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ServiceNow, Inc.

NOW
Exchange
NYSE
Industry
Services-Prepackaged Software
SEC CIK
0001373715

In the last 90 days, ServiceNow, Inc. insiders filed 0 open-market purchases and 4 sales; 2,245 institutions reported holding it in 13F filings for Q2 2026, worth $83.7B in total; 3 superinvestors hold it, including Akre Capital Management and Tiger Global Management.

13F holders, Q4 2023

Institutional positions in ServiceNow, Inc. as of Dec 31, 2023. Investment managers with $100 million or more in US stocks report their long positions on Form 13F within 45 days after each quarter ends. How 13F works

Institutional holders
1,756
+214 vs. Q3 2023
Shares held
180.6M
+1.46M (+0.8%) vs. Q3 2023
Total value
$127.2B
+$27.0B (+26.9%) vs. Q3 2023
New holders
322
630 more added
Sold out
108
600 more reduced

23 institutions that held it in Q3 2023 haven't filed for Q4 2023 yet. Not filing isn't selling, so they aren't counted as sold out or in the changes above.

Compare with Q3 2023: new holders, sold out and not filed yet

Holders and value by quarter

Institutions reporting NOW on Form 13F each quarter since Q1 2021, and the total value they reported. Values are as of each quarter end, so they also move with the share price.

Institutional holdersQ4 2023: 1,756 institutions
Q1 2021: 1,266 institutionsQ2 2021: 1,273 institutionsQ3 2021: 1,334 institutionsQ4 2021: 1,415 institutionsQ1 2022: 1,407 institutionsQ2 2022: 1,378 institutionsQ3 2022: 1,321 institutionsQ4 2022: 1,360 institutionsQ1 2023: 1,410 institutionsQ2 2023: 1,503 institutionsQ3 2023: 1,565 institutionsQ4 2023: 1,756 institutionsQ1 2024: 1,823 institutionsQ2 2024: 1,879 institutionsQ3 2024: 1,945 institutionsQ4 2024: 2,262 institutionsQ1 2025: 2,167 institutionsQ2 2025: 2,298 institutionsQ3 2025: 2,249 institutionsQ4 2025: 2,326 institutionsQ1 2026: 2,213 institutionsQ2 2026: 2,245 institutions
Value heldQ4 2023: $127.2B
Q1 2021: $86.5BQ2 2021: $95.3BQ3 2021: $109.0BQ4 2021: $113.9BQ1 2022: $98.5BQ2 2022: $85.1BQ3 2022: $67.4BQ4 2022: $69.7BQ1 2023: $83.9BQ2 2023: $101.5BQ3 2023: $100.5BQ4 2023: $127.2BQ1 2024: $136.7BQ2 2024: $142.1BQ3 2024: $162.8BQ4 2024: $194.6BQ1 2025: $145.0BQ2 2025: $187.2BQ3 2025: $164.4BQ4 2025: $138.5BQ1 2026: $90.5BQ2 2026: $83.7B
Institutions holding NOW and their total value by quarter
QuarterHoldersValue
Q2 20262,245$83.7B
Q1 20262,213$90.5B
Q4 20252,326$138.5B
Q3 20252,249$164.4B
Q2 20252,298$187.2B
Q1 20252,167$145.0B
Q4 20242,262$194.6B
Q3 20241,945$162.8B
Q2 20241,879$142.1B
Q1 20241,823$136.7B
Q4 20231,756$127.2B
Q3 20231,565$100.5B
Q2 20231,503$101.5B
Q1 20231,410$83.9B
Q4 20221,360$69.7B
Q3 20221,321$67.4B
Q2 20221,378$85.1B
Q1 20221,407$98.5B
Q4 20211,415$113.9B
Q3 20211,334$109.0B
Q2 20211,273$95.3B
Q1 20211,266$86.5B

Institutions, Q4 2023

Shares, value and share of portfolio for each institution holding ServiceNow, Inc.; share changes are against Q3 2023.

