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ServiceNow, Inc.

NOW
Exchange
NYSE
Industry
Services-Prepackaged Software
SEC CIK
0001373715

In the last 90 days, ServiceNow, Inc. insiders filed 0 open-market purchases and 4 sales; 2,244 institutions reported holding it in 13F filings for Q2 2026, worth $83.7B in total; 3 superinvestors hold it, including Akre Capital Management and Tiger Global Management.

13F holders, Q3 2023

Institutional positions in ServiceNow, Inc. as of Sep 30, 2023. Investment managers with $100 million or more in US stocks report their long positions on Form 13F within 45 days after each quarter ends. How 13F works

Institutional holders
1,565
+80 vs. Q2 2023
Shares held
179.5M
−744.6K (−0.4%) vs. Q2 2023
Total value
$100.5B
−$690.7M (−0.7%) vs. Q2 2023
New holders
163
612 more added
Sold out
83
572 more reduced

18 institutions that held it in Q2 2023 haven't filed for Q3 2023 yet. Not filing isn't selling, so they aren't counted as sold out or in the changes above.

Compare with Q2 2023: new holders, sold out and not filed yet

Holders and value by quarter

Institutions reporting NOW on Form 13F each quarter since Q1 2021, and the total value they reported. Values are as of each quarter end, so they also move with the share price.

Institutional holdersQ3 2023: 1,565 institutions
Q1 2021: 1,266 institutionsQ2 2021: 1,273 institutionsQ3 2021: 1,334 institutionsQ4 2021: 1,415 institutionsQ1 2022: 1,407 institutionsQ2 2022: 1,378 institutionsQ3 2022: 1,321 institutionsQ4 2022: 1,360 institutionsQ1 2023: 1,410 institutionsQ2 2023: 1,503 institutionsQ3 2023: 1,565 institutionsQ4 2023: 1,756 institutionsQ1 2024: 1,823 institutionsQ2 2024: 1,879 institutionsQ3 2024: 1,945 institutionsQ4 2024: 2,262 institutionsQ1 2025: 2,167 institutionsQ2 2025: 2,298 institutionsQ3 2025: 2,249 institutionsQ4 2025: 2,326 institutionsQ1 2026: 2,213 institutionsQ2 2026: 2,244 institutions
Value heldQ3 2023: $100.5B
Q1 2021: $86.5BQ2 2021: $95.3BQ3 2021: $109.0BQ4 2021: $113.9BQ1 2022: $98.5BQ2 2022: $85.1BQ3 2022: $67.4BQ4 2022: $69.7BQ1 2023: $83.9BQ2 2023: $101.5BQ3 2023: $100.5BQ4 2023: $127.2BQ1 2024: $136.7BQ2 2024: $142.1BQ3 2024: $162.8BQ4 2024: $194.6BQ1 2025: $145.0BQ2 2025: $187.2BQ3 2025: $164.4BQ4 2025: $138.5BQ1 2026: $90.5BQ2 2026: $83.7B
Institutions holding NOW and their total value by quarter
QuarterHoldersValue
Q2 20262,244$83.7B
Q1 20262,213$90.5B
Q4 20252,326$138.5B
Q3 20252,249$164.4B
Q2 20252,298$187.2B
Q1 20252,167$145.0B
Q4 20242,262$194.6B
Q3 20241,945$162.8B
Q2 20241,879$142.1B
Q1 20241,823$136.7B
Q4 20231,756$127.2B
Q3 20231,565$100.5B
Q2 20231,503$101.5B
Q1 20231,410$83.9B
Q4 20221,360$69.7B
Q3 20221,321$67.4B
Q2 20221,378$85.1B
Q1 20221,407$98.5B
Q4 20211,415$113.9B
Q3 20211,334$109.0B
Q2 20211,273$95.3B
Q1 20211,266$86.5B

Institutions, Q3 2023

Shares, value and share of portfolio for each institution holding ServiceNow, Inc.; share changes are against Q2 2023.

