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ServiceNow, Inc.

NOW
Exchange
NYSE
Industry
Services-Prepackaged Software
SEC CIK
0001373715

In the last 90 days, ServiceNow, Inc. insiders filed 0 open-market purchases and 4 sales; 2,245 institutions reported holding it in 13F filings for Q2 2026, worth $83.7B in total; 3 superinvestors hold it, including Akre Capital Management and Tiger Global Management.

13F holders, Q4 2021

Institutional positions in ServiceNow, Inc. as of Dec 31, 2021. Investment managers with $100 million or more in US stocks report their long positions on Form 13F within 45 days after each quarter ends. How 13F works

Institutional holders
1,415
+103 vs. Q3 2021
Shares held
176.5M
+1.55M (+0.9%) vs. Q3 2021
Total value
$113.9B
+$5.02B (+4.6%) vs. Q3 2021
New holders
202
553 more added
Sold out
99
453 more reduced

22 institutions that held it in Q3 2021 haven't filed for Q4 2021 yet. Not filing isn't selling, so they aren't counted as sold out or in the changes above.

Compare with Q3 2021: new holders, sold out and not filed yet

Holders and value by quarter

Institutions reporting NOW on Form 13F each quarter since Q1 2021, and the total value they reported. Values are as of each quarter end, so they also move with the share price.

Institutional holdersQ4 2021: 1,415 institutions
Q1 2021: 1,266 institutionsQ2 2021: 1,273 institutionsQ3 2021: 1,334 institutionsQ4 2021: 1,415 institutionsQ1 2022: 1,407 institutionsQ2 2022: 1,378 institutionsQ3 2022: 1,321 institutionsQ4 2022: 1,360 institutionsQ1 2023: 1,410 institutionsQ2 2023: 1,503 institutionsQ3 2023: 1,565 institutionsQ4 2023: 1,756 institutionsQ1 2024: 1,823 institutionsQ2 2024: 1,879 institutionsQ3 2024: 1,945 institutionsQ4 2024: 2,262 institutionsQ1 2025: 2,167 institutionsQ2 2025: 2,298 institutionsQ3 2025: 2,249 institutionsQ4 2025: 2,326 institutionsQ1 2026: 2,213 institutionsQ2 2026: 2,245 institutions
Value heldQ4 2021: $113.9B
Q1 2021: $86.5BQ2 2021: $95.3BQ3 2021: $109.0BQ4 2021: $113.9BQ1 2022: $98.5BQ2 2022: $85.1BQ3 2022: $67.4BQ4 2022: $69.7BQ1 2023: $83.9BQ2 2023: $101.5BQ3 2023: $100.5BQ4 2023: $127.2BQ1 2024: $136.7BQ2 2024: $142.1BQ3 2024: $162.8BQ4 2024: $194.6BQ1 2025: $145.0BQ2 2025: $187.2BQ3 2025: $164.4BQ4 2025: $138.5BQ1 2026: $90.5BQ2 2026: $83.7B
Institutions holding NOW and their total value by quarter
QuarterHoldersValue
Q2 20262,245$83.7B
Q1 20262,213$90.5B
Q4 20252,326$138.5B
Q3 20252,249$164.4B
Q2 20252,298$187.2B
Q1 20252,167$145.0B
Q4 20242,262$194.6B
Q3 20241,945$162.8B
Q2 20241,879$142.1B
Q1 20241,823$136.7B
Q4 20231,756$127.2B
Q3 20231,565$100.5B
Q2 20231,503$101.5B
Q1 20231,410$83.9B
Q4 20221,360$69.7B
Q3 20221,321$67.4B
Q2 20221,378$85.1B
Q1 20221,407$98.5B
Q4 20211,415$113.9B
Q3 20211,334$109.0B
Q2 20211,273$95.3B
Q1 20211,266$86.5B

Institutions, Q4 2021

Shares, value and share of portfolio for each institution holding ServiceNow, Inc.; share changes are against Q3 2021.

