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ServiceNow, Inc.

NOW
Exchange
NYSE
Industry
Services-Prepackaged Software
SEC CIK
0001373715

In the last 90 days, ServiceNow, Inc. insiders filed 0 open-market purchases and 4 sales; 2,245 institutions reported holding it in 13F filings for Q2 2026, worth $83.7B in total; 3 superinvestors hold it, including Akre Capital Management and Tiger Global Management.

13F holders, Q4 2021

Institutional positions in ServiceNow, Inc. as of Dec 31, 2021. Investment managers with $100 million or more in US stocks report their long positions on Form 13F within 45 days after each quarter ends. How 13F works

Institutional holders
1,415
+103 vs. Q3 2021
Shares held
176.5M
+1.55M (+0.9%) vs. Q3 2021
Total value
$113.9B
+$5.02B (+4.6%) vs. Q3 2021
New holders
202
553 more added
Sold out
99
453 more reduced

22 institutions that held it in Q3 2021 haven't filed for Q4 2021 yet. Not filing isn't selling, so they aren't counted as sold out or in the changes above.

Compare with Q3 2021: new holders, sold out and not filed yet

Holders and value by quarter

Institutions reporting NOW on Form 13F each quarter since Q1 2021, and the total value they reported. Values are as of each quarter end, so they also move with the share price.

Institutional holdersQ4 2021: 1,415 institutions
Q1 2021: 1,266 institutionsQ2 2021: 1,273 institutionsQ3 2021: 1,334 institutionsQ4 2021: 1,415 institutionsQ1 2022: 1,407 institutionsQ2 2022: 1,378 institutionsQ3 2022: 1,321 institutionsQ4 2022: 1,360 institutionsQ1 2023: 1,410 institutionsQ2 2023: 1,503 institutionsQ3 2023: 1,565 institutionsQ4 2023: 1,756 institutionsQ1 2024: 1,823 institutionsQ2 2024: 1,879 institutionsQ3 2024: 1,945 institutionsQ4 2024: 2,262 institutionsQ1 2025: 2,167 institutionsQ2 2025: 2,298 institutionsQ3 2025: 2,249 institutionsQ4 2025: 2,326 institutionsQ1 2026: 2,213 institutionsQ2 2026: 2,245 institutions
Value heldQ4 2021: $113.9B
Q1 2021: $86.5BQ2 2021: $95.3BQ3 2021: $109.0BQ4 2021: $113.9BQ1 2022: $98.5BQ2 2022: $85.1BQ3 2022: $67.4BQ4 2022: $69.7BQ1 2023: $83.9BQ2 2023: $101.5BQ3 2023: $100.5BQ4 2023: $127.2BQ1 2024: $136.7BQ2 2024: $142.1BQ3 2024: $162.8BQ4 2024: $194.6BQ1 2025: $145.0BQ2 2025: $187.2BQ3 2025: $164.4BQ4 2025: $138.5BQ1 2026: $90.5BQ2 2026: $83.7B
Institutions holding NOW and their total value by quarter
QuarterHoldersValue
Q2 20262,245$83.7B
Q1 20262,213$90.5B
Q4 20252,326$138.5B
Q3 20252,249$164.4B
Q2 20252,298$187.2B
Q1 20252,167$145.0B
Q4 20242,262$194.6B
Q3 20241,945$162.8B
Q2 20241,879$142.1B
Q1 20241,823$136.7B
Q4 20231,756$127.2B
Q3 20231,565$100.5B
Q2 20231,503$101.5B
Q1 20231,410$83.9B
Q4 20221,360$69.7B
Q3 20221,321$67.4B
Q2 20221,378$85.1B
Q1 20221,407$98.5B
Q4 20211,415$113.9B
Q3 20211,334$109.0B
Q2 20211,273$95.3B
Q1 20211,266$86.5B

Institutions, Q4 2021

Shares, value and share of portfolio for each institution holding ServiceNow, Inc.; share changes are against Q3 2021.

