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ServiceNow, Inc.

NOW
Exchange
NYSE
Industry
Services-Prepackaged Software
SEC CIK
0001373715

In the last 90 days, ServiceNow, Inc. insiders filed 0 open-market purchases and 4 sales; 2,245 institutions reported holding it in 13F filings for Q2 2026, worth $83.7B in total; 3 superinvestors hold it, including Akre Capital Management and Tiger Global Management.

13F holders, Q4 2022

Institutional positions in ServiceNow, Inc. as of Dec 31, 2022. Investment managers with $100 million or more in US stocks report their long positions on Form 13F within 45 days after each quarter ends. How 13F works

Institutional holders
1,360
+69 vs. Q3 2022
Shares held
179.4M
+1.64M (+0.9%) vs. Q3 2022
Total value
$69.7B
+$2.44B (+3.6%) vs. Q3 2022
New holders
189
524 more added
Sold out
120
487 more reduced

30 institutions that held it in Q3 2022 haven't filed for Q4 2022 yet. Not filing isn't selling, so they aren't counted as sold out or in the changes above.

Compare with Q3 2022: new holders, sold out and not filed yet

Holders and value by quarter

Institutions reporting NOW on Form 13F each quarter since Q1 2021, and the total value they reported. Values are as of each quarter end, so they also move with the share price.

Institutional holdersQ4 2022: 1,360 institutions
Q1 2021: 1,266 institutionsQ2 2021: 1,273 institutionsQ3 2021: 1,334 institutionsQ4 2021: 1,415 institutionsQ1 2022: 1,407 institutionsQ2 2022: 1,378 institutionsQ3 2022: 1,321 institutionsQ4 2022: 1,360 institutionsQ1 2023: 1,410 institutionsQ2 2023: 1,503 institutionsQ3 2023: 1,565 institutionsQ4 2023: 1,756 institutionsQ1 2024: 1,823 institutionsQ2 2024: 1,879 institutionsQ3 2024: 1,945 institutionsQ4 2024: 2,262 institutionsQ1 2025: 2,167 institutionsQ2 2025: 2,298 institutionsQ3 2025: 2,249 institutionsQ4 2025: 2,326 institutionsQ1 2026: 2,213 institutionsQ2 2026: 2,245 institutions
Value heldQ4 2022: $69.7B
Q1 2021: $86.5BQ2 2021: $95.3BQ3 2021: $109.0BQ4 2021: $113.9BQ1 2022: $98.5BQ2 2022: $85.1BQ3 2022: $67.4BQ4 2022: $69.7BQ1 2023: $83.9BQ2 2023: $101.5BQ3 2023: $100.5BQ4 2023: $127.2BQ1 2024: $136.7BQ2 2024: $142.1BQ3 2024: $162.8BQ4 2024: $194.6BQ1 2025: $145.0BQ2 2025: $187.2BQ3 2025: $164.4BQ4 2025: $138.5BQ1 2026: $90.5BQ2 2026: $83.7B
Institutions holding NOW and their total value by quarter
QuarterHoldersValue
Q2 20262,245$83.7B
Q1 20262,213$90.5B
Q4 20252,326$138.5B
Q3 20252,249$164.4B
Q2 20252,298$187.2B
Q1 20252,167$145.0B
Q4 20242,262$194.6B
Q3 20241,945$162.8B
Q2 20241,879$142.1B
Q1 20241,823$136.7B
Q4 20231,756$127.2B
Q3 20231,565$100.5B
Q2 20231,503$101.5B
Q1 20231,410$83.9B
Q4 20221,360$69.7B
Q3 20221,321$67.4B
Q2 20221,378$85.1B
Q1 20221,407$98.5B
Q4 20211,415$113.9B
Q3 20211,334$109.0B
Q2 20211,273$95.3B
Q1 20211,266$86.5B

Institutions, Q4 2022

Shares, value and share of portfolio for each institution holding ServiceNow, Inc.; share changes are against Q3 2022.

