Nonko Eugene's Form 4 filing
MediaAlpha, Inc. (MAX) · filed Jan 22, 2026
- Accession no.
- 0001818383-26-000018
- Filed
- Jan 22, 2026
- Trade date
- Jan 20-22, 2026
- Filing delay
- 2 days
- Rule 10b5-1 plan
- Checked
This filing lists 6 non-derivative transactions. Open-market sales total $404.5K. It was filed 2 days after the trade.
Reporting owners
A Form 4 can have several reporting owners, such as a person and a fund they control. Trade tables show the first one.
| Owner | Relationship to the company |
|---|---|
| Nonko EugeneCIK 0001830016 | Director |
Non-derivative securities (Table I)
Acquisitions and disposals of common stock and similar shares, one row per line on the filing.
| Trade date | Security | Transaction | Shares | Price | Value | Shares after | Ownership | Flags |
|---|---|---|---|---|---|---|---|---|
| Jan 20, 2026 | Class A Common Stock | SSaleDisposed | −5,400 | $11.21F2 | −$60,534 | 976,648 | Direct | |
| Jan 21, 2026 | Class A Common Stock | SSaleDisposed | −5,400 | $11.02F3 | −$59,508 | 971,248 | Direct | |
| Jan 22, 2026 | Class A Common Stock | SSaleDisposed | −5,400 | $11.20F4 | −$60,480 | 965,848 | Direct | |
| Jan 20, 2026 | Class A Common Stock | SSaleDisposed | −6,700 | $11.21F2 | −$75,107 | 1,515,920 | Indirect | |
| Jan 21, 2026 | Class A Common Stock | SSaleDisposed | −6,700 | $11.02F5 | −$73,834 | 1,509,220 | Indirect | |
| Jan 22, 2026 | Class A Common Stock | SSaleDisposed | −6,700 | $11.20F4 | −$75,040 | 1,502,520 | Indirect |
Footnotes and remarks
Livermore keeps the footnotes that transaction prices refer to, all footnotes of amendments (Form 4/A) and the filing's remarks. Other footnotes, such as how indirect holdings are held or the details of a trading plan, are only in the original on SEC EDGAR.
- F2
Reflects the weighted-average sale price for shares sold in multiple transactions at prices ranging from $11.10 to $11.335 per share. The Reporting Person undertakes to provide upon request by the Securities and Exchange Commission staff, the issuer, or a security holder of the issuer, full information regarding the number of shares sold at each separate price.
Referenced by the price of 2 transactions in Table I.
- F3
Reflects the weighted-average sale price for shares sold in multiple transactions at prices ranging from $10.845 to $11.18 per share. The Reporting Person undertakes to provide upon request by the Securities and Exchange Commission staff, the issuer, or a security holder of the issuer, full information regarding the number of shares sold at each separate price.
Referenced by the price of 1 transaction in Table I.
- F4
Reflects the weighted-average sale price for shares sold in multiple transactions at prices ranging from $11.06 to $11.315 per share. The Reporting Person undertakes to provide upon request by the Securities and Exchange Commission staff, the issuer, or a security holder of the issuer, full information regarding the number of shares sold at each separate price.
Referenced by the price of 2 transactions in Table I.
- F5
Reflects the weighted-average sale price for shares sold in multiple transactions at prices ranging from $10.835 to $11.20 per share. The Reporting Person undertakes to provide upon request by the Securities and Exchange Commission staff, the issuer, or a security holder of the issuer, full information regarding the number of shares sold at each separate price.
Referenced by the price of 1 transaction in Table I.