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ServiceNow, Inc.

NOW
Exchange
NYSE
Industry
Services-Prepackaged Software
SEC CIK
0001373715

In the last 90 days, ServiceNow, Inc. insiders filed 0 open-market purchases and 4 sales; 2,244 institutions reported holding it in 13F filings for Q2 2026, worth $83.7B in total; 3 superinvestors hold it, including Akre Capital Management and Tiger Global Management.

13F holders, Q1 2023

Institutional positions in ServiceNow, Inc. as of Mar 31, 2023. Investment managers with $100 million or more in US stocks report their long positions on Form 13F within 45 days after each quarter ends. How 13F works

Institutional holders
1,410
+75 vs. Q4 2022
Shares held
180.5M
+1.20M (+0.7%) vs. Q4 2022
Total value
$83.9B
+$14.3B (+20.5%) vs. Q4 2022
New holders
172
631 more added
Sold out
97
431 more reduced

25 institutions that held it in Q4 2022 haven't filed for Q1 2023 yet. Not filing isn't selling, so they aren't counted as sold out or in the changes above.

Compare with Q4 2022: new holders, sold out and not filed yet

Holders and value by quarter

Institutions reporting NOW on Form 13F each quarter since Q1 2021, and the total value they reported. Values are as of each quarter end, so they also move with the share price.

Institutional holdersQ1 2023: 1,410 institutions
Q1 2021: 1,266 institutionsQ2 2021: 1,273 institutionsQ3 2021: 1,334 institutionsQ4 2021: 1,415 institutionsQ1 2022: 1,407 institutionsQ2 2022: 1,378 institutionsQ3 2022: 1,321 institutionsQ4 2022: 1,360 institutionsQ1 2023: 1,410 institutionsQ2 2023: 1,503 institutionsQ3 2023: 1,565 institutionsQ4 2023: 1,756 institutionsQ1 2024: 1,823 institutionsQ2 2024: 1,879 institutionsQ3 2024: 1,944 institutionsQ4 2024: 2,261 institutionsQ1 2025: 2,166 institutionsQ2 2025: 2,297 institutionsQ3 2025: 2,248 institutionsQ4 2025: 2,325 institutionsQ1 2026: 2,212 institutionsQ2 2026: 2,244 institutions
Value heldQ1 2023: $83.9B
Q1 2021: $86.5BQ2 2021: $95.3BQ3 2021: $109.0BQ4 2021: $113.9BQ1 2022: $98.5BQ2 2022: $85.1BQ3 2022: $67.4BQ4 2022: $69.7BQ1 2023: $83.9BQ2 2023: $101.5BQ3 2023: $100.5BQ4 2023: $127.2BQ1 2024: $136.7BQ2 2024: $142.1BQ3 2024: $162.8BQ4 2024: $194.6BQ1 2025: $145.0BQ2 2025: $187.2BQ3 2025: $164.4BQ4 2025: $138.5BQ1 2026: $90.5BQ2 2026: $83.7B
Institutions holding NOW and their total value by quarter
QuarterHoldersValue
Q2 20262,244$83.7B
Q1 20262,212$90.5B
Q4 20252,325$138.5B
Q3 20252,248$164.4B
Q2 20252,297$187.2B
Q1 20252,166$145.0B
Q4 20242,261$194.6B
Q3 20241,944$162.8B
Q2 20241,879$142.1B
Q1 20241,823$136.7B
Q4 20231,756$127.2B
Q3 20231,565$100.5B
Q2 20231,503$101.5B
Q1 20231,410$83.9B
Q4 20221,360$69.7B
Q3 20221,321$67.4B
Q2 20221,378$85.1B
Q1 20221,407$98.5B
Q4 20211,415$113.9B
Q3 20211,334$109.0B
Q2 20211,273$95.3B
Q1 20211,266$86.5B

Institutions, Q1 2023

Shares, value and share of portfolio for each institution holding ServiceNow, Inc.; share changes are against Q4 2022.

