ServiceNow, Inc.
NOW- Exchange
- NYSE
- Industry
- Services-Prepackaged Software
- SEC CIK
- 0001373715
In the last 90 days, ServiceNow, Inc. insiders filed 0 open-market purchases and 4 sales; 2,244 institutions reported holding it in 13F filings for Q2 2026, worth $83.7B in total; 3 superinvestors hold it, including Akre Capital Management and Tiger Global Management.
13F holders, Q3 2023
Institutional positions in ServiceNow, Inc. as of Sep 30, 2023. Investment managers with $100 million or more in US stocks report their long positions on Form 13F within 45 days after each quarter ends. How 13F works
- Institutional holders
- 1,565
- +80 vs. Q2 2023
- Shares held
- 179.5M
- −744.6K (−0.4%) vs. Q2 2023
- Total value
- $100.5B
- −$690.7M (−0.7%) vs. Q2 2023
- New holders
- 163
- 612 more added
- Sold out
- 83
- 572 more reduced
18 institutions that held it in Q2 2023 haven't filed for Q3 2023 yet. Not filing isn't selling, so they aren't counted as sold out or in the changes above.
Compare with Q2 2023: new holders, sold out and not filed yet
Holders and value by quarter
Institutions reporting NOW on Form 13F each quarter since Q1 2021, and the total value they reported. Values are as of each quarter end, so they also move with the share price.
| Quarter | Holders | Value |
|---|---|---|
| Q2 2026 | 2,244 | $83.7B |
| Q1 2026 | 2,212 | $90.5B |
| Q4 2025 | 2,325 | $138.5B |
| Q3 2025 | 2,248 | $164.4B |
| Q2 2025 | 2,297 | $187.2B |
| Q1 2025 | 2,166 | $145.0B |
| Q4 2024 | 2,261 | $194.6B |
| Q3 2024 | 1,944 | $162.8B |
| Q2 2024 | 1,879 | $142.1B |
| Q1 2024 | 1,823 | $136.7B |
| Q4 2023 | 1,756 | $127.2B |
| Q3 2023 | 1,565 | $100.5B |
| Q2 2023 | 1,503 | $101.5B |
| Q1 2023 | 1,410 | $83.9B |
| Q4 2022 | 1,360 | $69.7B |
| Q3 2022 | 1,321 | $67.4B |
| Q2 2022 | 1,378 | $85.1B |
| Q1 2022 | 1,407 | $98.5B |
| Q4 2021 | 1,415 | $113.9B |
| Q3 2021 | 1,334 | $109.0B |
| Q2 2021 | 1,273 | $95.3B |
| Q1 2021 | 1,266 | $86.5B |
Institutions, Q3 2023
Shares, value and share of portfolio for each institution holding ServiceNow, Inc.; share changes are against Q2 2023.
| Institution | Shares | Value | % of portfolio | Change in shares | Action |
|---|---|---|---|---|---|
| Golden State Equity Partners | 420 | $234.8K | 0.07% | +28+7.1% | Added |
| Sax Wealth Advisors, LLC | 419 | $234.2K | 0.05% | 00.0% | Unchanged |
| Claro Advisors LLC | 413 | $230.8K | 0.06% | +16+4.0% | Added |
| Busey Wealth Management | 410 | $229.2K | 0.01% | +410 | New |
| Spartan Planning & Wealth Management | 409 | $228.6K | 0.27% | +409 | New |
| Cooper/Haims Advisors, LLC | 407 | $227.5K | 0.18% | 00.0% | Unchanged |
| Delta Investment Management, LLC | 406 | $226.9K | 0.06% | +9+2.3% | Added |
| Bay Colony Advisory Group, Inc d/b/a Bay Colony Advisors | 406 | $226.9K | 0.05% | +406 | New |
| Gyroscope Capital Management Group, LLC | 405 | $226.4K | 0.05% | +405 | New |
| Wedge Capital Management L L P | 404 | $225.8K | 0.00% | −10−2.4% | Reduced |
| Griffin Asset Management, Inc. | 402 | $224.7K | 0.03% | 00.0% | Unchanged |
| Axq Capital, LP | 400 | $223.6K | 0.08% | +400 | New |
| Jacobs & Co | 400 | $223.0K | 0.03% | 00.0% | Unchanged |
| USA Financial Portformulas Corp | 398 | $222.5K | 0.33% | +398 | New |
