ServiceNow, Inc.

NOW

Exchange: NYSE
Industry: Services-Prepackaged Software
SEC CIK: 0001373715

SEC filings (opens in a new tab)

In the last 90 days, ServiceNow, Inc. insiders filed 0 open-market purchases and 4 sales; 2,244 institutions reported holding it in 13F filings for Q2 2026, worth $83.7B in total; 3 superinvestors hold it, including Akre Capital Management and Tiger Global Management.

13F holders, Q3 2023

Institutional positions in ServiceNow, Inc. as of Sep 30, 2023. Investment managers with $100 million or more in US stocks report their long positions on Form 13F within 45 days after each quarter ends. How 13F works

Institutional holders: 1,565; +80 vs. Q2 2023
Shares held: 179.5M; −744.6K (−0.4%) vs. Q2 2023
Total value: $100.5B; −$690.7M (−0.7%) vs. Q2 2023
New holders: 163; 612 more added
Sold out: 83; 572 more reduced

18 institutions that held it in Q2 2023 haven't filed for Q3 2023 yet. Not filing isn't selling, so they aren't counted as sold out or in the changes above.

Compare with Q2 2023: new holders, sold out and not filed yet

Holders and value by quarter

Institutions reporting NOW on Form 13F each quarter since Q1 2021, and the total value they reported. Values are as of each quarter end, so they also move with the share price.

Institutional holdersQ3 2023: 1,565 institutions

Value heldQ3 2023: $100.5B

Institutions holding NOW and their total value by quarter
Quarter	Holders	Value
Q2 2026	2,244	$83.7B
Q1 2026	2,212	$90.5B
Q4 2025	2,325	$138.5B
Q3 2025	2,248	$164.4B
Q2 2025	2,297	$187.2B
Q1 2025	2,166	$145.0B
Q4 2024	2,261	$194.6B
Q3 2024	1,944	$162.8B
Q2 2024	1,879	$142.1B
Q1 2024	1,823	$136.7B
Q4 2023	1,756	$127.2B
Q3 2023	1,565	$100.5B
Q2 2023	1,503	$101.5B
Q1 2023	1,410	$83.9B
Q4 2022	1,360	$69.7B
Q3 2022	1,321	$67.4B
Q2 2022	1,378	$85.1B
Q1 2022	1,407	$98.5B
Q4 2021	1,415	$113.9B
Q3 2021	1,334	$109.0B
Q2 2021	1,273	$95.3B
Q1 2021	1,266	$86.5B

Institutions, Q3 2023

Shares, value and share of portfolio for each institution holding ServiceNow, Inc.; share changes are against Q2 2023.