Institutions holding NOW in Q1 2023
InstitutionSharesValue% of portfolioChange in sharesAction
25 LLC2$8780.00%+2New
Cranbrook Wealth Management, LLC2$8080.00%00.0%Unchanged
PEAK6 Investments LLC1$6730.00%−2−66.7%Reduced
SOA Wealth Advisors, LLC.1$4650.00%−100−99.0%Reduced
WestEnd Advisors, LLC–$4650.00%––
AllSquare Wealth Management LLC1$4650.00%00.0%Unchanged
Delos Wealth Advisors, LLC1$4650.00%00.0%Unchanged
True Wealth Design, LLC1$4650.00%00.0%Unchanged
Kayne Anderson Rudnick Investment Management LLC1$4650.00%+1New
Summit Wealth Group, LLC101,309$00.00%+101,309New
Dorsal Capital Management, LLC0$00.00%−275,000−100.0%Sold out
Whale Rock Capital Management LLC0$00.00%−149,139−100.0%Sold out
Squarepoint Ops LLC0$00.00%−108,656−100.0%Sold out
Optimus Prime Fund Management Co., Ltd.0$00.00%−105,900−100.0%Sold out
BSN Capital Partners Ltd0$00.00%−60,000−100.0%Sold out
Harbor Spring Capital, LLC0$00.00%−44,000−100.0%Sold out
Kingdon Capital Management, L.L.C.0$00.00%−39,500−100.0%Sold out
ExodusPoint Capital Management, LP0$00.00%−32,370−100.0%Sold out
Ardmore Road Asset Management LP0$00.00%−25,000−100.0%Sold out
Burgundy Asset Management Ltd.0$00.00%−24,300−100.0%Sold out
Formula Growth Ltd0$00.00%−21,000−100.0%Sold out
Bornite Capital Management LP0$00.00%−15,000−100.0%Sold out
Mizuho Markets Cayman LP0$00.00%−14,617−100.0%Sold out
3G Capital Partners LP0$00.00%−12,357−100.0%Sold out
Sturgeon Ventures LLP0$00.00%−10,768−100.0%Sold out
FIL Ltd0$00.00%−10,495−100.0%Sold out
Emerson Point Capital LP0$00.00%−7,233−100.0%Sold out
Whetstone Capital Advisors, LLC0$00.00%−7,081−100.0%Sold out
Laurion Capital Management LP0$00.00%−5,191−100.0%Sold out
Motley Fool Asset Management LLC0$00.00%−5,079−100.0%Sold out
Garda Capital Partners LP0$00.00%−5,013−100.0%Sold out
Harbour Capital Advisors, LLC0$00.00%−4,787−100.0%Sold out
Caption Management, LLC0$00.00%−4,500−100.0%Sold out
Bayesian Capital Management, LP0$00.00%−4,074−100.0%Sold out
Alight Capital Management LP0$00.00%−4,000−100.0%Sold out
Waratah Capital Advisors Ltd.0$00.00%−3,665−100.0%Sold out
Phoenix Holdings Ltd.0$00.00%−3,437−100.0%Sold out
Fiducient Advisors LLC0$00.00%−3,271−100.0%Sold out
Wesbanco Bank Inc0$00.00%−3,214−100.0%Sold out
Diker Management LLC0$00.00%−3,000−100.0%Sold out
Caas Capital Management LP0$00.00%−2,679−100.0%Sold out
Strategic Vision Investment Ltd0$00.00%−2,494−100.0%Sold out
Jump Financial, LLC0$00.00%−2,096−100.0%Sold out
Private Capital Advisors, Inc.0$00.00%−2,047−100.0%Sold out
Fox Run Management, L.L.C.0$00.00%−2,027−100.0%Sold out
San Luis Wealth Advisors LLC0$00.00%−1,942−100.0%Sold out
Wolverine Trading, LLC0$00.00%−1,915−100.0%Sold out
Martingale Asset Management L P0$00.00%−1,781−100.0%Sold out
