ServiceNow, Inc.

NOW

Exchange: NYSE
Industry: Services-Prepackaged Software
SEC CIK: 0001373715

SEC filings (opens in a new tab)

In the last 90 days, ServiceNow, Inc. insiders filed 0 open-market purchases and 4 sales; 2,244 institutions reported holding it in 13F filings for Q2 2026, worth $83.7B in total; 3 superinvestors hold it, including Akre Capital Management and Tiger Global Management.

13F holders, Q1 2023

Institutional positions in ServiceNow, Inc. as of Mar 31, 2023. Investment managers with $100 million or more in US stocks report their long positions on Form 13F within 45 days after each quarter ends. How 13F works

Institutional holders: 1,410; +75 vs. Q4 2022
Shares held: 180.5M; +1.20M (+0.7%) vs. Q4 2022
Total value: $83.9B; +$14.3B (+20.5%) vs. Q4 2022
New holders: 172; 631 more added
Sold out: 97; 431 more reduced

25 institutions that held it in Q4 2022 haven't filed for Q1 2023 yet. Not filing isn't selling, so they aren't counted as sold out or in the changes above.

Compare with Q4 2022: new holders, sold out and not filed yet

Holders and value by quarter

Institutions reporting NOW on Form 13F each quarter since Q1 2021, and the total value they reported. Values are as of each quarter end, so they also move with the share price.

Institutional holdersQ1 2023: 1,410 institutions

Value heldQ1 2023: $83.9B

Institutions holding NOW and their total value by quarter
Quarter	Holders	Value
Q2 2026	2,244	$83.7B
Q1 2026	2,212	$90.5B
Q4 2025	2,325	$138.5B
Q3 2025	2,248	$164.4B
Q2 2025	2,297	$187.2B
Q1 2025	2,166	$145.0B
Q4 2024	2,261	$194.6B
Q3 2024	1,944	$162.8B
Q2 2024	1,879	$142.1B
Q1 2024	1,823	$136.7B
Q4 2023	1,756	$127.2B
Q3 2023	1,565	$100.5B
Q2 2023	1,503	$101.5B
Q1 2023	1,410	$83.9B
Q4 2022	1,360	$69.7B
Q3 2022	1,321	$67.4B
Q2 2022	1,378	$85.1B
Q1 2022	1,407	$98.5B
Q4 2021	1,415	$113.9B
Q3 2021	1,334	$109.0B
Q2 2021	1,273	$95.3B
Q1 2021	1,266	$86.5B

Institutions, Q1 2023

Shares, value and share of portfolio for each institution holding ServiceNow, Inc.; share changes are against Q4 2022.

