Skip to main content

Yi Steven's Form 4 filing

MediaAlpha, Inc. (MAX) · filed Apr 1, 2026

Accession no.
0001818383-26-000099
Filed
Apr 1, 2026
Trade date
Mar 30-Apr 1, 2026
Filing delay
2 days
Rule 10b5-1 plan
Checked

This filing lists 3 non-derivative transactions. Open-market sales total $111.9K. It was filed 2 days after the trade.

Reporting owners

A Form 4 can have several reporting owners, such as a person and a fund they control. Trade tables show the first one.

Reporting owners on this filing
OwnerRelationship to the company
Yi StevenCIK 0001829946Director, Officer (See Remarks)

Non-derivative securities (Table I)

Acquisitions and disposals of common stock and similar shares, one row per line on the filing.

Non-derivative transactions
Trade dateSecurityTransactionSharesPriceValueShares afterOwnershipFlags
Mar 30, 2026Class A Common StockSSaleDisposed−4,000$9.23F2−$36,9203,039,247Direct
Mar 31, 2026Class A Common StockSSaleDisposed−4,000$9.60−$38,4003,035,247Direct
Apr 1, 2026Class A Common StockSSaleDisposed−4,000$9.15F3−$36,6003,031,247Direct

Footnotes and remarks

Livermore keeps the footnotes that transaction prices refer to, all footnotes of amendments (Form 4/A) and the filing's remarks. Other footnotes, such as how indirect holdings are held or the details of a trading plan, are only in the original on SEC EDGAR.

F2

Reflects the weighted-average sale price for shares sold in multiple transactions at prices ranging from $9.07 to $9.30 per share. The Reporting Person undertakes to provide upon request by the Securities and Exchange Commission staff, the issuer, or a security holder of the issuer, full information regarding the number of shares sold at each separate price.

Referenced by the price of 1 transaction in Table I.

F3

Reflects the weighted-average sale price for shares sold in multiple transactions at prices ranging from $9.065 to $9.28 per share. The Reporting Person undertakes to provide upon request by the Securities and Exchange Commission staff, the issuer, or a security holder of the issuer, full information regarding the number of shares sold at each separate price.

Referenced by the price of 1 transaction in Table I.

Remarks

CHIEF EXECUTIVE OFFICER, PRESIDENT, AND CO-FOUNDER

Read the full filing on SEC EDGAR (opens in a new tab)