ServiceNow, Inc.

NOW

Exchange: NYSE
Industry: Services-Prepackaged Software
SEC CIK: 0001373715

SEC filings (opens in a new tab)

In the last 90 days, ServiceNow, Inc. insiders filed 0 open-market purchases and 4 sales; 2,244 institutions reported holding it in 13F filings for Q2 2026, worth $83.7B in total; 3 superinvestors hold it, including Akre Capital Management and Tiger Global Management.

13F holders, Q1 2023

Institutional positions in ServiceNow, Inc. as of Mar 31, 2023. Investment managers with $100 million or more in US stocks report their long positions on Form 13F within 45 days after each quarter ends. How 13F works

Institutional holders: 1,410; +75 vs. Q4 2022
Shares held: 180.5M; +1.20M (+0.7%) vs. Q4 2022
Total value: $83.9B; +$14.3B (+20.5%) vs. Q4 2022
New holders: 172; 631 more added
Sold out: 97; 431 more reduced

25 institutions that held it in Q4 2022 haven't filed for Q1 2023 yet. Not filing isn't selling, so they aren't counted as sold out or in the changes above.

Compare with Q4 2022: new holders, sold out and not filed yet

Holders and value by quarter

Institutions reporting NOW on Form 13F each quarter since Q1 2021, and the total value they reported. Values are as of each quarter end, so they also move with the share price.

Institutional holdersQ1 2023: 1,410 institutions

Value heldQ1 2023: $83.9B

Institutions holding NOW and their total value by quarter
Quarter	Holders	Value
Q2 2026	2,244	$83.7B
Q1 2026	2,213	$90.5B
Q4 2025	2,326	$138.5B
Q3 2025	2,249	$164.4B
Q2 2025	2,298	$187.2B
Q1 2025	2,167	$145.0B
Q4 2024	2,262	$194.6B
Q3 2024	1,945	$162.8B
Q2 2024	1,879	$142.1B
Q1 2024	1,823	$136.7B
Q4 2023	1,756	$127.2B
Q3 2023	1,565	$100.5B
Q2 2023	1,503	$101.5B
Q1 2023	1,410	$83.9B
Q4 2022	1,360	$69.7B
Q3 2022	1,321	$67.4B
Q2 2022	1,378	$85.1B
Q1 2022	1,407	$98.5B
Q4 2021	1,415	$113.9B
Q3 2021	1,334	$109.0B
Q2 2021	1,273	$95.3B
Q1 2021	1,266	$86.5B

Institutions, Q1 2023

Shares, value and share of portfolio for each institution holding ServiceNow, Inc.; share changes are against Q4 2022.

