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ServiceNow, Inc.

NOW
Exchange
NYSE
Industry
Services-Prepackaged Software
SEC CIK
0001373715

In the last 90 days, ServiceNow, Inc. insiders filed 0 open-market purchases and 4 sales; 2,245 institutions reported holding it in 13F filings for Q2 2026, worth $83.7B in total; 3 superinvestors hold it, including Akre Capital Management and Tiger Global Management.

13F holders, Q4 2022

Institutional positions in ServiceNow, Inc. as of Dec 31, 2022. Investment managers with $100 million or more in US stocks report their long positions on Form 13F within 45 days after each quarter ends. How 13F works

Institutional holders
1,360
+69 vs. Q3 2022
Shares held
179.4M
+1.64M (+0.9%) vs. Q3 2022
Total value
$69.7B
+$2.44B (+3.6%) vs. Q3 2022
New holders
189
524 more added
Sold out
120
487 more reduced

30 institutions that held it in Q3 2022 haven't filed for Q4 2022 yet. Not filing isn't selling, so they aren't counted as sold out or in the changes above.

Compare with Q3 2022: new holders, sold out and not filed yet

Holders and value by quarter

Institutions reporting NOW on Form 13F each quarter since Q1 2021, and the total value they reported. Values are as of each quarter end, so they also move with the share price.

Institutional holdersQ4 2022: 1,360 institutions
Q1 2021: 1,266 institutionsQ2 2021: 1,273 institutionsQ3 2021: 1,334 institutionsQ4 2021: 1,415 institutionsQ1 2022: 1,407 institutionsQ2 2022: 1,378 institutionsQ3 2022: 1,321 institutionsQ4 2022: 1,360 institutionsQ1 2023: 1,410 institutionsQ2 2023: 1,503 institutionsQ3 2023: 1,565 institutionsQ4 2023: 1,756 institutionsQ1 2024: 1,823 institutionsQ2 2024: 1,879 institutionsQ3 2024: 1,945 institutionsQ4 2024: 2,262 institutionsQ1 2025: 2,167 institutionsQ2 2025: 2,298 institutionsQ3 2025: 2,249 institutionsQ4 2025: 2,326 institutionsQ1 2026: 2,213 institutionsQ2 2026: 2,245 institutions
Value heldQ4 2022: $69.7B
Q1 2021: $86.5BQ2 2021: $95.3BQ3 2021: $109.0BQ4 2021: $113.9BQ1 2022: $98.5BQ2 2022: $85.1BQ3 2022: $67.4BQ4 2022: $69.7BQ1 2023: $83.9BQ2 2023: $101.5BQ3 2023: $100.5BQ4 2023: $127.2BQ1 2024: $136.7BQ2 2024: $142.1BQ3 2024: $162.8BQ4 2024: $194.6BQ1 2025: $145.0BQ2 2025: $187.2BQ3 2025: $164.4BQ4 2025: $138.5BQ1 2026: $90.5BQ2 2026: $83.7B
Institutions holding NOW and their total value by quarter
QuarterHoldersValue
Q2 20262,245$83.7B
Q1 20262,213$90.5B
Q4 20252,326$138.5B
Q3 20252,249$164.4B
Q2 20252,298$187.2B
Q1 20252,167$145.0B
Q4 20242,262$194.6B
Q3 20241,945$162.8B
Q2 20241,879$142.1B
Q1 20241,823$136.7B
Q4 20231,756$127.2B
Q3 20231,565$100.5B
Q2 20231,503$101.5B
Q1 20231,410$83.9B
Q4 20221,360$69.7B
Q3 20221,321$67.4B
Q2 20221,378$85.1B
Q1 20221,407$98.5B
Q4 20211,415$113.9B
Q3 20211,334$109.0B
Q2 20211,273$95.3B
Q1 20211,266$86.5B

Institutions, Q4 2022

Shares, value and share of portfolio for each institution holding ServiceNow, Inc.; share changes are against Q3 2022.

