ServiceNow, Inc.
NOW- Exchange
- NYSE
- Industry
- Services-Prepackaged Software
- SEC CIK
- 0001373715
In the last 90 days, ServiceNow, Inc. insiders filed 0 open-market purchases and 4 sales; 2,245 institutions reported holding it in 13F filings for Q2 2026, worth $83.7B in total; 3 superinvestors hold it, including Akre Capital Management and Tiger Global Management.
13F holders, Q4 2023
Institutional positions in ServiceNow, Inc. as of Dec 31, 2023. Investment managers with $100 million or more in US stocks report their long positions on Form 13F within 45 days after each quarter ends. How 13F works
- Institutional holders
- 1,756
- +214 vs. Q3 2023
- Shares held
- 180.6M
- +1.46M (+0.8%) vs. Q3 2023
- Total value
- $127.2B
- +$27.0B (+26.9%) vs. Q3 2023
- New holders
- 322
- 630 more added
- Sold out
- 108
- 600 more reduced
23 institutions that held it in Q3 2023 haven't filed for Q4 2023 yet. Not filing isn't selling, so they aren't counted as sold out or in the changes above.
Compare with Q3 2023: new holders, sold out and not filed yet
Holders and value by quarter
Institutions reporting NOW on Form 13F each quarter since Q1 2021, and the total value they reported. Values are as of each quarter end, so they also move with the share price.
| Quarter | Holders | Value |
|---|---|---|
| Q2 2026 | 2,245 | $83.7B |
| Q1 2026 | 2,213 | $90.5B |
| Q4 2025 | 2,326 | $138.5B |
| Q3 2025 | 2,249 | $164.4B |
| Q2 2025 | 2,298 | $187.2B |
| Q1 2025 | 2,167 | $145.0B |
| Q4 2024 | 2,262 | $194.6B |
| Q3 2024 | 1,945 | $162.8B |
| Q2 2024 | 1,879 | $142.1B |
| Q1 2024 | 1,823 | $136.7B |
| Q4 2023 | 1,756 | $127.2B |
| Q3 2023 | 1,565 | $100.5B |
| Q2 2023 | 1,503 | $101.5B |
| Q1 2023 | 1,410 | $83.9B |
| Q4 2022 | 1,360 | $69.7B |
| Q3 2022 | 1,321 | $67.4B |
| Q2 2022 | 1,378 | $85.1B |
| Q1 2022 | 1,407 | $98.5B |
| Q4 2021 | 1,415 | $113.9B |
| Q3 2021 | 1,334 | $109.0B |
| Q2 2021 | 1,273 | $95.3B |
| Q1 2021 | 1,266 | $86.5B |
Institutions, Q4 2023
Shares, value and share of portfolio for each institution holding ServiceNow, Inc.; share changes are against Q3 2023.
| Institution | Shares | Value | % of portfolio | Change in shares | Action |
|---|---|---|---|---|---|
| Boston Financial Mangement LLC | 4,358 | $3.08M | 0.10% | −7−0.2% | Reduced |
| Catalyst Capital Advisors LLC | 4,325 | $3.06M | 0.08% | +4,325 | New |
| Acima Private Wealth, LLC | 4,324 | $3.05M | 1.19% | 00.0% | Unchanged |
| Saranac Partners Ltd | 4,320 | $3.05M | 2.02% | +4,320 | New |
| Aft, Forsyth & Company, Inc. | 4,302 | $3.04M | 1.92% | +947+28.2% | Added |
| KP Management LLC | 4,250 | $3.00M | 1.49% | +4,250 | New |
| Empower Advisory Group, LLC | 4,233 | $2.99M | 0.01% | +3,747+771.0% | Added |
| Darwin Advisors, LLC | 4,220 | $2.98M | 0.80% | +3,704+717.8% | Added |
| Legacy Advisors, LLC | 4,194 | $2.96M | 0.38% | +350+9.1% | Added |
| Nicholas Investment Partners, LP | 4,179 | $2.95M | 0.35% | 00.0% | Unchanged |
| HighPoint Advisor Group LLC | 3,793 | $2.94M | 0.21% | +3,793 | New |
| Sawtooth Solutions, LLC | 4,113 | $2.91M | 0.08% | +507+14.1% | Added |
| Cohen Investment Advisors LLC | 4,112 | $2.91M | 2.14% | −24−0.6% | Reduced |
| Level Four Advisory Services, LLC | 4,103 | $2.90M | 0.16% | −514−11.1% | Reduced |
| Callahan Advisors, LLC | 4,098 | $2.90M | 0.34% | +50+1.2% | Added |