Institutions holding NOW in Q4 2023
InstitutionSharesValue% of portfolioChange in sharesAction
Columbia Trust Co 010120162,867$2.03M0.91%+410+16.7%Added
Atom Investors LP2,825$2.00M0.35%−10.0%Reduced
F/M Investments LLC2,801$1.98M1.12%−105−3.6%Reduced
Brevan Howard Capital Management LP2,796$1.98M0.20%+1,845+194.0%Added
Riggs Asset Managment Co. Inc.2,795$1.97M0.63%+2,795New
Moody National Bank Trust Division2,781$1.96M0.15%−2,332−45.6%Reduced
Proequities, Inc.2,768$1.96M0.14%−976−26.1%Reduced
B.O.S.S. Retirement Advisors, LLC2,763$1.95M0.38%−32−1.1%Reduced
NBC Securities, Inc.2,737$1.93M0.19%+393+16.8%Added
Hoey Investments, Inc2,728$1.93M0.55%+219+8.7%Added
Altfest L J & Co Inc2,727$1.93M0.28%−1,133−29.4%Reduced
Voya Financial Advisors, Inc.2,729$1.92M0.23%00.0%Unchanged
Epoch Investment Partners, Inc.2,708$1.91M0.01%+35+1.3%Added
ArrowMark Colorado Holdings LLC2,700$1.91M0.02%00.0%Unchanged
Graypoint LLC2,696$1.90M0.15%+137+5.4%Added
JT Stratford LLC2,690$1.90M0.43%−836−23.7%Reduced
Three Seasons Wealth, LLC2,666$1.88M1.66%+45+1.7%Added
Venture Visionary Partners LLC2,660$1.88M0.10%−1,340−33.5%Reduced
Means Investment Co., Inc.2,638$1.86M0.27%−80−2.9%Reduced
CAPROCK Group, Inc.2,634$1.86M0.12%−59−2.2%Reduced
Independent Solutions Wealth Management, LLC2,627$1.86M0.48%+415+18.8%Added
Legato Capital Management LLC2,625$1.85M0.24%+1,000+61.5%Added
Versor Investments LP2,615$1.85M0.38%−1,300−33.2%Reduced
Institute for Wealth Management, LLC.2,600$1.84M0.30%−122−4.5%Reduced
Qtron Investments LLC2,585$1.83M0.30%+218+9.2%Added
Intellectus Partners, LLC2,542$1.80M0.52%−33−1.3%Reduced
Perigon Wealth Management, LLC2,539$1.79M0.06%+63+2.5%Added
Evergreen Capital Management LLC2,529$1.79M0.07%+17+0.7%Added
LGT Fund Management Co Ltd.2,543$1.79M0.77%00.0%Unchanged
Accent Capital Management, LLC2,520$1.78M1.41%+2,520New
HBK Sorce Advisory LLC2,517$1.78M0.07%+41+1.7%Added
Kentucky Farm Bureau Mutual Insurance Co2,500$1.77M0.46%00.0%Unchanged
Farther Finance Advisors, LLC2,475$1.75M0.13%+409+19.8%Added
BluePointe Capital Management, LLC2,474$1.75M1.33%+2,474New
Wintrust Investments LLC2,472$1.75M0.17%+125+5.3%Added
Integrated Advisors Network LLC2,470$1.75M0.10%+12+0.5%Added
Fortis Capital Management LLC2,468$1.74M0.45%+227+10.1%Added
Leeward Financial Partners, LLC2,456$1.74M0.84%+208+9.3%Added
Varenne Capital Partners2,435$1.72M0.73%+2,435New
Barometer Capital Management Inc.2,433$1.72M0.49%−660−21.3%Reduced
GYL Financial Synergies, LLC2,430$1.72M0.14%+65+2.7%Added
Miracle Mile Advisors, LLC2,429$1.72M0.05%+409+20.2%Added
Peapack Gladstone Financial Corp2,426$1.71M0.03%−47−1.9%Reduced
Clare Market Investments LLC2,422$1.71M0.59%+297+14.0%Added
Bank of Hawaii2,419$1.71M0.09%+94+4.0%Added
One Wealth Management Investment & Advisory Services, LLC2,414$1.71M0.76%+2,414New
NDWM LLC2,401$1.70M1.63%+2,401New
Meridian Wealth Management, LLC2,398$1.69M0.11%−58−2.4%Reduced
