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ServiceNow, Inc.

NOW
Exchange
NYSE
Industry
Services-Prepackaged Software
SEC CIK
0001373715

In the last 90 days, ServiceNow, Inc. insiders filed 0 open-market purchases and 4 sales; 2,245 institutions reported holding it in 13F filings for Q2 2026, worth $83.7B in total; 3 superinvestors hold it, including Akre Capital Management and Tiger Global Management.

13F holders, Q4 2022

Institutional positions in ServiceNow, Inc. as of Dec 31, 2022. Investment managers with $100 million or more in US stocks report their long positions on Form 13F within 45 days after each quarter ends. How 13F works

Institutional holders
1,360
+69 vs. Q3 2022
Shares held
179.4M
+1.64M (+0.9%) vs. Q3 2022
Total value
$69.7B
+$2.44B (+3.6%) vs. Q3 2022
New holders
189
524 more added
Sold out
120
487 more reduced

30 institutions that held it in Q3 2022 haven't filed for Q4 2022 yet. Not filing isn't selling, so they aren't counted as sold out or in the changes above.

Compare with Q3 2022: new holders, sold out and not filed yet

Holders and value by quarter

Institutions reporting NOW on Form 13F each quarter since Q1 2021, and the total value they reported. Values are as of each quarter end, so they also move with the share price.

Institutional holdersQ4 2022: 1,360 institutions
Q1 2021: 1,266 institutionsQ2 2021: 1,273 institutionsQ3 2021: 1,334 institutionsQ4 2021: 1,415 institutionsQ1 2022: 1,407 institutionsQ2 2022: 1,378 institutionsQ3 2022: 1,321 institutionsQ4 2022: 1,360 institutionsQ1 2023: 1,410 institutionsQ2 2023: 1,503 institutionsQ3 2023: 1,565 institutionsQ4 2023: 1,756 institutionsQ1 2024: 1,823 institutionsQ2 2024: 1,879 institutionsQ3 2024: 1,945 institutionsQ4 2024: 2,262 institutionsQ1 2025: 2,167 institutionsQ2 2025: 2,298 institutionsQ3 2025: 2,249 institutionsQ4 2025: 2,326 institutionsQ1 2026: 2,213 institutionsQ2 2026: 2,245 institutions
Value heldQ4 2022: $69.7B
Q1 2021: $86.5BQ2 2021: $95.3BQ3 2021: $109.0BQ4 2021: $113.9BQ1 2022: $98.5BQ2 2022: $85.1BQ3 2022: $67.4BQ4 2022: $69.7BQ1 2023: $83.9BQ2 2023: $101.5BQ3 2023: $100.5BQ4 2023: $127.2BQ1 2024: $136.7BQ2 2024: $142.1BQ3 2024: $162.8BQ4 2024: $194.6BQ1 2025: $145.0BQ2 2025: $187.2BQ3 2025: $164.4BQ4 2025: $138.5BQ1 2026: $90.5BQ2 2026: $83.7B
Institutions holding NOW and their total value by quarter
QuarterHoldersValue
Q2 20262,245$83.7B
Q1 20262,213$90.5B
Q4 20252,326$138.5B
Q3 20252,249$164.4B
Q2 20252,298$187.2B
Q1 20252,167$145.0B
Q4 20242,262$194.6B
Q3 20241,945$162.8B
Q2 20241,879$142.1B
Q1 20241,823$136.7B
Q4 20231,756$127.2B
Q3 20231,565$100.5B
Q2 20231,503$101.5B
Q1 20231,410$83.9B
Q4 20221,360$69.7B
Q3 20221,321$67.4B
Q2 20221,378$85.1B
Q1 20221,407$98.5B
Q4 20211,415$113.9B
Q3 20211,334$109.0B
Q2 20211,273$95.3B
Q1 20211,266$86.5B

Institutions, Q4 2022

Shares, value and share of portfolio for each institution holding ServiceNow, Inc.; share changes are against Q3 2022.

