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MediaAlpha, Inc.

MAX
Exchange
NYSE
Industry
Services-Business Services, NEC
SEC CIK
0001818383

In the last 90 days, MediaAlpha, Inc. insiders filed 0 open-market purchases and 26 sales; 153 institutions reported holding it in 13F filings for Q2 2026, worth $610.7M in total; no superinvestor holds it.

Open-market trades, last 90 days

Open-market purchases (P) and sales (S) by MediaAlpha, Inc. insiders, counted by Form 4 filing. Trades with a flagged price and duplicate filings are left out.

Open-market buys
0 filings
Open-market sells
26 filings
4 insiders, $14.2M in total
Insiders trading
4
Net value
−$14.2M
Purchases minus sales

Insider roster

Directors, officers and 10% owners who have filed a Form 4 for MediaAlpha, Inc., current and former, most recent filer first. Last reported holding is the position after the last non-derivative trade in their latest filing.

Insider roster for MediaAlpha, Inc.
NameTitleLast reported holdingLast filingFilings, past year
Yeh Kuanling AmyChief Technology Officer546,091Sep 25, 202616
Nonko EugeneDirector854,550IndirectSep 23, 202636
Cramer KeithChief Revenue Officer251,303Sep 16, 202611
Yi StevenSee Remarks2,339,740Sep 2, 202635
Coyne Jeffrey BGENERAL COUNSEL AND SECRETARY577,582Aug 17, 20266
Thompson Patrick RyanSee Remarks1,080,127Aug 17, 20265
StClair LaurenDirector20,900May 22, 20261
Vrabeck Kathy PDirector150,407May 7, 20261
Arasu Venmal (Raji)Director119,407May 7, 20261
Jones RamonDirector28,000May 7, 20262
Hunt Bradley WilliamDirector46,200May 7, 20261
Sweet LaraDirector98,657May 16, 20250
Insignia Capital Partners (Parallel A), L.P.10% Owner0IndirectMay 13, 20240
Insignia Capital Partners, L.P.10% Owner0IndirectMay 13, 20240
Insignia Capital Partners (Aiv), L.P.10% Owner0IndirectMay 13, 20240
Insignia Capital Partners GP, L.L.C.10% Owner0IndirectMay 13, 20240
Insignia QL Holdings, LLC10% Owner0IndirectMay 13, 20240
Insignia A QL Holdings, LLC10% Owner0IndirectMay 13, 20240
White Mountains Insurance Group Ltd10% Owner17,856,614IndirectMay 9, 20240
WM Hinson (Bermuda) Ltd.10% Owner17,856,614IndirectMay 9, 20240
Cunningham Catherine HullChief People Officer14,081Feb 17, 20230
WM International Holdings Ltd10% Owner0IndirectDec 23, 20220
Bridge Holdings (Bermuda) Ltd.10% Owner0Aug 26, 20220
Carlson Cort AllanSee Remarks41,441Nov 24, 20210
Topjian SergeVICE PRESIDENT, MEDIA21,172Nov 3, 20210
Perine RobertVICE PRESIDENT, PRODUCT39,869Nov 3, 20210
Mikalis BrianSee Remarks16,335Nov 3, 20210
Sweetser JeffSee Remarks35,183Nov 3, 20210
Sinanyan TigranSee Remarks36,779Sep 21, 20210
Wang AmbroseCO-FOUNDER38,839Aug 3, 20210

Insider trades

Each row adds up one type of transaction in one Form 4 filing. Only open-market purchases (P) and sales (S) are shown by default; use the filters to see grants, option exercises and other codes.