Institutions holding NOW in Q1 2023
Institution	Shares	Value	% of portfolio	Change in shares	Action
Summit Wealth Group, LLC	101,309	$0	0.00%	+101,309	New
SOA Wealth Advisors, LLC.	1	$465	0.00%	−100−99.0%	Reduced
WestEnd Advisors, LLC	–	$465	0.00%	–	–
AllSquare Wealth Management LLC	1	$465	0.00%	00.0%	Unchanged
Delos Wealth Advisors, LLC	1	$465	0.00%	00.0%	Unchanged
True Wealth Design, LLC	1	$465	0.00%	00.0%	Unchanged
Kayne Anderson Rudnick Investment Management LLC	1	$465	0.00%	+1	New
PEAK6 Investments LLC	1	$673	0.00%	−2−66.7%	Reduced
Cranbrook Wealth Management, LLC	2	$808	0.00%	00.0%	Unchanged
25 LLC	2	$878	0.00%	+2	New
Creative Financial Designs Inc	2	$929	0.00%	00.0%	Unchanged
Global Financial Private Client, LLC	2	$929	0.00%	00.0%	Unchanged
Koesten, Hirschmann & Crabtree, INC.	2	$930	0.00%	+2	New
Avion Wealth	3	$1.00K	0.00%	+3	New
Blume Capital Management, Inc.	3	$1.39K	0.00%	00.0%	Unchanged
Investors Research Corp	3	$1.39K	0.00%	00.0%	Unchanged
First Command Advisory Services, Inc.	4	$1.39K	0.00%	+4	New
Gables Capital Management Inc.	3	$1.39K	0.00%	+3	New
Financial Synergies Wealth Advisors, Inc.	3	$1.40K	0.00%	+3	New
Washington Trust Co	4	$1.86K	0.00%	−1−20.0%	Reduced
Global Trust Asset Management, LLC	4	$1.86K	0.00%	00.0%	Unchanged
Disciplined Investments, LLC	4	$1.86K	0.00%	00.0%	Unchanged
Schubert & Co	4	$1.86K	0.00%	+2+100.0%	Added
Psagot Value Holdings Ltd. / (Israel)	4	$2.00K	0.00%	−84−95.5%	Reduced
Transamerica Financial Advisors, Inc.	3	$2.00K	0.00%	00.0%	Unchanged
Bellevue Asset Management, LLC	5	$2.32K	0.00%	00.0%	Unchanged
DecisionPoint Financial, LLC	5	$2.32K	0.00%	00.0%	Unchanged
Your Advocates Ltd., LLP	5	$2.32K	0.00%	00.0%	Unchanged
Arrow Financial Corp	6	$2.79K	0.00%	−2−25.0%	Reduced
Motco	6	$2.79K	0.00%	00.0%	Unchanged
Key Financial Inc	6	$2.79K	0.00%	00.0%	Unchanged
Focused Wealth Management, Inc	6	$2.79K	0.00%	+3+100.0%	Added
Caldwell Sutter Capital, Inc.	6	$2.79K	0.00%	+6	New
GW&K Investment Management, LLC	6	$3.00K	0.00%	−17−73.9%	Reduced
Capital Analysts, LLC	7	$3.00K	0.00%	00.0%	Unchanged
Sound Income Strategies, LLC	7	$3.25K	0.00%	−3−30.0%	Reduced
North Star Investment Management Corp.	7	$3.25K	0.00%	00.0%	Unchanged
Jackson, Grant Investment Advisers, Inc.	7	$3.25K	0.00%	+7	New
Cape Investment Advisory, Inc.	7	$3.25K	0.00%	+7	New
Mendota Financial Group, LLC	6	$3.34K	0.00%	00.0%	Unchanged
Thomas J. Herzfeld Advisors, Inc.	8	$3.72K	0.00%	00.0%	Unchanged
Steward Financial Group LLC	9	$4.00K	0.00%	+5+125.0%	Added
WR Wealth Planners, LLC	9	$4.18K	0.00%	+8+800.0%	Added
Grey Fox Wealth Advisors, LLC	9	$4.18K	0.00%	+9	New
Berkshire Capital Holdings Inc	10	$4.65K	0.00%	−19,220−99.9%	Reduced
Legend Financial Advisors, Inc.	10	$4.65K	0.00%	−5−33.3%	Reduced
Estabrook Capital Management	10	$4.65K	0.00%	00.0%	Unchanged
Versant Capital Management, Inc	10	$4.65K	0.00%	+10	New
Trivant Custom Portfolio Group, LLC	10	$4.65K	0.00%	+10	New
Pacifica Partners Inc.	10	$4.71K	0.00%	00.0%	Unchanged
