ServiceNow, Inc.
NOW- Exchange
- NYSE
- Industry
- Services-Prepackaged Software
- SEC CIK
- 0001373715
In the last 90 days, ServiceNow, Inc. insiders filed 0 open-market purchases and 4 sales; 2,244 institutions reported holding it in 13F filings for Q2 2026, worth $83.7B in total; 3 superinvestors hold it, including Akre Capital Management and Tiger Global Management.
13F holders, Q1 2023
Institutional positions in ServiceNow, Inc. as of Mar 31, 2023. Investment managers with $100 million or more in US stocks report their long positions on Form 13F within 45 days after each quarter ends. How 13F works
- Institutional holders
- 1,410
- +75 vs. Q4 2022
- Shares held
- 180.5M
- +1.20M (+0.7%) vs. Q4 2022
- Total value
- $83.9B
- +$14.3B (+20.5%) vs. Q4 2022
- New holders
- 172
- 631 more added
- Sold out
- 97
- 431 more reduced
25 institutions that held it in Q4 2022 haven't filed for Q1 2023 yet. Not filing isn't selling, so they aren't counted as sold out or in the changes above.
Compare with Q4 2022: new holders, sold out and not filed yet
Holders and value by quarter
Institutions reporting NOW on Form 13F each quarter since Q1 2021, and the total value they reported. Values are as of each quarter end, so they also move with the share price.
| Quarter | Holders | Value |
|---|---|---|
| Q2 2026 | 2,244 | $83.7B |
| Q1 2026 | 2,212 | $90.5B |
| Q4 2025 | 2,325 | $138.5B |
| Q3 2025 | 2,248 | $164.4B |
| Q2 2025 | 2,297 | $187.2B |
| Q1 2025 | 2,166 | $145.0B |
| Q4 2024 | 2,261 | $194.6B |
| Q3 2024 | 1,944 | $162.8B |
| Q2 2024 | 1,879 | $142.1B |
| Q1 2024 | 1,823 | $136.7B |
| Q4 2023 | 1,756 | $127.2B |
| Q3 2023 | 1,565 | $100.5B |
| Q2 2023 | 1,503 | $101.5B |
| Q1 2023 | 1,410 | $83.9B |
| Q4 2022 | 1,360 | $69.7B |
| Q3 2022 | 1,321 | $67.4B |
| Q2 2022 | 1,378 | $85.1B |
| Q1 2022 | 1,407 | $98.5B |
| Q4 2021 | 1,415 | $113.9B |
| Q3 2021 | 1,334 | $109.0B |
| Q2 2021 | 1,273 | $95.3B |
| Q1 2021 | 1,266 | $86.5B |
Institutions, Q1 2023
Shares, value and share of portfolio for each institution holding ServiceNow, Inc.; share changes are against Q4 2022.
| Institution | Shares | Value | % of portfolio | Change in shares | Action |
|---|---|---|---|---|---|
| Sound View Wealth Advisors Group, LLC | 891 | $414.1K | 0.06% | −31−3.4% | Reduced |
| Country Club Bank | 941 | $413.7K | 0.03% | +275+41.3% | Added |
| RMB Capital Management, LLC | 888 | $412.7K | 0.01% | +369+71.1% | Added |
| 9258 Wealth Management, LLC | 883 | $410.3K | 0.08% | −3−0.3% | Reduced |
| V Wealth Advisors LLC | 880 | $409.0K | 0.08% | −7−0.8% | Reduced |
| Baron Wealth Management LLC | 877 | $407.6K | 0.29% | 00.0% | Unchanged |
| Weiss Asset Management LP | 870 | $404.3K | 0.03% | −409−32.0% | Reduced |
| KRS Capital Management, LLC | 870 | $404.3K | 0.46% | 00.0% | Unchanged |
| Donoghue Forlines LLC | 864 | $401.5K | 0.14% | −106−10.9% | Reduced |
| Salvus Wealth Management, LLC | 863 | $401.1K | 0.32% | +120+16.2% | Added |
| American National Bank | 862 | $400.6K | 0.07% | +64+8.0% | Added |
| WBH Advisory Inc | 862 | $400.6K | 0.05% | +862 | New |
| Savant Capital, LLC | 861 | $400.1K | 0.01% | +182+26.8% | Added |
| Catalyst Financial Partners LLC | 859 | $399.2K | 0.17% | +14+1.7% | Added |
| Nilsine Partners, LLC | 849 | $394.5K | 0.06% | +849 | New |
