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Livermore
Livermore
ZHEN

ServiceNow, Inc.

NOW
Exchange
NYSE
Industry
Services-Prepackaged Software
SEC CIK
0001373715

In the last 90 days, ServiceNow, Inc. insiders filed 0 open-market purchases and 4 sales; 2,244 institutions reported holding it in 13F filings for Q2 2026, worth $83.7B in total; 3 superinvestors hold it, including Akre Capital Management and Tiger Global Management.

13F holders, Q4 2021

Institutional positions in ServiceNow, Inc. as of Dec 31, 2021. Investment managers with $100 million or more in US stocks report their long positions on Form 13F within 45 days after each quarter ends. How 13F works

Institutional holders
1,415
+103 vs. Q3 2021
Shares held
176.5M
+1.55M (+0.9%) vs. Q3 2021
Total value
$113.9B
+$5.02B (+4.6%) vs. Q3 2021
New holders
202
553 more added
Sold out
99
453 more reduced

22 institutions that held it in Q3 2021 haven't filed for Q4 2021 yet. Not filing isn't selling, so they aren't counted as sold out or in the changes above.

Compare with Q3 2021: new holders, sold out and not filed yet

Holders and value by quarter

Institutions reporting NOW on Form 13F each quarter since Q1 2021, and the total value they reported. Values are as of each quarter end, so they also move with the share price.

Institutional holdersQ4 2021: 1,415 institutions
Q1 2021: 1,266 institutionsQ2 2021: 1,273 institutionsQ3 2021: 1,334 institutionsQ4 2021: 1,415 institutionsQ1 2022: 1,407 institutionsQ2 2022: 1,378 institutionsQ3 2022: 1,321 institutionsQ4 2022: 1,360 institutionsQ1 2023: 1,410 institutionsQ2 2023: 1,503 institutionsQ3 2023: 1,565 institutionsQ4 2023: 1,756 institutionsQ1 2024: 1,823 institutionsQ2 2024: 1,879 institutionsQ3 2024: 1,945 institutionsQ4 2024: 2,262 institutionsQ1 2025: 2,167 institutionsQ2 2025: 2,298 institutionsQ3 2025: 2,249 institutionsQ4 2025: 2,326 institutionsQ1 2026: 2,213 institutionsQ2 2026: 2,244 institutions
Value heldQ4 2021: $113.9B
Q1 2021: $86.5BQ2 2021: $95.3BQ3 2021: $109.0BQ4 2021: $113.9BQ1 2022: $98.5BQ2 2022: $85.1BQ3 2022: $67.4BQ4 2022: $69.7BQ1 2023: $83.9BQ2 2023: $101.5BQ3 2023: $100.5BQ4 2023: $127.2BQ1 2024: $136.7BQ2 2024: $142.1BQ3 2024: $162.8BQ4 2024: $194.6BQ1 2025: $145.0BQ2 2025: $187.2BQ3 2025: $164.4BQ4 2025: $138.5BQ1 2026: $90.5BQ2 2026: $83.7B
Institutions holding NOW and their total value by quarter
QuarterHoldersValue
Q2 20262,244$83.7B
Q1 20262,213$90.5B
Q4 20252,326$138.5B
Q3 20252,249$164.4B
Q2 20252,298$187.2B
Q1 20252,167$145.0B
Q4 20242,262$194.6B
Q3 20241,945$162.8B
Q2 20241,879$142.1B
Q1 20241,823$136.7B
Q4 20231,756$127.2B
Q3 20231,565$100.5B
Q2 20231,503$101.5B
Q1 20231,410$83.9B
Q4 20221,360$69.7B
Q3 20221,321$67.4B
Q2 20221,378$85.1B
Q1 20221,407$98.5B
Q4 20211,415$113.9B
Q3 20211,334$109.0B
Q2 20211,273$95.3B
Q1 20211,266$86.5B

Institutions, Q4 2021

Shares, value and share of portfolio for each institution holding ServiceNow, Inc.; share changes are against Q3 2021.