Institutions holding NOW in Q3 2023
InstitutionSharesValue% of portfolioChange in sharesAction
PayPay Securities Corp11$2790.01%+11New
Albion Financial Group1$5590.00%00.0%Unchanged
SOA Wealth Advisors, LLC.1$5590.00%00.0%Unchanged
True Wealth Design, LLC1$5590.00%00.0%Unchanged
WestEnd Advisors, LLC1$5590.00%+1New
Delos Wealth Advisors, LLC1$5890.00%00.0%Unchanged
Cranbrook Wealth Management, LLC2$9720.00%00.0%Unchanged
ClariVest Asset Management LLC2$1.00K0.00%+2New
Creative Financial Designs Inc2$1.12K0.00%00.0%Unchanged
SJS Investment Consulting Inc.2$1.12K0.00%00.0%Unchanged
Paloma Partners Management Co2$1.12K0.00%+2New
Flaharty Asset Management, LLC2$1.12K0.00%+2New
Retirement Group, LLC2$1.12K0.00%+2New
Hibernia Wealth Partners, LLC2$1.12K0.00%+2New
Sofos Investments, Inc.1$1.32K0.00%−390−99.7%Reduced
Arrow Financial Corp3$1.68K0.00%−3−50.0%Reduced
Blume Capital Management, Inc.3$1.68K0.00%00.0%Unchanged
Investors Research Corp3$1.68K0.00%00.0%Unchanged
Gables Capital Management Inc.3$1.68K0.00%00.0%Unchanged
Glass Jacobson Investment Advisors llc3$1.68K0.00%00.0%Unchanged
Mendota Financial Group, LLC3$1.68K0.00%00.0%Unchanged
Financial Synergies Wealth Advisors, Inc.3$1.68K0.00%00.0%Unchanged
Authentikos Wealth Advisory, LLC3$1.68K0.00%+3New
Psagot Value Holdings Ltd. / (Israel)4$2.00K0.00%00.0%Unchanged
Capital Analysts, LLC4$2.00K0.00%+3+300.0%Added
Global Financial Private Client, LLC4$2.22K0.00%+2+100.0%Added
Kayne Anderson Rudnick Investment Management LLC4$2.24K0.00%00.0%Unchanged
Cherry Tree Wealth Management, LLC4$2.24K0.00%00.0%Unchanged
Bellevue Asset Management, LLC5$2.79K0.00%00.0%Unchanged
Bogart Wealth, LLC5$2.79K0.00%−19−79.2%Reduced
MCF Advisors LLC5$2.79K0.00%00.0%Unchanged
Your Advocates Ltd., LLP5$2.79K0.00%00.0%Unchanged
DecisionPoint Financial, LLC5$2.79K0.00%00.0%Unchanged
Perritt Capital Management Inc5$2.79K0.00%+5New
Arlington Partners LLC6$3.35K0.00%−76−92.7%Reduced
Thomas J. Herzfeld Advisors, Inc.6$3.35K0.00%−1−14.3%Reduced
Caldwell Sutter Capital, Inc.6$3.35K0.00%00.0%Unchanged
Focused Wealth Management, Inc6$3.35K0.00%00.0%Unchanged
Globeflex Capital L P6$3.35K0.00%+6New
Optiver Holding B.V.6$3.35K0.00%+6New
Arlington Trust Co LLC6$3.35K0.00%+6New
City Holding Co7$3.91K0.00%00.0%Unchanged
Washington Trust Co7$3.91K0.00%00.0%Unchanged
North Star Investment Management Corp.7$3.91K0.00%00.0%Unchanged
Jackson, Grant Investment Advisers, Inc.7$3.91K0.00%00.0%Unchanged
Sound Income Strategies, LLC7$3.91K0.00%00.0%Unchanged
Cape Investment Advisory, Inc.7$3.91K0.00%00.0%Unchanged
Tower View Investment Management & Research LLC8$4.00K0.00%00.0%Unchanged
Tyler-Stone Wealth Management8$4.00K0.00%00.0%Unchanged