Institutions holding NOW in Q4 2021
InstitutionSharesValue% of portfolioChange in sharesAction
Regions Financial Corp15,753$10.2M0.08%+2,626+20.0%Added
Kemnay Advisory Services Inc.15,742$10.2M1.44%−2,548−13.9%Reduced
Tower Research Capital LLC (TRC)15,717$10.2M0.18%+11,771+298.3%Added
Creative Planning15,716$10.2M0.02%−2,704−14.7%Reduced
Scotia Capital Inc.15,419$10.0M0.07%+1,607+11.6%Added
Atria Investments LLC15,238$9.89M0.18%+813+5.6%Added
Lakehouse Capital Pty Ltd15,207$9.87M5.55%00.0%Unchanged
Maryland State Retirement & Pension System15,138$9.83M0.26%+104+0.7%Added
Elo Mutual Pension Insurance Co14,994$9.73M0.27%+1,290+9.4%Added
BNP PARIBAS ASSET MANAGEMENT Holding S.A.14,978$9.72M0.03%−78,739−84.0%Reduced
Verition Fund Management LLC14,861$9.65M0.12%+1,284+9.5%Added
AE Wealth Management LLC14,859$9.64M0.07%−541−3.5%Reduced
Pitcairn Co14,847$9.64M0.62%+1,741+13.3%Added
Crossmark Global Holdings, Inc.14,719$9.55M0.21%−4,728−24.3%Reduced
Lido Advisors, LLC14,356$9.32M0.18%+421+3.0%Added
Pacer Advisors, Inc.14,312$9.29M0.10%+4,104+40.2%Added
Chartwell Investment Partners, LLC14,159$9.19M0.27%−38−0.3%Reduced
George Kaiser Family Foundation14,117$9.16M1.31%00.0%Unchanged
Cetera Investment Advisers14,110$9.16M0.13%+264+1.9%Added
B. Metzler seel. Sohn & Co. AG13,993$9.16M0.12%+13,993New
Alcosta Capital Management, Inc.14,106$9.16M5.50%+68+0.5%Added
Leonteq Securities AG13,727$8.91M0.40%+7,325+114.4%Added
Vetamer Capital Management, L.P.13,568$8.81M4.46%+13,568New
Jackson Wealth Management, LLC13,499$8.76M1.11%+297+2.2%Added
National Bank of Canada13,748$8.74M0.04%+13,748New
Capital International Sarl13,364$8.68M0.41%+7,255+118.8%Added
Evolutionary Tree Capital Management, LLC13,212$8.58M4.12%+635+5.0%Added
Daiwa Securities Group Inc.11,768$8.56M0.05%+502+4.5%Added
Northwestern Mutual Wealth Management Co13,021$8.45M0.01%+660+5.3%Added
Summit Global Investments12,803$8.31M0.54%+183+1.5%Added
Exencial Wealth Advisors, LLC12,745$8.27M0.40%−3,080−19.5%Reduced
Knights of Columbus Asset Advisors LLC12,649$8.21M0.66%+608+5.0%Added
Kentucky Retirement Systems12,537$8.14M0.33%+1,125+9.9%Added
Louisiana State Employees Retirement System12,500$8.11M0.18%+200+1.6%Added
Cerity Partners LLC12,368$8.03M0.12%+2,361+23.6%Added
New Mexico Educational Retirement Board12,150$7.89M0.26%−800−6.2%Reduced
Freemont Management S.A.12,100$7.85M2.07%00.0%Unchanged
Advisors Asset Management, Inc.12,081$7.84M0.11%−226−1.8%Reduced
Consolidated Investment Group LLC12,000$7.79M1.23%00.0%Unchanged
Keybank National Association11,896$7.72M0.03%+201+1.7%Added
Progressive Investment Management Corp11,853$7.69M2.14%−157−1.3%Reduced
Scholtz & Company, LLC11,842$7.69M2.48%−238−2.0%Reduced
Arcadia Investment Management Corp11,790$7.65M1.28%+584+5.2%Added
Surevest, LLC11,764$7.64M1.81%−447−3.7%Reduced
Whittier Trust Co of Nevada Inc11,725$7.61M0.28%+593+5.3%Added
Boston Family Office LLC11,704$7.60M0.49%+1,342+13.0%Added
Broadleaf Partners, LLC11,620$7.54M2.32%−49−0.4%Reduced
Exchange Capital Management, Inc.11,610$7.54M1.37%+146+1.3%Added
GWM Advisors LLC11,585$7.52M0.11%+3,110+36.7%Added
Sycomore Asset Management11,289$7.39M1.14%+2,053+22.2%Added
