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ServiceNow, Inc.

NOW
Exchange
NYSE
Industry
Services-Prepackaged Software
SEC CIK
0001373715

In the last 90 days, ServiceNow, Inc. insiders filed 0 open-market purchases and 4 sales; 2,245 institutions reported holding it in 13F filings for Q2 2026, worth $83.7B in total; 3 superinvestors hold it, including Akre Capital Management and Tiger Global Management.

13F holders, Q4 2021

Institutional positions in ServiceNow, Inc. as of Dec 31, 2021. Investment managers with $100 million or more in US stocks report their long positions on Form 13F within 45 days after each quarter ends. How 13F works

Institutional holders
1,415
+103 vs. Q3 2021
Shares held
176.5M
+1.55M (+0.9%) vs. Q3 2021
Total value
$113.9B
+$5.02B (+4.6%) vs. Q3 2021
New holders
202
553 more added
Sold out
99
453 more reduced

22 institutions that held it in Q3 2021 haven't filed for Q4 2021 yet. Not filing isn't selling, so they aren't counted as sold out or in the changes above.

Compare with Q3 2021: new holders, sold out and not filed yet

Holders and value by quarter

Institutions reporting NOW on Form 13F each quarter since Q1 2021, and the total value they reported. Values are as of each quarter end, so they also move with the share price.

Institutional holdersQ4 2021: 1,415 institutions
Q1 2021: 1,266 institutionsQ2 2021: 1,273 institutionsQ3 2021: 1,334 institutionsQ4 2021: 1,415 institutionsQ1 2022: 1,407 institutionsQ2 2022: 1,378 institutionsQ3 2022: 1,321 institutionsQ4 2022: 1,360 institutionsQ1 2023: 1,410 institutionsQ2 2023: 1,503 institutionsQ3 2023: 1,565 institutionsQ4 2023: 1,756 institutionsQ1 2024: 1,823 institutionsQ2 2024: 1,879 institutionsQ3 2024: 1,945 institutionsQ4 2024: 2,262 institutionsQ1 2025: 2,167 institutionsQ2 2025: 2,298 institutionsQ3 2025: 2,249 institutionsQ4 2025: 2,326 institutionsQ1 2026: 2,213 institutionsQ2 2026: 2,245 institutions
Value heldQ4 2021: $113.9B
Q1 2021: $86.5BQ2 2021: $95.3BQ3 2021: $109.0BQ4 2021: $113.9BQ1 2022: $98.5BQ2 2022: $85.1BQ3 2022: $67.4BQ4 2022: $69.7BQ1 2023: $83.9BQ2 2023: $101.5BQ3 2023: $100.5BQ4 2023: $127.2BQ1 2024: $136.7BQ2 2024: $142.1BQ3 2024: $162.8BQ4 2024: $194.6BQ1 2025: $145.0BQ2 2025: $187.2BQ3 2025: $164.4BQ4 2025: $138.5BQ1 2026: $90.5BQ2 2026: $83.7B
Institutions holding NOW and their total value by quarter
QuarterHoldersValue
Q2 20262,245$83.7B
Q1 20262,213$90.5B
Q4 20252,326$138.5B
Q3 20252,249$164.4B
Q2 20252,298$187.2B
Q1 20252,167$145.0B
Q4 20242,262$194.6B
Q3 20241,945$162.8B
Q2 20241,879$142.1B
Q1 20241,823$136.7B
Q4 20231,756$127.2B
Q3 20231,565$100.5B
Q2 20231,503$101.5B
Q1 20231,410$83.9B
Q4 20221,360$69.7B
Q3 20221,321$67.4B
Q2 20221,378$85.1B
Q1 20221,407$98.5B
Q4 20211,415$113.9B
Q3 20211,334$109.0B
Q2 20211,273$95.3B
Q1 20211,266$86.5B

Institutions, Q4 2021

Shares, value and share of portfolio for each institution holding ServiceNow, Inc.; share changes are against Q3 2021.

