Yi Steven's Form 4 filing
MediaAlpha, Inc. (MAX) · filed Feb 25, 2026
- Accession no.
- 0001818383-26-000053
- Filed
- Feb 25, 2026
- Trade date
- Feb 23-25, 2026
- Filing delay
- 2 days
- Rule 10b5-1 plan
- Checked
This filing lists 4 non-derivative transactions. Open-market sales total $189.7K. It was filed 2 days after the trade.
Reporting owners
A Form 4 can have several reporting owners, such as a person and a fund they control. Trade tables show the first one.
| Owner | Relationship to the company |
|---|---|
| Yi StevenCIK 0001829946 | Director, Officer (See Remarks) |
Non-derivative securities (Table I)
Acquisitions and disposals of common stock and similar shares, one row per line on the filing.
| Trade date | Security | Transaction | Shares | Price | Value | Shares after | Ownership | Flags |
|---|---|---|---|---|---|---|---|---|
| Feb 23, 2026 | Class A Common Stock | SSaleDisposed | −4,000 | $7.75F2 | −$31,000 | 2,705,624 | Direct | |
| Feb 24, 2026 | Class A Common Stock | SSaleDisposed | −4,000 | $8.80 | −$35,200 | 2,701,624 | Direct | |
| Feb 25, 2026 | Class A Common Stock | SSaleDisposed | −4,000 | $9.00 | −$36,000 | 2,697,624 | Direct | |
| Feb 25, 2026 | Class A Common Stock | SSaleDisposed | −8,748 | $10.00F3 | −$87,480 | 2,688,876 | Direct |
Footnotes and remarks
Livermore keeps the footnotes that transaction prices refer to, all footnotes of amendments (Form 4/A) and the filing's remarks. Other footnotes, such as how indirect holdings are held or the details of a trading plan, are only in the original on SEC EDGAR.
- F2
Reflects the weighted-average sale price for shares sold in multiple transactions at prices ranging from $7.69 to $7.84 per share. The Reporting Person undertakes to provide upon request by the Securities and Exchange Commission staff, the issuer, or a security holder of the issuer, full information regarding the number of shares sold at each separate price.
Referenced by the price of 1 transaction in Table I.
- F3
Reflects the weighted-average sale price for shares sold in multiple transactions at prices ranging from $10.00 to $10.01 per share. The Reporting Person undertakes to provide upon request by the Securities and Exchange Commission staff, the issuer, or a security holder of the issuer, full information regarding the number of shares sold at each separate price.
Referenced by the price of 1 transaction in Table I.
Remarks
CHIEF EXECUTIVE OFFICER, PRESIDENT, AND CO-FOUNDER