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ServiceNow, Inc.

NOW
Exchange
NYSE
Industry
Services-Prepackaged Software
SEC CIK
0001373715

In the last 90 days, ServiceNow, Inc. insiders filed 0 open-market purchases and 4 sales; 2,244 institutions reported holding it in 13F filings for Q2 2026, worth $83.7B in total; 3 superinvestors hold it, including Akre Capital Management and Tiger Global Management.

13F holders, Q4 2022

Institutional positions in ServiceNow, Inc. as of Dec 31, 2022. Investment managers with $100 million or more in US stocks report their long positions on Form 13F within 45 days after each quarter ends. How 13F works

Institutional holders
1,360
+69 vs. Q3 2022
Shares held
179.4M
+1.64M (+0.9%) vs. Q3 2022
Total value
$69.7B
+$2.44B (+3.6%) vs. Q3 2022
New holders
189
524 more added
Sold out
120
487 more reduced

30 institutions that held it in Q3 2022 haven't filed for Q4 2022 yet. Not filing isn't selling, so they aren't counted as sold out or in the changes above.

Compare with Q3 2022: new holders, sold out and not filed yet

Holders and value by quarter

Institutions reporting NOW on Form 13F each quarter since Q1 2021, and the total value they reported. Values are as of each quarter end, so they also move with the share price.

Institutional holdersQ4 2022: 1,360 institutions
Q1 2021: 1,266 institutionsQ2 2021: 1,273 institutionsQ3 2021: 1,334 institutionsQ4 2021: 1,415 institutionsQ1 2022: 1,407 institutionsQ2 2022: 1,378 institutionsQ3 2022: 1,321 institutionsQ4 2022: 1,360 institutionsQ1 2023: 1,410 institutionsQ2 2023: 1,503 institutionsQ3 2023: 1,565 institutionsQ4 2023: 1,756 institutionsQ1 2024: 1,823 institutionsQ2 2024: 1,879 institutionsQ3 2024: 1,944 institutionsQ4 2024: 2,261 institutionsQ1 2025: 2,166 institutionsQ2 2025: 2,297 institutionsQ3 2025: 2,248 institutionsQ4 2025: 2,325 institutionsQ1 2026: 2,212 institutionsQ2 2026: 2,244 institutions
Value heldQ4 2022: $69.7B
Q1 2021: $86.5BQ2 2021: $95.3BQ3 2021: $109.0BQ4 2021: $113.9BQ1 2022: $98.5BQ2 2022: $85.1BQ3 2022: $67.4BQ4 2022: $69.7BQ1 2023: $83.9BQ2 2023: $101.5BQ3 2023: $100.5BQ4 2023: $127.2BQ1 2024: $136.7BQ2 2024: $142.1BQ3 2024: $162.8BQ4 2024: $194.6BQ1 2025: $145.0BQ2 2025: $187.2BQ3 2025: $164.4BQ4 2025: $138.5BQ1 2026: $90.5BQ2 2026: $83.7B
Institutions holding NOW and their total value by quarter
QuarterHoldersValue
Q2 20262,244$83.7B
Q1 20262,212$90.5B
Q4 20252,325$138.5B
Q3 20252,248$164.4B
Q2 20252,297$187.2B
Q1 20252,166$145.0B
Q4 20242,261$194.6B
Q3 20241,944$162.8B
Q2 20241,879$142.1B
Q1 20241,823$136.7B
Q4 20231,756$127.2B
Q3 20231,565$100.5B
Q2 20231,503$101.5B
Q1 20231,410$83.9B
Q4 20221,360$69.7B
Q3 20221,321$67.4B
Q2 20221,378$85.1B
Q1 20221,407$98.5B
Q4 20211,415$113.9B
Q3 20211,334$109.0B
Q2 20211,273$95.3B
Q1 20211,266$86.5B

Institutions, Q4 2022

Shares, value and share of portfolio for each institution holding ServiceNow, Inc.; share changes are against Q3 2022.