Institutions holding NOW in Q4 2021
InstitutionSharesValue% of portfolioChange in sharesAction
Curi Capital1$00.00%+1New
WestEnd Advisors, LLC1$6490.00%––
Creative Financial Designs Inc2$1.00K0.00%−222−99.1%Reduced
Macroview Investment Management LLC2$1.00K0.00%00.0%Unchanged
Focused Wealth Management, Inc2$1.00K0.00%00.0%Unchanged
Benjamin Edwards Inc1$1.00K0.00%+1New
Schubert & Co2$1.00K0.00%+2New
Raleigh Capital Management Inc.1$1.00K0.00%+1New
Karlinski Andrew C2$1.00K0.00%+2New
Global Financial Private Client, LLC2$1.30K0.00%00.0%Unchanged
McDonald Partners LLC2$1.30K0.00%+2New
Absolute Capital Management, LLC2$1.30K0.00%+2New
Blume Capital Management, Inc.3$2.00K0.00%00.0%Unchanged
Versant Capital Management, Inc3$2.00K0.00%−1−25.0%Reduced
Elequin Capital LP3$2.00K0.00%+3New
Addison Advisors LLC3$2.00K0.00%+3New
Nelson, Van Denburg & Campbell Wealth Management Group, LLC6$3.00K0.00%00.0%Unchanged
Crescent Capital Consulting, LLC5$3.00K0.00%00.0%Unchanged
Bogart Wealth, LLC5$3.00K0.00%00.0%Unchanged
Old North State Trust, LLC5$3.00K0.00%00.0%Unchanged
Your Advocates Ltd., LLP5$3.00K0.00%00.0%Unchanged
Bellevue Asset Management, LLC5$3.00K0.00%00.0%Unchanged
Global Trust Asset Management, LLC4$3.00K0.00%00.0%Unchanged
HighMark Wealth Management LLC4$3.00K0.00%00.0%Unchanged
HC Financial Advisors Inc5$3.00K0.00%+5New
FSB Premier Wealth Management, Inc.5$3.00K0.00%+5New
Rise Advisors, LLC5$3.25K0.00%+5New
Key Financial Inc6$4.00K0.00%00.0%Unchanged
Thomas J. Herzfeld Advisors, Inc.8$5.00K0.00%00.0%Unchanged
SOA Wealth Advisors, LLC.9$5.00K0.00%00.0%Unchanged
Financial Management Professionals, Inc.7$5.00K0.00%00.0%Unchanged
Koshinski Asset Management, Inc.50$5.10K0.00%00.0%Unchanged
Berkshire Capital Holdings Inc10$6.00K0.00%−30,400−100.0%Reduced
Arrow Financial Corp10$6.00K0.00%00.0%Unchanged
Strategic Asset Management, LLC10$6.00K0.01%00.0%Unchanged
Concord Wealth Partners10$6.00K0.00%+4+66.7%Added
Econ Financial Services Corp9$6.00K0.00%+9New
Masso Torrence Wealth Management Inc.10$6.00K0.00%+10New
Estabrook Capital Management10$6.49K0.00%+10New
Northwest Investment Counselors, LLC11$7.00K0.00%+11New
JNBA Financial Advisors11$7.00K0.00%+11New
Atlas Capital Advisors LLC12$7.79K0.00%00.0%Unchanged
TSFG, LLC12$8.00K0.00%00.0%Unchanged
TFC Financial Management12$8.00K0.00%+4+50.0%Added
Sierra Capital LLC13$8.00K0.00%+13New
Sittner & Nelson, LLC12$8.00K0.00%+12New
West Paces Advisors Inc.13$8.44K0.00%00.0%Unchanged
JCIC Asset Management Inc.14$9.00K0.00%00.0%Unchanged
Evermay Wealth Management LLC14$9.00K0.00%+14New
Advanced Research Investment Solutions, LLC15$9.00K0.00%+15New
Tradewinds Capital Management, LLC15$10.0K0.00%00.0%Unchanged