Institutions holding NOW in Q4 2022
InstitutionSharesValue% of portfolioChange in sharesAction
New Republic Capital, LLC565$219.6K0.17%+565New
Blue Barn Wealth, LLC564$219.0K0.14%−22−3.8%Reduced
Ashton Thomas Private Wealth, LLC557$216.3K0.02%+557New
Mathes Company, Inc.550$214.0K0.11%00.0%Unchanged
Advisory Research Inc551$213.9K0.02%00.0%Unchanged
Ssi Investment Management LLC551$213.9K0.01%00.0%Unchanged
Renasant Bank548$212.8K0.16%+548New
Quent Capital, LLC545$211.6K0.04%−131−19.4%Reduced
Sandbox Financial Partners, LLC543$210.8K0.15%+3+0.6%Added
Meridian Wealth Advisors, LLC540$209.7K0.05%00.0%Unchanged
Edge Capital Group, LLC537$208.5K0.01%+392+270.3%Added
Redwood Financial Network Corp535$207.7K0.24%+535New
Harbor Investment Advisory, LLC532$206.6K0.03%−796−59.9%Reduced
PDS Planning, Inc532$206.6K0.03%+532New
Boston Trust Walden Corp531$206.2K0.00%00.0%Unchanged
Kingfisher Capital LLC530$206.0K0.05%−25−4.5%Reduced
Moors & Cabot, Inc.529$205.4K0.01%+529New
Chemung Canal Trust Co527$204.0K0.05%−123−18.9%Reduced
Sheaff Brock Investment Advisors, LLC524$203.6K0.02%+524New
Integrated Investment Consultants, LLC523$203.1K0.07%+523New
HMS Capital Management, LLC522$202.7K0.14%−224−30.0%Reduced
Lantz Financial LLC520$201.9K0.09%+520New
RMB Capital Management, LLC519$201.5K0.01%+519New
Claro Advisors LLC518$201.1K0.07%+518New
Insigneo Advisory Services, LLC518$201.0K0.08%+518New
Winthrop Advisory Group LLC517$200.7K0.04%+517New
First Citizens Bank & Trust Co516$200.0K0.01%−117−18.5%Reduced
Valley National Advisers Inc504$198.0K0.04%−57−10.2%Reduced
Pathway Financial Advisers, LLC501$194.5K0.08%+501New
Jupiter Wealth Management LLC500$194.0K0.19%00.0%Unchanged
CVA Family Office, LLC482$187.1K0.05%+107+28.5%Added
Financial Perspectives, Inc478$185.6K0.10%00.0%Unchanged
Eventide Asset Management, LLC476$184.8K0.00%+476New
Itau Unibanco Holding S.A.472$183.9K0.01%−510−51.9%Reduced
West Oak Capital, LLC459$178.0K0.09%−491−51.7%Reduced
Covestor Ltd447$174.0K0.14%+163+57.4%Added
Central Trust Co430$167.0K0.01%−36−7.7%Reduced
Parkside Financial Bank & Trust430$167.0K0.05%+107+33.1%Added
Knuff & Co LLC425$165.0K0.07%00.0%Unchanged
First Horizon Advisors, Inc.424$164.6K0.01%−2−0.5%Reduced
Liberty One Investment Management, LLC423$164.2K0.02%+4+1.0%Added
Kozak & Associates, Inc.419$163.0K0.08%+25+6.3%Added
U.S. Capital Wealth Advisors, LLC418$162.3K0.01%−359−46.2%Reduced
Sargent Bickham Lagudis LLC418$162.3K0.01%−36−7.9%Reduced
Magellan Asset Management Ltd404$156.9K0.00%+404New
EverSource Wealth Advisors, LLC394$153.0K0.02%−809−67.2%Reduced
Newbridge Financial Services Group, Inc.388$150.6K0.09%−80−17.1%Reduced
Allworth Financial LP388$150.6K0.00%+154+65.8%Added
Smithfield Trust Co378$146.0K0.01%−8−2.1%Reduced
