ServiceNow, Inc.
NOW- Exchange
- NYSE
- Industry
- Services-Prepackaged Software
- SEC CIK
- 0001373715
In the last 90 days, ServiceNow, Inc. insiders filed 0 open-market purchases and 4 sales; 2,244 institutions reported holding it in 13F filings for Q2 2026, worth $83.7B in total; 3 superinvestors hold it, including Akre Capital Management and Tiger Global Management.
13F holders, Q1 2023
Institutional positions in ServiceNow, Inc. as of Mar 31, 2023. Investment managers with $100 million or more in US stocks report their long positions on Form 13F within 45 days after each quarter ends. How 13F works
- Institutional holders
- 1,410
- +75 vs. Q4 2022
- Shares held
- 180.5M
- +1.20M (+0.7%) vs. Q4 2022
- Total value
- $83.9B
- +$14.3B (+20.5%) vs. Q4 2022
- New holders
- 172
- 631 more added
- Sold out
- 97
- 431 more reduced
25 institutions that held it in Q4 2022 haven't filed for Q1 2023 yet. Not filing isn't selling, so they aren't counted as sold out or in the changes above.
Compare with Q4 2022: new holders, sold out and not filed yet
Holders and value by quarter
Institutions reporting NOW on Form 13F each quarter since Q1 2021, and the total value they reported. Values are as of each quarter end, so they also move with the share price.
| Quarter | Holders | Value |
|---|---|---|
| Q2 2026 | 2,244 | $83.7B |
| Q1 2026 | 2,212 | $90.5B |
| Q4 2025 | 2,325 | $138.5B |
| Q3 2025 | 2,248 | $164.4B |
| Q2 2025 | 2,297 | $187.2B |
| Q1 2025 | 2,166 | $145.0B |
| Q4 2024 | 2,261 | $194.6B |
| Q3 2024 | 1,944 | $162.8B |
| Q2 2024 | 1,879 | $142.1B |
| Q1 2024 | 1,823 | $136.7B |
| Q4 2023 | 1,756 | $127.2B |
| Q3 2023 | 1,565 | $100.5B |
| Q2 2023 | 1,503 | $101.5B |
| Q1 2023 | 1,410 | $83.9B |
| Q4 2022 | 1,360 | $69.7B |
| Q3 2022 | 1,321 | $67.4B |
| Q2 2022 | 1,378 | $85.1B |
| Q1 2022 | 1,407 | $98.5B |
| Q4 2021 | 1,415 | $113.9B |
| Q3 2021 | 1,334 | $109.0B |
| Q2 2021 | 1,273 | $95.3B |
| Q1 2021 | 1,266 | $86.5B |
Institutions, Q1 2023
Shares, value and share of portfolio for each institution holding ServiceNow, Inc.; share changes are against Q4 2022.
| Institution | Shares | Value | % of portfolio | Change in shares | Action |
|---|---|---|---|---|---|
| Sustainable Insight Capital Management, LLC | 432 | $200.8K | 0.20% | +432 | New |
| JT Stratford LLC | 432 | $200.8K | 0.06% | +432 | New |
| Central Trust Co | 430 | $199.8K | 0.01% | 00.0% | Unchanged |
| Knuff & Co LLC | 425 | $197.5K | 0.08% | 00.0% | Unchanged |
| Allworth Financial LP | 415 | $192.9K | 0.00% | +27+7.0% | Added |
| IFP Advisors, Inc | 1,063 | $192.8K | 0.01% | −1,596−60.0% | Reduced |
| KB Financial Partners, LLC | 403 | $187.0K | 0.05% | +69+20.7% | Added |
| Clear Street Markets LLC | 398 | $185.0K | 0.05% | +194+95.1% | Added |
| CVA Family Office, LLC | 397 | $184.5K | 0.04% | −85−17.6% | Reduced |
| Newbridge Financial Services Group, Inc. | 387 | $179.8K | 0.10% | −1−0.3% | Reduced |
| Tradition Wealth Management, LLC | 383 | $178.0K | 0.02% | +101+35.8% | Added |
| Smithfield Trust Co | 378 | $176.0K | 0.01% | 00.0% | Unchanged |
| Gordian Capital Singapore Pte Ltd | 368 | $172.0K | 0.29% | 00.0% | Unchanged |
| MUFG Securities EMEA plc | 359 | $167.0K | 0.00% | +359 | New |