| Wade G W & Inc | 397 | $222.0K | 0.01% | +1+0.3% | Added |
| Univest Financial Corp | 394 | $220.2K | 0.07% | −30−7.1% | Reduced |
| Ascent Group, LLC | 355 | $220.0K | 0.02% | +355 | New |
| Redhawk Wealth Advisors, Inc. | 390 | $218.0K | 0.07% | +14+3.7% | Added |
| Daymark Wealth Partners, LLC | 390 | $218.0K | 0.02% | +390 | New |
| Cozad Asset Management Inc | 388 | $216.9K | 0.03% | +388 | New |
| Glenview Trust Co | 387 | $216.3K | 0.01% | +7+1.8% | Added |
| TRUE Private Wealth Advisors | 385 | $215.2K | 0.03% | −223−36.7% | Reduced |
| David J Yvars Group | 385 | $215.2K | 0.18% | 00.0% | Unchanged |
| Powell Investment Advisors, LLC | 385 | $215.2K | 0.13% | +385 | New |
| Gordian Capital Singapore Pte Ltd | 368 | $214.1K | 0.23% | 00.0% | Unchanged |
| Mason Investment Advisory Services, Inc. | 383 | $214.1K | 0.02% | −5−1.3% | Reduced |
| RKL Wealth Management LLC | 381 | $213.0K | 0.03% | +1+0.3% | Added |
| Freestone Capital Holdings, LLC | 380 | $212.4K | 0.01% | −70−15.6% | Reduced |
| West Bancorporation Inc | 379 | $211.8K | 0.15% | +4+1.1% | Added |
| West Oak Capital, LLC | 377 | $211.0K | 0.10% | 00.0% | Unchanged |
| V Wealth Advisors LLC | 376 | $210.2K | 0.17% | −504−57.3% | Reduced |
| Kozak & Associates, Inc. | 374 | $209.7K | 0.08% | +57+18.0% | Added |
| StoneX Group Inc. | 375 | $209.6K | 0.02% | −60−13.8% | Reduced |
| Carlson Capital Management | 375 | $209.6K | 0.01% | +375 | New |
| IFG Advisory, LLC | 374 | $209.1K | 0.02% | +374 | New |
| Summit Global Investments | 374 | $209.0K | 0.01% | +374 | New |
| Tranquility Partners, LLC | 372 | $207.9K | 0.09% | 00.0% | Unchanged |
| Green Square Capital Advisors LLC | 371 | $207.5K | 0.03% | +371 | New |
| Ssi Investment Management LLC | 370 | $206.8K | 0.02% | −5−1.3% | Reduced |
| Banque Pictet & Cie SA | 370 | $206.8K | 0.00% | 00.0% | Unchanged |
| Cary Street Partner Investment Advisory LLC | 370 | $206.8K | 0.01% | +59+19.0% | Added |
| Nelson, Van Denburg & Campbell Wealth Management Group, LLC | 367 | $205.1K | 0.01% | −2−0.5% | Reduced |
| XTX Topco Ltd | 367 | $205.1K | 0.04% | +367 | New |
| LCM Capital Management Inc | 367 | $205.1K | 0.17% | +367 | New |
| Seven Mile Advisory | 367 | $205.1K | 0.22% | +367 | New |
| Liberty One Investment Management, LLC | 365 | $204.0K | 0.03% | −24−6.2% | Reduced |
| Chemung Canal Trust Co | 362 | $202.3K | 0.05% | 00.0% | Unchanged |
| Commerzbank Aktiengesellschaft | 360 | $202.0K | 0.01% | +360 | New |
| Edmond de Rothschild Holding S.A. | 359 | $200.7K | 0.00% | −1,237−77.5% | Reduced |
| KB Financial Partners, LLC | 355 | $198.0K | 0.06% | −30−7.8% | Reduced |
| Baldwin Brothers Inc | 350 | $195.6K | 0.02% | 00.0% | Unchanged |
| Newbridge Financial Services Group, Inc. | 347 | $194.0K | 0.10% | −9−2.5% | Reduced |
| Larson Financial Group LLC | 347 | $194.0K | 0.02% | +253+269.1% | Added |
| Ronald Blue Trust, Inc. | 307 | $173.0K | 0.00% | +137+80.6% | Added |
| Benjamin Edwards Inc | 290 | $162.0K | 0.04% | +26+9.8% | Added |
| Carolinas Wealth Consulting LLC | 271 | $157.7K | 0.04% | −3−1.1% | Reduced |
| Roble, Belko & Company, Inc | 280 | $157.0K | 0.03% | −19−6.4% | Reduced |
