Nonko Eugene's Form 4 filing
MediaAlpha, Inc. (MAX) · filed Apr 29, 2026
- Accession no.
- 0001818383-26-000121
- Filed
- Apr 29, 2026
- Trade date
- Apr 27-29, 2026
- Filing delay
- 2 days
- Rule 10b5-1 plan
- Checked
This filing lists 6 non-derivative transactions. Open-market sales total $1.15M. It was filed 2 days after the trade.
Reporting owners
A Form 4 can have several reporting owners, such as a person and a fund they control. Trade tables show the first one.
| Owner | Relationship to the company |
|---|---|
| Nonko EugeneCIK 0001830016 | Director |
Non-derivative securities (Table I)
Acquisitions and disposals of common stock and similar shares, one row per line on the filing.
| Trade date | Security | Transaction | Shares | Price | Value | Shares after | Ownership | Flags |
|---|---|---|---|---|---|---|---|---|
| Apr 27, 2026 | Class A Common Stock | SSaleDisposed | −27,972 | $10.04F2 | −$280,838.88 | 987,384 | Direct | |
| Apr 28, 2026 | Class A Common Stock | SSaleDisposed | −2,003 | $10.00F3 | −$20,030 | 985,381 | Direct | |
| Apr 29, 2026 | Class A Common Stock | SSaleDisposed | −25,606 | $10.01F4 | −$256,316.06 | 959,775 | Direct | |
| Apr 27, 2026 | Class A Common Stock | SSaleDisposed | −27,513 | $10.04F5 | −$276,230.52 | 1,279,312 | Indirect | |
| Apr 28, 2026 | Class A Common Stock | SSaleDisposed | −5,150 | $10.00F3 | −$51,500 | 1,274,162 | Indirect | |
| Apr 29, 2026 | Class A Common Stock | SSaleDisposed | −26,888 | $10.01F6 | −$269,148.88 | 1,247,274 | Indirect |
Footnotes and remarks
Livermore keeps the footnotes that transaction prices refer to, all footnotes of amendments (Form 4/A) and the filing's remarks. Other footnotes, such as how indirect holdings are held or the details of a trading plan, are only in the original on SEC EDGAR.
- F2
Reflects the weighted-average sale price for shares sold in multiple transactions at prices ranging from $10.00 to $10.13 per share. The Reporting Person undertakes to provide upon request by the Securities and Exchange Commission staff, the issuer, or a security holder of the issuer, full information regarding the number of shares sold at each separate price.
Referenced by the price of 1 transaction in Table I.
- F3
Reflects the weighted-average sale price for shares sold in multiple transactions at prices ranging from $10.00 to $10.005 per share. The Reporting Person undertakes to provide upon request by the Securities and Exchange Commission staff, the issuer, or a security holder of the issuer, full information regarding the number of shares sold at each separate price.
Referenced by the price of 2 transactions in Table I.
- F4
Reflects the weighted-average sale price for shares sold in multiple transactions at prices ranging from $10.00 to $10.03 per share. The Reporting Person undertakes to provide upon request by the Securities and Exchange Commission staff, the issuer, or a security holder of the issuer, full information regarding the number of shares sold at each separate price.
Referenced by the price of 1 transaction in Table I.
- F5
Reflects the weighted-average sale price for shares sold in multiple transactions at prices ranging from $10.00 to $10.12 per share. The Reporting Person undertakes to provide upon request by the Securities and Exchange Commission staff, the issuer, or a security holder of the issuer, full information regarding the number of shares sold at each separate price.
Referenced by the price of 1 transaction in Table I.
- F6
Reflects the weighted-average sale price for shares sold in multiple transactions at prices ranging from $10.00 to $10.05 per share. The Reporting Person undertakes to provide upon request by the Securities and Exchange Commission staff, the issuer, or a security holder of the issuer, full information regarding the number of shares sold at each separate price.
Referenced by the price of 1 transaction in Table I.