| Baldwin Brothers Inc | 355 | $165.0K | 0.01% | 00.0% | Unchanged |
| Carolinas Wealth Consulting LLC | 353 | $164.0K | 0.03% | +64+22.1% | Added |
| AdvisorNet Financial, Inc | 351 | $163.1K | 0.01% | +2+0.6% | Added |
| Horizon Bancorp Inc | 337 | $157.0K | 0.10% | −10−2.9% | Reduced |
| WealthPlan Investment Management, LLC | 336 | $156.1K | 0.03% | −208−38.2% | Reduced |
| Roble, Belko & Company, Inc | 299 | $139.0K | 0.03% | 00.0% | Unchanged |
| Concord Wealth Partners | 290 | $134.8K | 0.04% | +137+89.5% | Added |
| Kistler-Tiffany Companies, LLC | 275 | $127.8K | 0.02% | −17−5.8% | Reduced |
| Plante Moran Financial Advisors, LLC | 275 | $127.8K | 0.02% | 00.0% | Unchanged |
| Cedar Wealth Management, LLC | 263 | $122.2K | 0.05% | +12+4.8% | Added |
| MEAG MUNICH ERGO, Kapitalanlagegesellschaft mbH | 260 | $120.8K | 0.01% | 00.0% | Unchanged |
| Covestor Ltd | 257 | $120.0K | 0.10% | −190−42.5% | Reduced |
| Benjamin Edwards Inc | 259 | $120.0K | 0.03% | +34+15.1% | Added |
| Livforsakringsbolaget Skandia, Omsesidigt | 257 | $119.3K | 0.01% | 00.0% | Unchanged |
| HighMark Wealth Management LLC | 254 | $118.0K | 0.09% | +240+1,714.3% | Added |
| Farther Finance Advisors, LLC | 248 | $115.2K | 0.03% | −13−5.0% | Reduced |
| Endurance Wealth Management, Inc. | 247 | $115.0K | 0.02% | 00.0% | Unchanged |
| Pin Oak Investment Advisors Inc | 230 | $107.0K | 0.13% | 00.0% | Unchanged |
| Glassman Wealth Services | 222 | $103.2K | 0.02% | +7+3.3% | Added |
| Crewe Advisors LLC | 219 | $101.8K | 0.01% | −23−9.5% | Reduced |
| First Personal Financial Services | 215 | $99.9K | 0.03% | −100−31.7% | Reduced |
| Ten Capital Wealth Advisors, LLC | 215 | $99.9K | 0.03% | +215 | New |
| Johnson Financial Group, Inc. | 214 | $99.5K | 0.01% | +100+87.7% | Added |
| GHP Investment Advisors, Inc. | 210 | $97.6K | 0.01% | 00.0% | Unchanged |
| Nelson, Van Denburg & Campbell Wealth Management Group, LLC | 209 | $97.1K | 0.01% | +203+3,383.3% | Added |
| WealthPLAN Partners, LLC | 204 | $94.8K | 0.01% | −340−62.5% | Reduced |
| Toth Financial Advisory Corp | 198 | $92.0K | 0.01% | +18+10.0% | Added |
| Capula Management Ltd | 198 | $92.0K | 0.01% | +198 | New |
| Trust Co of Vermont | 175 | $81.3K | 0.01% | +25+16.7% | Added |
| Westside Investment Management, Inc. | 170 | $79.0K | 0.02% | 00.0% | Unchanged |
| Osterweis Capital Management Inc | 164 | $76.2K | 0.01% | +164 | New |
| Farmers & Merchants Investments Inc | 156 | $72.5K | 0.00% | +8+5.4% | Added |
| Ameritas Advisory Services, LLC | 152 | $71.7K | 0.00% | +152 | New |
| Riverview Trust Co | 149 | $69.2K | 0.06% | 00.0% | Unchanged |
| MB, Levis & Associates, LLC | 145 | $67.4K | 0.05% | 00.0% | Unchanged |
| MV Capital Management, Inc. | 138 | $64.1K | 0.01% | +50+56.8% | Added |
| Private Trust Co NA | 137 | $63.7K | 0.01% | −17−11.0% | Reduced |
| Edge Capital Group, LLC | 136 | $63.2K | 0.00% | −401−74.7% | Reduced |
| Magellan Asset Management Ltd | 135 | $62.7K | 0.00% | −269−66.6% | Reduced |
| Core Alternative Capital | 133 | $61.8K | 0.01% | +85+177.1% | Added |
| Coastal Capital Group, Inc. | 130 | $60.4K | 0.01% | −20−13.3% | Reduced |
| Carmel Capital Partners, LLC | 130 | $60.4K | 0.04% | +130 | New |