Insider trades
Filed (ET)Trade dateFiling delayInsiderTransactionSharesAvg priceValueHolding changeFlags
Jan 22, 2026 (view filing)Jan 20-222 daysNonko EugeneDirectorSSaleClass A Common Stock−16.2K$11.14−$180.5K−1.6%965.8K after3 lots10b5-1
Jan 22, 2026 (view filing)Jan 20-222 daysNonko EugeneDirectorSSaleClass A Common Stock−20.1K$11.14−$224.0K−1.3%1.50M after3 lots10b5-1
Jan 28, 2026 (view filing)Jan 26-282 daysNonko EugeneDirectorSSaleClass A Common Stock−16.2K$10.66−$172.6K−1.7%949.6K after3 lots10b5-1
Jan 28, 2026 (view filing)Jan 26-282 daysNonko EugeneDirectorSSaleClass A Common Stock−20.1K$10.64−$213.9K−1.3%1.48M after3 lots10b5-1
Jan 28, 2026 (view filing)Jan 26-282 daysYi StevenSee RemarksSSaleClass A Common Stock−24.0K$10.66−$255.8K−0.9%2.74M after3 lots10b5-1
Feb 4, 2026 (view filing)Feb 2-42 daysYi StevenSee RemarksSSaleClass A Common Stock−20.0K$9.93−$198.6K−0.7%2.72M after3 lots10b5-1
Feb 4, 2026 (view filing)Feb 2-32 daysNonko EugeneDirectorSSaleClass A Common Stock−10.8K$10.21−$110.2K−1.1%938.8K after2 lots10b5-1
Feb 4, 2026 (view filing)Feb 2-32 daysNonko EugeneDirectorSSaleClass A Common Stock−13.4K$10.21−$136.8K−0.9%1.47M after2 lots10b5-1
Feb 11, 2026 (view filing)Feb 9-112 daysYi StevenSee RemarksSSaleClass A Common Stock−12.0K$8.48−$101.8K−0.4%2.70M after3 lots10b5-1
Feb 17, 2026 (view filing)Feb 134 daysYeh Kuanling AmyChief Technology OfficerSSaleClass A Common Stock−12.0K$7.31−$87.7K−3.0%381.7K after10b5-1
Feb 17, 2026 (view filing)Feb 17Same dayCramer KeithChief Revenue OfficerSSaleClass A Common Stock−10.0K$7.16−$71.6K−5.2%182.2K after10b5-1
Feb 17, 2026 (view filing)Feb 134 daysCoyne Jeffrey BGENERAL COUNSEL AND SECRETARYSSaleClass A Common Stock−5.00K$7.30−$36.5K−1.1%436.8K after10b5-1
Feb 19, 2026 (view filing)Feb 17-192 daysYi StevenSee RemarksSSaleClass A Common Stock−12.0K$7.26−$87.2K−0.4%2.71M after3 lots10b5-1
Feb 25, 2026 (view filing)Feb 25Same dayNonko EugeneDirectorSSaleClass A Common Stock−10.6K$10.00−$106.0K−1.1%946.5K after10b5-1
Feb 25, 2026 (view filing)Feb 25Same dayNonko EugeneDirectorSSaleClass A Common Stock−14.5K$10.00−$145.0K−1.0%1.45M after10b5-1
Feb 25, 2026 (view filing)Feb 23-252 daysYi StevenSee RemarksSSaleClass A Common Stock−20.7K$9.14−$189.7K−0.8%2.69M after4 lots10b5-1
Mar 4, 2026 (view filing)Mar 2-42 daysYi StevenSee RemarksSSaleClass A Common Stock−55.3K$10.01−$552.9K−2.1%2.63M after3 lots10b5-1
Mar 4, 2026 (view filing)Mar 2-42 daysNonko EugeneDirectorSSaleClass A Common Stock−59.6K$10.01−$596.9K−6.3%886.9K after3 lots10b5-1
Mar 4, 2026 (view filing)Mar 2-42 daysNonko EugeneDirectorSSaleClass A Common Stock−72.6K$10.01−$727.1K−5.0%1.38M after3 lots10b5-1
Mar 6, 2026 (view filing)Mar 6Same dayYeh Kuanling AmyChief Technology OfficerSSaleClass A Common Stock−3.00K$10.34−$31.0K−0.8%394.0K after10b5-1
Mar 11, 2026 (view filing)Mar 92 daysNonko EugeneDirectorSSaleClass A Common Stock−1.99K$10.00−$19.9K−0.2%885.0K after10b5-1
Mar 11, 2026 (view filing)Mar 92 daysNonko EugeneDirectorSSaleClass A Common Stock−2.12K$10.00−$21.1K−0.2%1.38M after10b5-1
Mar 11, 2026 (view filing)Mar 9-112 daysYi StevenSee RemarksSSaleClass A Common Stock−13.7K$9.78−$133.4K−0.5%2.62M after3 lots10b5-1
Mar 17, 2026 (view filing)Mar 16-171 dayNonko EugeneDirectorSSaleClass A Common Stock−4.34K$10.00−$43.4K−0.4%1.06M after2 lots
Mar 17, 2026 (view filing)Mar 16-171 dayNonko EugeneDirectorSSaleClass A Common Stock−862$10.00−$8.62K−0.1%1.38M after2 lots