| Fidelis Capital Partners, LLC | 906 | $393.9K | 0.17% | +906 | New |
| Paradigm Financial Partners, LLC | 838 | $389.4K | 0.11% | −3−0.4% | Reduced |
| TD Capital Management LLC | 838 | $389.2K | 0.05% | +838 | New |
| Zullo Investment Group, Inc. | 837 | $389.0K | 0.24% | +56+7.2% | Added |
| Synergy Financial Group, LTD | 831 | $386.2K | 0.63% | 00.0% | Unchanged |
| CWA Asset Management Group, LLC | 825 | $383.4K | 0.03% | +825 | New |
| Vantage Consulting Group Inc | 820 | $381.1K | 0.22% | −51−5.9% | Reduced |
| Syntax Advisors, LLC | 820 | $381.1K | 0.29% | −51−5.9% | Reduced |
| Keudell/Morrison Wealth Management | 818 | $380.1K | 0.11% | +89+12.2% | Added |
| Ausdal Financial Partners, Inc. | 817 | $379.7K | 0.05% | −200−19.7% | Reduced |
| Boothbay Fund Management, LLC | 810 | $376.4K | 0.01% | +810 | New |
| Prelude Capital Management, LLC | 807 | $375.0K | 0.03% | −92−10.2% | Reduced |
| RSM US Wealth Management LLC | 807 | $375.0K | 0.01% | +807 | New |
| AM Squared Ltd | 800 | $371.8K | 0.29% | −300−27.3% | Reduced |
| Merit Financial Group, LLC | 799 | $371.3K | 0.01% | −724−47.5% | Reduced |
| World Equity Group, Inc. | 12,185 | $370.8K | 0.06% | +12,185 | New |
| Symphony Financial, Ltd. Co. | 832 | $368.0K | 0.10% | −96−10.3% | Reduced |
| Kolinsky Wealth Management, LLC | 789 | $367.0K | 0.39% | +15+1.9% | Added |
| Sage Mountain Advisors LLC | 787 | $365.7K | 0.06% | +787 | New |
| Red Lighthouse Investment Management, LLC | 783 | $363.9K | 0.18% | −108−12.1% | Reduced |
| Capital Square, LLC | 769 | $363.8K | 0.34% | −159−17.1% | Reduced |
| Washington Trust Advisors, Inc. | 767 | $356.4K | 0.04% | +466+154.8% | Added |
| Chilton Capital Management LLC | 764 | $355.0K | 0.02% | +764 | New |
| Holistic Financial Partners | 758 | $352.3K | 0.28% | +67+9.7% | Added |
| Petrus Trust Company, LTA | 757 | $351.8K | 0.04% | +67+9.7% | Added |
| Natixis Investment Managers International | 756 | $351.3K | 0.03% | −363−32.4% | Reduced |
| Element Pointe Advisors, LLC | 750 | $348.5K | 0.12% | −50−6.3% | Reduced |
| BMS Financial Advisors, LLC | 749 | $348.1K | 0.24% | +117+18.5% | Added |
| Evanson Asset Management, LLC | 744 | $345.6K | 0.04% | +12+1.6% | Added |
| Atomi Financial Group, Inc. | 742 | $344.8K | 0.19% | +742 | New |
| First National Bank Sioux Falls | 740 | $343.9K | 0.24% | 00.0% | Unchanged |
| Wealthspire Advisors, LLC | 727 | $337.9K | 0.01% | −461−38.8% | Reduced |
| Compass Ion Advisors, LLC | 725 | $336.9K | 0.09% | 00.0% | Unchanged |
| Eventide Asset Management, LLC | 718 | $333.7K | 0.01% | +242+50.8% | Added |
| Hanson & Doremus Investment Management | 714 | $332.0K | 0.07% | −311−30.3% | Reduced |
| Apollon Wealth Management, LLC | 710 | $330.0K | 0.02% | +48+7.3% | Added |
| Mount Yale Investment Advisors, LLC | 710 | $330.0K | 0.04% | +710 | New |
| Arete Wealth Advisors, LLC | 709 | $329.0K | 0.03% | +15+2.2% | Added |
| Everhart Financial Group, Inc. | 707 | $328.6K | 0.15% | +79+12.6% | Added |
| Brown Brothers Harriman & Co | 704 | $327.2K | 0.00% | −1,588−69.3% | Reduced |
| PDS Planning, Inc | 704 | $327.2K | 0.05% | +172+32.3% | Added |
| Carlton Hofferkamp & Jenks Wealth Management, LLC | 720 | $327.0K | 0.15% | 00.0% | Unchanged |