Kingsview Wealth Management, LLC2,390$1.69M0.05%+98+4.3%Added
Clarius Group, LLC2,383$1.68M0.14%−107−4.3%Reduced
Trust Asset Management LLC2,377$1.68M0.16%00.0%Unchanged
Alta Wealth Advisors LLC2,374$1.68M0.94%−8−0.3%Reduced
Ballentine Partners, LLC2,361$1.67M0.03%+374+18.8%Added
Williams Jones Wealth Management, LLC.2,357$1.67M0.02%+199+9.2%Added
Glen Eagle Advisors, LLC2,352$1.66M0.35%+1,297+122.9%Added
Riverpark Capital Management LLC2,351$1.66M2.54%−97−4.0%Reduced
SeaCrest Wealth Management, LLC2,430$1.64M0.20%−27−1.1%Reduced
Mutual Advisors, LLC2,325$1.64M0.06%−368−13.7%Reduced
Kestra Private Wealth Services, LLC2,324$1.64M0.04%+570+32.5%Added
Leelyn Smith, LLC2,321$1.64M0.36%+13+0.6%Added
Bell Bank2,309$1.63M0.16%−203−8.1%Reduced
Principle Wealth Partners LLC2,298$1.62M0.14%−20−0.9%Reduced
1858 Wealth Management, LLC2,296$1.62M1.54%+2,296New
Roman Butler Fullerton & Co2,079$1.60M0.62%+2,079New
Advisor OS, LLC2,254$1.59M0.21%−333−12.9%Reduced
Texas Yale Capital Corp.2,252$1.59M0.08%+82+3.8%Added
O'Neil Global Advisors, Inc.2,250$1.59M0.92%−785−25.9%Reduced
Donaldson Capital Management, LLC2,250$1.59M0.07%+67+3.1%Added
Ritholtz Wealth Management2,240$1.58M0.06%+192+9.4%Added
Harvest Fund Management Co., Ltd2,237$1.58M0.25%+170+8.2%Added
Morse Asset Management, Inc2,237$1.58M0.47%+3+0.1%Added
Cigna Investments Inc2,184$1.54M0.32%+6+0.3%Added
Cornercap Investment Counsel Inc2,181$1.54M0.25%−58−2.6%Reduced
Linscomb & Williams, Inc.2,181$1.54M0.08%+153+7.5%Added
Leonteq Securities AG2,170$1.53M0.20%−601−21.7%Reduced
Northern Financial Advisors Inc2,165$1.53M1.29%+23+1.1%Added
Argent Trust Co2,157$1.52M0.08%−154−6.7%Reduced
TrueMark Investments, LLC2,151$1.52M1.51%+2,151New
Handelsinvest Investeringsforvaltning2,137$1.51M0.62%+2,137New
HB Wealth Management, LLC2,136$1.51M0.02%+5+0.2%Added
Neville Rodie & Shaw Inc2,135$1.51M0.12%+2,135New
Paragon Advisors, LLC2,130$1.51M0.64%+88+4.3%Added
Beta Wealth Group, Inc.2,127$1.50M0.79%+75+3.7%Added
Heritage Trust Co2,118$1.50M0.21%−55−2.5%Reduced
CNB Bank2,117$1.50M0.80%−2−0.1%Reduced
Pinnacle Associates Ltd2,113$1.49M0.03%+10+0.5%Added
Tudor Investment Corp Et Al2,109$1.49M0.02%−25,066−92.2%Reduced
EP Wealth Advisors, LLC2,107$1.49M0.02%+848+67.4%Added
Canopy Partners, LLC2,089$1.48M0.90%+2,089New
WealthPLAN Partners, LLC2,081$1.47M0.15%+2,081New
HRT Financial LP2,074$1.47M0.01%−5,036−70.8%Reduced
USA Financial Portformulas Corp2,073$1.46M0.26%+1,675+420.9%Added
Belpointe Asset Management LLC2,066$1.46M0.13%+35+1.7%Added
WealthCare Investment Partners, LLC2,090$1.46M0.79%−161−7.2%Reduced
Verdence Capital Advisors LLC2,057$1.45M0.14%+91+4.6%Added
Virtu Financial LLC2,055$1.45M0.11%+2,055New
Retireful, LLC2,041$1.44M0.63%−1,995−49.4%Reduced
Lake Street Advisors Group, LLC2,037$1.44M0.07%+2,037New
Redmond Asset Management, LLC2,036$1.44M0.46%+8+0.4%Added
AAFMAA Wealth Management & Trust LLC2,004$1.42M0.80%+2,004New