Institutions holding NOW in Q4 2021
InstitutionSharesValue% of portfolioChange in sharesAction
Adviser Investments LLC4,352$2.83M0.19%00.0%Unchanged
Huntington National Bank4,343$2.82M0.03%+3,596+481.4%Added
Citizens Financial Group Inc4,339$2.82M0.09%−64−1.5%Reduced
Lynch Asset Management, Inc.4,300$2.79M1.94%+4,300New
NEXT Financial Group, Inc4,266$2.77M0.18%+365+9.4%Added
Ziegler Capital Management, LLC4,259$2.77M0.10%+4,259New
Stonnington Group, LLC4,778$2.76M0.60%−2,460−34.0%Reduced
Highland Capital Management, LLC4,177$2.71M0.15%+2,000+91.9%Added
Beacon Pointe Advisors, LLC4,153$2.70M0.07%−14,424−77.6%Reduced
Blackhawk Capital Partners LLC.4,119$2.67M1.62%−121−2.9%Reduced
Independent Financial Group, LLC4,095$2.66M0.22%+1,752+74.8%Added
Alamar Capital Management, LLC4,064$2.64M1.90%−377−8.5%Reduced
Cetera Advisors LLC4,032$2.62M0.05%−2,677−39.9%Reduced
Meiji Yasuda Asset Management Co Ltd.4,013$2.60M0.16%+312+8.4%Added
Alps Advisors Inc3,994$2.59M0.03%+219+5.8%Added
Aft, Forsyth & Company, Inc.3,975$2.58M1.33%−50−1.2%Reduced
First Foundation Advisors3,965$2.57M0.09%+441+12.5%Added
NEIRG Wealth Management, LLC3,942$2.56M0.49%+3,942New
Red Door Wealth Management, LLC3,893$2.53M0.83%+428+12.4%Added
Profund Advisors LLC3,873$2.51M0.08%+362+10.3%Added
Cohen Investment Advisors LLC3,870$2.51M1.79%+156+4.2%Added
Watershed Asset Management, L.L.C.3,860$2.51M2.26%+3,860New
Voya Financial Advisors, Inc.3,826$2.50M0.28%+350+10.1%Added
Venture Visionary Partners LLC3,856$2.50M0.16%+49+1.3%Added
Mercer Global Advisors Inc3,830$2.49M0.02%+436+12.8%Added
Independent Advisor Alliance3,825$2.48M0.12%+784+25.8%Added
Baader Bank INC3,775$2.45M0.19%+3,775New
Iyo Bank, Ltd.3,774$2.45M0.75%+3,774New
Bessemer Securities LLC3,771$2.45M0.66%+644+20.6%Added
Meridian Wealth Management, LLC3,768$2.45M0.26%−61−1.6%Reduced
Synovus Financial Corp3,763$2.44M0.02%+10+0.3%Added
First Hawaiian Bank3,737$2.43M0.07%+245+7.0%Added
Raymond James Trust N.A.3,681$2.39M0.07%+87+2.4%Added
Paragon Advisors, LLC3,657$2.37M1.16%−6−0.2%Reduced
Seeyond3,652$2.37M0.22%−16−0.4%Reduced
Cinctive Capital Management LP3,649$2.37M0.11%+3,649New
Vestcor Inc3,643$2.37M0.08%−1,309−26.4%Reduced
Canandaigua National Corp3,612$2.35M0.35%−24−0.7%Reduced
Meiji Yasuda Life Insurance Co3,606$2.34M0.04%−466−11.4%Reduced
Advisor Partners LLC3,606$2.34M0.14%−146−3.9%Reduced
Wetherby Asset Management Inc3,583$2.33M0.13%−82−2.2%Reduced
Twin Tree Management, LP3,581$2.32M0.06%−29,644−89.2%Reduced
Monetary Management Group Inc3,565$2.31M0.57%+25+0.7%Added
McKinley Capital Management LLC /Delaware3,537$2.29M0.21%−52−1.4%Reduced
Pendal Group Limited3,531$2.29M0.02%−424−10.7%Reduced
Roman Butler Fullerton & Co3,482$2.26M1.00%+425+13.9%Added
Vista Wealth Management Group, LLC3,478$2.26M0.37%+3,478New
Waldron Private Wealth LLC3,464$2.25M0.11%+43+1.3%Added
Schechter Investment Advisors, LLC3,464$2.25M0.20%+3,464New
Signature Wealth Management Group3,455$2.24M1.13%+324+10.3%Added