Institutions holding NOW in Q4 2022
InstitutionSharesValue% of portfolioChange in sharesAction
KRS Capital Management, LLC870$337.8K0.46%00.0%Unchanged
Wedmont Private Capital917$336.1K0.05%+57+6.6%Added
Gsa Capital Partners LLP860$334.0K0.04%−209−19.6%Reduced
Drive Wealth Management, LLC856$332.4K0.17%−78−8.4%Reduced
Carlton Hofferkamp & Jenks Wealth Management, LLC720$330.4K0.15%+100+16.1%Added
Anchor Investment Management, LLC850$330.0K0.05%+159+23.0%Added
Catalyst Financial Partners LLC845$328.1K0.17%+845New
Diametric Capital, LP842$326.9K0.16%+842New
Synergy Financial Group, LTD831$322.7K0.64%−52−5.9%Reduced
Malaga Cove Capital, LLC828$321.5K0.18%00.0%Unchanged
J.W. Cole Advisors, Inc.821$318.8K0.02%−57−6.5%Reduced
Valeo Financial Advisors, LLC821$318.8K0.02%+821New
Dymon Asia Capital (Singapore) Pte. Ltd.820$318.4K0.75%+820New
Eisler Capital (UK) Ltd.818$317.8K0.08%+818New
Childress Capital Advisors, LLC809$314.1K0.10%+12+1.5%Added
Optas, LLC804$312.2K0.13%−65−7.5%Reduced
Element Pointe Advisors, LLC800$310.6K0.11%+800New
Cullinan Associates Inc799$310.0K0.02%+199+33.2%Added
American National Bank798$310.0K0.06%+766+2,393.8%Added
Paradigm Financial Partners, LLC841$308.3K0.09%−44−5.0%Reduced
Prospera Financial Services Inc792$307.5K0.02%+56+7.6%Added
Zullo Investment Group, Inc.781$303.2K0.19%+30+4.0%Added
Kolinsky Wealth Management, LLC774$301.0K0.34%+774New
VisionPoint Advisory Group, LLC652$300.6K0.12%−26−3.8%Reduced
Telemus Capital, LLC807$295.8K0.03%+807New
HighVista Strategies LLC750$291.2K0.17%+18+2.5%Added
Sax Wealth Advisors, LLC746$289.6K0.07%00.0%Unchanged
Barings LLC745$289.3K0.01%+140+23.1%Added
Salvus Wealth Management, LLC743$288.5K0.26%+40+5.7%Added
First National Bank Sioux Falls740$287.3K0.21%+140+23.3%Added
Bahl & Gaynor Inc735$285.4K0.00%+149+25.4%Added
Evanson Asset Management, LLC732$284.2K0.03%−21−2.8%Reduced
Keudell/Morrison Wealth Management729$283.0K0.09%+180+32.8%Added
Capital Investment Advisory Services, LLC726$281.9K0.03%00.0%Unchanged
Moneta Group Investment Advisors LLC618$281.5K0.01%−605−49.5%Reduced
Compass Ion Advisors, LLC725$281.5K0.07%00.0%Unchanged
Boston Common Asset Management, LLC723$281.0K0.01%+17+2.4%Added
FRG Family Wealth Advisors LLC720$279.6K0.07%−35−4.6%Reduced
Stelac Advisory Services LLC719$279.2K0.13%−46−6.0%Reduced
Wealth Management Associates, Inc.715$277.6K0.18%−362−33.6%Reduced
Camden Capital, LLC712$276.4K0.04%−313−30.5%Reduced
Lion Street Advisors, LLC394$274.9K0.14%−212−35.0%Reduced
SevenOneSeven Capital Management703$273.0K0.59%+52+8.0%Added
Sanders Morris Harris LLC700$271.8K0.10%−8,000−92.0%Reduced
Kestra Private Wealth Services, LLC698$271.0K0.01%−941−57.4%Reduced
Arete Wealth Advisors, LLC694$269.5K0.02%−62−8.2%Reduced
Fortis Capital Advisors, LLC694$269.5K0.16%+694New
Zacks Investment Management691$268.3K0.00%00.0%Unchanged
Holistic Financial Partners691$268.3K0.24%00.0%Unchanged