Institutions holding NOW in Q4 2022
InstitutionSharesValue% of portfolioChange in sharesAction
Karani Asset Management LLC1,263$490.4K0.57%−869−40.8%Reduced
EP Wealth Advisors, LLC1,258$488.4K0.01%+1,258New
Centaurus Financial, Inc.1,249$485.0K0.05%+349+38.8%Added
Systematic Alpha Investments, LLC1,247$484.2K0.02%00.0%Unchanged
Shelton Capital Management1,243$482.6K0.05%00.0%Unchanged
Winton Group Ltd1,240$481.5K0.03%−424−25.5%Reduced
Fukoku Mutual Life Insurance Co1,235$479.5K0.04%00.0%Unchanged
Twin Focus Capital Partners, LLC1,234$479.1K0.10%+45+3.8%Added
DC Investments Management, LLC1,232$478.3K0.61%+1,232New
King Luther Capital Management Corp1,228$476.8K0.00%+2+0.2%Added
Checchi Capital Advisers, LLC1,216$472.1K0.05%−458−27.4%Reduced
Morse Asset Management, Inc1,213$471.0K0.17%−5−0.4%Reduced
Qtron Investments LLC1,206$468.3K0.10%00.0%Unchanged
Chicago Partners Investment Group LLC1,003$464.6K0.03%−40−3.8%Reduced
Rehmann Capital Advisory Group1,194$463.6K0.05%−141−10.6%Reduced
Wealthspire Advisors, LLC1,188$461.3K0.01%+480+67.8%Added
Fairfield, Bush & Co.1,187$460.9K0.30%−75−5.9%Reduced
Intrust Bank NA1,187$460.9K0.06%+628+112.3%Added
Castleview Partners, LLC1,183$459.3K0.45%+446+60.5%Added
Pinnacle Wealth Planning Services, Inc.1,182$458.9K0.08%+130+12.4%Added
CFM Wealth Partners LLC1,182$458.9K0.14%+536+83.0%Added
Probity Advisors, Inc.1,175$456.2K0.10%+265+29.1%Added
Keebeck Wealth Management, LLC1,174$455.8K0.08%+6+0.5%Added
HB Wealth Management, LLC1,172$455.1K0.01%+165+16.4%Added
Guerra Pan Advisors, LLC1,171$454.7K0.62%00.0%Unchanged
Mayflower Financial Advisors, LLC1,171$454.7K0.06%+44+3.9%Added
Engineers Gate Manager LP1,157$449.2K0.03%−27,079−95.9%Reduced
We Are One Seven, LLC1,155$448.5K0.04%+40+3.6%Added
EMC Capital Management1,150$447.0K0.40%00.0%Unchanged
HighTower Trust Services, LTA1,188$446.7K0.04%+158+15.3%Added
Wealth Alliance1,149$446.1K0.08%+443+62.7%Added
L.M. Kohn & Company1,139$442.2K0.21%−40−3.4%Reduced
Revolve Wealth Partners, LLC1,131$439.1K0.13%−122−9.7%Reduced
Evoke Wealth, LLC1,129$438.4K0.02%+7+0.6%Added
Hohimer Wealth Management, LLC1,122$435.6K0.14%−678−37.7%Reduced
Natixis Investment Managers International1,119$434.5K0.03%+256+29.7%Added
Pacer Advisors, Inc.1,118$434.1K0.00%−23,630−95.5%Reduced
Desjardins Global Asset Management Inc.1,119$434.0K0.07%−1,468−56.7%Reduced
Greenwich Wealth Management LLC1,108$430.0K0.05%+8+0.7%Added
New World Advisors LLC1,105$429.0K0.15%+418+60.8%Added
Financial Advocates Investment Management1,100$427.1K0.03%−22−2.0%Reduced
AM Squared Ltd1,100$427.1K0.28%+1,100New
RB Capital Management, LLC1,098$426.3K0.16%+98+9.8%Added
Elevated Capital Advisors, LLC1,092$424.0K0.16%+1,092New
Edmond de Rothschild Holding S.A.1,089$422.8K0.01%−18−1.6%Reduced
Wolff Wiese Magana LLC1,087$422.0K0.36%−103−8.7%Reduced
Moloney Securities Asset Management, LLC1,086$421.7K0.09%−31−2.8%Reduced
SageView Advisory Group, LLC1,086$421.7K0.03%+1,086New