Enterprise Trust & Investment Co3,430$2.23M0.78%00.0%Unchanged
MUFG Americas Holdings Corp3,353$2.18M0.04%+702+26.5%Added
Caliber Wealth Management, LLC4,072$2.16M1.49%+740+22.2%Added
IndexIQ Advisors LLC3,322$2.16M0.07%−97−2.8%Reduced
Federation des caisses Desjardins du Quebec3,297$2.14M0.02%−261−7.3%Reduced
HighTower Trust Services, LTA3,288$2.13M0.21%+3,288New
Sunbelt Securities, Inc.3,603$2.13M0.35%+166+4.8%Added
IBM Retirement Fund3,280$2.13M0.26%−2,292−41.1%Reduced
SG Americas Securities, LLC3,268$2.12M0.01%+594+22.2%Added
Cetera Advisor Networks LLC3,255$2.11M0.03%−416−11.3%Reduced
Institute for Wealth Management, LLC.3,236$2.10M0.34%−27−0.8%Reduced
Advent International Corp3,232$2.10M0.01%−27,300−89.4%Reduced
EFG Asset Management (North America) Corp.3,230$2.10M0.27%+3,230New
TrimTabs Asset Management, LLC3,231$2.10M1.03%00.0%Unchanged
Van Leeuwen & Company, LLC3,221$2.09M1.17%+36+1.1%Added
Lee Capital Holdings LLC3,170$2.06M1.08%+460+17.0%Added
Focus Financial Network, Inc.3,163$2.05M0.30%+157+5.2%Added
Callahan Advisors, LLC3,163$2.05M0.23%+244+8.4%Added
Veritable, L.P.3,149$2.04M0.03%+149+5.0%Added
NewEdge Wealth, LLC3,128$2.03M0.09%−8−0.3%Reduced
Covenant Asset Management, LLC3,128$2.03M0.55%+340+12.2%Added
Crossvault Capital Management LLC3,094$2.01M0.60%+36+1.2%Added
Legacy Advisors, LLC3,079$2.00M0.73%00.0%Unchanged
Primoris Wealth Advisors, LLC3,074$2.00M1.61%+3,074New
Buckingham Strategic Wealth, LLC3,043$1.98M0.04%−50−1.6%Reduced
Sheets Smith Investment Management3,024$1.96M1.39%+3,024New
SkyOak Wealth, LLC3,022$1.96M0.50%−33−1.1%Reduced
Desjardins Global Asset Management Inc.3,014$1.96M0.17%+3,014New
Citizens National Bank Trust Department3,003$1.95M0.74%−1,910−38.9%Reduced
SeaTown Holdings Pte. Ltd.3,000$1.95M0.11%−15,000−83.3%Reduced
Empirical Finance, LLC2,987$1.94M0.23%+963+47.6%Added
AlphaCrest Capital Management LLC2,978$1.93M0.07%+2,427+440.5%Added
AdvisorShares Investments LLC2,977$1.93M0.23%+2,977New
Covington Capital Management2,960$1.92M0.07%+155+5.5%Added
Douglass Winthrop Advisors, LLC2,950$1.92M0.04%00.0%Unchanged
Stratos Wealth Partners, LTD.2,945$1.91M0.04%+441+17.6%Added
Advisor OS, LLC2,943$1.91M0.39%+112+4.0%Added
Veriti Management LLC2,926$1.90M0.25%+45+1.6%Added
Mountain Capital Investment Advisors, Inc3,279$1.90M0.86%+692+26.7%Added
Catalyst Capital Advisors LLC2,915$1.89M0.09%−815−21.8%Reduced
Congress Asset Management Co2,870$1.86M0.01%+145+5.3%Added
Stonegate Investment Group, LLC2,863$1.86M0.08%+2,863New
Clare Market Investments LLC2,860$1.86M0.52%+375+15.1%Added
Cozad Asset Management Inc2,849$1.85M0.26%−570−16.7%Reduced
Means Investment Co., Inc.2,842$1.84M0.33%+18+0.6%Added
Pensionfund DSM Netherlands2,800$1.82M0.21%00.0%Unchanged
Clarius Group, LLC2,758$1.79M0.14%+95+3.6%Added
Avalon Investment & Advisory2,736$1.78M0.04%−1,414−34.1%Reduced
Doliver Advisors, LP3,043$1.76M0.56%−448−12.8%Reduced
Bay Rivers Group2,680$1.74M1.06%+188+7.5%Added