ServiceNow, Inc.
NOW- Exchange
- NYSE
- Industry
- Services-Prepackaged Software
- SEC CIK
- 0001373715
In the last 90 days, ServiceNow, Inc. insiders filed 0 open-market purchases and 4 sales; 2,244 institutions reported holding it in 13F filings for Q2 2026, worth $83.7B in total; 3 superinvestors hold it, including Akre Capital Management and Tiger Global Management.
13F holders, Q3 2023
Institutional positions in ServiceNow, Inc. as of Sep 30, 2023. Investment managers with $100 million or more in US stocks report their long positions on Form 13F within 45 days after each quarter ends. How 13F works
- Institutional holders
- 1,565
- +80 vs. Q2 2023
- Shares held
- 179.5M
- −744.6K (−0.4%) vs. Q2 2023
- Total value
- $100.5B
- −$690.7M (−0.7%) vs. Q2 2023
- New holders
- 163
- 612 more added
- Sold out
- 83
- 572 more reduced
18 institutions that held it in Q2 2023 haven't filed for Q3 2023 yet. Not filing isn't selling, so they aren't counted as sold out or in the changes above.
Compare with Q2 2023: new holders, sold out and not filed yet
Holders and value by quarter
Institutions reporting NOW on Form 13F each quarter since Q1 2021, and the total value they reported. Values are as of each quarter end, so they also move with the share price.
| Quarter | Holders | Value |
|---|---|---|
| Q2 2026 | 2,244 | $83.7B |
| Q1 2026 | 2,212 | $90.5B |
| Q4 2025 | 2,325 | $138.5B |
| Q3 2025 | 2,248 | $164.4B |
| Q2 2025 | 2,297 | $187.2B |
| Q1 2025 | 2,166 | $145.0B |
| Q4 2024 | 2,261 | $194.6B |
| Q3 2024 | 1,944 | $162.8B |
| Q2 2024 | 1,879 | $142.1B |
| Q1 2024 | 1,823 | $136.7B |
| Q4 2023 | 1,756 | $127.2B |
| Q3 2023 | 1,565 | $100.5B |
| Q2 2023 | 1,503 | $101.5B |
| Q1 2023 | 1,410 | $83.9B |
| Q4 2022 | 1,360 | $69.7B |
| Q3 2022 | 1,321 | $67.4B |
| Q2 2022 | 1,378 | $85.1B |
| Q1 2022 | 1,407 | $98.5B |
| Q4 2021 | 1,415 | $113.9B |
| Q3 2021 | 1,334 | $109.0B |
| Q2 2021 | 1,273 | $95.3B |
| Q1 2021 | 1,266 | $86.5B |
Institutions, Q3 2023
Shares, value and share of portfolio for each institution holding ServiceNow, Inc.; share changes are against Q2 2023.
| Institution | Shares | Value | % of portfolio | Change in shares | Action |
|---|---|---|---|---|---|
| Hollencrest Capital Management | 586 | $327.6K | 0.04% | −49−7.7% | Reduced |
| Avestar Capital, LLC | 582 | $325.3K | 0.05% | +95+19.5% | Added |
| Capital Advisors Inc | 581 | $324.8K | 0.01% | +15+2.7% | Added |
| Champlain Investment Partners, LLC | 580 | $324.2K | 0.00% | −60−9.4% | Reduced |
| L2 Asset Management, LLC | 125 | $324.2K | 0.16% | −397−76.1% | Reduced |
| Moors & Cabot, Inc. | 578 | $323.1K | 0.02% | −108−15.7% | Reduced |
| OneAscent Financial Services LLC | 578 | $323.0K | 0.08% | +53+10.1% | Added |
| Stratos Wealth Advisors, LLC | 577 | $322.5K | 0.02% | +170+41.8% | Added |
| New Hampshire Trust | 574 | $320.8K | 0.09% | −17−2.9% | Reduced |
| Csenge Advisory Group | 570 | $318.6K | 0.02% | +51+9.8% | Added |
| Sheaff Brock Investment Advisors, LLC | 569 | $318.3K | 0.03% | +3+0.5% | Added |
| HM Payson & Co | 568 | $317.5K | 0.01% | −24−4.1% | Reduced |
| New Republic Capital, LLC | 567 | $317.1K | 0.26% | −26−4.4% | Reduced |
| Morling Financial Advisors, LLC | 567 | $316.9K | 0.31% | 00.0% | Unchanged |