Parsons Capital Management Inc1,071$415.8K0.03%+52+5.1%Added
Nwam LLC1,059$411.2K0.04%−50−4.5%Reduced
Avantax Advisory Services, Inc.1,056$410.0K0.01%+5+0.5%Added
Cladis Investment Advisory, LLC1,055$409.6K0.41%+5+0.5%Added
Calamos Wealth Management LLC1,053$408.8K0.03%−33−3.0%Reduced
Ellevest, Inc.1,052$408.5K0.03%+317+43.1%Added
Intact Investment Management Inc.1,050$407.7K0.02%+300+40.0%Added
Financial Advisory Corp1,043$405.0K0.20%+9+0.9%Added
Penserra Capital Management LLC1,046$405.0K0.01%+86+9.0%Added
Park Place Capital Corp1,039$403.0K0.11%+1,039New
Comerica Securities,inc.1,033$401.1K0.03%+34+3.4%Added
Hanson & Doremus Investment Management1,025$398.0K0.09%+65+6.8%Added
Ausdal Financial Partners, Inc.1,017$394.9K0.06%−218−17.7%Reduced
Conning Inc.1,006$390.6K0.01%−178−15.0%Reduced
Capital Market Strategies LLC1,000$388.3K0.42%−40−3.8%Reduced
Paces Ferry Wealth Advisors, LLC998$387.5K0.38%−35−3.4%Reduced
Elgethun Capital Management1,000$385.3K0.14%00.0%Unchanged
Money Concepts Capital Corp987$383.2K0.02%+198+25.1%Added
Copperwynd Financial, LLC987$383.2K0.22%−82−7.7%Reduced
Lindbrook Capital, LLC987$383.2K0.05%+211+27.2%Added
Stiles Financial Services Inc980$380.5K0.22%00.0%Unchanged
Beaton Management Co. Inc.975$379.0K0.25%00.0%Unchanged
Gilbert & Cook, Inc.972$377.4K0.07%−20−2.0%Reduced
Donoghue Forlines LLC970$376.6K0.13%−102−9.5%Reduced
Trustcore Financial Services, LLC966$375.1K0.03%00.0%Unchanged
Dorsey & Whitney Trust CO LLC953$370.0K0.04%+109+12.9%Added
Symphony Financial, Ltd. Co.928$369.6K0.10%+42+4.7%Added
BTC Capital Management, Inc.942$365.8K0.04%−298−24.0%Reduced
NorthRock Partners, LLC941$365.2K0.04%+311+49.4%Added
PFS Investments Inc.939$365.0K0.01%−141−13.1%Reduced
Capital Square, LLC928$360.3K0.33%−160−14.7%Reduced
Seven Eight Capital, LP923$358.4K0.09%−16,526−94.7%Reduced
Acorn Financial Advisory Services Inc916$355.7K0.08%−70−7.1%Reduced
Silvercrest Asset Management Group LLC914$354.9K0.00%+195+27.1%Added
Heritage Investment Group, Inc.912$354.0K0.11%−8−0.9%Reduced
Twin Capital Management Inc912$354.0K0.05%+15+1.7%Added
Glen Eagle Advisors, LLC908$352.5K0.10%00.0%Unchanged
Alera Investment Advisors, LLC904$351.0K0.08%−18−2.0%Reduced
Alpha Cubed Investments, LLC904$351.0K0.03%+904New
Sherbrooke Park Advisers LLC900$349.4K0.26%+900New
Prelude Capital Management, LLC899$349.1K0.02%+899New
Sterling Investment Counsel, LLC896$347.9K0.21%+896New
Brandywine Managers, LLC893$346.7K1.21%00.0%Unchanged
Red Lighthouse Investment Management, LLC891$345.9K0.17%+891New
Brighton Jones LLC890$345.7K0.02%−99−10.0%Reduced
Ancora Advisors, LLC890$345.0K0.01%−29−3.2%Reduced
V Wealth Advisors LLC887$344.4K0.07%+887New
9258 Wealth Management, LLC886$344.0K0.07%+315+55.2%Added
Mizuho Securities Co. Ltd.880$341.7K0.95%+790+877.8%Added
Baron Wealth Management LLC877$340.5K0.26%+877New
Vantage Consulting Group Inc871$338.2K0.20%+871New
Syntax Advisors, LLC871$338.2K0.28%+871New