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ServiceNow, Inc.

NOW
Exchange
NYSE
Industry
Services-Prepackaged Software
SEC CIK
0001373715

In the last 90 days, ServiceNow, Inc. insiders filed 0 open-market purchases and 4 sales; 2,245 institutions reported holding it in 13F filings for Q2 2026, worth $83.7B in total; 3 superinvestors hold it, including Akre Capital Management and Tiger Global Management.

13F holders, Q2 2021

Institutional positions in ServiceNow, Inc. as of Jun 30, 2021. Investment managers with $100 million or more in US stocks report their long positions on Form 13F within 45 days after each quarter ends. How 13F works

Institutional holders
1,273
+22 vs. Q1 2021
Shares held
173.4M
+955.2K (+0.6%) vs. Q1 2021
Total value
$95.3B
+$9.21B (+10.7%) vs. Q1 2021
New holders
141
548 more added
Sold out
119
415 more reduced

15 institutions that held it in Q1 2021 haven't filed for Q2 2021 yet. Not filing isn't selling, so they aren't counted as sold out or in the changes above.

Compare with Q1 2021: new holders, sold out and not filed yet

Holders and value by quarter

Institutions reporting NOW on Form 13F each quarter since Q1 2021, and the total value they reported. Values are as of each quarter end, so they also move with the share price.

Institutional holdersQ2 2021: 1,273 institutions
Q1 2021: 1,266 institutionsQ2 2021: 1,273 institutionsQ3 2021: 1,334 institutionsQ4 2021: 1,415 institutionsQ1 2022: 1,407 institutionsQ2 2022: 1,378 institutionsQ3 2022: 1,321 institutionsQ4 2022: 1,360 institutionsQ1 2023: 1,410 institutionsQ2 2023: 1,503 institutionsQ3 2023: 1,565 institutionsQ4 2023: 1,756 institutionsQ1 2024: 1,823 institutionsQ2 2024: 1,879 institutionsQ3 2024: 1,945 institutionsQ4 2024: 2,262 institutionsQ1 2025: 2,167 institutionsQ2 2025: 2,298 institutionsQ3 2025: 2,249 institutionsQ4 2025: 2,326 institutionsQ1 2026: 2,213 institutionsQ2 2026: 2,245 institutions
Value heldQ2 2021: $95.3B
Q1 2021: $86.5BQ2 2021: $95.3BQ3 2021: $109.0BQ4 2021: $113.9BQ1 2022: $98.5BQ2 2022: $85.1BQ3 2022: $67.4BQ4 2022: $69.7BQ1 2023: $83.9BQ2 2023: $101.5BQ3 2023: $100.5BQ4 2023: $127.2BQ1 2024: $136.7BQ2 2024: $142.1BQ3 2024: $162.8BQ4 2024: $194.6BQ1 2025: $145.0BQ2 2025: $187.2BQ3 2025: $164.4BQ4 2025: $138.5BQ1 2026: $90.5BQ2 2026: $83.7B
Institutions holding NOW and their total value by quarter
QuarterHoldersValue
Q2 20262,245$83.7B
Q1 20262,213$90.5B
Q4 20252,326$138.5B
Q3 20252,249$164.4B
Q2 20252,298$187.2B
Q1 20252,167$145.0B
Q4 20242,262$194.6B
Q3 20241,945$162.8B
Q2 20241,879$142.1B
Q1 20241,823$136.7B
Q4 20231,756$127.2B
Q3 20231,565$100.5B
Q2 20231,503$101.5B
Q1 20231,410$83.9B
Q4 20221,360$69.7B
Q3 20221,321$67.4B
Q2 20221,378$85.1B
Q1 20221,407$98.5B
Q4 20211,415$113.9B
Q3 20211,334$109.0B
Q2 20211,273$95.3B
Q1 20211,266$86.5B

Institutions, Q2 2021

Shares, value and share of portfolio for each institution holding ServiceNow, Inc.; share changes are against Q1 2021.