Institutions holding NOW in Q1 2023
Institution	Shares	Value	% of portfolio	Change in shares	Action
One River Asset Management, LLC	51	$23.7K	0.02%	+51	New
Abound Wealth Management	51	$23.7K	0.01%	+6+13.3%	Added
RFP Financial Group LLC	51	$23.7K	0.03%	−5−8.9%	Reduced
Sutton Wealth Advisors Inc.	50	$23.2K	0.01%	−207−80.5%	Reduced
Old Second National Bank of Aurora	50	$23.2K	0.01%	00.0%	Unchanged
Duncker Streett & Co Inc	50	$23.2K	0.01%	00.0%	Unchanged
Laurel Wealth Advisors LLC	50	$23.2K	0.00%	00.0%	Unchanged
PFG Private Wealth Management, LLC	50	$23.2K	0.01%	00.0%	Unchanged
Investment Research & Advisory Group, Inc.	49	$22.8K	0.01%	00.0%	Unchanged
Bell Investment Advisors, Inc	48	$22.3K	0.01%	+5+11.6%	Added
First Financial Corp	48	$22.3K	0.01%	00.0%	Unchanged
Graham Capital Wealth Management, LLC	47	$21.8K	0.03%	+47	New
Atticus Wealth Management, LLC	45	$20.9K	0.01%	−50−52.6%	Reduced
Worth Asset Management, LLC	45	$20.9K	0.02%	00.0%	Unchanged
Baker Avenue Asset Management, LP	45	$20.9K	0.00%	+4+9.8%	Added
Brown, Lisle/Cummings, Inc.	44	$20.4K	0.01%	00.0%	Unchanged
Rational Advisors LLC	44	$20.4K	0.00%	00.0%	Unchanged
Householder Group Estate & Retirement Specialist, LLC	43	$20.0K	0.01%	00.0%	Unchanged
Hartford Financial Management Inc.	43	$20.0K	0.01%	+3+7.5%	Added
Spence Asset Management	41	$19.1K	0.01%	−34,572−99.9%	Reduced
Ridgewood Investments LLC	41	$19.1K	0.01%	+41	New
Oliver Lagore Vanvalin Investment Group	40	$18.6K	0.01%	+18+81.8%	Added
Mach-1 Financial Group, Inc.	40	$18.6K	0.12%	+40	New
Missouri Trust & Investment Co	39	$18.1K	0.01%	+10+34.5%	Added
HHM Wealth Advisors, LLC	37	$17.2K	0.00%	+11+42.3%	Added
TFC Financial Management	33	$15.3K	0.00%	+28+560.0%	Added
Financial Management Professionals, Inc.	33	$15.0K	0.00%	00.0%	Unchanged
Bogart Wealth, LLC	32	$14.9K	0.00%	−60−65.2%	Reduced
Moisand Fitzgerald Tamayo, LLC	31	$14.4K	0.00%	00.0%	Unchanged
NewSquare Capital LLC	31	$14.4K	0.00%	+13+72.2%	Added
Avalon Trust Co	30	$13.9K	0.00%	+30	New
Raffa Wealth Management, LLC	27	$12.5K	0.00%	+2+8.0%	Added
Sageworth Trust Co	27	$12.5K	0.00%	+27	New
Raleigh Capital Management Inc.	26	$12.1K	0.01%	+26	New
Cassady Schiller Wealth Management, LLC	25	$11.6K	0.01%	00.0%	Unchanged
ICA Group Wealth Management, LLC	23	$10.7K	0.00%	+1+4.5%	Added
Red Tortoise LLC	23	$10.7K	0.01%	00.0%	Unchanged
Colonial Trust Advisors	23	$10.7K	0.00%	+1+4.5%	Added
JFS Wealth Advisors, LLC	22	$10.2K	0.00%	−2−8.3%	Reduced
TD Ameritrade Investment Management, LLC	21	$10.0K	0.00%	−4−16.0%	Reduced
Kathleen S. Wright Associates Inc.	20	$9.29K	0.01%	00.0%	Unchanged
Register Financial Advisors LLC	20	$9.29K	0.01%	00.0%	Unchanged
Rise Advisors, LLC	20	$9.29K	0.01%	+5+33.3%	Added
Optimum Investment Advisors	20	$9.29K	0.00%	+20	New
Coston, McIsaac & Partners	21	$9.00K	0.00%	00.0%	Unchanged
Eagle Bay Advisors LLC	19	$8.83K	0.00%	−4−17.4%	Reduced
Heritage Wealth Advisors	19	$8.83K	0.00%	00.0%	Unchanged
Annapolis Financial Services, LLC	18	$8.37K	0.00%	−1−5.3%	Reduced