Institutions holding NOW in Q3 2023
Institution	Shares	Value	% of portfolio	Change in shares	Action
Itau Unibanco Holding S.A.	11	$6.15K	0.00%	−237−95.6%	Reduced
NewSquare Capital LLC	11	$6.15K	0.00%	−20−64.5%	Reduced
Northwest Investment Counselors, LLC	11	$6.15K	0.00%	00.0%	Unchanged
West Paces Advisors Inc.	11	$6.15K	0.00%	00.0%	Unchanged
Richelieu Gestion PLC	10	$6.00K	0.01%	−20−66.7%	Reduced
Berkshire Capital Holdings Inc	10	$5.59K	0.00%	00.0%	Unchanged
Estabrook Capital Management	10	$5.59K	0.00%	00.0%	Unchanged
HHM Wealth Advisors, LLC	10	$5.59K	0.00%	00.0%	Unchanged
Rise Advisors, LLC	10	$5.59K	0.00%	00.0%	Unchanged
Trivant Custom Portfolio Group, LLC	10	$5.59K	0.00%	00.0%	Unchanged
Pacifica Partners Inc.	10	$5.47K	0.00%	00.0%	Unchanged
TFC Financial Management	9	$5.03K	0.00%	00.0%	Unchanged
Motco	8	$4.47K	0.00%	−8−50.0%	Reduced
Marquette Asset Management, LLC	8	$4.47K	0.00%	−3−27.3%	Reduced
Level Financial Advisors, Inc.	8	$4.47K	0.00%	−1−11.1%	Reduced
JNBA Financial Advisors	8	$4.47K	0.00%	00.0%	Unchanged
Tower View Investment Management & Research LLC	8	$4.00K	0.00%	00.0%	Unchanged
Tyler-Stone Wealth Management	8	$4.00K	0.00%	00.0%	Unchanged
Washington Trust Co	7	$3.91K	0.00%	00.0%	Unchanged
North Star Investment Management Corp.	7	$3.91K	0.00%	00.0%	Unchanged
Jackson, Grant Investment Advisers, Inc.	7	$3.91K	0.00%	00.0%	Unchanged
Sound Income Strategies, LLC	7	$3.91K	0.00%	00.0%	Unchanged
Cape Investment Advisory, Inc.	7	$3.91K	0.00%	00.0%	Unchanged
City Holding Co	7	$3.91K	0.00%	00.0%	Unchanged
Arlington Partners LLC	6	$3.35K	0.00%	−76−92.7%	Reduced
Thomas J. Herzfeld Advisors, Inc.	6	$3.35K	0.00%	−1−14.3%	Reduced
Caldwell Sutter Capital, Inc.	6	$3.35K	0.00%	00.0%	Unchanged
Focused Wealth Management, Inc	6	$3.35K	0.00%	00.0%	Unchanged
Globeflex Capital L P	6	$3.35K	0.00%	+6	New
Optiver Holding B.V.	6	$3.35K	0.00%	+6	New
Arlington Trust Co LLC	6	$3.35K	0.00%	+6	New
Bogart Wealth, LLC	5	$2.79K	0.00%	−19−79.2%	Reduced
MCF Advisors LLC	5	$2.79K	0.00%	00.0%	Unchanged
Your Advocates Ltd., LLP	5	$2.79K	0.00%	00.0%	Unchanged
DecisionPoint Financial, LLC	5	$2.79K	0.00%	00.0%	Unchanged
Perritt Capital Management Inc	5	$2.79K	0.00%	+5	New
Bellevue Asset Management, LLC	5	$2.79K	0.00%	00.0%	Unchanged
Kayne Anderson Rudnick Investment Management LLC	4	$2.24K	0.00%	00.0%	Unchanged
Cherry Tree Wealth Management, LLC	4	$2.24K	0.00%	00.0%	Unchanged
Global Financial Private Client, LLC	4	$2.22K	0.00%	+2+100.0%	Added
Psagot Value Holdings Ltd. / (Israel)	4	$2.00K	0.00%	00.0%	Unchanged
Capital Analysts, LLC	4	$2.00K	0.00%	+3+300.0%	Added
Arrow Financial Corp	3	$1.68K	0.00%	−3−50.0%	Reduced
Blume Capital Management, Inc.	3	$1.68K	0.00%	00.0%	Unchanged
Investors Research Corp	3	$1.68K	0.00%	00.0%	Unchanged
Gables Capital Management Inc.	3	$1.68K	0.00%	00.0%	Unchanged
Glass Jacobson Investment Advisors llc	3	$1.68K	0.00%	00.0%	Unchanged
Mendota Financial Group, LLC	3	$1.68K	0.00%	00.0%	Unchanged
Financial Synergies Wealth Advisors, Inc.	3	$1.68K	0.00%	00.0%	Unchanged
