ServiceNow, Inc.

NOW

Exchange: NYSE
Industry: Services-Prepackaged Software
SEC CIK: 0001373715

SEC filings (opens in a new tab)

In the last 90 days, ServiceNow, Inc. insiders filed 0 open-market purchases and 4 sales; 2,244 institutions reported holding it in 13F filings for Q2 2026, worth $83.7B in total; 3 superinvestors hold it, including Akre Capital Management and Tiger Global Management.

13F holders, Q3 2023

Institutional positions in ServiceNow, Inc. as of Sep 30, 2023. Investment managers with $100 million or more in US stocks report their long positions on Form 13F within 45 days after each quarter ends. How 13F works

Institutional holders: 1,565; +80 vs. Q2 2023
Shares held: 179.5M; −744.6K (−0.4%) vs. Q2 2023
Total value: $100.5B; −$690.7M (−0.7%) vs. Q2 2023
New holders: 163; 612 more added
Sold out: 83; 572 more reduced

18 institutions that held it in Q2 2023 haven't filed for Q3 2023 yet. Not filing isn't selling, so they aren't counted as sold out or in the changes above.

Compare with Q2 2023: new holders, sold out and not filed yet

Holders and value by quarter

Institutions reporting NOW on Form 13F each quarter since Q1 2021, and the total value they reported. Values are as of each quarter end, so they also move with the share price.

Institutional holdersQ3 2023: 1,565 institutions

Value heldQ3 2023: $100.5B

Institutions holding NOW and their total value by quarter
Quarter	Holders	Value
Q2 2026	2,244	$83.7B
Q1 2026	2,212	$90.5B
Q4 2025	2,325	$138.5B
Q3 2025	2,248	$164.4B
Q2 2025	2,297	$187.2B
Q1 2025	2,166	$145.0B
Q4 2024	2,261	$194.6B
Q3 2024	1,944	$162.8B
Q2 2024	1,879	$142.1B
Q1 2024	1,823	$136.7B
Q4 2023	1,756	$127.2B
Q3 2023	1,565	$100.5B
Q2 2023	1,503	$101.5B
Q1 2023	1,410	$83.9B
Q4 2022	1,360	$69.7B
Q3 2022	1,321	$67.4B
Q2 2022	1,378	$85.1B
Q1 2022	1,407	$98.5B
Q4 2021	1,415	$113.9B
Q3 2021	1,334	$109.0B
Q2 2021	1,273	$95.3B
Q1 2021	1,266	$86.5B

Institutions, Q3 2023

Shares, value and share of portfolio for each institution holding ServiceNow, Inc.; share changes are against Q2 2023.