Motco8$4.47K0.00%−8−50.0%Reduced
Marquette Asset Management, LLC8$4.47K0.00%−3−27.3%Reduced
Level Financial Advisors, Inc.8$4.47K0.00%−1−11.1%Reduced
JNBA Financial Advisors8$4.47K0.00%00.0%Unchanged
TFC Financial Management9$5.03K0.00%00.0%Unchanged
Pacifica Partners Inc.10$5.47K0.00%00.0%Unchanged
Berkshire Capital Holdings Inc10$5.59K0.00%00.0%Unchanged
Estabrook Capital Management10$5.59K0.00%00.0%Unchanged
HHM Wealth Advisors, LLC10$5.59K0.00%00.0%Unchanged
Rise Advisors, LLC10$5.59K0.00%00.0%Unchanged
Trivant Custom Portfolio Group, LLC10$5.59K0.00%00.0%Unchanged
Richelieu Gestion PLC10$6.00K0.01%−20−66.7%Reduced
Itau Unibanco Holding S.A.11$6.15K0.00%−237−95.6%Reduced
NewSquare Capital LLC11$6.15K0.00%−20−64.5%Reduced
Northwest Investment Counselors, LLC11$6.15K0.00%00.0%Unchanged
West Paces Advisors Inc.11$6.15K0.00%00.0%Unchanged
AdvisorNet Financial, Inc12$6.71K0.00%−329−96.5%Reduced
Sittner & Nelson, LLC12$6.71K0.00%−21−63.6%Reduced
Lee Financial Co12$6.71K0.00%00.0%Unchanged
PFS Partners, LLC12$6.71K0.01%00.0%Unchanged
TSFG, LLC13$7.00K0.00%00.0%Unchanged
Truvestments Capital LLC13$7.27K0.00%00.0%Unchanged
JCIC Asset Management Inc.14$7.83K0.00%00.0%Unchanged
HighMark Wealth Management LLC14$7.83K0.01%00.0%Unchanged
Avion Wealth15$8.00K0.00%−1−6.3%Reduced
Versant Capital Management, Inc15$8.38K0.00%00.0%Unchanged
Stuart Chaussee & Associates, Inc.16$8.94K0.00%00.0%Unchanged
Coston, McIsaac & Partners17$9.00K0.00%−4−19.0%Reduced
Legacy Financial Group LLC17$9.50K0.00%+17New
Moser Wealth Advisors, LLC18$10.1K0.01%00.0%Unchanged
DT Investment Partners, LLC18$10.1K0.00%00.0%Unchanged
Annapolis Financial Services, LLC18$10.1K0.00%00.0%Unchanged
Red Tortoise LLC19$10.6K0.01%−2−9.5%Reduced
Kathleen S. Wright Associates Inc.20$11.2K0.01%00.0%Unchanged
Register Financial Advisors LLC20$11.2K0.01%00.0%Unchanged
HWG Holdings LP22$12.3K0.01%−2,185−99.0%Reduced
Centennial Bank22$12.3K0.01%+22New
Perkins Coie Trust Co23$12.9K0.00%+23New
Colonial Trust Advisors23$12.9K0.00%00.0%Unchanged
Atticus Wealth Management, LLC23$12.9K0.00%−1−4.2%Reduced
JFS Wealth Advisors, LLC24$13.4K0.00%+2+9.1%Added
Macroview Investment Management LLC24$13.4K0.02%+24New
Cassady Schiller Wealth Management, LLC25$14.0K0.01%00.0%Unchanged
Syntax Research, Inc.25$14.0K0.01%+25New
Raffa Wealth Management, LLC27$15.1K0.01%00.0%Unchanged
Avalon Trust Co30$16.8K0.00%00.0%Unchanged
Oakworth Capital, Inc.30$16.8K0.00%+11+57.9%Added
Institutional & Family Asset Management, LLC30$16.8K0.00%+30New
Moisand Fitzgerald Tamayo, LLC31$17.3K0.00%00.0%Unchanged
WR Wealth Planners, LLC31$17.3K0.01%+9+40.9%Added
Financial Management Professionals, Inc.33$18.0K0.00%00.0%Unchanged