DT Investment Partners, LLC	18	$8.11K	0.00%	00.0%	Unchanged
Stuart Chaussee & Associates, Inc.	16	$7.44K	0.00%	00.0%	Unchanged
JCIC Asset Management Inc.	14	$6.51K	0.00%	00.0%	Unchanged
Truvestments Capital LLC	13	$6.04K	0.00%	00.0%	Unchanged
Quarry LP	13	$6.04K	0.00%	+13	New
TSFG, LLC	12	$6.00K	0.00%	00.0%	Unchanged
SJS Investment Consulting Inc.	12	$5.58K	0.00%	+1+9.1%	Added
Rock Creek Group, LP	12	$5.58K	0.00%	−18−60.0%	Reduced
Lee Financial Co	12	$5.58K	0.00%	−2−14.3%	Reduced
Sittner & Nelson, LLC	12	$5.58K	0.00%	00.0%	Unchanged
Northwest Investment Counselors, LLC	11	$5.11K	0.00%	00.0%	Unchanged
West Paces Advisors Inc.	11	$5.11K	0.00%	00.0%	Unchanged
Pacifica Partners Inc.	10	$4.71K	0.00%	00.0%	Unchanged
Berkshire Capital Holdings Inc	10	$4.65K	0.00%	−19,220−99.9%	Reduced
Legend Financial Advisors, Inc.	10	$4.65K	0.00%	−5−33.3%	Reduced
Estabrook Capital Management	10	$4.65K	0.00%	00.0%	Unchanged
Versant Capital Management, Inc	10	$4.65K	0.00%	+10	New
Trivant Custom Portfolio Group, LLC	10	$4.65K	0.00%	+10	New
WR Wealth Planners, LLC	9	$4.18K	0.00%	+8+800.0%	Added
Grey Fox Wealth Advisors, LLC	9	$4.18K	0.00%	+9	New
Steward Financial Group LLC	9	$4.00K	0.00%	+5+125.0%	Added
Thomas J. Herzfeld Advisors, Inc.	8	$3.72K	0.00%	00.0%	Unchanged
Mendota Financial Group, LLC	6	$3.34K	0.00%	00.0%	Unchanged
Sound Income Strategies, LLC	7	$3.25K	0.00%	−3−30.0%	Reduced
North Star Investment Management Corp.	7	$3.25K	0.00%	00.0%	Unchanged
Jackson, Grant Investment Advisers, Inc.	7	$3.25K	0.00%	+7	New
Cape Investment Advisory, Inc.	7	$3.25K	0.00%	+7	New
GW&K Investment Management, LLC	6	$3.00K	0.00%	−17−73.9%	Reduced
Capital Analysts, LLC	7	$3.00K	0.00%	00.0%	Unchanged
Arrow Financial Corp	6	$2.79K	0.00%	−2−25.0%	Reduced
Motco	6	$2.79K	0.00%	00.0%	Unchanged
Key Financial Inc	6	$2.79K	0.00%	00.0%	Unchanged
Focused Wealth Management, Inc	6	$2.79K	0.00%	+3+100.0%	Added
Caldwell Sutter Capital, Inc.	6	$2.79K	0.00%	+6	New
DecisionPoint Financial, LLC	5	$2.32K	0.00%	00.0%	Unchanged
Your Advocates Ltd., LLP	5	$2.32K	0.00%	00.0%	Unchanged
Bellevue Asset Management, LLC	5	$2.32K	0.00%	00.0%	Unchanged
Psagot Value Holdings Ltd. / (Israel)	4	$2.00K	0.00%	−84−95.5%	Reduced
Transamerica Financial Advisors, Inc.	3	$2.00K	0.00%	00.0%	Unchanged
Washington Trust Co	4	$1.86K	0.00%	−1−20.0%	Reduced
Global Trust Asset Management, LLC	4	$1.86K	0.00%	00.0%	Unchanged
Disciplined Investments, LLC	4	$1.86K	0.00%	00.0%	Unchanged
Schubert & Co	4	$1.86K	0.00%	+2+100.0%	Added
Financial Synergies Wealth Advisors, Inc.	3	$1.40K	0.00%	+3	New
Blume Capital Management, Inc.	3	$1.39K	0.00%	00.0%	Unchanged
Investors Research Corp	3	$1.39K	0.00%	00.0%	Unchanged
First Command Advisory Services, Inc.	4	$1.39K	0.00%	+4	New
Gables Capital Management Inc.	3	$1.39K	0.00%	+3	New
Avion Wealth	3	$1.00K	0.00%	+3	New
Koesten, Hirschmann & Crabtree, INC.	2	$930	0.00%	+2	New
Creative Financial Designs Inc	2	$929	0.00%	00.0%	Unchanged
Global Financial Private Client, LLC	2	$929	0.00%	00.0%	Unchanged