| Plante Moran Financial Advisors, LLC | 276 | $154.3K | 0.02% | −27−8.9% | Reduced |
| Covestor Ltd | 274 | $153.0K | 0.12% | +5+1.9% | Added |
| Eagle Bay Advisors LLC | 270 | $150.9K | 0.07% | +254+1,587.5% | Added |
| Cedar Wealth Management, LLC | 265 | $148.1K | 0.06% | 00.0% | Unchanged |
| Harel Insurance Investments & Financial Services Ltd. | 262 | $145.0K | 0.00% | −1,615−86.0% | Reduced |
| Livforsakringsbolaget Skandia, Omsesidigt | 257 | $143.7K | 0.02% | 00.0% | Unchanged |
| Glassman Wealth Services | 236 | $131.9K | 0.02% | +8+3.5% | Added |
| Pin Oak Investment Advisors Inc | 230 | $129.0K | 0.15% | 00.0% | Unchanged |
| Union Savings Bank | 225 | $125.8K | 0.08% | 00.0% | Unchanged |
| FinTrust Capital Advisors, LLC | 221 | $123.5K | 0.03% | +153+225.0% | Added |
| JJJ Advisors Inc. | 220 | $123.0K | 0.03% | +150+214.3% | Added |
| First Personal Financial Services | 215 | $120.2K | 0.03% | 00.0% | Unchanged |
| GHP Investment Advisors, Inc. | 210 | $115.4K | 0.01% | 00.0% | Unchanged |
| Johnson Financial Group, Inc. | 203 | $113.5K | 0.01% | −11−5.1% | Reduced |
| Western Pacific Wealth Management, LP | 201 | $112.4K | 0.09% | +34+20.4% | Added |
| Private Trust Co NA | 198 | $110.7K | 0.01% | +9+4.8% | Added |
| VisionPoint Advisory Group, LLC | 195 | $109.0K | 0.05% | +99+103.1% | Added |
| Core Alternative Capital | 192 | $107.3K | 0.02% | +90+88.2% | Added |
| Trust Co of Vermont | 190 | $106.2K | 0.01% | +15+8.6% | Added |
| Westside Investment Management, Inc. | 170 | $95.0K | 0.03% | 00.0% | Unchanged |
| Headinvest, LLC | 170 | $94.4K | 0.02% | +170 | New |
| Carmel Capital Partners, LLC | 167 | $93.3K | 0.04% | +37+28.5% | Added |
| Osterweis Capital Management Inc | 164 | $91.7K | 0.01% | 00.0% | Unchanged |
| Farmers & Merchants Investments Inc | 154 | $86.1K | 0.00% | +6+4.1% | Added |
| Global Wealth Management Investment Advisory, Inc. | 150 | $83.8K | 0.02% | +24+19.0% | Added |
| Ramirez Asset Management, Inc. | 150 | $83.8K | 0.02% | +150 | New |
| Riverview Trust Co | 149 | $83.3K | 0.07% | 00.0% | Unchanged |
| MV Capital Management, Inc. | 148 | $82.7K | 0.01% | +5+3.5% | Added |
| MB, Levis & Associates, LLC | 145 | $81.0K | 0.05% | 00.0% | Unchanged |
| Hazlett, Burt & Watson, Inc. | 145 | $81.0K | 0.06% | 00.0% | Unchanged |
| Montag A & Associates Inc | 140 | $78.3K | 0.00% | +2+1.4% | Added |
| Beacon Capital Management, LLC | 138 | $77.6K | 0.02% | 00.0% | Unchanged |
| Magellan Asset Management Ltd | 135 | $75.5K | 0.00% | 00.0% | Unchanged |
| Resurgent Financial Advisors LLC | 129 | $72.1K | 0.05% | −1−0.8% | Reduced |
| First Pacific Financial | 129 | $72.1K | 0.03% | +129 | New |
| Kelly Financial Services LLC | 128 | $71.5K | 0.03% | −6−4.5% | Reduced |
| Evermay Wealth Management LLC | 125 | $69.9K | 0.01% | 00.0% | Unchanged |
| Cornerstone Planning Group LLC | 123 | $68.8K | 0.03% | −17−12.1% | Reduced |
| Nemes Rush Group LLC | 121 | $67.6K | 0.01% | +17+16.3% | Added |
| Virtus Investment Advisers, Inc. | 117 | $65.4K | 0.04% | −13−10.0% | Reduced |
| Bartlett & Co. LLC | 116 | $65.0K | 0.00% | +116 | New |
| Bartlett & Co. Wealth Management LLC | 116 | $64.8K | 0.00% | +116 | New |
| Delta Asset Management LLC | 114 | $63.7K | 0.01% | 00.0% | Unchanged |