Institutions holding NOW in Q2 2021
InstitutionSharesValue% of portfolioChange in sharesAction
Edmond de Rothschild Holding S.A.1,637$899.0K0.02%+113+7.4%Added
Sigma Planning Corp1,637$900.0K0.03%+75+4.8%Added
Tokio Marine Asset Management Co Ltd1,643$903.0K0.08%+143+9.5%Added
Meeder Asset Management Inc1,678$922.0K0.04%+179+11.9%Added
17 Capital Partners, LLC1,680$923.0K0.86%+1,680New
Argus Investors' Counsel, Inc.1,700$934.0K0.38%+47+2.8%Added
NFJ Investment Group, LLC1,725$948.0K0.02%+1,724+172,400.0%Added
Trust Asset Management LLC1,753$963.0K0.13%+189+12.1%Added
First Quadrant L P1,758$966.0K0.11%+1,307+289.8%Added
O'Shaughnessy Asset Management, LLC1,781$979.0K0.02%+257+16.9%Added
Altfest L J & Co Inc1,791$984.0K0.21%+897+100.3%Added
Credit Agricole S A1,804$991.0K0.03%−565−23.8%Reduced
Signaturefd, LLC1,812$996.0K0.04%+173+10.6%Added
AtonRa Partners1,821$1.00M0.37%−47−2.5%Reduced
Barings LLC1,829$1.01M0.02%−91−4.7%Reduced
Castle Rock Wealth Management, LLC1,749$1.01M0.37%+166+10.5%Added
Fairfield, Bush & Co.1,840$1.01M0.27%+560+43.8%Added
Empirical Finance, LLC1,863$1.02M0.17%+358+23.8%Added
Beck Capital Management, LLC1,884$1.03M0.35%−2,005−51.6%Reduced
Capital Management Associates1,900$1.04M1.00%00.0%Unchanged
Leelyn Smith, LLC1,906$1.05M0.31%−422−18.1%Reduced
Beacon Investment Advisory Services, Inc.1,906$1.05M0.04%+480+33.7%Added
Paloma Partners Management Co1,906$1.05M0.03%+532+38.7%Added
Wexford Capital LP1,907$1.05M0.16%+1,907New
Winfield Associates, Inc.1,911$1.05M0.39%+25+1.3%Added
Grove Bank & Trust1,919$1.05M0.23%−43−2.2%Reduced
CAPROCK Group, Inc.1,922$1.06M0.10%+55+2.9%Added
Rational Advisors LLC1,935$1.06M0.13%−280−12.6%Reduced
XTX Topco Ltd1,942$1.07M0.36%+1,942New
Fiduciary Trust Co1,961$1.08M0.02%+60+3.2%Added
NVWM, LLC1,965$1.08M0.39%−2−0.1%Reduced
Kinneret Advisory, LLC1,966$1.08M0.13%00.0%Unchanged
Belpointe Asset Management LLC1,968$1.08M0.08%+716+57.2%Added
Caas Capital Management LP1,967$1.08M0.06%+1,275+184.2%Added
Boston Private Wealth LLC2,014$1.11M0.01%+45+2.3%Added
GFG Capital, LLC2,037$1.12M0.34%−6−0.3%Reduced
D.A. Davidson & Co.2,040$1.12M0.01%+1,053+106.7%Added
Peapack Gladstone Financial Corp2,046$1.12M0.03%+78+4.0%Added
Barrett Asset Management, LLC2,055$1.13M0.05%−105−4.9%Reduced
Private Capital Advisors, Inc.2,064$1.13M0.19%00.0%Unchanged
Bell Bank2,065$1.14M0.15%+24+1.2%Added
Sentry Investment Management LLC2,072$1.14M0.29%00.0%Unchanged
Conning Inc.2,085$1.15M0.03%−341−14.1%Reduced
Pathstone Family Office, LLC2,095$1.15M0.03%+812+63.3%Added
Skye Global Management LP2,100$1.15M0.02%−3,400−61.8%Reduced
Nan Fung Trinity (HK) Ltd2,110$1.16M0.24%00.0%Unchanged
Intellectus Partners, LLC2,118$1.16M0.26%+80+3.9%Added
Western Wealth Management, LLC2,147$1.17M0.12%−176−7.6%Reduced
Heritage Trust Co2,150$1.18M0.17%+394+22.4%Added
Texas Yale Capital Corp.2,170$1.19M0.07%00.0%Unchanged
