ServiceNow, Inc.

NOW

Exchange: NYSE
Industry: Services-Prepackaged Software
SEC CIK: 0001373715

SEC filings (opens in a new tab)

In the last 90 days, ServiceNow, Inc. insiders filed 0 open-market purchases and 4 sales; 2,244 institutions reported holding it in 13F filings for Q2 2026, worth $83.7B in total; 3 superinvestors hold it, including Akre Capital Management and Tiger Global Management.

13F holders, Q4 2022

Institutional positions in ServiceNow, Inc. as of Dec 31, 2022. Investment managers with $100 million or more in US stocks report their long positions on Form 13F within 45 days after each quarter ends. How 13F works

Institutional holders: 1,360; +69 vs. Q3 2022
Shares held: 179.4M; +1.64M (+0.9%) vs. Q3 2022
Total value: $69.7B; +$2.44B (+3.6%) vs. Q3 2022
New holders: 189; 524 more added
Sold out: 120; 487 more reduced

30 institutions that held it in Q3 2022 haven't filed for Q4 2022 yet. Not filing isn't selling, so they aren't counted as sold out or in the changes above.

Compare with Q3 2022: new holders, sold out and not filed yet

Holders and value by quarter

Institutions reporting NOW on Form 13F each quarter since Q1 2021, and the total value they reported. Values are as of each quarter end, so they also move with the share price.

Institutional holdersQ4 2022: 1,360 institutions

Value heldQ4 2022: $69.7B

Institutions holding NOW and their total value by quarter
Quarter	Holders	Value
Q2 2026	2,244	$83.7B
Q1 2026	2,213	$90.5B
Q4 2025	2,326	$138.5B
Q3 2025	2,249	$164.4B
Q2 2025	2,298	$187.2B
Q1 2025	2,167	$145.0B
Q4 2024	2,262	$194.6B
Q3 2024	1,945	$162.8B
Q2 2024	1,879	$142.1B
Q1 2024	1,823	$136.7B
Q4 2023	1,756	$127.2B
Q3 2023	1,565	$100.5B
Q2 2023	1,503	$101.5B
Q1 2023	1,410	$83.9B
Q4 2022	1,360	$69.7B
Q3 2022	1,321	$67.4B
Q2 2022	1,378	$85.1B
Q1 2022	1,407	$98.5B
Q4 2021	1,415	$113.9B
Q3 2021	1,334	$109.0B
Q2 2021	1,273	$95.3B
Q1 2021	1,266	$86.5B

Institutions, Q4 2022

Shares, value and share of portfolio for each institution holding ServiceNow, Inc.; share changes are against Q3 2022.

