the share price.
| Quarter | Holders | Value |
|---|---|---|
| Q2 2026 | 2,245 | $83.7B |
| Q1 2026 | 2,213 | $90.5B |
| Q4 2025 | 2,326 | $138.5B |
| Q3 2025 | 2,249 | $164.4B |
| Q2 2025 | 2,298 | $187.2B |
| Q1 2025 | 2,167 | $145.0B |
| Q4 2024 | 2,262 | $194.6B |
| Q3 2024 | 1,945 | $162.8B |
| Q2 2024 | 1,879 | $142.1B |
| Q1 2024 | 1,823 | $136.7B |
| Q4 2023 | 1,756 | $127.2B |
| Q3 2023 | 1,565 | $100.5B |
| Q2 2023 | 1,503 | $101.5B |
| Q1 2023 | 1,410 | $83.9B |
| Q4 2022 | 1,360 | $69.7B |
| Q3 2022 | 1,321 | $67.4B |
| Q2 2022 | 1,378 | $85.1B |
| Q1 2022 | 1,407 | $98.5B |
| Q4 2021 | 1,415 | $113.9B |
| Q3 2021 | 1,334 | $109.0B |
| Q2 2021 | 1,273 | $95.3B |
| Q1 2021 | 1,266 | $86.5B |
Institutions, Q4 2023
Shares, value and share of portfolio for each institution holding ServiceNow, Inc.; share changes are against Q3 2023.
| Institution | Shares | Value | % of portfolio | Change in shares | Action |
|---|---|---|---|---|---|
| McMahon Financial Advisors, LLC | 2,002 | $1.41M | 0.40% | −129−6.1% | Reduced |
| Cohen Klingenstein LLC | 2,000 | $1.41M | 0.06% | 00.0% | Unchanged |
| Axq Capital, LP | 2,000 | $1.41M | 0.38% | +1,600+400.0% | Added |
| Dorsey & Whitney Trust CO LLC | 1,982 | $1.40M | 0.11% | +389+24.4% | Added |
| Boston Private Wealth LLC | 1,979 | $1.40M | 0.03% | +227+13.0% | Added |
| Eventide Asset Management, LLC | 1,977 | $1.40M | 0.02% | +526+36.3% | Added |
| VELA Investment Management, LLC | 1,976 | $1.40M | 0.57% | +12+0.6% | Added |
| Guerra Pan Advisors, LLC | 1,963 | $1.39M | 1.32% | +114+6.2% | Added |
| Wealth Advisors of Tampa Bay, LLC | 1,956 | $1.38M | 0.69% | −1,986−50.4% | Reduced |
| First Manhattan Co | 1,939 | $1.37M | 0.00% | +6+0.3% | Added |
| Accurate Wealth Management, LLC | 1,882 | $1.37M | 0.43% | +106+6.0% | Added |
| Arkadios Wealth Advisors | 1,927 | $1.36M | 0.12% | +48+2.6% | Added |
| Equitable Holdings, Inc. | 1,912 | $1.35M | 0.02% | +193+11.2% | Added |
| NVWM, LLC | 1,899 | $1.34M | 0.40% | −76−3.8% | Reduced |
| Bristlecone Advisors, LLC | 1,880 | $1.33M | 0.13% | −273−12.7% | Reduced |
| Valeo Financial Advisors, LLC | 1,870 | $1.32M | 0.05% | +90+5.1% | Added |
| Douglass Winthrop Advisors, LLC | 1,868 | $1.32M | 0.03% | +68+3.8% | Added |
| GraniteShares Advisors LLC | 1,862 | $1.32M | 1.18% | −467−20.1% | Reduced |
| WealthPlan Investment Management, LLC | 1,858 | $1.31M | 0.21% | +1,858 | New |
| Flagship Harbor Advisors, LLC | 1,855 | $1.31M | 0.10% | +448+31.8% | Added |
| Sentry Investment Management LLC | 1,854 | $1.31M | 0.56% | +677+57.5% | Added |
| Coronation Fund Managers Ltd. | 1,854 | $1.31M | 0.04% | −2,783−60.0% | Reduced |
| KLCM Advisors, Inc. | 1,848 | $1.31M | 0.20% | +1,848 | New |
| Synergy Financial Group, LTD | 1,845 | $1.30M | 1.60% | −78−4.1% | Reduced |
| Ameritas Advisory Services, LLC | 1,670 | $1.30M | 0.07% | +321+23.8% | Added |
| FirstPurpose Wealth LLC | 1,829 | $1.29M | 0.49% | +49+2.8% | Added |