Crestwood Advisors Group LLC11,373$7.38M0.19%+222+2.0%Added
Nippon Life Global Investors Americas, Inc.11,160$7.24M0.34%+600+5.7%Added
Selective Wealth Management, Inc.11,041$7.17M2.92%+890+8.8%Added
Dockyard Capital Management LP11,000$7.14M6.49%+11,000New
Riverpark Capital Management LLC10,991$7.13M2.57%−197−1.8%Reduced
EFG Asset Management (Americas) Corp.10,855$7.07M1.19%+16+0.1%Added
Harbor Capital Advisors, Inc.10,626$6.90M2.51%+10,626New
Orion Portfolio Solutions, LLC10,607$6.88M0.23%+1,066+11.2%Added
First Growth Investment Manager LP10,591$6.88M6.59%−600−5.4%Reduced
FineMark National Bank & Trust10,512$6.82M0.26%+317+3.1%Added
RPG Investment Advisory, LLC10,418$6.76M1.05%+35+0.3%Added
Oak Ridge Investments LLC10,395$6.75M0.57%−258−2.4%Reduced
MAI Capital Management10,383$6.74M0.11%+761+7.9%Added
L & S Advisors Inc10,304$6.69M0.72%−4,917−32.3%Reduced
Banque Cantonale Vaudoise10,236$6.64M0.26%+4,839+89.7%Added
Cresset Asset Management, LLC10,204$6.62M0.06%+6,943+212.9%Added
Boothbay Fund Management, LLC10,106$6.56M0.22%+9,237+1,062.9%Added
Noble Path Asset Management LP10,089$6.55M6.35%+10,089New
Bornite Capital Management LP10,000$6.49M2.25%00.0%Unchanged
United Capital Financial Advisers, LLC9,987$6.48M0.03%+127+1.3%Added
Parkwood LLC9,969$6.47M1.14%−163−1.6%Reduced
AXS Investments LLC9,870$6.41M1.52%+9,870New
Fundsmith Investment Services Ltd.9,783$6.35M3.45%00.0%Unchanged
Northeast Investment Management9,654$6.27M0.31%+1,436+17.5%Added
E. Ohman J:or Asset Management AB9,600$6.23M0.18%+800+9.1%Added
Equitable Trust Co9,598$6.23M0.38%−211−2.2%Reduced
Northwestern Mutual Investment Management Company, LLC9,588$6.22M0.12%−96−1.0%Reduced
Blueshift Asset Management, LLC9,550$6.20M0.55%−2,535−21.0%Reduced
Lane Generational LLC9,496$6.16M5.30%+9,496New
Investors Towarzystwo Funduszy Inwestycyjnych Spolka Akcyjna9,369$6.13M1.79%+1,985+26.9%Added
Capstone Investment Advisors, LLC9,421$6.12M0.10%−816−8.0%Reduced
Codex Capital, L.L.C.9,350$6.08M3.16%−500−5.1%Reduced
Park Avenue Securities LLC9,285$6.03M0.11%+1,371+17.3%Added
Livingston Group Asset Management CO (operating as Southport Capital Management)9,142$5.93M1.04%+8,678+1,870.3%Added
Wolverine Trading, LLC9,063$5.93M0.08%+9,063New
Ameritas Investment Partners, Inc.9,114$5.92M0.20%+366+4.2%Added
Bank Hapoalim BM9,095$5.90M0.59%−2,226−19.7%Reduced
Mizuho Markets Cayman LP8,906$5.78M0.59%+7,338+468.0%Added
Regentatlantic Capital LLC8,627$5.60M0.16%+1,268+17.2%Added
Rosenblum Silverman Sutton S F Inc8,587$5.57M1.25%+188+2.2%Added
TD Private Client Wealth LLC8,504$5.52M0.23%−623−6.8%Reduced
Brinker Capital Investments, LLC8,495$5.51M0.08%−1,504−15.0%Reduced
Acadian Asset Management LLC8,490$5.51M0.02%+4,532+114.5%Added
Private Advisor Group, LLC8,470$5.50M0.04%−2,694−24.1%Reduced
O'Shares Investment Advisers, LLC8,397$5.45M0.39%−2,246−21.1%Reduced
Wesbanco Bank Inc8,315$5.40M0.19%−1,314−13.6%Reduced
Schonfeld Strategic Advisors LLC8,216$5.33M0.05%−20,980−71.9%Reduced
Industrial Alliance Investment Management Inc.8,180$5.31M0.12%+8,180New
Cutler Group LP8,156$5.29M0.36%+7,058+642.8%Added
Gamco Investors, Inc. Et Al8,141$5.28M0.05%−194−2.3%Reduced