Mar 17, 2026 (view filing)Mar 161 dayCramer KeithChief Revenue OfficerSSaleClass A Common Stock−10.0K$9.89−$98.9K−3.2%306.8K after
Mar 17, 2026 (view filing)Mar 16-171 dayYi StevenSee RemarksSSaleClass A Common Stock−9.23K$9.94−$91.7K−0.3%3.06M after2 lots
Mar 18, 2026 (view filing)Mar 18Same dayYi StevenSee RemarksSSaleClass A Common Stock−4.00K$9.59−$38.4K−0.1%3.06M after10b5-1
Mar 25, 2026 (view filing)Mar 23-252 daysYi StevenSee RemarksSSaleClass A Common Stock−12.0K$9.52−$114.3K−0.4%3.04M after3 lots10b5-1
Mar 27, 2026 (view filing)Mar 27Same dayYeh Kuanling AmyChief Technology OfficerSSaleClass A Common Stock−3.00K$9.44−$28.3K−0.5%577.9K after10b5-1
Apr 1, 2026 (view filing)Mar 30-Apr 12 daysYi StevenSee RemarksSSaleClass A Common Stock−12.0K$9.33−$111.9K−0.4%3.03M after3 lots10b5-1
Apr 8, 2026 (view filing)Apr 6-82 daysYi StevenSee RemarksSSaleClass A Common Stock−12.0K$9.53−$114.3K−0.4%3.02M after3 lots10b5-1
Apr 10, 2026 (view filing)Apr 10Same dayYeh Kuanling AmyChief Technology OfficerSSaleClass A Common Stock−3.00K$9.25−$27.8K−0.5%574.9K after10b5-1
Apr 15, 2026 (view filing)Apr 15Same dayCramer KeithChief Revenue OfficerSSaleClass A Common Stock−10.0K$9.68−$96.8K−3.3%296.8K after10b5-1
Apr 15, 2026 (view filing)Apr 13-152 daysYi StevenSee RemarksSSaleClass A Common Stock−12.0K$9.41−$112.9K−0.4%3.01M after3 lots10b5-1
Apr 22, 2026 (view filing)Apr 20-212 daysNonko EugeneDirectorSSaleClass A Common Stock−39.7K$10.07−$399.6K−3.8%1.02M after2 lots10b5-1
Apr 22, 2026 (view filing)Apr 20-212 daysNonko EugeneDirectorSSaleClass A Common Stock−72.1K$10.05−$724.7K−5.2%1.31M after2 lots10b5-1
Apr 22, 2026 (view filing)Apr 20-222 daysYi StevenSee RemarksSSaleClass A Common Stock−48.6K$10.05−$488.4K−1.6%2.96M after3 lots10b5-1
Apr 29, 2026 (view filing)Apr 27-292 daysNonko EugeneDirectorSSaleClass A Common Stock−55.6K$10.02−$557.2K−5.5%959.8K after3 lots10b5-1
Apr 29, 2026 (view filing)Apr 27-292 daysNonko EugeneDirectorSSaleClass A Common Stock−59.6K$10.02−$596.9K−4.6%1.25M after3 lots10b5-1
Apr 29, 2026 (view filing)Apr 27-292 daysYi StevenSee RemarksSSaleClass A Common Stock−67.0K$9.99−$669.3K−2.3%2.89M after3 lots10b5-1
May 6, 2026 (view filing)May 4-62 daysYi StevenSee RemarksSSaleClass A Common Stock−12.0K$9.04−$108.5K−0.4%2.88M after3 lots10b5-1
May 19, 2026 (view filing)May 154 daysCoyne Jeffrey BGENERAL COUNSEL AND SECRETARYSSaleClass A Common Stock−5.00K$8.10−$40.5K−0.8%591.8K after10b5-1
May 19, 2026 (view filing)May 154 daysYeh Kuanling AmyChief Technology OfficerSSaleClass A Common Stock−12.0K$8.05−$96.6K−2.1%573.0K after10b5-1
May 19, 2026 (view filing)May 154 daysCramer KeithChief Revenue OfficerSSaleClass A Common Stock−13.0K$8.05−$104.7K−4.2%293.5K after10b5-1
Jun 5, 2026 (view filing)Jun 5Same dayYeh Kuanling AmyChief Technology OfficerSSaleClass A Common Stock−3.00K$8.89−$26.7K−0.5%570.0K after10b5-1
Jun 12, 2026 (view filing)Jun 102 daysNonko EugeneDirectorSSaleClass A Common Stock−3.20K$10.00−$32.0K−0.3%956.6K after10b5-1
Jun 12, 2026 (view filing)Jun 102 daysNonko EugeneDirectorSSaleClass A Common Stock−20.0K$10.00−$200.0K−1.6%1.23M after10b5-1
Jun 15, 2026 (view filing)Jun 15Same dayCramer KeithChief Revenue OfficerSSaleClass A Common Stock−13.0K$9.47−$123.1K−4.4%280.5K after10b5-1
Jun 18, 2026 (view filing)Jun 16-172 daysNonko EugeneDirectorSSaleClass A Common Stock−3.20K$10.00−$32.0K−0.3%953.4K after2 lots10b5-1