Morningstar Investment Services LLC0$00.00%−1,535−100.0%Sold out
Cumberland Partners Ltd0$00.00%−1,500−100.0%Sold out
Cavalier Investments, LLC0$00.00%−1,439−100.0%Sold out
Wintrust Investments LLC0$00.00%−1,382−100.0%Sold out
Capital Market Strategies LLC0$00.00%−1,000−100.0%Sold out
Sherbrooke Park Advisers LLC0$00.00%−900−100.0%Sold out
Diametric Capital, LP0$00.00%−842−100.0%Sold out
Dymon Asia Capital (Singapore) Pte. Ltd.0$00.00%−820−100.0%Sold out
Childress Capital Advisors, LLC0$00.00%−809−100.0%Sold out
HighVista Strategies LLC0$00.00%−750−100.0%Sold out
Sax Wealth Advisors, LLC0$00.00%−746−100.0%Sold out
Barings LLC0$00.00%−745−100.0%Sold out
Boston Common Asset Management, LLC0$00.00%−723−100.0%Sold out
Sanders Morris Harris LLC0$00.00%−700−100.0%Sold out
ESG Planning0$00.00%−687−100.0%Sold out
Chesley Taft & Associates LLC0$00.00%−644−100.0%Sold out
Spinnaker Trust0$00.00%−632−100.0%Sold out
Financial Sense Advisors, Inc.0$00.00%−610−100.0%Sold out
Oxler Private Wealth LLC0$00.00%−600−100.0%Sold out
Symmetry Partners, LLC0$00.00%−595−100.0%Sold out
XR Securities LLC0$00.00%−592−100.0%Sold out
Advisory Research Inc0$00.00%−551−100.0%Sold out
Chemung Canal Trust Co0$00.00%−527−100.0%Sold out
Claro Advisors LLC0$00.00%−518−100.0%Sold out
Jupiter Wealth Management LLC0$00.00%−500−100.0%Sold out
Cornerstone Management, Inc.0$00.00%−225−100.0%Sold out
General Partner, Inc.0$00.00%−211−100.0%Sold out
Seldon Capital LP0$00.00%−206−100.0%Sold out
Centiva Capital, LP0$00.00%−186−100.0%Sold out
Sonnipe Ltd0$00.00%−184−100.0%Sold out
Granite FO LLC0$00.00%−152−100.0%Sold out
Freedom Wealth Alliance, LLC0$00.00%−153−100.0%Sold out
Lakewood Asset Management LLC0$00.00%−133−100.0%Sold out
Elequin Capital LP0$00.00%−128−100.0%Sold out
Activest Wealth Management0$00.00%−114−100.0%Sold out
Ameliora Wealth Management Ltd.0$00.00%−100−100.0%Sold out
Ritter Daniher Financial Advisory LLC0$00.00%−98−100.0%Sold out
Romano Brothers and Company0$00.00%−86−100.0%Sold out
Paloma Partners Management Co0$00.00%−82−100.0%Sold out
Mitsubishi UFJ Morgan Stanley Securities Co., Ltd.0$00.00%−80−100.0%Sold out
Coppell Advisory Solutions LLC0$00.00%−60−100.0%Sold out
Coppell Advisory Solutions Corp.0$00.00%−60−100.0%Sold out
My Personal CFO, LLC0$00.00%−52−100.0%Sold out
Sugarloaf Wealth Management, LLC0$00.00%−51−100.0%Sold out
Catalyst Capital Advisors LLC0$00.00%−50−100.0%Sold out
RWM Asset Management, LLC0$00.00%−50−100.0%Sold out
Beaird Harris Wealth Management, LLC0$00.00%−47−100.0%Sold out
QVR LLC0$00.00%−42−100.0%Sold out
PrairieView Partners, LLC0$00.00%−20−100.0%Sold out
Hexagon Capital Partners LLC0$00.00%−14−100.0%Sold out
Community Bank, N.A.0$00.00%−9−100.0%Sold out
Lumature Wealth Partners, LLC0$00.00%−8−100.0%Sold out