Institutions holding NOW in Q4 2022
Institution	Shares	Value	% of portfolio	Change in shares	Action
WestEnd Advisors, LLC	1	$388	0.00%	−1−50.0%	Reduced
WR Wealth Planners, LLC	1	$388	0.00%	00.0%	Unchanged
AllSquare Wealth Management LLC	1	$388	0.00%	00.0%	Unchanged
Delos Wealth Advisors, LLC	1	$388	0.00%	00.0%	Unchanged
True Wealth Design, LLC	1	$388	0.00%	+1	New
Cranbrook Wealth Management, LLC	2	$675	0.00%	00.0%	Unchanged
Creative Financial Designs Inc	2	$777	0.00%	00.0%	Unchanged
Global Financial Private Client, LLC	2	$777	0.00%	00.0%	Unchanged
Schubert & Co	2	$777	0.00%	+2	New
Fiduciary Alliance LLC	2	$777	0.00%	+2	New
Independence Bank of Kentucky	2	$1.00K	0.00%	+2	New
Level Financial Advisors, Inc.	2	$1.00K	0.00%	+2	New
Steward Financial Group LLC	4	$1.00K	0.00%	+4	New
PEAK6 Investments LLC	3	$1.06K	0.00%	+1+50.0%	Added
MinichMacGregor Wealth Management, LLC	3	$1.16K	0.00%	+3	New
Focused Wealth Management, Inc	3	$1.17K	0.00%	+1+50.0%	Added
Blume Capital Management, Inc.	3	$1.17K	0.00%	00.0%	Unchanged
Investors Research Corp	3	$1.17K	0.00%	00.0%	Unchanged
Addison Advisors LLC	3	$1.17K	0.00%	+3	New
Glass Jacobson Investment Advisors llc	3	$1.17K	0.00%	+3	New
Disciplined Investments, LLC	4	$1.55K	0.00%	00.0%	Unchanged
Global Trust Asset Management, LLC	4	$1.55K	0.00%	+4	New
Bellevue Asset Management, LLC	5	$1.92K	0.00%	00.0%	Unchanged
Washington Trust Co	5	$1.94K	0.00%	+1+25.0%	Added
MCF Advisors LLC	5	$1.94K	0.00%	−1−16.7%	Reduced
Your Advocates Ltd., LLP	5	$1.94K	0.00%	00.0%	Unchanged
TFC Financial Management	5	$1.94K	0.00%	+1+25.0%	Added
EWG Elevate Inc.	5	$1.94K	0.00%	+5	New
DecisionPoint Financial, LLC	5	$1.94K	0.00%	+5	New
Transamerica Financial Advisors, Inc.	3	$2.00K	0.00%	00.0%	Unchanged
Sierra Capital LLC	5	$2.00K	0.00%	00.0%	Unchanged
Key Financial Inc	6	$2.27K	0.00%	00.0%	Unchanged
Nelson, Van Denburg & Campbell Wealth Management Group, LLC	6	$2.33K	0.00%	00.0%	Unchanged
Motco	6	$2.33K	0.00%	−91−93.8%	Reduced
Mendota Financial Group, LLC	6	$2.33K	0.00%	+6	New
North Star Investment Management Corp.	7	$2.72K	0.00%	−23−76.7%	Reduced
Arrow Financial Corp	8	$3.00K	0.00%	−12−60.0%	Reduced
Capital Analysts, LLC	7	$3.00K	0.00%	+7	New
Thomas J. Herzfeld Advisors, Inc.	8	$3.11K	0.00%	00.0%	Unchanged
Lumature Wealth Partners, LLC	8	$3.11K	0.00%	00.0%	Unchanged
Community Bank, N.A.	9	$3.49K	0.00%	00.0%	Unchanged
Pacifica Partners Inc.	10	$3.81K	0.00%	00.0%	Unchanged
Estabrook Capital Management	10	$3.88K	0.00%	00.0%	Unchanged
Sound Income Strategies, LLC	10	$3.88K	0.00%	+3+42.9%	Added
Northwest Investment Counselors, LLC	11	$4.27K	0.00%	00.0%	Unchanged
SJS Investment Consulting Inc.	11	$4.27K	0.00%	00.0%	Unchanged
West Paces Advisors Inc.	11	$4.27K	0.00%	+1+10.0%	Added
Sittner & Nelson, LLC	12	$4.66K	0.00%	00.0%	Unchanged
JCIC Asset Management Inc.	14	$5.00K	0.00%	00.0%	Unchanged
TSFG, LLC	12	$5.00K	0.00%	00.0%	Unchanged
Truvestments Capital LLC	13	$5.05K	0.00%	+13	New