| Y.D. More Investments Ltd | 1,828 | $1.29M | 0.26% | +80+4.6% | Added |
| Linden Thomas Advisory Services, LLC | 1,813 | $1.28M | 0.24% | +264+17.0% | Added |
| Passive Capital Management, LLC. | 1,811 | $1.28M | 0.52% | −150−7.6% | Reduced |
| EPG Wealth Management LLC | 1,649 | $1.28M | 0.34% | +73+4.6% | Added |
| Wedmont Private Capital | 1,818 | $1.27M | 0.10% | +257+16.5% | Added |
| Cassaday & Co Wealth Management LLC | 1,791 | $1.27M | 0.04% | +18+1.0% | Added |
| Capstone Investment Advisors, LLC | 1,771 | $1.25M | 0.02% | −1,539−46.5% | Reduced |
| NorthRock Partners, LLC | 1,770 | $1.25M | 0.05% | +1,045+144.1% | Added |
| Tectonic Advisors LLC | 1,758 | $1.24M | 0.10% | 00.0% | Unchanged |
| L.M. Kohn & Company | 1,741 | $1.23M | 0.39% | +10+0.6% | Added |
| Wallace Advisory Group, LLC | 2,195 | $1.23M | 0.96% | −80−3.5% | Reduced |
| Schusterman Interests, LLC | 1,735 | $1.23M | 1.80% | 00.0% | Unchanged |
| Jamison Private Wealth Management, Inc. | 1,729 | $1.22M | 0.23% | +75+4.5% | Added |
| Waterloo Capital, L.P. | 1,724 | $1.22M | 0.20% | +1,724 | New |
| Taylor Hoffman Wealth Management | 1,710 | $1.21M | 0.55% | −12−0.7% | Reduced |
| Connecticut Wealth Management, LLC | 1,710 | $1.21M | 0.07% | +1,710 | New |
| Dynamic Advisor Solutions LLC | 1,778 | $1.20M | 0.04% | −63−3.4% | Reduced |
| Monetta Financial Services Inc | 1,700 | $1.20M | 1.14% | 00.0% | Unchanged |
| Navellier & Associates Inc | 1,700 | $1.20M | 0.18% | +300+21.4% | Added |
| Mitsubishi UFJ Asset Management (UK) Ltd. | 1,700 | $1.20M | 0.66% | +1,700 | New |
| GeoWealth Management, LLC | 1,692 | $1.20M | 0.10% | +1,692 | New |
| Smartleaf Asset Management LLC | 1,687 | $1.18M | 0.32% | +1,687 | New |
| CWA Asset Management Group, LLC | 1,673 | $1.18M | 0.08% | +431+34.7% | Added |
| Quadrant Capital Group LLC | 1,668 | $1.18M | 0.10% | +43+2.6% | Added |
| Meridian Financial Partners LLC | 1,570 | $1.17M | 1.20% | −648−29.2% | Reduced |
| Principal Street Partners, LLC | 1,656 | $1.17M | 0.28% | +379+29.7% | Added |
| Signature Wealth Management Group | 1,649 | $1.17M | 0.54% | +1,649 | New |
| Hennion & Walsh Asset Management, Inc. | 1,646 | $1.16M | 0.07% | +332+25.3% | Added |
| Wealthspire Advisors, LLC | 1,627 | $1.15M | 0.02% | +723+80.0% | Added |
| Chilton Investment Co LLC | 1,619 | $1.14M | 0.03% | +1,619 | New |
| Wilbanks Smith & Thomas Asset Management LLC | 1,614 | $1.14M | 0.03% | −10−0.6% | Reduced |
| Stoneridge Investment Partners LLC | 1,612 | $1.14M | 0.48% | −1,039−39.2% | Reduced |
| Fulton Bank, N.A. | 1,611 | $1.14M | 0.05% | −89−5.2% | Reduced |
| University of Texas/Texas Am Investment Managment Co | 1,609 | $1.14M | 0.31% | +1,609 | New |
| Edentree Asset Management Ltd | 1,600 | $1.13M | 0.35% | +1,600 | New |
| Clark Capital Management Group, Inc. | 1,599 | $1.13M | 0.01% | +1,599 | New |