Institutions holding NOW in Q4 2022
InstitutionSharesValue% of portfolioChange in sharesAction
Seeyond2,008$779.6K0.08%−494−19.7%Reduced
B.O.S.S. Retirement Advisors, LLC2,004$778.1K0.20%+2,004New
Cohen Klingenstein LLC2,000$776.5K0.04%00.0%Unchanged
Mather Group, LLC.1,988$771.9K0.01%+359+22.0%Added
Wealth Advisors of Tampa Bay, LLC1,971$765.3K0.47%+106+5.7%Added
CAPROCK Group, Inc.1,958$760.2K0.07%+209+11.9%Added
Empowered Funds, LLC1,956$759.5K0.05%−138−6.6%Reduced
Redmond Asset Management, LLC1,951$757.5K0.27%−302−13.4%Reduced
CNB Bank1,948$756.4K0.47%+85+4.6%Added
San Luis Wealth Advisors LLC1,942$754.0K0.70%−114−5.5%Reduced
First Manhattan Co1,925$747.4K0.00%+473+32.6%Added
Wolverine Trading, LLC1,915$744.0K0.01%−3,616−65.4%Reduced
Ramiah Investment Group1,915$743.5K1.43%+1,915New
Mutual Advisors, LLC1,894$735.4K0.03%+170+9.9%Added
Beta Wealth Group, Inc.1,879$729.6K0.49%+74+4.1%Added
Pinnacle Associates Ltd1,872$726.8K0.02%+662+54.7%Added
Tudor Investment Corp Et Al1,862$723.0K0.02%−27,555−93.7%Reduced
Williams Jones Wealth Management, LLC.1,862$723.0K0.01%−1−0.1%Reduced
Hancock Whitney Corp1,846$717.0K0.03%+5+0.3%Added
Flagship Harbor Advisors, LLC1,812$703.5K0.07%−60−3.2%Reduced
Davidson Capital Management Inc.1,811$703.2K0.48%+1,805+30,083.3%Added
Graypoint LLC1,806$701.2K0.08%+517+40.1%Added
Douglass Winthrop Advisors, LLC1,800$699.0K0.02%−1,100−37.9%Reduced
Integrated Advisors Network LLC1,793$696.2K0.04%−434−19.5%Reduced
Martingale Asset Management L P1,781$691.5K0.01%−10,595−85.6%Reduced
Sawtooth Solutions, LLC1,781$691.5K0.09%+104+6.2%Added
Cassaday & Co Wealth Management LLC1,773$688.4K0.03%+1,773New
Brookstone Capital Management1,871$685.8K0.01%−54−2.8%Reduced
Tectonic Advisors LLC1,761$683.7K0.11%+550+45.4%Added
Lattice Capital Management, LLC1,750$679.5K1.01%00.0%Unchanged
Dynamic Advisor Solutions LLC1,738$674.8K0.05%+188+12.1%Added
International Assets Investment Management, LLC1,737$674.4K0.07%+1,737New
Arkadios Wealth Advisors1,731$672.1K0.09%+86+5.2%Added
NVWM, LLC1,719$667.4K0.24%+123+7.7%Added
Heritage Wealth Management, LLC1,718$667.0K0.10%+903+110.8%Added
Taylor Hoffman Wealth Management1,703$661.2K0.40%−438−20.5%Reduced
Laidlaw Wealth Management LLC1,701$660.4K0.14%−5−0.3%Reduced
Avantax Planning Partners, Inc.1,698$659.3K0.03%+6+0.4%Added
Yarbrough Capital, LLC1,693$657.3K0.05%00.0%Unchanged
Virtue Capital Management, LLC1,691$656.6K0.10%+1,691New
FORA Capital, LLC1,679$651.9K0.11%+1,679New
Sound View Wealth Advisors Group, LLC922$651.4K0.07%−79−7.9%Reduced
Gryphon Financial Partners LLC1,673$649.6K0.16%+26+1.6%Added
Ballentine Partners, LLC1,655$642.6K0.02%+93+6.0%Added
Miracle Mile Advisors, LLC1,643$637.9K0.02%+1,643New
AtonRa Partners1,637$635.6K0.81%−337−17.1%Reduced
Wilbanks Smith & Thomas Asset Management LLC1,636$635.2K0.02%+709+76.5%Added
Visionary Wealth Advisors1,630$633.0K0.06%+131+8.7%Added
Y.D. More Investments Ltd1,623$632.7K0.17%+1,623New
