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ServiceNow, Inc.

NOW
Exchange
NYSE
Industry
Services-Prepackaged Software
SEC CIK
0001373715

In the last 90 days, ServiceNow, Inc. insiders filed 0 open-market purchases and 4 sales; 2,245 institutions reported holding it in 13F filings for Q2 2026, worth $83.7B in total; 3 superinvestors hold it, including Akre Capital Management and Tiger Global Management.

13F holders, Q4 2021

Institutional positions in ServiceNow, Inc. as of Dec 31, 2021. Investment managers with $100 million or more in US stocks report their long positions on Form 13F within 45 days after each quarter ends. How 13F works

Institutional holders
1,415
+103 vs. Q3 2021
Shares held
176.5M
+1.55M (+0.9%) vs. Q3 2021
Total value
$113.9B
+$5.02B (+4.6%) vs. Q3 2021
New holders
202
553 more added
Sold out
99
453 more reduced

22 institutions that held it in Q3 2021 haven't filed for Q4 2021 yet. Not filing isn't selling, so they aren't counted as sold out or in the changes above.

Compare with Q3 2021: new holders, sold out and not filed yet

Holders and value by quarter

Institutions reporting NOW on Form 13F each quarter since Q1 2021, and the total value they reported. Values are as of each quarter end, so they also move with the share price.

Institutional holdersQ4 2021: 1,415 institutions
Q1 2021: 1,266 institutionsQ2 2021: 1,273 institutionsQ3 2021: 1,334 institutionsQ4 2021: 1,415 institutionsQ1 2022: 1,407 institutionsQ2 2022: 1,378 institutionsQ3 2022: 1,321 institutionsQ4 2022: 1,360 institutionsQ1 2023: 1,410 institutionsQ2 2023: 1,503 institutionsQ3 2023: 1,565 institutionsQ4 2023: 1,756 institutionsQ1 2024: 1,823 institutionsQ2 2024: 1,879 institutionsQ3 2024: 1,945 institutionsQ4 2024: 2,262 institutionsQ1 2025: 2,167 institutionsQ2 2025: 2,298 institutionsQ3 2025: 2,249 institutionsQ4 2025: 2,326 institutionsQ1 2026: 2,213 institutionsQ2 2026: 2,245 institutions
Value heldQ4 2021: $113.9B
Q1 2021: $86.5BQ2 2021: $95.3BQ3 2021: $109.0BQ4 2021: $113.9BQ1 2022: $98.5BQ2 2022: $85.1BQ3 2022: $67.4BQ4 2022: $69.7BQ1 2023: $83.9BQ2 2023: $101.5BQ3 2023: $100.5BQ4 2023: $127.2BQ1 2024: $136.7BQ2 2024: $142.1BQ3 2024: $162.8BQ4 2024: $194.6BQ1 2025: $145.0BQ2 2025: $187.2BQ3 2025: $164.4BQ4 2025: $138.5BQ1 2026: $90.5BQ2 2026: $83.7B
Institutions holding NOW and their total value by quarter
QuarterHoldersValue
Q2 20262,245$83.7B
Q1 20262,213$90.5B
Q4 20252,326$138.5B
Q3 20252,249$164.4B
Q2 20252,298$187.2B
Q1 20252,167$145.0B
Q4 20242,262$194.6B
Q3 20241,945$162.8B
Q2 20241,879$142.1B
Q1 20241,823$136.7B
Q4 20231,756$127.2B
Q3 20231,565$100.5B
Q2 20231,503$101.5B
Q1 20231,410$83.9B
Q4 20221,360$69.7B
Q3 20221,321$67.4B
Q2 20221,378$85.1B
Q1 20221,407$98.5B
Q4 20211,415$113.9B
Q3 20211,334$109.0B
Q2 20211,273$95.3B
Q1 20211,266$86.5B

Institutions, Q4 2021

Shares, value and share of portfolio for each institution holding ServiceNow, Inc.; share changes are against Q3 2021.