Allred Capital Management, LLC690$267.9K0.15%−200−22.5%Reduced
Petrus Trust Company, LTA690$267.9K0.03%+690New
YHB Investment Advisors, Inc.689$267.5K0.03%00.0%Unchanged
Harvest Fund Management Co., Ltd687$267.0K0.07%+335+95.2%Added
ESG Planning687$266.7K0.33%00.0%Unchanged
Savant Capital, LLC679$263.6K0.01%+85+14.3%Added
Capital Insight Partners, LLC673$261.3K0.07%+673New
Country Club Bank666$258.6K0.02%+72+12.1%Added
Apollon Wealth Management, LLC662$257.0K0.02%−189−22.2%Reduced
KCM Investment Advisors LLC662$257.0K0.01%−46−6.5%Reduced
Signature Wealth Management Partners, LLC650$252.4K0.25%00.0%Unchanged
WealthPLAN Partners, LLC544$251.0K0.02%+544New
WealthPlan Investment Management, LLC544$250.8K0.02%−4−0.7%Reduced
Chesley Taft & Associates LLC644$250.0K0.02%−603−48.4%Reduced
Evercore Wealth Management, LLC642$249.3K0.01%−127−16.5%Reduced
Nicholas Hoffman & Company, LLC.641$248.9K0.03%+98+18.0%Added
Champlain Investment Partners, LLC640$248.5K0.00%+40+6.7%Added
Pinnacle Wealth Management Advisory Group, LLC640$248.5K0.04%+640New
Avidian Wealth Solutions, LLC637$247.3K0.02%+637New
GraniteShares Advisors LLC636$246.9K0.20%−120−15.9%Reduced
Angeles Wealth Management, LLC636$246.9K0.04%−25−3.8%Reduced
BMS Financial Advisors, LLC632$245.4K0.16%−20−3.1%Reduced
Spinnaker Trust632$245.0K0.02%−50−7.3%Reduced
Advisors Capital Management, LLC628$244.0K0.01%−111−15.0%Reduced
Everhart Financial Group, Inc.628$243.8K0.12%+84+15.4%Added
TRUE Private Wealth Advisors625$242.7K0.04%−95−13.2%Reduced
Westwood Wealth Management625$242.7K0.29%+25+4.2%Added
Regal Investment Advisors LLC624$242.3K0.02%+624New
Semus Wealth Partners LLC624$242.3K0.29%+624New
Pure Financial Advisors, Inc.619$240.3K0.01%−2−0.3%Reduced
Financial Architects, Inc616$239.2K0.04%+87+16.4%Added
West Family Investments, Inc.616$239.2K0.08%+616New
Hyman Charles D616$239.0K0.02%00.0%Unchanged
M Holdings Securities, Inc.616$239.0K0.03%00.0%Unchanged
Financial Sense Advisors, Inc.610$236.8K0.10%00.0%Unchanged
Campbell & CO Investment Adviser LLC604$234.5K0.06%+604New
Alta Advisers Ltd600$233.0K0.14%00.0%Unchanged
LGT Fund Management Co Ltd.600$233.0K0.10%00.0%Unchanged
Oxler Private Wealth LLC600$233.0K0.13%00.0%Unchanged
Virginia Retirement Systems Et Al600$233.0K0.00%+600New
NorthCrest Asset Manangement, LLC598$232.0K0.01%−848−58.6%Reduced
Symmetry Partners, LLC595$231.0K0.01%00.0%Unchanged
Altus Wealth Group LLC594$230.6K0.18%+1+0.2%Added
XR Securities LLC592$229.9K0.27%+592New
Avitas Wealth Management LLC591$229.5K0.05%−227−27.8%Reduced
Northeast Investment Management591$229.0K0.01%−3,720−86.3%Reduced
Knightsbridge Asset Management, LLC584$227.0K0.04%00.0%Unchanged
HM Payson & Co577$224.0K0.01%+105+22.2%Added
ARGI Investment Services, LLC577$224.0K0.01%−4−0.7%Reduced
New Hampshire Trust576$223.6K0.06%+576New
Thoroughbred Financial Services, LLC573$222.0K0.04%00.0%Unchanged