Institutions holding NOW in Q4 2021
InstitutionSharesValue% of portfolioChange in sharesAction
Erste Asset Management GmbH8,025$5.25M0.09%−2,551−24.1%Reduced
Narwhal Capital Management8,065$5.24M0.60%−196−2.4%Reduced
Yarra Square Partners LP8,028$5.21M5.48%−2,750−25.5%Reduced
Oak Grove Capital LLC7,900$5.13M1.00%−290−3.5%Reduced
Toroso Investments, LLC7,718$5.01M0.15%+2,123+37.9%Added
Kingsview Wealth Management, LLC7,626$4.95M0.21%+252+3.4%Added
Nicollet Investment Management, Inc.7,625$4.95M1.99%−167−2.1%Reduced
Thornburg Investment Management Inc7,500$4.87M0.06%+5,000+200.0%Added
YorkBridge Wealth Partners, LLC7,406$4.81M1.08%+314+4.4%Added
Laurel Wealth Advisors, Inc.7,361$4.78M0.37%+2,304+45.6%Added
Sit Investment Associates Inc7,354$4.77M0.11%+409+5.9%Added
Prudential PLC7,354$4.77M0.07%+4,557+162.9%Added
First American Bank7,312$4.75M0.25%+169+2.4%Added
Atlantic Trust, LLC7,278$4.72M2.79%+285+4.1%Added
Proequities, Inc.7,274$4.72M0.27%+309+4.4%Added
Mathes Company, Inc.7,227$4.69M1.62%−71−1.0%Reduced
Ambassador Advisors, LLC7,175$4.66M0.89%−1,563−17.9%Reduced
Kovack Advisors, Inc.7,126$4.63M0.45%−46−0.6%Reduced
CIBC World Markets Corp7,094$4.61M0.02%−4,073−36.5%Reduced
Walleye Capital LLC7,084$4.60M0.15%+2,507+54.8%Added
Vestmark Advisory Solutions, Inc.7,053$4.58M0.26%+140+2.0%Added
Ethic Inc.7,052$4.58M0.35%+490+7.5%Added
BI Asset Management Fondsmaeglerselskab A/S6,954$4.51M0.17%+377+5.7%Added
Mirabella Financial Services LLP6,902$4.48M0.46%+6,511+1,665.2%Added
Mission Wealth Management, LP6,778$4.40M0.20%+32+0.5%Added
First American Trust, FSB6,770$4.39M0.60%+187+2.8%Added
Icon Wealth Partners, LLC6,639$4.31M0.43%+188+2.9%Added
Cabot Wealth Management Inc6,635$4.31M0.55%+13+0.2%Added
FourThought Financial, LLC6,545$4.25M0.53%−404−5.8%Reduced
Twin Lakes Capital Management, LLC6,536$4.24M2.26%−19−0.3%Reduced
Sumitomo Life Insurance Co6,524$4.24M0.10%−175−2.6%Reduced
Massmutual Trust Co FSB6,475$4.20M0.16%+12+0.2%Added
Virtue Capital Management, LLC6,457$4.19M0.62%+720+12.6%Added
Ibex Wealth Advisors6,358$4.13M0.73%+35+0.6%Added
Parallel Advisors, LLC6,291$4.08M0.15%+170+2.8%Added
Family Management Corp6,274$4.07M1.06%+116+1.9%Added
Connectus Wealth, LLC6,273$4.07M0.16%+6,273New
Westover Capital Advisors, LLC6,257$4.06M1.18%−150−2.3%Reduced
Joho Capital LLC6,202$4.03M0.56%00.0%Unchanged
National Asset Management, Inc.6,203$4.03M0.12%+272+4.6%Added
Minot Wealth Management LLC6,150$3.99M0.77%−25−0.4%Reduced
Advisory Services Network, LLC6,136$3.98M0.11%−738−10.7%Reduced
Sheets Smith Wealth Management6,127$3.98M0.49%−10.0%Reduced
Wedbush Securities Inc6,119$3.97M0.17%+2,994+95.8%Added
Richwood Investment Advisors, LLC6,111$3.97M3.47%+6,111New
Taikang Asset Management (Hong Kong) Co Ltd6,053$3.93M0.78%00.0%Unchanged
Credit Agricole S A5,989$3.89M0.13%+2,580+75.7%Added
WD Rutherford LLC5,940$3.86M1.95%−115−1.9%Reduced
Oppenheimer & Co Inc5,932$3.85M0.07%−421−6.6%Reduced
Passive Capital Management, LLC.5,861$3.80M2.16%+5,861New