Institutions holding NOW in Q4 2021
InstitutionSharesValue% of portfolioChange in sharesAction
O'Shaughnessy Asset Management, LLC2,670$1.73M0.03%−257−8.8%Reduced
SeaCrest Wealth Management, LLC2,669$1.73M0.19%−81−2.9%Reduced
Barings LLC2,667$1.73M0.04%−715−21.1%Reduced
Pathstone Family Office, LLC2,646$1.72M0.04%−175−6.2%Reduced
American Portfolios Advisors2,633$1.71M0.06%+709+36.9%Added
American National Insurance Co2,625$1.70M0.38%−14,735−84.9%Reduced
Personal Cfo Solutions, LLC2,615$1.70M0.32%+23+0.9%Added
Alta Wealth Advisors LLC2,573$1.67M1.03%−68−2.6%Reduced
Barrett Asset Management, LLC2,564$1.66M0.06%+496+24.0%Added
Principle Wealth Partners LLC2,556$1.66M0.17%00.0%Unchanged
Wealth Advisors of Tampa Bay, LLC2,540$1.65M0.40%+1,290+103.2%Added
Insight Wealth Strategies, LLC2,511$1.63M0.23%−19−0.8%Reduced
Eisler Capital (UK) Ltd.2,500$1.62M0.22%−2,237−47.2%Reduced
Aj Wealth Strategies, LLC2,497$1.62M0.08%−53−2.1%Reduced
Banque Pictet & Cie SA2,490$1.62M0.01%−60−2.4%Reduced
Americana Partners, LLC2,487$1.61M0.29%−982−28.3%Reduced
Cavalier Investments, LLC2,475$1.61M0.42%+18+0.7%Added
DuPont Capital Management Corp2,451$1.59M0.06%−1,410−36.5%Reduced
Next Century Growth Investors LLC2,393$1.55M0.14%00.0%Unchanged
Umb Bank N A2,382$1.55M0.02%+1,930+427.0%Added
Hohimer Wealth Management, LLC2,374$1.54M0.32%+3+0.1%Added
First Bank & Trust2,356$1.53M0.64%+698+42.1%Added
Columbia Trust Co 010120162,448$1.52M0.81%00.0%Unchanged
Mass Ave Global Inc.2,346$1.52M0.80%+2,346New
Castleview Partners, LLC985,348$1.52M0.01%+985,348New
Wahed Invest LLC2,336$1.52M0.84%+2,336New
Signaturefd, LLC2,324$1.51M0.05%+140+6.4%Added
Assetmark, Inc2,325$1.51M0.01%+2,121+1,039.7%Added
Bell Bank2,323$1.51M0.17%+144+6.6%Added
Central Bank & Trust Co2,315$1.50M0.23%+15+0.7%Added
Stratos Wealth Advisors, LLC2,312$1.50M0.11%+38+1.7%Added
Dowling & Yahnke LLC2,297$1.49M0.07%+356+18.3%Added
Sawtooth Solutions, LLC2,294$1.49M0.17%+1,139+98.6%Added
Davidson Capital Management Inc.2,293$1.49M0.81%+83+3.8%Added
WESPAC Advisors SoCal, LLC2,529$1.48M0.45%−109−4.1%Reduced
Coldstream Capital Management Inc2,284$1.48M0.05%+1,494+189.1%Added
American Trust2,269$1.47M0.11%+2,269New
Beacon Investment Advisory Services, Inc.2,265$1.47M0.06%+198+9.6%Added
Taylor Hoffman Wealth Management2,254$1.46M0.56%00.0%Unchanged
Western Wealth Management, LLC2,239$1.44M0.14%+2,239New
Belpointe Asset Management LLC2,211$1.44M0.09%+150+7.3%Added
American National Registered Investment Advisor, Inc.2,201$1.43M0.47%00.0%Unchanged
Strategic Wealth Partners, Ltd.2,197$1.43M0.27%+273+14.2%Added
Guardian Capital LP2,195$1.43M0.03%−329−13.0%Reduced
Cim Investment Mangement Inc2,181$1.42M0.42%−40−1.8%Reduced
Texas Yale Capital Corp.2,170$1.41M0.07%00.0%Unchanged
Beck Capital Management, LLC2,147$1.39M0.43%+84+4.1%Added
Salem Investment Counselors Inc2,127$1.38M0.05%+121+6.0%Added
Laidlaw Wealth Management LLC2,123$1.38M0.22%+2,123New