Oak Grove Capital LLC1,600$621.2K0.33%−13,970−89.7%Reduced
Stevens Capital Management LP1,598$620.0K0.39%+776+94.4%Added
McMahon Financial Advisors, LLC1,583$614.6K0.22%−896−36.1%Reduced
Linscomb & Williams, Inc.1,562$606.6K0.03%+301+23.9%Added
Morningstar Investment Services LLC1,535$603.0K0.01%+930+153.7%Added
Independent Financial Group, LLC1,542$598.7K0.05%−138−8.2%Reduced
Appleton Partners Inc1,529$594.0K0.06%+907+145.8%Added
Merit Financial Group, LLC1,523$591.3K0.02%−833−35.4%Reduced
Cipher Capital LP1,522$590.9K0.11%−5,476−78.3%Reduced
Strategic Advisors LLC1,519$589.8K0.13%−37−2.4%Reduced
Great Valley Advisor Group, Inc.1,516$588.6K0.03%+71+4.9%Added
Perigon Wealth Management, LLC1,512$587.1K0.04%+119+8.5%Added
Fulton Bank, N.A.1,501$583.0K0.03%+179+13.5%Added
Cumberland Partners Ltd1,500$582.4K0.06%+1,500New
Commons Capital, LLC1,482$575.4K0.95%00.0%Unchanged
Ritholtz Wealth Management1,476$573.1K0.03%+435+41.8%Added
Clare Market Investments LLC1,455$564.9K0.26%−320−18.0%Reduced
FirstPurpose Wealth LLC1,448$562.2K0.31%+578+66.4%Added
Central Bank & Trust Co1,442$559.8K0.11%+11+0.8%Added
Cavalier Investments, LLC1,439$558.7K0.20%−84−5.5%Reduced
Y-Intercept (Hong Kong) Ltd1,427$554.1K0.08%−932−39.5%Reduced
UMA Financial Services, Inc.1,237$548.5K0.15%00.0%Unchanged
AIA Group Ltd1,407$546.3K0.03%−254−15.3%Reduced
Accurate Wealth Management, LLC1,431$545.0K0.20%+699+95.5%Added
Growth Interface Management LLC1,400$543.6K0.65%−18,600−93.0%Reduced
GFG Capital, LLC1,389$539.4K0.12%−432−23.7%Reduced
Affiance Financial, LLC1,387$538.5K0.22%+50+3.7%Added
RFG Advisory, LLC1,138$537.4K0.03%−68−5.6%Reduced
Wintrust Investments LLC1,382$537.0K0.07%+705+104.1%Added
180 Wealth Advisors, LLC1,152$533.5K0.13%−157−12.0%Reduced
Triangle Securities Wealth Management1,372$532.7K0.20%+212+18.3%Added
Primoris Wealth Advisors, LLC1,359$527.7K0.81%−737−35.2%Reduced
Versor Investments LP1,354$525.7K0.05%−275−16.9%Reduced
Credit Capital Investments LLC1,350$524.2K0.76%−150−10.0%Reduced
Welch & Forbes LLC1,348$523.4K0.01%+90+7.2%Added
Principal Street Partners, LLC1,348$523.4K0.13%−439−24.6%Reduced
Abbrea Capital, LLC1,346$522.6K0.09%+59+4.6%Added
Quadrant Capital Group LLC1,322$513.3K0.06%+292+28.3%Added
IFP Advisors, Inc2,659$512.0K0.02%−308−10.4%Reduced
Hillman Capital Management, Inc.1,314$510.2K0.20%−290−18.1%Reduced
Sentry Investment Management LLC1,310$509.0K0.22%−174−11.7%Reduced
Merlin Capital LLC1,310$508.6K1.25%00.0%Unchanged
D.B. Root & Company, LLC1,298$504.0K0.21%−25−1.9%Reduced
Voloridge Investment Management, LLC1,287$499.7K0.00%+1,287New
Weiss Asset Management LP1,279$496.6K0.02%+182+16.6%Added
ETF Managers Group, LLC1,277$495.8K0.02%+47+3.8%Added
Advisory Resource Group1,273$494.3K0.15%+347+37.5%Added
Zions Bancorporation, N.A.1,271$493.5K0.04%+578+83.4%Added
Column Capital Advisors, LLC1,268$492.3K0.08%00.0%Unchanged
TCI Wealth Advisors, Inc.1,267$491.9K0.07%+52+4.3%Added
DoubleLine ETF Adviser LP1,264$490.8K0.25%+1,264New