Northwest Investment Counselors, LLC	11	$5.11K	0.00%	00.0%	Unchanged
West Paces Advisors Inc.	11	$5.11K	0.00%	00.0%	Unchanged
Rock Creek Group, LP	12	$5.58K	0.00%	−18−60.0%	Reduced
Lee Financial Co	12	$5.58K	0.00%	−2−14.3%	Reduced
Sittner & Nelson, LLC	12	$5.58K	0.00%	00.0%	Unchanged
SJS Investment Consulting Inc.	12	$5.58K	0.00%	+1+9.1%	Added
TSFG, LLC	12	$6.00K	0.00%	00.0%	Unchanged
Truvestments Capital LLC	13	$6.04K	0.00%	00.0%	Unchanged
Quarry LP	13	$6.04K	0.00%	+13	New
JCIC Asset Management Inc.	14	$6.51K	0.00%	00.0%	Unchanged
Stuart Chaussee & Associates, Inc.	16	$7.44K	0.00%	00.0%	Unchanged
DT Investment Partners, LLC	18	$8.11K	0.00%	00.0%	Unchanged
Annapolis Financial Services, LLC	18	$8.37K	0.00%	−1−5.3%	Reduced
Eagle Bay Advisors LLC	19	$8.83K	0.00%	−4−17.4%	Reduced
Heritage Wealth Advisors	19	$8.83K	0.00%	00.0%	Unchanged
Coston, McIsaac & Partners	21	$9.00K	0.00%	00.0%	Unchanged
Kathleen S. Wright Associates Inc.	20	$9.29K	0.01%	00.0%	Unchanged
Register Financial Advisors LLC	20	$9.29K	0.01%	00.0%	Unchanged
Rise Advisors, LLC	20	$9.29K	0.01%	+5+33.3%	Added
Optimum Investment Advisors	20	$9.29K	0.00%	+20	New
TD Ameritrade Investment Management, LLC	21	$10.0K	0.00%	−4−16.0%	Reduced
JFS Wealth Advisors, LLC	22	$10.2K	0.00%	−2−8.3%	Reduced
Red Tortoise LLC	23	$10.7K	0.01%	00.0%	Unchanged
Colonial Trust Advisors	23	$10.7K	0.00%	+1+4.5%	Added
ICA Group Wealth Management, LLC	23	$10.7K	0.00%	+1+4.5%	Added
Cassady Schiller Wealth Management, LLC	25	$11.6K	0.01%	00.0%	Unchanged
Raleigh Capital Management Inc.	26	$12.1K	0.01%	+26	New
Raffa Wealth Management, LLC	27	$12.5K	0.00%	+2+8.0%	Added
Sageworth Trust Co	27	$12.5K	0.00%	+27	New
Avalon Trust Co	30	$13.9K	0.00%	+30	New
NewSquare Capital LLC	31	$14.4K	0.00%	+13+72.2%	Added
Moisand Fitzgerald Tamayo, LLC	31	$14.4K	0.00%	00.0%	Unchanged
Bogart Wealth, LLC	32	$14.9K	0.00%	−60−65.2%	Reduced
Financial Management Professionals, Inc.	33	$15.0K	0.00%	00.0%	Unchanged
TFC Financial Management	33	$15.3K	0.00%	+28+560.0%	Added
HHM Wealth Advisors, LLC	37	$17.2K	0.00%	+11+42.3%	Added
Missouri Trust & Investment Co	39	$18.1K	0.01%	+10+34.5%	Added
Oliver Lagore Vanvalin Investment Group	40	$18.6K	0.01%	+18+81.8%	Added
Mach-1 Financial Group, Inc.	40	$18.6K	0.12%	+40	New
Spence Asset Management	41	$19.1K	0.01%	−34,572−99.9%	Reduced
Ridgewood Investments LLC	41	$19.1K	0.01%	+41	New
Hartford Financial Management Inc.	43	$20.0K	0.01%	+3+7.5%	Added
Householder Group Estate & Retirement Specialist, LLC	43	$20.0K	0.01%	00.0%	Unchanged
Brown, Lisle/Cummings, Inc.	44	$20.4K	0.01%	00.0%	Unchanged
Rational Advisors LLC	44	$20.4K	0.00%	00.0%	Unchanged
Worth Asset Management, LLC	45	$20.9K	0.02%	00.0%	Unchanged
Baker Avenue Asset Management, LP	45	$20.9K	0.00%	+4+9.8%	Added
Atticus Wealth Management, LLC	45	$20.9K	0.01%	−50−52.6%	Reduced
Graham Capital Wealth Management, LLC	47	$21.8K	0.03%	+47	New
First Financial Corp	48	$22.3K	0.01%	00.0%	Unchanged