Coyne Jeffrey B's Form 4 filing
MediaAlpha, Inc. (MAX) · filed May 19, 2026
- Accession no.
- 0001818383-26-000149
- Filed
- May 19, 2026
- Trade date
- May 15, 2026
- Filing delay
- 4 days
- Rule 10b5-1 plan
- Checked
This filing lists 5 non-derivative transactions. Open-market sales total $40.5K. It was filed 4 days after the trade.
Reporting owners
A Form 4 can have several reporting owners, such as a person and a fund they control. Trade tables show the first one.
| Owner | Relationship to the company |
|---|---|
| Coyne Jeffrey BCIK 0001213184 | Officer (GENERAL COUNSEL AND SECRETARY) |
Non-derivative securities (Table I)
Acquisitions and disposals of common stock and similar shares, one row per line on the filing.
| Trade date | Security | Transaction | Shares | Price | Value | Shares after | Ownership | Flags |
|---|---|---|---|---|---|---|---|---|
| May 15, 2026 | Class A Common Stock | FTax withholdingDisposed | −1,808 | $8.05 | −$14,554.4 | 604,187 | Direct | |
| May 15, 2026 | Class A Common Stock | FTax withholdingDisposed | −1,573 | $8.05 | −$12,662.65 | 602,614 | Direct | |
| May 15, 2026 | Class A Common Stock | FTax withholdingDisposed | −3,233 | $8.05 | −$26,025.65 | 599,381 | Direct | |
| May 15, 2026 | Class A Common Stock | FTax withholdingDisposed | −2,617 | $8.05 | −$21,066.85 | 596,764 | Direct | |
| May 15, 2026 | Class A Common Stock | SSaleDisposed | −5,000 | $8.10F3 | −$40,500 | 591,764 | Direct |
Footnotes and remarks
Livermore keeps the footnotes that transaction prices refer to, all footnotes of amendments (Form 4/A) and the filing's remarks. Other footnotes, such as how indirect holdings are held or the details of a trading plan, are only in the original on SEC EDGAR.
- F3
Reflects the weighted-average sale price for shares sold in multiple transactions at prices ranging from $8.025 to $8.195 per share. The Reporting Person undertakes to provide upon request by the Securities and Exchange Commission staff, the issuer, or a security holder of the issuer, full information regarding the number of shares sold at each separate price.
Referenced by the price of 1 transaction in Table I.