HighMark Wealth Management LLC	14	$5.44K	0.00%	00.0%	Unchanged
Lee Financial Co	14	$5.44K	0.00%	+3+27.3%	Added
Hexagon Capital Partners LLC	14	$5.44K	0.00%	+12+600.0%	Added
Legend Financial Advisors, Inc.	15	$5.82K	0.01%	+15	New
Rise Advisors, LLC	15	$5.82K	0.00%	00.0%	Unchanged
Stuart Chaussee & Associates, Inc.	16	$6.21K	0.00%	00.0%	Unchanged
DT Investment Partners, LLC	18	$6.99K	0.00%	−301−94.4%	Reduced
Moser Wealth Advisors, LLC	18	$6.99K	0.01%	00.0%	Unchanged
NewSquare Capital LLC	18	$6.99K	0.00%	+18	New
PrairieView Partners, LLC	20	$7.00K	0.00%	+20	New
Annapolis Financial Services, LLC	19	$7.38K	0.00%	−11−36.7%	Reduced
Heritage Wealth Advisors	19	$7.38K	0.00%	00.0%	Unchanged
Oakworth Capital, Inc.	19	$7.38K	0.00%	+19	New
Register Financial Advisors LLC	20	$7.76K	0.00%	+20	New
Kathleen S. Wright Associates Inc.	20	$8.00K	0.01%	00.0%	Unchanged
Coston, McIsaac & Partners	21	$8.00K	0.00%	00.0%	Unchanged
Oliver Lagore Vanvalin Investment Group	22	$8.54K	0.00%	+15+214.3%	Added
Colonial Trust Advisors	22	$8.54K	0.00%	+22	New
ICA Group Wealth Management, LLC	22	$8.54K	0.00%	+22	New
Eagle Bay Advisors LLC	23	$8.93K	0.01%	+4+21.1%	Added
Red Tortoise LLC	23	$8.93K	0.01%	+23	New
GW&K Investment Management, LLC	23	$9.00K	0.00%	+23	New
JFS Wealth Advisors, LLC	24	$9.32K	0.00%	−38−61.3%	Reduced
Raffa Wealth Management, LLC	25	$9.71K	0.00%	−14−35.9%	Reduced
Cassady Schiller Wealth Management, LLC	25	$9.71K	0.01%	+25	New
TD Ameritrade Investment Management, LLC	25	$10.0K	0.00%	−16−39.0%	Reduced
Larson Financial Group LLC	26	$10.1K	0.00%	00.0%	Unchanged
HHM Wealth Advisors, LLC	26	$10.1K	0.00%	+2+8.3%	Added
Archer Investment Corp	28	$10.9K	0.00%	+28	New
Missouri Trust & Investment Co	29	$11.0K	0.01%	00.0%	Unchanged
Rock Creek Group, LP	30	$11.6K	0.00%	00.0%	Unchanged
Moisand Fitzgerald Tamayo, LLC	31	$12.0K	0.00%	+11+55.0%	Added
Financial Management Professionals, Inc.	33	$13.0K	0.00%	−12−26.7%	Reduced
Hartford Financial Management Inc.	40	$15.5K	0.00%	00.0%	Unchanged
Baker Avenue Asset Management, LP	41	$15.9K	0.00%	+41	New
Householder Group Estate & Retirement Specialist, LLC	43	$16.0K	0.02%	00.0%	Unchanged
QVR LLC	42	$16.3K	0.02%	−1,212−96.7%	Reduced
Bell Investment Advisors, Inc	43	$16.7K	0.00%	−17−28.3%	Reduced
Rational Advisors LLC	44	$17.1K	0.00%	00.0%	Unchanged
Brown, Lisle/Cummings, Inc.	44	$17.1K	0.01%	+9+25.7%	Added
Worth Asset Management, LLC	45	$17.5K	0.01%	00.0%	Unchanged
Abound Wealth Management	45	$17.5K	0.01%	−6−11.8%	Reduced
Beaird Harris Wealth Management, LLC	47	$18.2K	0.00%	+47	New
First Financial Corp	48	$18.6K	0.01%	+48	New
Core Alternative Capital	48	$18.6K	0.00%	−60−55.6%	Reduced
PFG Private Wealth Management, LLC	50	$19.0K	0.01%	00.0%	Unchanged
Baystate Wealth Management LLC	48	$19.0K	0.00%	00.0%	Unchanged
Investment Research & Advisory Group, Inc.	49	$19.0K	0.01%	00.0%	Unchanged
Catalyst Capital Advisors LLC	50	$19.4K	0.00%	−275−84.6%	Reduced