| Profund Advisors LLC | 4,020 | $2.84M | 0.12% | +599+17.5% | Added |
| Personal Cfo Solutions, LLC | 4,010 | $2.83M | 0.49% | −27−0.7% | Reduced |
| Wealthcare Advisory Partners LLC | 4,006 | $2.83M | 0.11% | +407+11.3% | Added |
| Trivest Advisors Ltd | 4,000 | $2.83M | 0.13% | −85,000−95.5% | Reduced |
| Davidson Capital Management Inc. | 3,983 | $2.81M | 1.02% | +75+1.9% | Added |
| Boomfish Wealth Group, LLC | 3,957 | $2.80M | 2.02% | +3,957 | New |
| Raymond James Trust N.A. | 3,954 | $2.79M | 0.07% | +79+2.0% | Added |
| Pallas Capital Advisors LLC | 3,951 | $2.79M | 0.15% | −158−3.8% | Reduced |
| YHB Investment Advisors, Inc. | 3,943 | $2.79M | 0.27% | −179−4.3% | Reduced |
| IHT Wealth Management, LLC | 3,937 | $2.78M | 0.12% | −827−17.4% | Reduced |
| Scholtz & Company, LLC | 3,930 | $2.78M | 1.37% | −104−2.6% | Reduced |
| Roanoke Asset Management Corp | 3,920 | $2.77M | 1.03% | −25−0.6% | Reduced |
| Cloverfields Capital Group, LP | 3,885 | $2.74M | 1.08% | +129+3.4% | Added |
| CenterBook Partners LP | 3,872 | $2.74M | 0.33% | +954+32.7% | Added |
| Vident Advisory, LLC | 3,846 | $2.72M | 0.07% | +366+10.5% | Added |
| Bleakley Financial Group, LLC | 3,840 | $2.71M | 0.09% | +234+6.5% | Added |
| AIA Group Ltd | 3,836 | $2.71M | 0.11% | −793−17.1% | Reduced |
| Sunbelt Securities, Inc. | 3,829 | $2.71M | 0.34% | +18+0.5% | Added |
| Fort Washington Investment Advisors Inc | 3,821 | $2.70M | 0.02% | 00.0% | Unchanged |
| FORA Capital, LLC | 3,807 | $2.69M | 0.23% | +3,807 | New |
| Brasada Capital Management, LP | 3,783 | $2.67M | 0.53% | +371+10.9% | Added |
| Chesley Taft & Associates LLC | 3,775 | $2.67M | 0.15% | +93+2.5% | Added |
| Waldron Private Wealth LLC | 3,766 | $2.66M | 0.13% | +19+0.5% | Added |
| Taikang Asset Management (Hong Kong) Co Ltd | 3,705 | $2.62M | 0.49% | −622−14.4% | Reduced |
| Quantum Private Wealth, LLC | 3,697 | $2.61M | 1.09% | 00.0% | Unchanged |
| Teza Capital Management LLC | 3,686 | $2.60M | 0.44% | −2,075−36.0% | Reduced |
| Canal Capital Management, LLC | 3,669 | $2.59M | 0.48% | +443+13.7% | Added |
| Sculati Wealth Management, LLC | 3,608 | $2.55M | 1.19% | +126+3.6% | Added |
| V-Square Quantitative Management LLC | 3,577 | $2.53M | 0.60% | +1,876+110.3% | Added |
| Citizens National Bank Trust Department | 3,533 | $2.50M | 0.63% | 00.0% | Unchanged |
| Aft, Forsyth & Sober, LLC | 3,500 | $2.47M | 0.95% | +3,500 | New |
| Williamson Legacy Group, LLC | 3,490 | $2.47M | 2.29% | +3,490 | New |
| Avantax Advisory Services, Inc. | 3,486 | $2.46M | 0.02% | +508+17.1% | Added |
| Beacon Investment Advisory Services, Inc. | 3,480 | $2.46M | 0.11% | −435−11.1% | Reduced |
| Wahed Invest LLC | 3,476 | $2.46M | 0.69% | +3,476 | New |
| Vista Wealth Management Group, LLC | 3,457 | $2.44M | 0.21% | +31+0.9% | Added |
| Hel Ved Capital Management Ltd | 3,448 | $2.44M | 0.72% | +398+13.0% | Added |
| Webster Bank, N. A. | 3,445 | $2.43M | 0.30% | +157+4.8% | Added |
| Cunning Capital Partners, LP | 3,425 | $2.42M | 1.51% | 00.0% | Unchanged |
| Horizon Investments, LLC | 3,425 | $2.42M | 0.07% | +1,918+127.3% | Added |
| BOCHK Asset Management Ltd | 3,400 | $2.40M | 1.48% | +3,400 | New |
| E Fund Management Co., Ltd. | 3,397 | $2.40M | 0.15% | −114−3.2% | Reduced |