| Insigneo Advisory Services, LLC | 1,597 | $1.13M | 0.16% | +553+53.0% | Added |
| Atomi Financial Group, Inc. | 1,592 | $1.12M | 0.16% | +522+48.8% | Added |
| Baader Bank INC | 1,602 | $1.12M | 0.10% | +210+15.1% | Added |
| Fukoku Mutual Life Insurance Co | 1,591 | $1.12M | 0.09% | −20−1.2% | Reduced |
| Highview Capital Management LLC | 1,588 | $1.12M | 0.60% | +25+1.6% | Added |
| Strategic Advisors LLC | 1,579 | $1.12M | 0.21% | −17−1.1% | Reduced |
| Inspire Advisors, LLC | 1,579 | $1.12M | 0.17% | +940+147.1% | Added |
| Migdal Insurance & Financial Holdings Ltd. | 1,582 | $1.11M | 0.02% | −1,407−47.1% | Reduced |
| Beck Capital Management, LLC | 1,577 | $1.11M | 0.38% | −3−0.2% | Reduced |
| Venturi Wealth Management, LLC | 1,575 | $1.11M | 0.08% | +129+8.9% | Added |
| Visionary Wealth Advisors | 1,571 | $1.11M | 0.08% | −1−0.1% | Reduced |
| Concurrent Investment Advisors, LLC | 1,569 | $1.11M | 0.05% | +1,569 | New |
| Avantax Planning Partners, Inc. | 1,567 | $1.11M | 0.04% | +240+18.1% | Added |
| Procyon Private Wealth Partners, LLC | 1,564 | $1.11M | 0.09% | +10+0.6% | Added |
| Commons Capital, LLC | 1,556 | $1.10M | 1.73% | +10+0.6% | Added |
| Trexquant Investment LP | 1,530 | $1.08M | 0.02% | +1,530 | New |
| Hancock Whitney Corp | 1,530 | $1.08M | 0.04% | +1+0.1% | Added |
| Fairfield, Bush & Co. | 1,519 | $1.07M | 0.63% | −301−16.5% | Reduced |
| Appleton Partners Inc | 1,514 | $1.07M | 0.09% | 00.0% | Unchanged |
| 17 Capital Partners, LLC | 1,502 | $1.06M | 0.97% | +1,502 | New |
| Eisler Capital (UK) Ltd. | 1,501 | $1.06M | 0.10% | −14,250−90.5% | Reduced |
| Parsons Capital Management Inc | 1,499 | $1.06M | 0.08% | +106+7.6% | Added |
| Angeles Investment Advisors, LLC | 1,489 | $1.05M | 0.06% | −216−12.7% | Reduced |
| Abbrea Capital, LLC | 1,480 | $1.05M | 0.15% | +60+4.2% | Added |
| Lebenthal Global Advisors, LLC | 1,479 | $1.04M | 0.24% | +1,479 | New |
| Naviter Wealth, LLC | 1,463 | $1.03M | 0.21% | +281+23.8% | Added |
| Independent Financial Group, LLC | 1,462 | $1.03M | 0.06% | −370−20.2% | Reduced |
| Hillsdale Investment Management Inc. | 1,455 | $1.03M | 0.08% | −160−9.9% | Reduced |
| Callan Capital, LLC | 1,451 | $1.03M | 0.10% | +56+4.0% | Added |
| Quantbot Technologies LP | 1,441 | $1.02M | 0.06% | −2,855−66.5% | Reduced |
| Federation des caisses Desjardins du Quebec | 1,439 | $1.02M | 0.01% | −6,498−81.9% | Reduced |
| Welch & Forbes LLC | 1,437 | $1.02M | 0.02% | +2+0.1% | Added |
| Lineweaver Wealth Advisors, LLC | 1,433 | $1.01M | 0.26% | +787+121.8% | Added |
| Baker Avenue Asset Management, LP | 1,431 | $1.01M | 0.04% | +187+15.0% | Added |
| Absoluto Partners Gestao de Recursos Ltda | 1,430 | $1.01M | 0.56% | −1,040−42.1% | Reduced |
| Ellevest, Inc. | 1,429 | $1.01M | 0.07% | −85−5.6% | Reduced |
| CFM Wealth Partners LLC | 1,429 | $1.01M | 0.23% | −8−0.6% | Reduced |
| Privium Fund Management (UK) Ltd | 1,425 | $1.01M | 0.68% | +1,425 | New |