Institutions holding NOW in Q3 2023
Institution	Shares	Value	% of portfolio	Change in shares	Action
Operose Advisors LLC	111	$62.0K	0.02%	+111	New
Byrne Asset Management LLC	111	$62.0K	0.05%	00.0%	Unchanged
Colonial Trust Co	103	$62.0K	0.02%	+23+28.7%	Added
RVW Wealth, LLC	110	$61.5K	0.01%	+110	New
West Branch Capital LLC	107	$59.8K	0.03%	00.0%	Unchanged
Tfo-TDC, LLC	103	$57.9K	0.01%	+1+1.0%	Added
SRS Capital Advisors, Inc.	103	$57.6K	0.01%	−13−11.2%	Reduced
Caldwell Trust Co	99	$55.3K	0.01%	+14+16.5%	Added
E Fund Management (Hong Kong) Co., Ltd.	93	$52.0K	0.03%	−1,360−93.6%	Reduced
Earnest Partners LLC	91	$50.9K	0.00%	00.0%	Unchanged
Sutton Wealth Advisors Inc.	86	$48.1K	0.02%	+5+6.2%	Added
Financial Connections Group, Inc.	87	$48.0K	0.06%	00.0%	Unchanged
Impact Partnership Wealth, LLC	85	$47.5K	0.01%	+74+672.7%	Added
Harbour Investments, Inc.	83	$46.4K	0.00%	+10+13.7%	Added
Horizon Bancorp Inc	83	$46.0K	0.03%	−226−73.1%	Reduced
Capital Advisors, Ltd. LLC	82	$46.0K	0.01%	00.0%	Unchanged
Hall Laurie J Trustee	80	$45.0K	0.02%	00.0%	Unchanged
Avondale Wealth Management	80	$44.7K	0.04%	00.0%	Unchanged
Addison Advisors LLC	80	$44.7K	0.02%	+80	New
Tucker Asset Management LLC	74	$41.4K	0.01%	00.0%	Unchanged
Ofi Invest Asset Management	77	$40.7K	0.00%	+77	New
Transamerica Financial Advisors, Inc.	71	$40.0K	0.01%	+68+2,266.7%	Added
Solstein Capital, LLC	70	$39.1K	0.03%	00.0%	Unchanged
Centerpoint Advisors, LLC	70	$39.0K	0.02%	00.0%	Unchanged
West Tower Group, LLC	67	$37.5K	0.02%	+67	New
Northwest Capital Management Inc	65	$36.3K	0.01%	00.0%	Unchanged
Stonebridge Capital Advisors LLC	64	$35.8K	0.00%	00.0%	Unchanged
Princeton Global Asset Management LLC	63	$35.2K	0.01%	+63	New
Steward Financial Group LLC	63	$35.0K	0.01%	+35+125.0%	Added
Private Ocean, LLC	62	$34.7K	0.00%	−4−6.1%	Reduced
Abound Wealth Management	62	$34.7K	0.01%	+1+1.6%	Added
Global Trust Asset Management, LLC	61	$34.1K	0.02%	00.0%	Unchanged
Quarry LP	60	$33.5K	0.02%	−69−53.5%	Reduced
Barrett & Company, Inc.	60	$33.5K	0.02%	00.0%	Unchanged
GoalVest Advisory LLC	59	$33.0K	0.02%	−16−21.3%	Reduced
Bell Investment Advisors, Inc	58	$32.4K	0.01%	+14+31.8%	Added
First Financial Corp	57	$31.9K	0.02%	00.0%	Unchanged
RFP Financial Group LLC	56	$31.3K	0.01%	00.0%	Unchanged
Armstrong Advisory Group, Inc	55	$30.7K	0.00%	−20−26.7%	Reduced
Tortoise Investment Management, LLC	55	$30.7K	0.00%	+3+5.8%	Added
Center for Financial Planning, Inc.	53	$29.6K	0.01%	00.0%	Unchanged
Prestige Wealth Management Group LLC	52	$29.1K	0.01%	00.0%	Unchanged
State of Wyoming	52	$29.1K	0.01%	+52	New
Front Row Advisors LLC	50	$27.9K	0.01%	−3−5.7%	Reduced
Old Second National Bank of Aurora	50	$27.9K	0.01%	00.0%	Unchanged
Chilton Capital Management LLC	50	$27.9K	0.00%	00.0%	Unchanged
Laurel Wealth Advisors LLC	50	$27.9K	0.01%	00.0%	Unchanged
PFG Private Wealth Management, LLC	50	$27.9K	0.02%	+50	New
Investment Research & Advisory Group, Inc.	49	$27.4K	0.02%	00.0%	Unchanged
Strengthening Families & Communities, LLC	48	$27.0K	0.01%	−44−47.8%	Reduced
