Nonko Eugene's Form 4 filing
MediaAlpha, Inc. (MAX) · filed Jan 28, 2026
- Accession no.
- 0001818383-26-000021
- Filed
- Jan 28, 2026
- Trade date
- Jan 26-28, 2026
- Filing delay
- 2 days
- Rule 10b5-1 plan
- Checked
This filing lists 6 non-derivative transactions. Open-market sales total $386.6K. It was filed 2 days after the trade.
Reporting owners
A Form 4 can have several reporting owners, such as a person and a fund they control. Trade tables show the first one.
| Owner | Relationship to the company |
|---|---|
| Nonko EugeneCIK 0001830016 | Director |
Non-derivative securities (Table I)
Acquisitions and disposals of common stock and similar shares, one row per line on the filing.
| Trade date | Security | Transaction | Shares | Price | Value | Shares after | Ownership | Flags |
|---|---|---|---|---|---|---|---|---|
| Jan 26, 2026 | Class A Common Stock | SSaleDisposed | −5,400 | $10.87F2 | −$58,698 | 960,448 | Direct | |
| Jan 27, 2026 | Class A Common Stock | SSaleDisposed | −5,400 | $10.52F3 | −$56,808 | 955,048 | Direct | |
| Jan 28, 2026 | Class A Common Stock | SSaleDisposed | −5,400 | $10.58F4 | −$57,132 | 949,648 | Direct | |
| Jan 26, 2026 | Class A Common Stock | SSaleDisposed | −6,700 | $10.85F5 | −$72,695 | 1,495,820 | Indirect | |
| Jan 27, 2026 | Class A Common Stock | SSaleDisposed | −6,700 | $10.51F6 | −$70,417 | 1,489,120 | Indirect | |
| Jan 28, 2026 | Class A Common Stock | SSaleDisposed | −6,700 | $10.57F7 | −$70,819 | 1,482,420 | Indirect |
Footnotes and remarks
Livermore keeps the footnotes that transaction prices refer to, all footnotes of amendments (Form 4/A) and the filing's remarks. Other footnotes, such as how indirect holdings are held or the details of a trading plan, are only in the original on SEC EDGAR.
- F2
Reflects the weighted-average sale price for shares sold in multiple transactions at prices ranging from $10.73 to $10.985 per share. The Reporting Person undertakes to provide upon request by the Securities and Exchange Commission staff, the issuer, or a security holder of the issuer, full information regarding the number of shares sold at each separate price.
Referenced by the price of 1 transaction in Table I.
- F3
Reflects the weighted-average sale price for shares sold in multiple transactions at prices ranging from $10.40 to $10.92 per share. The Reporting Person undertakes to provide upon request by the Securities and Exchange Commission staff, the issuer, or a security holder of the issuer, full information regarding the number of shares sold at each separate price.
Referenced by the price of 1 transaction in Table I.
- F4
Reflects the weighted-average sale price for shares sold in multiple transactions at prices ranging from $10.50 to $10.745 per share. The Reporting Person undertakes to provide upon request by the Securities and Exchange Commission staff, the issuer, or a security holder of the issuer, full information regarding the number of shares sold at each separate price.
Referenced by the price of 1 transaction in Table I.
- F5
Reflects the weighted-average sale price for shares sold in multiple transactions at prices ranging from $10.725 to $10.985 per share. The Reporting Person undertakes to provide upon request by the Securities and Exchange Commission staff, the issuer, or a security holder of the issuer, full information regarding the number of shares sold at each separate price.
Referenced by the price of 1 transaction in Table I.
- F6
Reflects the weighted-average sale price for shares sold in multiple transactions at prices ranging from $10.40 to $10.89 per share. The Reporting Person undertakes to provide upon request by the Securities and Exchange Commission staff, the issuer, or a security holder of the issuer, full information regarding the number of shares sold at each separate price.
Referenced by the price of 1 transaction in Table I.
- F7
Reflects the weighted-average sale price for shares sold in multiple transactions at prices ranging from $10.50 to $10.755 per share. The Reporting Person undertakes to provide upon request by the Securities and Exchange Commission staff, the issuer, or a security holder of the issuer, full information regarding the number of shares sold at each separate price.
Referenced by the price of 1 transaction in Table I.