Gordian Capital Singapore Pte Ltd368$144.0K0.23%00.0%Unchanged
Baldwin Brothers Inc355$137.8K0.01%−145−29.0%Reduced
AdvisorNet Financial, Inc349$135.5K0.01%+77+28.3%Added
Horizon Bancorp Inc347$135.0K0.08%+347New
Benjamin F. Edwards & Company, Inc.339$132.0K0.01%−26−7.1%Reduced
Pinnacle Bancorp, Inc.340$132.0K0.05%00.0%Unchanged
KB Financial Partners, LLC334$130.0K0.04%+187+127.2%Added
Burleson & Company, LLC323$125.4K0.03%+323New
First Personal Financial Services315$122.3K0.03%00.0%Unchanged
Washington Trust Advisors, Inc.301$116.9K0.01%−202−40.2%Reduced
Roble, Belko & Company, Inc299$116.0K0.02%00.0%Unchanged
Kistler-Tiffany Companies, LLC292$113.4K0.02%+51+21.2%Added
Carolinas Wealth Consulting LLC289$112.2K0.03%+99+52.1%Added
Tradition Wealth Management, LLC282$109.0K0.02%+2+0.7%Added
Ronald Blue Trust, Inc.287$108.0K0.00%+55+23.7%Added
Plante Moran Financial Advisors, LLC275$106.8K0.02%00.0%Unchanged
Farther Finance Advisors, LLC261$101.3K0.04%+261New
MEAG MUNICH ERGO, Kapitalanlagegesellschaft mbH260$101.0K0.01%00.0%Unchanged
Sutton Wealth Advisors Inc.257$99.8K0.04%−30−10.5%Reduced
Livforsakringsbolaget Skandia, Omsesidigt257$99.8K0.01%00.0%Unchanged
Clearstead Advisors, LLC256$99.4K0.01%−430−62.7%Reduced
Cedar Wealth Management, LLC251$97.5K0.05%00.0%Unchanged
Endurance Wealth Management, Inc.247$96.0K0.01%00.0%Unchanged
Crewe Advisors LLC242$94.0K0.01%−86−26.2%Reduced
Pin Oak Investment Advisors Inc230$89.0K0.11%+56+32.2%Added
Cornerstone Management, Inc.225$87.4K0.02%+225New
Benjamin Edwards Inc225$87.0K0.02%+45+25.0%Added
Glassman Wealth Services215$83.5K0.02%+35+19.4%Added
General Partner, Inc.211$81.9K0.08%+211New
GHP Investment Advisors, Inc.210$81.5K0.01%00.0%Unchanged
Seldon Capital LP206$80.0K0.07%00.0%Unchanged
Clear Street Markets LLC204$79.0K0.02%−465−69.5%Reduced
Centiva Capital, LP186$72.2K0.01%−1,269−87.2%Reduced
Sonnipe Ltd184$71.4K0.01%+184New
Toth Financial Advisory Corp180$69.9K0.01%00.0%Unchanged
Granite FO LLC152$63.3K0.05%+152New
Byrne Asset Management LLC160$62.1K0.05%+52+48.1%Added
Private Trust Co NA154$60.0K0.01%−159−50.8%Reduced
Concord Wealth Partners153$59.4K0.02%+153New
Freedom Wealth Alliance, LLC153$59.4K0.08%+153New
Trust Co of Vermont150$58.2K0.00%−50−25.0%Reduced
Resources Management Corp150$58.0K0.01%+150New
Riverview Trust Co149$58.0K0.05%+149New
Farmers & Merchants Investments Inc148$57.5K0.00%00.0%Unchanged
Coastal Capital Group, Inc.150$56.6K0.02%00.0%Unchanged
Arlington Partners LLC145$56.3K0.01%00.0%Unchanged
MB, Levis & Associates, LLC145$56.3K0.04%+145New
Lakewood Asset Management LLC133$52.0K0.04%+133New
Beacon Capital Management, LLC132$51.3K0.02%+127+2,540.0%Added
City Holding Co129$50.1K0.01%00.0%Unchanged
Elequin Capital LP128$49.7K0.01%+128New