| TFB Advisors LLC | 567 | $316.9K | 0.39% | +69+13.9% | Added |
| Redwood Financial Network Corp | 566 | $316.4K | 0.34% | +12+2.2% | Added |
| Hillman Capital Management, Inc. | 560 | $313.0K | 0.12% | −466−45.4% | Reduced |
| Lantz Financial LLC | 557 | $311.3K | 0.12% | +6+1.1% | Added |
| Concord Wealth Partners | 556 | $310.8K | 0.07% | +31+5.9% | Added |
| Algert Global LLC | 554 | $309.7K | 0.01% | +554 | New |
| Altus Wealth Group LLC | 553 | $309.1K | 0.20% | −41−6.9% | Reduced |
| West Family Investments, Inc. | 548 | $306.3K | 0.11% | 00.0% | Unchanged |
| Cahill Financial Advisors Inc | 547 | $305.8K | 0.05% | +50+10.1% | Added |
| Vantage Consulting Group Inc | 546 | $305.2K | 0.20% | −61−10.0% | Reduced |
| Syntax Advisors, LLC | 546 | $305.2K | 0.27% | −61−10.0% | Reduced |
| Choate Investment Advisors | 541 | $302.4K | 0.01% | +541 | New |
| Meridian Wealth Advisors, LLC | 540 | $301.8K | 0.08% | 00.0% | Unchanged |
| Winthrop Advisory Group LLC | 539 | $301.3K | 0.05% | −20−3.6% | Reduced |
| Hilltop Holdings Inc. | 536 | $299.6K | 0.04% | +46+9.4% | Added |
| Syon Capital LLC | 534 | $298.5K | 0.04% | +534 | New |
| Blueprint Investment Partners LLC | 532 | $297.4K | 0.10% | −41−7.2% | Reduced |
| Boston Trust Walden Corp | 531 | $296.8K | 0.00% | 00.0% | Unchanged |
| Weiss Asset Management LP | 530 | $296.2K | 0.02% | −340−39.1% | Reduced |
| First Horizon Advisors, Inc. | 530 | $296.2K | 0.01% | −8−1.5% | Reduced |
| Kingfisher Capital LLC | 530 | $296.0K | 0.08% | 00.0% | Unchanged |
| Ashton Thomas Private Wealth, LLC | 529 | $295.7K | 0.02% | −8−1.5% | Reduced |
| Prosperity Financial Group, Inc. | 527 | $294.6K | 0.24% | +25+5.0% | Added |
| Hanson & Doremus Investment Management | 524 | $293.0K | 0.06% | −159−23.3% | Reduced |
| Nicholas Hoffman & Company, LLC. | 524 | $292.9K | 0.02% | 00.0% | Unchanged |
| Marcum Wealth, LLC | 518 | $289.5K | 0.03% | +85+19.6% | Added |
| Wealth Management Partners, LLC | 517 | $289.0K | 0.18% | −12−2.3% | Reduced |
| Darwin Advisors, LLC | 516 | $288.4K | 0.08% | +21+4.2% | Added |
| Capital Asset Advisory Services LLC | 515 | $287.7K | 0.02% | −9−1.7% | Reduced |
| U.S. Capital Wealth Advisors, LLC | 513 | $286.7K | 0.01% | +37+7.8% | Added |
| EverSource Wealth Advisors, LLC | 510 | $285.1K | 0.03% | −16−3.0% | Reduced |
| Renasant Bank | 510 | $285.1K | 0.24% | −8−1.5% | Reduced |
| Private Portfolio Partners LLC | 508 | $284.0K | 0.07% | 00.0% | Unchanged |
| Global Assets Advisory, LLC | 508 | $284.0K | 0.25% | +67+15.2% | Added |
| Forum Financial Management, LP | 507 | $283.5K | 0.01% | +27+5.6% | Added |
| Pure Financial Advisors, Inc. | 507 | $283.4K | 0.01% | −13−2.5% | Reduced |
| MUFG Securities EMEA plc | 507 | $283.4K | 0.03% | +167+49.1% | Added |
| Cladis Investment Advisory, LLC | 505 | $282.3K | 0.25% | −100−16.5% | Reduced |
| Magnus Financial Group LLC | 503 | $281.2K | 0.04% | +50+11.0% | Added |
| Allworth Financial LP | 501 | $280.0K | 0.00% | +107+27.2% | Added |
| Eqis Capital Management, Inc. | 501 | $279.9K | 0.03% | +501 | New |
| Cross Staff Investments Inc | 500 | $279.5K | 0.27% | 00.0% | Unchanged |