| Capital Insight Partners, LLC | 701 | $325.8K | 0.08% | +28+4.2% | Added |
| CX Institutional | 698 | $324.3K | 0.02% | +698 | New |
| Avitas Wealth Management LLC | 691 | $321.1K | 0.06% | +100+16.9% | Added |
| Allred Capital Management, LLC | 690 | $320.7K | 0.17% | 00.0% | Unchanged |
| YHB Investment Advisors, Inc. | 689 | $320.2K | 0.03% | 00.0% | Unchanged |
| Stelac Advisory Services LLC | 681 | $316.5K | 0.14% | −38−5.3% | Reduced |
| Optas, LLC | 680 | $316.0K | 0.11% | −124−15.4% | Reduced |
| Tudor Investment Corp Et Al | 680 | $316.0K | 0.01% | −1,182−63.5% | Reduced |
| Silver Oak Securities, Inc | 679 | $316.0K | 0.05% | +679 | New |
| KCM Investment Advisors LLC | 671 | $311.8K | 0.01% | +9+1.4% | Added |
| Verition Fund Management LLC | 670 | $311.4K | 0.00% | −2,552−79.2% | Reduced |
| Wealth Management Associates, Inc. | 669 | $310.9K | 0.19% | −46−6.4% | Reduced |
| Lion Street Advisors, LLC | 669 | $310.9K | 0.10% | +275+69.8% | Added |
| Sandy Cove Advisors, LLC | 667 | $310.0K | 0.22% | +667 | New |
| Western Wealth Management, LLC | 665 | $309.0K | 0.03% | +665 | New |
| NorthRock Partners, LLC | 662 | $307.6K | 0.03% | −279−29.6% | Reduced |
| Advisors Capital Management, LLC | 657 | $306.0K | 0.01% | +29+4.6% | Added |
| Pathway Financial Advisers, LLC | 653 | $303.5K | 0.12% | +152+30.3% | Added |
| Pinnacle Wealth Management Advisory Group, LLC | 653 | $303.5K | 0.04% | +13+2.0% | Added |
| Cohen & Steers, Inc. | 651 | $303.0K | 0.00% | +651 | New |
| Angeles Wealth Management, LLC | 652 | $303.0K | 0.05% | +16+2.5% | Added |
| We Are One Seven, LLC | 651 | $302.5K | 0.02% | −504−43.6% | Reduced |
| Signature Wealth Management Partners, LLC | 650 | $302.1K | 0.28% | 00.0% | Unchanged |
| Avidian Wealth Solutions, LLC | 649 | $301.6K | 0.02% | +12+1.9% | Added |
| Capital Investment Advisory Services, LLC | 648 | $301.1K | 0.04% | −78−10.7% | Reduced |
| Ronald Blue Trust, Inc. | 775 | $301.0K | 0.00% | +488+170.0% | Added |
| Kozak & Associates, Inc. | 646 | $300.2K | 0.13% | +227+54.2% | Added |
| Champlain Investment Partners, LLC | 640 | $297.4K | 0.00% | 00.0% | Unchanged |
| Clearstead Advisors, LLC | 634 | $294.6K | 0.02% | +378+147.7% | Added |
| Regal Investment Advisors LLC | 631 | $293.3K | 0.03% | +7+1.1% | Added |
| FRG Family Wealth Advisors LLC | 630 | $292.8K | 0.07% | −90−12.5% | Reduced |
| Healthcare of Ontario Pension Plan Trust Fund | 627 | $291.4K | 0.00% | −10,553−94.4% | Reduced |
| Westwood Wealth Management | 625 | $290.4K | 0.27% | 00.0% | Unchanged |
| West Oak Capital, LLC | 624 | $290.0K | 0.15% | +165+35.9% | Added |
| Flputnam Investment Management Co | 624 | $290.0K | 0.01% | +624 | New |
| Nicholas Hoffman & Company, LLC. | 622 | $289.1K | 0.03% | −19−3.0% | Reduced |
| Moors & Cabot, Inc. | 622 | $289.1K | 0.02% | +93+17.6% | Added |
| Semus Wealth Partners LLC | 621 | $288.6K | 0.31% | −3−0.5% | Reduced |
| Hyman Charles D | 616 | $286.0K | 0.02% | 00.0% | Unchanged |
| M Holdings Securities, Inc. | 616 | $286.0K | 0.03% | 00.0% | Unchanged |
| VisionPoint Advisory Group, LLC | 664 | $285.9K | 0.13% | +12+1.8% | Added |
| 1776 Wealth LLC | 614 | $285.3K | 0.17% | +614 | New |
| TRUE Private Wealth Advisors | 607 | $282.1K | 0.04% | −18−2.9% | Reduced |