Carmichael Hill & Associates, Inc.15$10.0K0.01%00.0%Unchanged
Atticus Wealth Management, LLC15$10.0K0.00%00.0%Unchanged
Comprehensive Financial Consultants Institutional, Inc.19$11.0K0.01%+19New
Corbenic Partners LLC19$12.0K0.00%00.0%Unchanged
Heritage Wealth Advisors19$12.0K0.00%00.0%Unchanged
Albion Financial Group18$12.0K0.00%+8+80.0%Added
Rock Creek Group, LP18$12.0K0.00%+18New
Capital Advisors, Ltd. LLC19$12.0K0.00%+19New
Core Alternative Capital19$12.0K0.00%+19New
Motco20$13.0K0.00%00.0%Unchanged
Eagle Bay Advisors LLC22$14.0K0.01%−20−47.6%Reduced
First Financial Corp23$15.0K0.01%00.0%Unchanged
Cordasco Financial Network23$15.0K0.01%+1+4.5%Added
Atwood & Palmer Inc25$16.0K0.00%00.0%Unchanged
Ten Capital Wealth Advisors, LLC25$16.0K0.01%+25New
Larson Financial Group LLC26$17.0K0.00%00.0%Unchanged
Investment Research & Advisory Group, Inc.28$18.0K0.01%+28New
Retirement Planning Co of New England, Inc.28$18.0K0.01%+28New
First Command Bank31$19.0K0.00%00.0%Unchanged
Dark Forest Capital Management LP29$19.0K0.01%+28+2,800.0%Added
Cassady Schiller Wealth Management, LLC30$19.0K0.01%+30New
Missouri Trust & Investment Co29$19.0K0.01%+29New
First Command Financial Services, Inc.31$20.0K0.00%00.0%Unchanged
Stuart Chaussee & Associates, Inc.32$21.0K0.01%00.0%Unchanged
Clearview Wealth Advisors LLC32$21.0K0.01%00.0%Unchanged
Cornerstone Advisory, LLC33$21.0K0.00%+33New
Winch Advisory Services, LLC34$22.0K0.01%00.0%Unchanged
Patriot Financial Group Insurance Agency, LLC34$22.0K0.00%+8+30.8%Added
Pacifica Partners Inc.40$23.0K0.02%00.0%Unchanged
MBM Wealth Consultants, LLC36$23.0K0.01%00.0%Unchanged
Front Row Advisors LLC39$25.0K0.01%00.0%Unchanged
Chilton Capital Management LLC38$25.0K0.00%+38New
Raffa Wealth Management, LLC39$25.3K0.01%00.0%Unchanged
Hoey Investments, Inc40$26.0K0.01%−200−83.3%Reduced
Hartford Financial Management Inc.40$26.0K0.01%−8−16.7%Reduced
Tortoise Investment Management, LLC40$26.0K0.00%00.0%Unchanged
Bell Investment Advisors, Inc45$29.0K0.01%+12+36.4%Added
Baystate Wealth Management LLC48$31.0K0.00%00.0%Unchanged
SRS Capital Advisors, Inc.50$32.0K0.00%00.0%Unchanged
Laurel Wealth Advisors LLC50$32.0K0.01%00.0%Unchanged
PFG Private Wealth Management, LLC50$32.0K0.02%00.0%Unchanged
Stonebridge Capital Advisors LLC49$32.0K0.00%+14+40.0%Added
Center for Financial Planning, Inc.53$34.0K0.01%00.0%Unchanged
Harding Loevner LP54$35.0K0.00%00.0%Unchanged
Lee Financial Co54$35.0K0.01%+47+671.4%Added
Ahl Investment Management, Inc.54$35.0K0.03%+54New
JFS Wealth Advisors, LLC57$37.0K0.00%−41−41.8%Reduced
MV Capital Management, Inc.59$38.0K0.01%+8+15.7%Added
Prestige Wealth Management Group LLC62$40.0K0.01%00.0%Unchanged