Baystate Wealth Management LLC	48	$26.8K	0.00%	−9−15.8%	Reduced
Silver Oak Securities, Inc	47	$26.3K	0.01%	−663−93.4%	Reduced
Oliver Lagore Vanvalin Investment Group	46	$25.7K	0.01%	+9+24.3%	Added
Rational Advisors LLC	44	$24.7K	0.00%	−600−93.2%	Reduced
Brown, Lisle/Cummings, Inc.	44	$24.6K	0.01%	00.0%	Unchanged
Archer Investment Corp	44	$24.6K	0.01%	00.0%	Unchanged
Hartford Financial Management Inc.	43	$24.0K	0.01%	00.0%	Unchanged
Ritter Daniher Financial Advisory LLC	43	$24.0K	0.01%	+43	New
Geneos Wealth Management Inc.	43	$24.0K	0.00%	+24+126.3%	Added
Coppell Advisory Solutions LLC	60	$23.3K	0.01%	−7−10.4%	Reduced
Householder Group Estate & Retirement Specialist, LLC	38	$21.2K	0.01%	+38	New
Altshuler Shaham Ltd	38	$21.2K	0.00%	−15−28.3%	Reduced
Missouri Trust & Investment Co	38	$21.2K	0.01%	−1−2.6%	Reduced
Key Financial Inc	37	$20.7K	0.01%	+4+12.1%	Added
Taikang Asset Management (Hong Kong) Co Ltd	4,327	$18.9K	0.55%	00.0%	Unchanged
Financial Management Professionals, Inc.	33	$18.0K	0.00%	00.0%	Unchanged
Moisand Fitzgerald Tamayo, LLC	31	$17.3K	0.00%	00.0%	Unchanged
WR Wealth Planners, LLC	31	$17.3K	0.01%	+9+40.9%	Added
Avalon Trust Co	30	$16.8K	0.00%	00.0%	Unchanged
Oakworth Capital, Inc.	30	$16.8K	0.00%	+11+57.9%	Added
Institutional & Family Asset Management, LLC	30	$16.8K	0.00%	+30	New
Raffa Wealth Management, LLC	27	$15.1K	0.01%	00.0%	Unchanged
Cassady Schiller Wealth Management, LLC	25	$14.0K	0.01%	00.0%	Unchanged
Syntax Research, Inc.	25	$14.0K	0.01%	+25	New
JFS Wealth Advisors, LLC	24	$13.4K	0.00%	+2+9.1%	Added
Macroview Investment Management LLC	24	$13.4K	0.02%	+24	New
Atticus Wealth Management, LLC	23	$12.9K	0.00%	−1−4.2%	Reduced
Colonial Trust Advisors	23	$12.9K	0.00%	00.0%	Unchanged
Perkins Coie Trust Co	23	$12.9K	0.00%	+23	New
Centennial Bank	22	$12.3K	0.01%	+22	New
HWG Holdings LP	22	$12.3K	0.01%	−2,185−99.0%	Reduced
Kathleen S. Wright Associates Inc.	20	$11.2K	0.01%	00.0%	Unchanged
Register Financial Advisors LLC	20	$11.2K	0.01%	00.0%	Unchanged
Red Tortoise LLC	19	$10.6K	0.01%	−2−9.5%	Reduced
DT Investment Partners, LLC	18	$10.1K	0.00%	00.0%	Unchanged
Annapolis Financial Services, LLC	18	$10.1K	0.00%	00.0%	Unchanged
Moser Wealth Advisors, LLC	18	$10.1K	0.01%	00.0%	Unchanged
Legacy Financial Group LLC	17	$9.50K	0.00%	+17	New
Coston, McIsaac & Partners	17	$9.00K	0.00%	−4−19.0%	Reduced
Stuart Chaussee & Associates, Inc.	16	$8.94K	0.00%	00.0%	Unchanged
Versant Capital Management, Inc	15	$8.38K	0.00%	00.0%	Unchanged
Avion Wealth	15	$8.00K	0.00%	−1−6.3%	Reduced
JCIC Asset Management Inc.	14	$7.83K	0.00%	00.0%	Unchanged
HighMark Wealth Management LLC	14	$7.83K	0.01%	00.0%	Unchanged
Truvestments Capital LLC	13	$7.27K	0.00%	00.0%	Unchanged
TSFG, LLC	13	$7.00K	0.00%	00.0%	Unchanged
AdvisorNet Financial, Inc	12	$6.71K	0.00%	−329−96.5%	Reduced
Sittner & Nelson, LLC	12	$6.71K	0.00%	−21−63.6%	Reduced
Lee Financial Co	12	$6.71K	0.00%	00.0%	Unchanged
PFS Partners, LLC	12	$6.71K	0.01%	00.0%	Unchanged