Heritage Trust Co2,119$1.38M0.18%−10.0%Reduced
Karp Capital Management Corp2,101$1.36M0.17%−226−9.7%Reduced
Donoghue Forlines LLC2,086$1.35M0.23%−439−17.4%Reduced
Argent Trust Co2,082$1.35M0.08%+166+8.7%Added
WealthCare Investment Partners, LLC2,071$1.34M1.30%+2,071New
Tokio Marine Asset Management Co Ltd2,069$1.34M0.11%+174+9.2%Added
Snowden Capital Advisors LLC2,058$1.33M0.07%−998−32.7%Reduced
Grove Bank & Trust2,054$1.33M0.25%+139+7.3%Added
Wrapmanager Inc2,047$1.33M0.33%−55−2.6%Reduced
Private Capital Advisors, Inc.2,047$1.33M0.21%−17−0.8%Reduced
Argus Investors' Counsel, Inc.2,040$1.32M0.80%+202+11.0%Added
Greenleaf Trust2,001$1.30M0.02%+23+1.2%Added
Cohen Klingenstein LLC2,000$1.30M0.05%00.0%Unchanged
Mather Group, LLC.1,998$1.30M0.03%+877+78.2%Added
Fiduciary Trust Co1,988$1.29M0.02%00.0%Unchanged
FORA Capital, LLC1,968$1.28M0.50%−3,914−66.5%Reduced
Kinneret Advisory, LLC1,966$1.28M0.13%00.0%Unchanged
Peapack Gladstone Financial Corp1,965$1.28M0.02%+65+3.4%Added
Teamwork Financial Advisors, LLC1,962$1.27M0.23%−146−6.9%Reduced
Leelyn Smith, LLC1,955$1.27M0.34%+152+8.4%Added
Winfield Associates, Inc.1,946$1.26M0.42%00.0%Unchanged
GFG Capital, LLC1,946$1.26M0.38%+65+3.5%Added
E Fund Management Co., Ltd.1,940$1.26M0.04%−193−9.0%Reduced
NVWM, LLC1,938$1.26M0.39%−9−0.5%Reduced
Quantinno Capital Management LP1,918$1.25M0.23%+1,918New
Hancock Whitney Corp1,913$1.24M0.04%+308+19.2%Added
Wealth Enhancement Advisory Services, LLC2,131$1.24M0.02%+2,131New
Kestra Private Wealth Services, LLC1,908$1.24M0.06%+999+109.9%Added
Capital Management Associates1,900$1.23M1.21%00.0%Unchanged
Avantax Advisory Services, Inc.1,893$1.23M0.02%−599−24.0%Reduced
Trust Asset Management LLC1,881$1.22M0.15%00.0%Unchanged
HBK Sorce Advisory LLC1,876$1.22M0.06%+123+7.0%Added
Livforsakringsbolaget Skandia, Omsesidigt1,857$1.21M0.08%−1,000−35.0%Reduced
Sentry Investment Management LLC1,851$1.20M0.32%+263+16.6%Added
Engineers Gate Manager LP1,822$1.18M0.05%−6,782−78.8%Reduced
Intellectus Partners, LLC1,806$1.17M0.30%−26−1.4%Reduced
Boston Private Wealth LLC1,795$1.17M0.02%−382−17.5%Reduced
Bluestein R H & Co1,793$1.16M0.04%−714−28.5%Reduced
Private Trust Co NA1,788$1.16M0.16%+62+3.6%Added
Omers Administration Corp1,782$1.16M0.02%−4,575−72.0%Reduced
Metis Global Partners, LLC1,775$1.15M0.32%+1,775New
CAPROCK Group, Inc.1,765$1.15M0.09%+196+12.5%Added
Harbor Investment Advisory, LLC1,752$1.14M0.14%+265+17.8%Added
Lattice Capital Management, LLC1,750$1.14M1.17%+1,750New
Strategic Advisors LLC1,740$1.13M0.16%+156+9.8%Added
IFP Advisors, Inc1,729$1.13M0.02%+186+12.1%Added
Moloney Securities Asset Management, LLC1,726$1.12M0.19%+1,726New
Sigma Planning Corp1,724$1.12M0.03%+178+11.5%Added
Heritage Investors Management Corp1,688$1.10M0.04%+1,688New
Principal Street Partners, LLC1,684$1.09M0.26%−197−10.5%Reduced
Change Path, LLC1,673$1.09M0.05%+177+11.8%Added