| HCR Wealth Advisors | 3,378 | $2.39M | 0.38% | +579+20.7% | Added |
| Signaturefd, LLC | 3,377 | $2.39M | 0.06% | +253+8.1% | Added |
| Lincoln National Corp | 3,373 | $2.38M | 0.04% | +136+4.2% | Added |
| Logan Capital Management Inc | 3,366 | $2.38M | 0.11% | +3,366 | New |
| Westpac Banking Corp | 3,363 | $2.38M | 0.20% | −2,986−47.0% | Reduced |
| TD Waterhouse Canada Inc. | 3,519 | $2.37M | 0.02% | −785−18.2% | Reduced |
| Weiss Asset Management LP | 3,350 | $2.37M | 0.17% | +2,820+532.1% | Added |
| RFG Advisory, LLC | 3,327 | $2.35M | 0.09% | +941+39.4% | Added |
| Wrapmanager Inc | 3,287 | $2.32M | 0.68% | −126−3.7% | Reduced |
| SageView Advisory Group, LLC | 2,914 | $2.29M | 0.10% | +1,775+155.8% | Added |
| Greenleaf Trust | 3,228 | $2.28M | 0.02% | +125+4.0% | Added |
| Thoroughbred Financial Services, LLC | 3,228 | $2.28M | 0.18% | +24+0.7% | Added |
| Doliver Advisors, LP | 3,223 | $2.28M | 0.70% | −22−0.7% | Reduced |
| Coldstream Capital Management Inc | 3,221 | $2.28M | 0.06% | +699+27.7% | Added |
| Premier Path Wealth Partners, LLC | 3,236 | $2.27M | 0.50% | +3,236 | New |
| Generali Investments Towarzystwo Funduszy Inwestycyjnych | 3,200 | $2.26M | 1.88% | 00.0% | Unchanged |
| Apollon Wealth Management, LLC | 3,187 | $2.25M | 0.08% | +1,650+107.4% | Added |
| Meeder Advisory Services, Inc. | 3,163 | $2.23M | 0.26% | +145+4.8% | Added |
| TCG Advisory Services, LLC | 3,162 | $2.23M | 0.16% | +3,162 | New |
| Engineers Gate Manager LP | 3,158 | $2.23M | 0.06% | −6,764−68.2% | Reduced |
| PDS Planning, Inc | 3,141 | $2.22M | 0.25% | −18−0.6% | Reduced |
| Executive Wealth Management, LLC | 3,116 | $2.20M | 0.21% | −828−21.0% | Reduced |
| Brighton Jones LLC | 3,106 | $2.19M | 0.09% | +189+6.5% | Added |
| Legacy Wealth Asset Management, LLC | 3,084 | $2.18M | 0.71% | −144−4.5% | Reduced |
| WSFS Capital Management, LLC | 3,058 | $2.16M | 0.13% | −166−5.1% | Reduced |
| WESPAC Advisors SoCal, LLC | 3,051 | $2.16M | 0.63% | +962+46.1% | Added |
| Asset Dedication, LLC | 3,033 | $2.14M | 0.17% | −11−0.4% | Reduced |
| Bridgecreek Investment Management, LLC | 3,007 | $2.12M | 0.41% | 00.0% | Unchanged |
| Fiera Capital Corp | 3,007 | $2.12M | 0.01% | +24+0.8% | Added |
| Highland Capital Management, LLC | 3,003 | $2.12M | 0.13% | −10−0.3% | Reduced |
| Cornerstone Advisors, LLC | 3,000 | $2.12M | 0.09% | 00.0% | Unchanged |
| Buckingham Strategic Wealth, LLC | 2,982 | $2.11M | 0.03% | +327+12.3% | Added |
| Signet Financial Management, LLC | 2,963 | $2.09M | 0.31% | +8+0.3% | Added |
| Redwood Investments, LLC | 2,943 | $2.08M | 0.54% | −534−15.4% | Reduced |
| Mather Group, LLC. | 2,940 | $2.08M | 0.03% | −696−19.1% | Reduced |
| Cynosure Management, LLC | 2,939 | $2.08M | 0.37% | +293+11.1% | Added |
| RiverPark Advisors, LLC | 2,935 | $2.07M | 1.91% | −242−7.6% | Reduced |
| Twin Capital Management Inc | 2,934 | $2.07M | 0.27% | −66−2.2% | Reduced |
| Silvercrest Asset Management Group LLC | 2,928 | $2.07M | 0.01% | −73−2.4% | Reduced |
| NEOS Investment Management LLC | 2,907 | $2.05M | 0.19% | +1,383+90.7% | Added |
| SWS Partners | 2,880 | $2.03M | 0.66% | −641−18.2% | Reduced |
| Donoghue Forlines LLC | 2,874 | $2.03M | 0.64% | −455−13.7% | Reduced |
| SkyOak Wealth, LLC | 2,867 | $2.03M | 0.53% | 00.0% | Unchanged |