MUFG Americas Holdings Corp2,173$1.19M0.02%+2,173New
Teamwork Financial Advisors, LLC2,193$1.21M0.25%−1,788−44.9%Reduced
American National Registered Investment Advisor, Inc.2,202$1.21M0.43%−18−0.8%Reduced
Cim Investment Mangement Inc2,233$1.23M0.38%+1,104+97.8%Added
Taylor Hoffman Wealth Management2,241$1.23M0.53%−70−3.0%Reduced
Karp Capital Management Corp2,270$1.25M0.18%+220+10.7%Added
Prelude Capital Management, LLC2,278$1.25M0.07%+495+27.8%Added
Columbia Trust Co 010120162,312$1.27M0.72%+1,243+116.3%Added
Guardian Capital LP2,320$1.27M0.03%00.0%Unchanged
Avantax Advisory Services, Inc.2,336$1.28M0.02%−785−25.2%Reduced
Wrapmanager Inc2,343$1.29M0.33%+55+2.4%Added
Stoneridge Investment Partners LLC2,359$1.30M0.63%+2,359New
Central Bank & Trust Co2,367$1.30M0.21%−186−7.3%Reduced
Highland Capital Management, LLC2,373$1.30M0.08%+1,973+493.3%Added
Hohimer Wealth Management, LLC2,377$1.31M0.27%+923+63.5%Added
Fortis Capital Management LLC2,380$1.31M0.67%−1,602−40.2%Reduced
Independent Financial Group, LLC2,382$1.31M0.14%+1,032+76.4%Added
Next Century Growth Investors LLC2,393$1.31M0.10%−93−3.7%Reduced
Deltec Asset Management LLC2,400$1.32M0.18%+2,400New
WESPAC Advisors SoCal, LLC2,404$1.32M0.44%+67+2.9%Added
Bessemer Securities LLC2,411$1.32M0.52%00.0%Unchanged
Quilter Plc2,414$1.33M0.04%+296+14.0%Added
Stratos Wealth Advisors, LLC2,417$1.33M0.12%−50−2.0%Reduced
Clare Market Investments LLC2,425$1.33M0.43%−270−10.0%Reduced
BBVA USA2,432$1.34M0.07%+2,432New
Principle Wealth Partners LLC2,438$1.34M0.15%00.0%Unchanged
Inscription Capital, LLC2,438$1.34M0.15%+2,438New
Insight Wealth Strategies, LLC2,489$1.37M0.19%−571−18.7%Reduced
Aj Wealth Strategies, LLC2,536$1.39M0.08%00.0%Unchanged
Davidson Capital Management Inc.2,538$1.40M0.67%+286+12.7%Added
Principal Street Partners, LLC2,549$1.40M0.37%−2,201−46.3%Reduced
Banque Pictet & Cie SA2,550$1.40M0.02%00.0%Unchanged
Clarius Group, LLC2,554$1.40M0.13%−12−0.5%Reduced
Callahan Advisors, LLC2,599$1.43M0.18%+789+43.6%Added
Exane Derivatives2,559$1.43M0.34%+1,111+76.7%Added
Caliber Wealth Management, LLC2,616$1.44M1.02%+2,616New
Standard Family Office LLC2,644$1.45M0.30%−9−0.3%Reduced
CWM Advisors, LLC2,688$1.48M0.19%+744+38.3%Added
Alta Wealth Advisors LLC2,701$1.48M1.09%−7−0.3%Reduced
Covenant Asset Management, LLC2,713$1.49M0.45%−2,523−48.2%Reduced
Unigestion Holding SA2,704$1.51M0.05%00.0%Unchanged
SeaCrest Wealth Management, LLC2,766$1.52M0.18%+143+5.5%Added
Donoghue Forlines LLC2,775$1.52M0.28%+297+12.0%Added
Cresset Asset Management, LLC2,782$1.53M0.02%+54+2.0%Added
Means Investment Co., Inc.2,803$1.54M0.31%+300+12.0%Added
First Foundation Advisors2,810$1.54M0.06%+378+15.5%Added
Personal Cfo Solutions, LLC2,827$1.55M0.32%−211−6.9%Reduced
Mission Wealth Management, LP2,827$1.55M0.08%−206−6.8%Reduced
Covington Capital Management2,847$1.56M0.06%+94+3.4%Added
Cavalier Investments, LLC2,862$1.57M0.57%−63−2.2%Reduced