Coyne Jeffrey B's Form 4 filing
MediaAlpha, Inc. (MAX) · filed Feb 17, 2026
- Accession no.
- 0001818383-26-000040
- Filed
- Feb 17, 2026
- Trade date
- Feb 13-15, 2026
- Filing delay
- 4 days
- Rule 10b5-1 plan
- Checked
This filing lists 6 non-derivative transactions and 1 derivative transaction. Open-market sales total $36.5K. It was filed 4 days after the trade.
Reporting owners
A Form 4 can have several reporting owners, such as a person and a fund they control. Trade tables show the first one.
| Owner | Relationship to the company |
|---|---|
| Coyne Jeffrey BCIK 0001213184 | Officer (GENERAL COUNSEL AND SECRETARY) |
Non-derivative securities (Table I)
Acquisitions and disposals of common stock and similar shares, one row per line on the filing.
| Trade date | Security | Transaction | Shares | Price | Value | Shares after | Ownership | Flags |
|---|---|---|---|---|---|---|---|---|
| Feb 13, 2026 | Class A Common Stock | SSaleDisposed | −5,000 | $7.30F2 | −$36,500 | 436,783 | Direct | |
| Feb 15, 2026 | Class A Common Stock | MOption exerciseAcquired | +6,544 | $0.00F3 | $0 | 443,327 | Direct | |
| Feb 15, 2026 | Class A Common Stock | FTax withholdingDisposed | −1,994 | $7.17 | −$14,296.98 | 441,333 | Direct | |
| Feb 15, 2026 | Class A Common Stock | FTax withholdingDisposed | −2,261 | $7.17 | −$16,211.37 | 439,072 | Direct | |
| Feb 15, 2026 | Class A Common Stock | FTax withholdingDisposed | −1,794 | $7.17 | −$12,862.98 | 437,278 | Direct | |
| Feb 15, 2026 | Class A Common Stock | FTax withholdingDisposed | −3,233 | $7.17 | −$23,180.61 | 434,045 | Direct |
Derivative securities (Table II)
Options, warrants, restricted stock units and similar. Shares are the underlying shares; price and value are for the derivative itself, and the holding after is in derivative units.
| Trade date | Security | Transaction | Underlying shares | Unit price | Value | Held after | Ownership | Flags |
|---|---|---|---|---|---|---|---|---|
| Feb 15, 2026 | Class A Common Stock | MOption exerciseDisposed | −6,544 | $0.00 | $0 | 0 | Direct |
Footnotes and remarks
Livermore keeps the footnotes that transaction prices refer to, all footnotes of amendments (Form 4/A) and the filing's remarks. Other footnotes, such as how indirect holdings are held or the details of a trading plan, are only in the original on SEC EDGAR.
- F2
Reflects the weighted-average sale price for shares sold in multiple transactions at prices ranging from $7.24 to $7.40 per share. The Reporting Person undertakes to provide upon request by the Securities and Exchange Commission staff, the issuer, or a security holder of the issuer, full information regarding the number of shares sold at each separate price.
Referenced by the price of 1 transaction in Table I.
- F3
One share of Class A Common Stock was issued upon the vesting of each Restricted Stock Unit ("RSU").
Referenced by the price of 1 transaction in Table I.