Authentikos Wealth Advisory, LLC	3	$1.68K	0.00%	+3	New
Sofos Investments, Inc.	1	$1.32K	0.00%	−390−99.7%	Reduced
Creative Financial Designs Inc	2	$1.12K	0.00%	00.0%	Unchanged
SJS Investment Consulting Inc.	2	$1.12K	0.00%	00.0%	Unchanged
Paloma Partners Management Co	2	$1.12K	0.00%	+2	New
Flaharty Asset Management, LLC	2	$1.12K	0.00%	+2	New
Retirement Group, LLC	2	$1.12K	0.00%	+2	New
Hibernia Wealth Partners, LLC	2	$1.12K	0.00%	+2	New
ClariVest Asset Management LLC	2	$1.00K	0.00%	+2	New
Cranbrook Wealth Management, LLC	2	$972	0.00%	00.0%	Unchanged
Delos Wealth Advisors, LLC	1	$589	0.00%	00.0%	Unchanged
Albion Financial Group	1	$559	0.00%	00.0%	Unchanged
SOA Wealth Advisors, LLC.	1	$559	0.00%	00.0%	Unchanged
True Wealth Design, LLC	1	$559	0.00%	00.0%	Unchanged
WestEnd Advisors, LLC	1	$559	0.00%	+1	New
PayPay Securities Corp	11	$279	0.01%	+11	New
TD Ameritrade Investment Management, LLC	0	$0	0.00%	−14−100.0%	Sold out
Employees Retirement System of Texas	0	$0	0.00%	−168,044−100.0%	Sold out
Janney Montgomery Scott LLC	0	$0	0.00%	−37,018−100.0%	Sold out
Twin Tree Management, LP	0	$0	0.00%	−36,673−100.0%	Sold out
KCL Capital, L.P.	0	$0	0.00%	−35,000−100.0%	Sold out
Melqart Asset Management (UK) Ltd	0	$0	0.00%	−21,208−100.0%	Sold out
Brookfield Asset Management Inc.	0	$0	0.00%	−20,789−100.0%	Sold out
Bornite Capital Management LP	0	$0	0.00%	−20,000−100.0%	Sold out
Janney Capital Management LLC	0	$0	0.00%	−17,709−100.0%	Sold out
Caxton Associates LP	0	$0	0.00%	−15,571−100.0%	Sold out
Hampton Road Capital Management LP	0	$0	0.00%	−12,688−100.0%	Sold out
Maytus Capital Management, LLC	0	$0	0.00%	−12,000−100.0%	Sold out
FORA Capital, LLC	0	$0	0.00%	−10,159−100.0%	Sold out
Quantitative Investment Management, LLC	0	$0	0.00%	−10,116−100.0%	Sold out
ICICI Prudential Asset Management Co Ltd	0	$0	0.00%	−9,040−100.0%	Sold out
Virtu Financial LLC	0	$0	0.00%	−7,354−100.0%	Sold out
Laurion Capital Management LP	0	$0	0.00%	−6,658−100.0%	Sold out
Simplex Trading, LLC	0	$0	0.00%	−6,193−100.0%	Sold out
Vinva Investment Management Ltd	0	$0	0.00%	−5,429−100.0%	Sold out
Veritable, L.P.	0	$0	0.00%	−3,601−100.0%	Sold out
Duality Advisers, LP	0	$0	0.00%	−3,519−100.0%	Sold out
NEIRG Wealth Management, LLC	0	$0	0.00%	−2,809−100.0%	Sold out
One01 Capital, LP	0	$0	0.00%	−2,655−100.0%	Sold out
Vetamer Capital Management, L.P.	0	$0	0.00%	−2,315−100.0%	Sold out
Vident Investment Advisory, LLC	0	$0	0.00%	−1,952−100.0%	Sold out
Stevens Capital Management LP	0	$0	0.00%	−1,868−100.0%	Sold out
Aigen Investment Management, LP	0	$0	0.00%	−1,821−100.0%	Sold out
Lattice Capital Management, LLC	0	$0	0.00%	−1,750−100.0%	Sold out
Headlands Technologies LLC	0	$0	0.00%	−1,683−100.0%	Sold out
BFSG, LLC	0	$0	0.00%	−1,642−100.0%	Sold out
Essex Investment Management Co LLC	0	$0	0.00%	−1,558−100.0%	Sold out
Woodward Diversified Capital, LLC	0	$0	0.00%	−1,404−100.0%	Sold out
Interval Partners, LP	0	$0	0.00%	−1,400−100.0%	Sold out
CM Wealth Advisors LLC	0	$0	0.00%	−1,213−100.0%	Sold out
ISAM Funds (UK) Ltd	0	$0	0.00%	−1,118−100.0%	Sold out