Baker Tilly Wealth Management, LLC5,840$3.79M0.41%+837+16.7%Added
JustInvest LLC5,823$3.78M0.22%+1,511+35.0%Added
Corient Capital Partners, LLC5,821$3.78M0.25%−339−5.5%Reduced
Beaumont Asset Management, L.L.C.5,792$3.76M2.50%−4−0.1%Reduced
GPS Wealth Strategies Group, LLC5,774$3.75M0.83%−107−1.8%Reduced
Fiera Capital Corp5,763$3.74M0.01%−265−4.4%Reduced
Applied Research Investments, LLC5,635$3.66M1.21%+5,635New
Kornitzer Capital Management Inc5,591$3.63M0.05%−2,020−26.5%Reduced
Northwest & Ethical Investments L.P.5,580$3.62M0.11%00.0%Unchanged
Melqart Asset Management (UK) Ltd5,545$3.60M0.20%−21,255−79.3%Reduced
Kentucky Retirement Systems Insurance Trust Fund5,490$3.56M0.33%+389+7.6%Added
Kestra Advisory Services, LLC5,478$3.56M0.04%−1,848−25.2%Reduced
Girard Partners Ltd.5,388$3.50M0.38%+35+0.7%Added
Redpoint Investment Management Pty Ltd5,325$3.46M0.27%+123+2.4%Added
Jefferies Group LLC5,300$3.44M0.06%+390+7.9%Added
Everence Capital Management Inc5,223$3.39M0.25%00.0%Unchanged
Moody National Bank Trust Division5,162$3.35M0.10%−14,735−74.1%Reduced
Motley Fool Asset Management LLC5,161$3.35M0.21%+39+0.8%Added
Sciencast Management LP5,680$3.33M0.59%+5,680New
SWS Partners5,114$3.32M1.89%+127+2.5%Added
Bridgewater Advisors Inc.5,091$3.31M0.73%−85−1.6%Reduced
Webster Bank, N. A.5,031$3.27M0.34%−259−4.9%Reduced
Sturgeon Ventures LLP4,992$3.24M1.49%+156+3.2%Added
Siemens Fonds Invest GmbH4,941$3.23M0.21%+315+6.8%Added
Jupiter Wealth Management LLC4,966$3.22M1.67%−301−5.7%Reduced
Harvest Fund Management Co., Ltd4,913$3.22M0.54%+143+3.0%Added
Quantum Private Wealth, LLC4,956$3.22M1.22%+4,956New
Weatherly Asset Management L. P.4,949$3.21M0.36%−10−0.2%Reduced
Alberta Investment Management Corp4,900$3.18M0.02%−7,600−60.8%Reduced
Redwood Investments, LLC4,898$3.18M0.25%+868+21.5%Added
Farmers Trust Co4,883$3.17M0.65%−39−0.8%Reduced
Absoluto Partners Gestao de Recursos Ltda4,844$3.14M0.97%−4,244−46.7%Reduced
Goodman Advisory Group, LLC4,838$3.14M1.06%+4,838New
Old National Bancorp4,822$3.13M0.11%+629+15.0%Added
Laffer Tengler Investments4,773$3.10M0.89%+425+9.8%Added
Lombard Odier Asset Management (Switzerland) SA4,749$3.08M0.20%+4,749New
TD Waterhouse Canada Inc.5,060$3.06M0.03%+5,060New
Captrust Financial Advisors4,690$3.04M0.02%+749+19.0%Added
Spire Wealth Management4,654$3.02M0.07%−77−1.6%Reduced
Paradigm Financial Advisors, LLC4,568$2.96M0.66%−47−1.0%Reduced
Paradiem, LLC5,044$2.96M0.96%+493+10.8%Added
D.A. Davidson & Co.4,529$2.94M0.03%+1,597+54.5%Added
Cigna Investments Inc4,513$2.93M0.23%−1,606−26.2%Reduced
Yarbrough Capital, LLC4,458$2.89M0.16%+4,458New
Pinnacle Financial Partners Inc4,451$2.89M0.09%+3,193+253.8%Added
Acima Private Wealth, LLC4,419$2.87M1.23%00.0%Unchanged
Roanoke Asset Management Corp4,410$2.86M0.95%−40−0.9%Reduced
Summit Trail Advisors, LLC4,380$2.84M0.18%+123+2.9%Added
Harbour Capital Advisors, LLC4,379$2.84M0.70%+713+19.4%Added
Impax Asset Management Group plc4,362$2.83M0.01%−119−2.7%Reduced