| City Holding Co | 129 | $59.9K | 0.01% | 00.0% | Unchanged |
| Beacon Capital Management, LLC | 128 | $59.5K | 0.02% | −4−3.0% | Reduced |
| Oakworth Capital, Inc. | 127 | $59.0K | 0.01% | +108+568.4% | Added |
| Evermay Wealth Management LLC | 125 | $58.1K | 0.01% | +11+9.6% | Added |
| Hazlett, Burt & Watson, Inc. | 125 | $58.0K | 0.05% | +37+42.0% | Added |
| Colonial Trust Co | 130 | $57.2K | 0.01% | +33+34.0% | Added |
| SRS Capital Advisors, Inc. | 116 | $53.9K | 0.01% | +5+4.5% | Added |
| Cary Street Partner Investment Advisory LLC | 115 | $53.4K | 0.00% | 00.0% | Unchanged |
| Delta Asset Management LLC | 114 | $53.0K | 0.01% | 00.0% | Unchanged |
| Kelly Financial Services LLC | 110 | $51.1K | 0.03% | +2+1.9% | Added |
| West Branch Capital LLC | 107 | $49.7K | 0.03% | 00.0% | Unchanged |
| Byrne Asset Management LLC | 105 | $49.0K | 0.03% | −55−34.4% | Reduced |
| Montag A & Associates Inc | 105 | $48.8K | 0.00% | −16−13.2% | Reduced |
| MCF Advisors LLC | 105 | $48.8K | 0.00% | +100+2,000.0% | Added |
| Earnest Partners LLC | 91 | $42.3K | 0.00% | 00.0% | Unchanged |
| Financial Connections Group, Inc. | 87 | $40.0K | 0.03% | 00.0% | Unchanged |
| Caldwell Trust Co | 85 | $39.5K | 0.01% | 00.0% | Unchanged |
| Arlington Partners LLC | 82 | $38.1K | 0.01% | −63−43.4% | Reduced |
| Avondale Wealth Management | 80 | $37.2K | 0.03% | 00.0% | Unchanged |
| Hall Laurie J Trustee | 80 | $37.0K | 0.02% | 00.0% | Unchanged |
| Tucker Asset Management LLC | 78 | $36.2K | 0.01% | 00.0% | Unchanged |
| Resources Management Corp | 500 | $35.0K | 0.01% | +350+233.3% | Added |
| GoalVest Advisory LLC | 75 | $34.9K | 0.02% | −2−2.6% | Reduced |
| BDO Wealth Advisors, LLC | 75 | $34.9K | 0.00% | 00.0% | Unchanged |
| Armstrong Advisory Group, Inc | 75 | $34.9K | 0.00% | 00.0% | Unchanged |
| Resurgent Financial Advisors LLC | 73 | $33.9K | 0.02% | −17−18.9% | Reduced |
| Centerpoint Advisors, LLC | 70 | $33.0K | 0.01% | −11−13.6% | Reduced |
| BerganKDV Wealth Management, LLC | 70 | $32.5K | 0.00% | 00.0% | Unchanged |
| Taikang Asset Management (Hong Kong) Co Ltd | 8,654 | $31.6K | 0.73% | −1,540−15.1% | Reduced |
| Private Ocean, LLC | 66 | $30.7K | 0.00% | +4+6.5% | Added |
| Larson Financial Group LLC | 66 | $30.7K | 0.00% | +40+153.8% | Added |
| JJJ Advisors Inc. | 66 | $30.6K | 0.01% | −3−4.3% | Reduced |
| Prestige Wealth Management Group LLC | 61 | $28.3K | 0.01% | −2−3.2% | Reduced |
| Solstein Capital, LLC | 61 | $28.3K | 0.02% | 00.0% | Unchanged |
| Barrett & Company, Inc. | 60 | $27.9K | 0.02% | 00.0% | Unchanged |
| Harbour Investments, Inc. | 57 | $26.5K | 0.00% | −24−29.6% | Reduced |
| Baystate Wealth Management LLC | 57 | $26.5K | 0.00% | +9+18.8% | Added |
| FinTrust Capital Advisors, LLC | 68 | $26.4K | 0.01% | 00.0% | Unchanged |
| Stonebridge Capital Advisors LLC | 55 | $25.6K | 0.00% | 00.0% | Unchanged |
| Capital Advisors, Ltd. LLC | 53 | $25.0K | 0.00% | −29−35.4% | Reduced |
| Front Row Advisors LLC | 53 | $25.0K | 0.01% | 00.0% | Unchanged |
| Center for Financial Planning, Inc. | 53 | $24.6K | 0.01% | 00.0% | Unchanged |
| Tortoise Investment Management, LLC | 52 | $24.2K | 0.00% | 00.0% | Unchanged |
| Archer Investment Corp | 52 | $24.2K | 0.01% | +24+85.7% | Added |