| Davis R M Inc | 498 | $278.0K | 0.01% | −16−3.1% | Reduced |
| Corundum Group, Inc. | 497 | $277.8K | 0.16% | +39+8.5% | Added |
| Stock Yards Bank & Trust Co | 497 | $277.8K | 0.01% | +497 | New |
| Opes Wealth Management LLC | 496 | $277.2K | 0.08% | +6+1.2% | Added |
| Pinnacle Bancorp, Inc. | 494 | $276.1K | 0.10% | 00.0% | Unchanged |
| CVA Family Office, LLC | 494 | $276.1K | 0.06% | +80+19.3% | Added |
| Concord Asset Management, LLC | 490 | $273.9K | 0.09% | +118+31.7% | Added |
| David Loasby | 499 | $273.8K | 0.03% | +28+5.9% | Added |
| Balboa Wealth Partners | 489 | $273.3K | 0.10% | −27−5.2% | Reduced |
| Empower Advisory Group, LLC | 486 | $271.7K | 0.00% | +41+9.2% | Added |
| FFT Wealth Management LLC | 486 | $271.7K | 0.03% | +95+24.3% | Added |
| Financial Perspectives, Inc | 478 | $267.2K | 0.12% | 00.0% | Unchanged |
| Gerber Kawasaki Wealth & Investment Management | 477 | $266.6K | 0.02% | +38+8.7% | Added |
| RiverGlades Family Offices LLC | 475 | $265.5K | 0.23% | 00.0% | Unchanged |
| Marex Group plc | 473 | $264.4K | 0.04% | +473 | New |
| Integrated Investment Consultants, LLC | 471 | $263.3K | 0.10% | −54−10.3% | Reduced |
| Financial Advisory Corp | 471 | $263.0K | 0.12% | −585−55.4% | Reduced |
| Bahl & Gaynor Inc | 469 | $262.2K | 0.00% | −184−28.2% | Reduced |
| Resources Management Corp | 468 | $262.0K | 0.04% | +83+21.6% | Added |
| FWL Investment Management, LLC | 467 | $261.0K | 0.18% | +109+30.4% | Added |
| Essex Savings Bank | 466 | $260.5K | 0.09% | +11+2.4% | Added |
| Perfromance Wealth Partners, LLC | 465 | $259.9K | 0.01% | +50+12.0% | Added |
| Meeder Asset Management Inc | 464 | $259.4K | 0.02% | +28+6.4% | Added |
| Proficio Capital Partners LLC | 463 | $258.8K | 0.03% | +6+1.3% | Added |
| Petrus Trust Company, LTA | 458 | $256.0K | 0.03% | +458 | New |
| Rossmore Private Capital | 455 | $254.3K | 0.04% | −91−16.7% | Reduced |
| Concorde Asset Management, LLC | 455 | $254.3K | 0.23% | −20−4.2% | Reduced |
| Manchester Capital Management LLC | 454 | $253.8K | 0.04% | +3+0.7% | Added |
| Financial Advocates Investment Management | 453 | $253.2K | 0.02% | +18+4.1% | Added |
| Family Management Corp | 449 | $251.0K | 0.06% | 00.0% | Unchanged |
| McDaniel Terry & Co | 448 | $250.0K | 0.03% | −24−5.1% | Reduced |
| Holderness Investments Co | 441 | $246.5K | 0.10% | 00.0% | Unchanged |
| PFG Advisors | 438 | $244.8K | 0.02% | −362−45.3% | Reduced |
| Interchange Capital Partners, LLC | 438 | $243.7K | 0.19% | −43−8.9% | Reduced |
| Kovitz Investment Group Partners, LLC | 435 | $243.1K | 0.00% | 00.0% | Unchanged |
| Vise Technologies, Inc. | 432 | $241.5K | 0.06% | +71+19.7% | Added |
| Barings LLC | 432 | $241.5K | 0.01% | +432 | New |
| Jmac Enterprises LLC | 430 | $240.4K | 0.06% | 00.0% | Unchanged |
| Fortitude Advisory Group L.L.C. | 428 | $239.2K | 0.16% | +34+8.6% | Added |
| Carr Financial Group Corp | 392 | $237.8K | 0.09% | +392 | New |
| Knuff & Co LLC | 425 | $237.6K | 0.09% | 00.0% | Unchanged |
| FRG Family Wealth Advisors LLC | 424 | $237.0K | 0.05% | 00.0% | Unchanged |
| Loomis Sayles & Co L P | 423 | $236.0K | 0.00% | −2,006−82.6% | Reduced |
| Beese Fulmer Investment Management, Inc. | 421 | $235.3K | 0.03% | +14+3.4% | Added |